Like traditional education institutions, identity and reputation are important in MOOCs. For providers such as Udacity, Coursera, and edX, it means that the end user experience is vital in perceptions of overall quality. If students encounter a poor course (design, video, layout), that experience casts a reputation on the overall course provider. If they can’t offer quality courses, how do we know the assessments will be good quality? Or that plagiarism is being taken seriously?