Multiscreen viewing habits are beginning to affect how brands build ad campaigns, with advertisers increasingly running campaigns across multiple devices including PCs, mobile and connected TV, says research from Videology.
On-demand appears to have crossed the chasm: the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of traditional TV, Parks Associates research reveals.
4K UltraHD is growing as a technology of interest among consumers and TV companies alike, so perhaps it follows that year-on-year, the global 4K-readiness rate has nearly doubled worldwide, growing 98%.
Latin America experienced a real blooming of multi-platform services during Brazil's World Cup. Through different models, most pay-TV operators and some free-to-air networks took the business opportunity, serving as a base for broadcasting's future develo
Algunos La siguiente nota lista los datos más relevantes sobre el perfil de los usuarios, el impacto para la TV tradicional y los contenidos más consumidos mediante TV conectada y video online, según un estudio de IAB Spain.
The proliferation of streaming video alternatives, while still posing a long-term competitive challenge for traditional pay-TV providers, may be actually be good for television in general, according to global research consultancy TNS.
Un estudio de IHS Technology asegura que hay una tendencia global hacia las plataformas digitales, que creeran un promedio anual de 18% en los proximos cinco anos. El crecimiento de Netflix llegara desde Europa.
Recognising that streaming over-the-top (OTT) video directly to a television screen has become a rather common thing, YouTube is reinventing its user interface for some devices to provide more of a typical electronic programming guide (EPG) look and feel.
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