As a college instructor, I have never for a moment doubted to critical role that motivation plays in learning. And I, unlike many professors, view motivating my students as one of my responsibilities as a teacher. I know there are thousands of professors out there who already are scowling at me as they read my words. But I think back to my own college learning experiences, and I clearly recall, despite my own diligent work ethic, how difficult and often impossible it was for me to stay motivated in a class for 17-weeks if a professor clearly had no investment in my engagement as a student. And, thinking back now, it’s clear which professors fell into that category and which didn’t.