SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.
We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.
These are the first results after 4 months running this experiment. Continue reading →
Los que nos dedicamos a la Educación y queremos ofrecer una plataforma de uso sencillo (curva de aprendizaje incluida), versátil y con un aspecto que atraiga a los chavales (por ser parecido a sus redes sociales favoritas) empezamos cada vez a tener mayores opciones. Eso sí, dentro de ellas, siempre hay algunas que destacan por encima de las otras. Destacan, especialmente, por la cantidad de usuarios de las mismas (lo que hace que siempre haya alguien que te pueda echar una mano), la traducción existente y las prestaciones que te ofrecen de forma gratuita las tres siguientes: Edmodo, Edoome y Schoology.
danah boyd (she doesn't capitalize her name) is a Principal Researcher at Microsoft Research and a Fellow at Harvard's Berkman Center, where she looks at how young people use social media as part of their everyday lives. She has a new book out called It's Complicated:
Porque monitorizar un hashtag es igual o más complicado que crearlo, hoy te traemos los 20 mejores sitios para monitorizar los hashtags de tus campañas de Social Media (RT @e_ariadna: 20 herramientas para #monitorizar un hashtag
Twitter, Facebook, Linkedin, Tumblr y Google +.... ¿Es demasiado? Claro que lo es. ¿Qué hacer? Aquí algunos consejos para sobrevivir a la infoxicación de las redes sociales y seguir aportando contenido de valor.
Parece que la alianza entre el periodismo y las redes sociales no ha hecho nada más que empezar. El aumento del uso de smartphones y tablets ha originado que los usuarios accedan y consuman la información de un modo diferente.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.