Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times.While the oft-ridiculed generation may seem easy to dismiss, millennials have a lot of purchasing power and are expected to shell out $1.4 trillion by 2020. It would behoove marketers to win them over, hence the issue in this study. The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers.So what does this all mean for you, as a marketer? For starters, you’ll need to bring your A-game because millennials expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all. Take a look at some best practices for winning over Gen Y according to the study, as well as some other content marketing thought leaders....
The best laid plans of mice and men oft go astray. – Robert Burns How many times have you planned out a lesson, been excited about how awesome it would be, and had it go totally awry? We’ve all been there. While it is a pain when it happens – especially since the planned out …
GERM is what renowned Finnish educator and author Pasi Sahlberg calls the Global Educational Reform Movement, which is like an epidemic that spreads and infects education systems through a virus. Here Sahlberg explains how to stop GERM in its tracks.
"With so much attention given to elearning today, the seemingly minor details start to take on a greater significance. Major universities are using elearning to deliver their courses to a larger audience, so it only makes sense that the smaller items are examined more closely. In particular, does color impact the effectiveness of training?"
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