Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times.While the oft-ridiculed generation may seem easy to dismiss, millennials have a lot of purchasing power and are expected to shell out $1.4 trillion by 2020. It would behoove marketers to win them over, hence the issue in this study. The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers.So what does this all mean for you, as a marketer? For starters, you’ll need to bring your A-game because millennials expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all. Take a look at some best practices for winning over Gen Y according to the study, as well as some other content marketing thought leaders....
The best laid plans of mice and men oft go astray. – Robert Burns How many times have you planned out a lesson, been excited about how awesome it would be, and had it go totally awry? We’ve all been there. While it is a pain when it happens – especially since the planned out …
GERM is what renowned Finnish educator and author Pasi Sahlberg calls the Global Educational Reform Movement, which is like an epidemic that spreads and infects education systems through a virus. Here Sahlberg explains how to stop GERM in its tracks.
"With so much attention given to elearning today, the seemingly minor details start to take on a greater significance. Major universities are using elearning to deliver their courses to a larger audience, so it only makes sense that the smaller items are examined more closely. In particular, does color impact the effectiveness of training?"
Google Docs ( Drive ) is an important component of your digital toolbox as a teacher and educator. I have been posting a lot on the importance of this service in education and Google Docs section here in Educational Technology and Mobile Learning has some great resources to help you start leveraging the potential of Docs in your teaching.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.