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5 Things Beginners Need to Know About E-Book Publishing

5 Things Beginners Need to Know About E-Book Publishing | education, business teaching learning | Scoop.it

The e-book publishing landscape is changing fast—with new services, new terms, and new formats. Despite the pace of change, here are 5 things that have remained fairly constant this year—and that you must be aware of—before you undertake any kind of self-publishing process for e-reading devices.


Via Nik Peachey
Bill Brown's insight:

Having just published my book The Retail Entrepreneur on Kindle, I know this overview of some of the e-publishing basics will be quite useful for new epublishers

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WhizGuide's curator insight, July 15, 2013 6:10 AM

Yes, the landscape is changing very faster!The winners will be those who will take this information on board!

 

Caren Cantrell's curator insight, July 15, 2013 12:39 PM

Some great basic information for everyone looking to publish e-books.

Thomas Wilson's comment, July 17, 2013 1:54 AM
Always helpful info. Thanks

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Daily Habits That Make You Smarter - Business Insider

Daily Habits That Make You Smarter - Business Insider | education, business teaching learning | Scoop.it
Try to support it with evidence, and be open to the idea that new evidence will change your opinion. Repeat this ...
Bill Brown's insight:

We all love lists right? Well here is one which can make you cleverer.

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Strategic Ethnography: Reinvigorating the Core of a Retail Giant ...

Strategic Ethnography: Reinvigorating the Core of a Retail Giant ... | education, business teaching learning | Scoop.it
Having taught at various Universities in the United States, Japan, China and France, Professor Brannen's consulting specialty is helping multinational firms realize their global strategic initiatives by aligning, integrating and deploying critical...
Bill Brown's insight:

Ethnographic research is very interesting from an academic perspective but more focus on its global operations? I would have thought that the profits and market share dip in the UKwould have had more impact upon the CEO and management team at Tesco. As far as theirUKoperation is concerned it, their operation was dented by their taking their eye off the ball in their home market. From recent press reports the "UKturnaround" still has a long way to go, and Tesco have now stated that they are prepared to take a hit on their former industry-leading margins. It would seem that the "Leahy legacy" in terms of focusing too much on global operations at the expense of the largerUKoperation still has some way to run.

 

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The Unexpected Connection - Serendipity and Human Mediation in Networked Learning by Rita Kop

Comment on a recent paper which throws up lots of recent facts about the nature of the information that is now available to learners and how they might need to approach this. One of my favourite words 'seredipity' - the unexpected. Should we now (routinely) expect learners to be tangling with and tackling the unexpected? Does this have more impact on distance teachers/distance universities as they have often in the past sought for control in order to support learners better. So will losening the corsets of control cause the spine to bend and lose its shape.


Via Peter B. Sloep, ChrisPegler
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Serendipity - the art of discovering the unexpected: is this not what learning at its best should be? Many learning situations call for the effective use of this ability - and it is just so enjoyable!

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Peter B. Sloep's curator insight, February 7, 2013 4:40 PM

Although there are a lot of useful thoughts on information literacy, there here are two things that stand out for me, the emphasis on the unexpected (so important for creativity, although Rita talks about serendipity) and on information mediation by humans (recommenders, RSS, micro-blogging). As far as I am concerned, this is a much more productive way of looking at (open) networked learning than, say, discuss whether connectivism is  learning theory, an epistemology or ... Emphasising _creativity_ speaks to the value networked learning has for a knowledge society in which people need to solve wicked, complex problems in teams. Highlighting _recommenders and micro-blogging_ speaks to the specific mechanisms (unlike, say, the search algorithms provided by Google) that social networks need to become vertitable networked learning environments. (@pbsloep)

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Packaging key to effective e-learning | One Stop Portal - Education ...

It will start offering massive open online courses, or Moocs, by early next year after inking a deal with United States-based online education company Coursera in August.
Bill Brown's insight:

The unfolding discoveries of how we can use MOOCS, and e-learning and blended learning continue to develop

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How Online Education Can Help Your Career - SteamFeed

How Online Education Can Help Your Career - SteamFeed | education, business teaching learning | Scoop.it
As a somewhat recent grad, my advice for students is this: figure out what you want to learn, find the resources online and teach yourself everything you can about your topic of choice. ... Never Stop Learning.
Bill Brown's insight:

The Open University is participating in Futurelearn, a new way to access quality online educational material -  if you like what you see you may want to dive into the learning world of The Open University: learn and live.

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Personanondata: Ten Educational Start-ups to Watch

Personanondata: Ten Educational Start-ups to Watch | education, business teaching learning | Scoop.it
Pearson Education acquires Learning Catalytics: Founded in late 2011, Learning Catalytics is a platform that allows teachers to ask their students open-ended critical thinking questions and receive feedback in realtime.
Bill Brown's insight:

Here are just some of the new developments in VLE's (Virtual Learning Environments) in education. The Open University is fully committed in this process and is embracing MOOCS, as well as further innovations with its OULive communications facility. This enables students and tutors to communicate easily and greatly facilitates learning opportunities in real time.

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Digital Resilience in Higher Education - European Journal of Open ...

Digital Resilience in Higher Education - European Journal of Open ... | education, business teaching learning | Scoop.it
For the Open University, MOOCs represent both a challenge and an opportunity. As a purely distance education institution it is arguably more vulnerable to their threat. If learners can study for free, the argument goes, then why would they pay ...
Bill Brown's insight:

Change means both opportunity and threat. This is the situation with the innovative education format MOOCS. The Open University, which is arguably the most experienced university at harnessing the power of the virtual learning environment (VLE), is possibly the best placed of any to use this time as an opportunity to further increase both it's reach and dominance of the online university education environment.

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The Role of Language in Knowledge Society Educational Systems

The Role of Language in Knowledge Society Educational Systems | education, business teaching learning | Scoop.it
Many developing nations have committed themselves to becoming Knowledge Societies in the near future, approving development plans for horizons extended  10, 15 or 25 years, with a view to  substantially change their economies.

Via Ana Cristina Pratas, Pierre Levy
Bill Brown's insight:

Given the overwhelming pressure in online content towards English I am unsure that minority languages will succeed in making any significant impact in most areas of online content

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Ivon Prefontaine's curator insight, July 15, 2013 12:13 PM

What does cyberspace do to language?

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5 Things Beginners Need to Know About E-Book Publishing

5 Things Beginners Need to Know About E-Book Publishing | education, business teaching learning | Scoop.it

The e-book publishing landscape is changing fast—with new services, new terms, and new formats. Despite the pace of change, here are 5 things that have remained fairly constant this year—and that you must be aware of—before you undertake any kind of self-publishing process for e-reading devices.


Via Nik Peachey
Bill Brown's insight:

Having just published my book The Retail Entrepreneur on Kindle, I know this overview of some of the e-publishing basics will be quite useful for new epublishers

more...
WhizGuide's curator insight, July 15, 2013 6:10 AM

Yes, the landscape is changing very faster!The winners will be those who will take this information on board!

 

Caren Cantrell's curator insight, July 15, 2013 12:39 PM

Some great basic information for everyone looking to publish e-books.

Thomas Wilson's comment, July 17, 2013 1:54 AM
Always helpful info. Thanks
Rescooped by Bill Brown from Lean Content
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13 Reasons Your Brain Craves Infographics [Infographic]

13 Reasons Your Brain Craves Infographics [Infographic] | education, business teaching learning | Scoop.it
This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!

Via Gust MEES, Jim Lerman, Ally Greer
Bill Brown's insight:

I was amazed when visiting a bookshop recently to see that a whole section has been dedicated to graphically illustrated material. I do think that we relate to this kind of presentation quite naturally - our brains are wired that way, think of illustrated manuscripts and mind-mapping, which have similarities in that they work with our brains on a multi-dimensional level. This is why images work so effectively for us.

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ghbrett's curator insight, July 23, 2013 8:49 AM

As the old saying goes: "A picture is worth a thousand words." This also reminds me of Malcomb Gladwell's book, "Blink." Amazon: http://amzn.to/13AalVQ

Andrea Remmert's curator insight, July 31, 2013 1:41 AM

It's all about images now. 

Bruce McDuffee's curator insight, August 20, 2013 2:53 PM

It's important to keep in mind your audience and how the ideal prospect likes to consume content.  Scientists or engineers for example my consume or respect different media than consumers of clothing or electronics.

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UPS Pulse of the Online Shopper™ A Customer Experience Study

UPS Pulse of the Online Shopper™ A Customer Experience Study | education, business teaching learning | Scoop.it
Welcome to the latest edition of the first retail customer experience study of its kind, developed by UPS in partnership with comScore.

Via The Fish Firm
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Focus on the pitch not the catch

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Art Jones's curator insight, June 7, 2013 9:48 PM

Let me entertain you!

Sandy Rafael García's curator insight, June 8, 2013 10:51 AM

Este tema esta muy interesante!!!

Dorothee Dehecq's curator insight, June 16, 2013 3:58 AM

sommaire mais interessant et très certainement valable pour les clients français également.

Rescooped by Bill Brown from Public Relations & Social Media Insight
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4 Tips For Building A Website That Google Will Love

4 Tips For Building A Website That Google Will Love | education, business teaching learning | Scoop.it

If you're starting a PPC campaign, you won't get far if your website isn't optimized for search results. Try these 4 tips to keep Google happy.... Optimizing your website for Google won’t just boost your search visibility. You’ll also create a site that’s more Google AdWords friendly and, as a result, attract more clients via pay per click advertising. A great PPC campaign should always be accompanied by a stellar website. Your landing page quality can seriously affect your Google AdWords quality score, and even if you pour money into your advertising campaign, it will be difficult to see positive results with a weak customer experience on your site. So how do you create a website that will propel you into Google’s top search results and generate positive feedback about your company? Here are 4 rules you should be following...


Via Jeff Domansky
Bill Brown's insight:

Yep! This is all-important, you want your website at the top of the pile: and for it to stay there. 

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Anne Marie's curator insight, May 26, 2013 3:49 AM

Basic info - but if your new to website advertising well worth reading

Jeff Domansky's curator insight, May 26, 2013 11:36 PM

Four excellent tips to satisfy the Google Gods.

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Google will reportedly open its own retail stores starting this year

Google will reportedly open its own retail stores starting this year | education, business teaching learning | Scoop.it
It's no secret that Apple's retail stores have proven extraordinarily beneficial for the company, and it looks like Google may be getting into the game now as well. 9to5Google is reporting that the...

Via The Fish Firm
Bill Brown's insight:

Is this another blow inflicted on Apple?

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Zapnito's curator insight, February 20, 2013 4:26 AM

Google's ecosystem goes from code to couches.

Jorge Rubio Navarro's curator insight, February 27, 2013 8:35 PM

Al menos nos pondremos las gafas!!!, ¿habrá Google Bar? me refiero a cervezas con GPS, gabando cada trago y publicandolo en G+. Ohh Google el sw nunca inventó hw...

Jorge Rubio Navarro's comment, February 28, 2013 12:13 AM
I wish my work space were like this...
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'Innovation: the key to business success' - free online course on FutureLearn.com

Sign up now at https://www.futurelearn.com/courses/innovation-the-key-to-business-success. 'Innovation: the key to business success' is a free online course ...
Bill Brown's insight:

Innovation in unique ways is the business advantage that is difficult to replicate, learn more about how it can help you.

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Rescooped by Bill Brown from H812 Blk 2 - some food for online discussion
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Out With the Degree, In With the Badge: How Badges Motivate Learning And 7 Tips To Use It Right - InformED

Out With the Degree, In With the Badge: How Badges Motivate Learning And 7 Tips To Use It Right - InformED | education, business teaching learning | Scoop.it

Via Colin Warren, Rose Heaney, ChrisPegler
Bill Brown's insight:

Is this the future reward available from MOOCS?

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Colin Warren's curator insight, August 30, 2013 7:49 AM

A useful summary on the development/s in digital badge with sound advice for those interested in getting on board.

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New European Edtech Accelerator Kicks Off Search For 10 Startups ...

New European Edtech Accelerator Kicks Off Search For 10 Startups ... | education, business teaching learning | Scoop.it
The aim of the bootcamp will be for teams to go from proposal to prototype, testing it in classrooms or corporate learning environments along the way, while also sweating the details of their business strategy.
Bill Brown's insight:

With the current plethora of business start-up sites offereing help and advice, this one seems to stand out from the crowd, well worth a look........

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The Future Of Workplace Diversity Is Here - Business Insider

The Future Of Workplace Diversity Is Here - Business Insider | education, business teaching learning | Scoop.it
Life · Education · Transportation .... In his book “The Difference,” University of Michigan economist Scott Page uses precisely this scenario to illustrate how managers could vary their practices to hire for more thought diversity.
Bill Brown's insight:

Very interesting but this is hardly news: we learned all about the need for balanced teams from Belbin back in 1985.

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10 Most Common Mistakes in a Conversation

10 Most Common Mistakes in a Conversation | education, business teaching learning | Scoop.it

“No man is an island.”

Indeed, people are relationship-driven creatures. We are present in this world in order to relate to others and establish a solid community. It goes without saying that we need to communicate with each other in order to fulfill this purpose, though.


Via Barb Jemmott
Bill Brown's insight:

With many of us almost addicted to the use of social media, are we losing the art of conversation. I think we might be. I increasingly find that many people don't listen: instead of "active" listening, they are just working out what they will say next! 

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Dear Academia: Are we thought followers or thought leaders?

Dear Academia: Are we thought followers or thought leaders? | education, business teaching learning | Scoop.it
Academics exist in a little bubble. This is good. More than that, I'd say our bubble-ness is a vital property of what makes the Academy[1] valuable to society at large. It gives us a better vantage...

Via Ryan Hines
Bill Brown's insight:

The Open University Business School: both leaders and followers

 

If academia is to be viewed as a "bubble" as this article suggests, then I like to see the Open University as an "open bubble". It has a porous membrane which allows ideas and concepts to travel both inwards and outwards. So it is a part of the "real" world in that a large proportion of students and tutors are not rooted only in academia but are part of the "real world" that exists beyond the college walls. This allows an exchange of knowledge and ideas. Ideas tempered in the world of business and management, as well as in education. This has to be a better way of learning about business: being present in both worlds - business and college, where ideas can travel between and inform both. I am sure Henry Mintzberg would like what we do at the OUBS.

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Ryan Hines's curator insight, August 24, 2013 4:43 AM

An interesting reaction from an academic on the corporate drive to innovate and drive thought leadership, namely--why isn't academia in the driver's seat?

 

In my view, there's room for a mutually beneficial exchange: businesses need academics for knowledge just as academics (often) need funding for research.

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Building Up A 'Mental Reserve' Is Just As ... - Business Insider

Building Up A 'Mental Reserve' Is Just As ... - Business Insider | education, business teaching learning | Scoop.it
Annie Murphy Paul · Annie Murphy Paul is a book author, magazine journalist, consultant and speaker who helps people understand how we learn and how we can do it better.
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It really is a case of "use it or lose it". This is confirmation of the value of keeping engaged and interacting with the world about us. With the sophistication of personal communications and the use of personal computers so widespread, there is little excuse not to "use it". 

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What do you feel are the key digital literacy skills that 21st century learners need?

What do you feel are the key digital literacy skills that 21st century learners need? | education, business teaching learning | Scoop.it

Digital literacy has become one of the major issues facing educators in this early part of the 21st century. The need to develop students and teachers digital literacies has become increasingly accepted as fact and yet most teachers' and students' understanding of what exactly constitutes a digital literacy still seems to remain quite vague. Even more vague seems to be teachers' understanding of how precisely we go about developing those literacies.


Via Nik Peachey
Bill Brown's insight:

Getting to the heart of making technology really work in teaching is a subject that generates much debate - what's your view? This poll lets you give your opinion 

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Bonnie Bracey Sutton's comment, September 9, 2013 1:04 PM
That's my impression too. Thanks.
Bonnie Bracey Sutton's comment, September 9, 2013 1:04 PM
That's my impression too. Thanks.
David Cook's curator insight, August 7, 10:35 PM

The exposure to this 'social quizzing' app was alone worth the read.  You won't be surprised to find out what is the #1 response, and the final response is unintentionally funny to me - it received 0 votes.  

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The Art of Storytelling in Business

The Art of Storytelling in Business | education, business teaching learning | Scoop.it

Via massimo facchinetti, Ally Greer
Bill Brown's insight:

The best brands have great stories inter-woven into their DNA. They need authenticity and great storytelling to engage with us on an emotional level - great brands do this effectively, which is why we love them!

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Jenifer Rettler's curator insight, July 2, 2013 1:10 PM

Good stories increase engagement and boost learning.  Have you tried adding sensory components to your stories? 

Manish Puranik's curator insight, July 22, 2013 11:57 PM

The best way to convey your point across effectively is telling a story… as long as all the characters and particulars in it are authentic…!

Lyndsay Rees-Jones's curator insight, August 2, 2013 7:49 AM

Useful tips for using storytelling in businesses - why narrative helps us to make sense of the world.

Rescooped by Bill Brown from Digital Marketing & Communications
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Twitter's five tips for agile marketing in the moment

Twitter's five tips for agile marketing in the moment | education, business teaching learning | Scoop.it
The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.

Via Alex Butler
Bill Brown's insight:

Twitter is an essential for Marketers

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DanielDoherty's curator insight, June 12, 2013 10:39 AM

I love the real time nature of twitter

Sunil Malhotra's curator insight, June 18, 2013 2:15 AM

Twitter is great for short-term promotion.

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The Tactical Truth about Content Marketing | Business 2 Community

The Tactical Truth about Content Marketing | Business 2 Community | education, business teaching learning | Scoop.it

Walking the walk, however, isn’t easy. Dreams of content greatness can quickly morph into in-the-trenches nightmares with overwhelming commitments to creating dozens of content pieces, each of which requires planning, writing, editing, proofreading and graphic design, not to mention the sign-off and say-so of several stakeholders. Without the right tools to optimize content workflow and collaboration, you can easily start to feel like you’re feeding a hungry content “beast” rather than implementing a thoughtful strategy. So what does that mean for your team, which must plan, produce, and disseminate high-quality content to meet your product marketing goals? How can you develop a content production machine that runs smoothly? How can you get feedback and insights on results so you can publish content that drives results? Social business technologies allow you to take your big content marketing ideas to the next level by going beyond high-level strategy to tactical tips for the trenches. Here’s the bottom line on what you truly need to get a handle on content marketing for a powerful product launch, brand awareness campaign or thought leadership effort....


Via Jeff Domansky
Bill Brown's insight:

Content is all. Whether it's decribing and selling your product or your service or YOU, then effective content is key.

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Jeff Domansky's curator insight, May 27, 2013 3:09 PM

Content strategies that can launch you with success.

Mike Ellsworth's curator insight, May 28, 2013 6:41 PM

Here's what the article says you need to mount an effective content effort (and I couldn't agree more):

 

1. A central hub where all content participants can plan.

2. Better document collaboration.

3. Easy access to subject matter experts.

4. Customer and partner connections in external communities.

5. Intelligence and analytics at your fingertips.

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Bill For It

Bill For It | education, business teaching learning | Scoop.it

Designers’ biggest problems come from confusing work and passion. I am one of the worst offenders: Not billing for time worked; Writing-off massive parts…


Via Mark Strozier
Bill Brown's insight:

This is a problem that all creatives share. If you work from home, as everybody does now more or less, then the problem of "compartmentalising" your time increases.

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Bruce McMahon's curator insight, June 13, 2013 8:45 AM

Great perspective on a problem that plagues many agencies.

 

Santiago R. Perez's curator insight, June 13, 2013 10:32 AM

I can totally relate to this essay! Being validated and valued for your work should equate with being compensated for the time spent and the inherent value of the outcome. This is especially true when attempting to achieve simplicity, soemthing that we all know takes a lot of hard work and [complexity].

Toni Moss's curator insight, June 29, 2013 11:43 AM

The way to poverty. I couldn't agree more and beware of clients who leverage our passion.