This is a quick introduction to the SAMR Model, developed by Dr. Ruben Puentedura. It is not meant to be an in-depth view of the model. For more information,...
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I think this is an excellent video for a quick introduction to ththe SAMR Model. SAMR is about moving from simply substituting one way/tool with another (but doing the same old thing) to using the new tool to redesign learning and processes to do things that you could not previously do.
For example you may have moved from paper to wordprocessing - but now you can move to a cloud based office suite - eg. Google Documents/Google Drive which moves your work out of the silo into a space where you can share and collaborate with anyone worldwide.
The first step is substitution - exchange one for the other and spend some time getting used to the new tool. Challenge yourself to move on to using some of the new features/functionality - ie sharing capabilities... through to using the new technology to redesign the learning or task to do something that you could not do without the new technology. An example might be collaborating in real time on a project with people on the other side of the world. This might extend the learning - incorporating different cultural views; building communication and collaboration skills and more.