Every business wants more customers so they timely enhance the product's, run active marketing campaigns i.e. SEO, social media, email marketing, advertisements, etc. and provides good customer service to become more reachable and reliable for their customers.
Sometimes, marketing fails, web design don't covert, product doesn’t work out, advertisements don't provide reliable results, and in simple words customers don't rely on the product. The "secret" to more sales is as simple as understanding just what your buyer expects (and wants) from your business.
Above are the 10 studies that is taken over at HelpScout. It reveals such insights into the mind of your customers.