A new advertising campaign chronicles the tumult Bacardi has weathered since it was introduced in Cuba in 1862.
Eduardo Reyes's insight:
Dante Ariola directed the commercial, which will be introduced online on Monday and on television in the United States and Mexico on Wednesday. Versions in more than 30 languages will be introduced throughout the world, beginning with Australia and India in December and everywhere else in May 2014.
Does your phone distract you? One of the things I hear from the people that write to me here is that friends can get very rude when it comes to their cell phones. Have you ever sat while a friend texted someone else who wasn't even there? Or took a call in the middle of lunch?
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