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Learning & Performance
Ideas to motivate and engage campuses in learning and improve employee performance.  
Curated by deniseroberts
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Rescooped by deniseroberts from Just Story It! Biz Storytelling
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Better Storytelling: 7 Ways to Grab Someone’s Attention

Better Storytelling: 7 Ways to Grab Someone’s Attention | Learning & Performance | Scoop.it
It’s your most important currency.

Via Karen Dietz
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Karen Dietz's curator insight, July 7, 5:18 PM

What a nifty post that zeros in on ways to make our storytelling better -- based on science. 


The author, Ben Parr @benparr, the author of Captivology (oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Parr explains what he means by each element. After reading the article, ask yourself questions like,

  1. "How can I bring my mystery into my stories?"
  2. "What are ways I can acknowledge people either in my stories, or with my stories?"
  3. "How can I craft my story so a reward is included?"
  4. "What phrase do I want to repeat to have stick in people's minds?"


You'll think of others, too as you read about all 7 elements. This will be fun to do. Get started right away.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, July 10, 12:59 AM

From Karen Karr's review


The author, Ben Parr @benparr, the author of Captivology(oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Excellent article!

Rescooped by deniseroberts from 6-Traits Resources
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10 Types Of Writing For eLearning: The eLearning Coach: Instructional Design and eLearning

10 Types Of Writing For eLearning: The eLearning Coach: Instructional Design and eLearning | Learning & Performance | Scoop.it

Not only do we need skills for expository, creative, persuasive and technical writing, but we often write about topics for which we know very little at first. Furthermore, our writing is expected to be motivating while clearly delivering concepts, procedures and facts.
Here you’ll find some brief guidelines that focus on each type of writing. Much of this writing is done in storyboards, so I didn’t include writing for storyboards as a separate type. What other types of writing for eLearning can you think of?


Via Alfredo Calderon, Luciana Viter, Ken Morrison, Jim Lerman, Dennis T OConnor
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Louise Robinson-Lay's comment, August 17, 2012 8:42 AM
Thanks Ken, I'm glad you find it useful. Please feel free to recommend good sites.
Ken Morrison's comment, August 26, 2012 10:01 AM
Thank you for the rescoop!
I see great resources on your site.
Ken
Ken Morrison's comment, August 27, 2012 12:21 PM
Thank you for the rescoop. I like what I see on your topic!