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Education in the world
Education in different places of the world
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Selling condoms in the Congo

TED Talks HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why?

 

This video highlights why some well-intending NGOs with excellent plans for the developing world don't have the impact they are hoping for. Cultural barriers to diffusion abound and finding a way to make your idea resonate with your target audience takes some preparation. This also addresses some important demographic and health-related issues, so the clip could be used in a variety of places within the curriculum. FYI: this clip briefly shows some steamy condom ads.


Via Seth Dixon
Crissy Borton's insight:

Marketing is not something I would have thought about when trying to get people in the Kongo to use condoms. Her research into the brands they use and why may save many lives.

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Derek Ethier's comment, November 5, 2012 2:26 PM
AIDs is an epidemic in Africa, so selling condoms in the Congo is a groundbreaking idea. In fact, I am surprised that no one had thought of this earlier. In a continent where millions are affected by AIDs, it is essential that measures be taken to prevent the spread of the deadly virus.
Nick Flanagan's curator insight, December 12, 2012 8:27 PM

I was surprised actually that it took this long for someone to think of this, given the fact that the AIDS crisis in Africa is practically a pandemic.However it is a good idea that someone had finally started to do something about it.  

Kaitlin Young's curator insight, November 13, 2014 5:37 PM

This video explains the errors that a lot of NGOs make when attempting to help the developing world. While the NGOs have done a service providing condoms in the DRC, they lack appropriate marketing and merchandising for the product itself. In a way, the organizations need to eliminate their egos in the situation and allow for the product to be marketed appropriately.

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AIDS/HIV Video: Development and Disease

Justine Ojambo, co-founder of the SLF-funded project PEFO in Uganda, talks about losing his mother to AIDS and PEFO's work to support children orphaned by AI...

 

THis is a great video on AIDS/HIV in Africa.  So many show Africans as passive victims of global and environmental forces beyond their control, this one is of empowered and inspiring people seeking to change the world.  For more inspiration AIDS/HIVS videos from Africa, see: http://stephenlewisfoundation.org/news-resources/multimedia/video-clips


Via Seth Dixon
Crissy Borton's insight:

One thing that stuck out to me in this video is when he spoke about the making sure the children’s basic needs are met so they can concentrate on school. That is such a problem in our education system today that people don’t wish to address. I wonder how our education system would be if we made sure our children also had their basic needs met.

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Peter Siner's comment, November 16, 2011 10:08 PM
it seems as though there is little we can do to help help end this horrible plague in africa besides donate money or food , relgion is such a huge factor in their decision making process
Jacob Crowell's curator insight, December 16, 2014 8:11 AM

Ojambo has founded a project that addresses the extremely sad issue of orphans who have lost their parents to AIDS. These children need help because they do not have parents to support them, leaving them with their Grandparents who struggle to support these children. This video made me think of AIDS in Africa in a different way. When I thought of AIDS in Africa, I always focused on how many people were dying and how tragic that was. I seldom thought of the people they were leaving behind and what their death would mean to those still living.