Editorial for Brands
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The Native Advertising Trend: Hot or Hoax?

The Native Advertising Trend: Hot or Hoax? | Editorial for Brands | Scoop.it
The ad spend on "native" advertising is expected to explode. But how long will it take for consumers to catch on and reject paid bloggers? (The Native Advertising Trend: Hot or Hoax?
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What if you just had a thought?

What if you just had a thought? | Editorial for Brands | Scoop.it
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Something simple and warm and fuzzy and cutey patootie?

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Why Branded Content Is Important

Why Branded Content Is Important | Editorial for Brands | Scoop.it
Creating content can be rewarding and fun for your business. But it's easy for a message to get lost in translation if it isn't branded content.
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Brands Can't Get Branded Content Right - Business Insider

Brands Can't Get Branded Content Right - Business Insider | Editorial for Brands | Scoop.it
Because “viral” is the big flavor of the month these days, along with “branded content,” which is AdComSpeak for the stuff Joe in the mail room made for ten dollars with his home video camera. The stuff you hope will be so ...
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The Native Advertising Summit Has Arrived | Sharethrough

The Native Advertising Summit Has Arrived | Sharethrough | Editorial for Brands | Scoop.it
2012 saw a constantly escalating amount of conversation and coverage about the native ad market. In 2013, we're going to start providing some answers. We'd like to officially announce The Native Advertising Summit.
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The Best Branded Content of the Week: February 2, 2013

The Best Branded Content of the Week: February 2, 2013 | Editorial for Brands | Scoop.it
This week, we take a look at how brands use innovative technology and new social networking tools to create engaging and ineractive content for their customers.
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Inside Forbes: Before It Was Called Native Advertising, a Team in a 'Box' Had ... - Forbes

Inside Forbes: Before It Was Called Native Advertising, a Team in a 'Box' Had ... - Forbes | Editorial for Brands | Scoop.it
Forbes
Inside Forbes: Before It Was Called Native Advertising, a Team in a 'Box' Had ...
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Branded Content in Action: Luna Bar's 'Debunking the Diet' Series ...

Branded Content in Action: Luna Bar's 'Debunking the Diet' Series ... | Editorial for Brands | Scoop.it
Two very interesting food biz facts: Nutrition bars are one of the “three fastest growing foods in the country” along with yogurt and–in case you thought we'd all gone healthy–potato chips. Luna Bar now dominates the “nutrition ...
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Content Extraction for Marketing & Native Advertising

Content Extraction for Marketing & Native Advertising | Editorial for Brands | Scoop.it
The best native advertising or content marketing strategy is built from the ground up, organically. (Content Extraction http://t.co/XzsL5IdY)
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Let's keep experimenting with native advertising | Lean Back 2.0

Let's keep experimenting with native advertising | Lean Back 2.0 | Editorial for Brands | Scoop.it
I'm glad people are talking about native advertising. Anything that helps drive relevance should be important to everyone in advertising, and native advertising does a great job at driving brand relevance on particular platforms.
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The Native Advertising Trend: Hot or Hoax?

The Native Advertising Trend: Hot or Hoax? | Editorial for Brands | Scoop.it
The ad spend on "native" advertising is expected to explode. But how long will it take for consumers to catch on and reject paid bloggers? (The Native Advertising Trend: Hot or Hoax?
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Journalists Take Refuge in the World of Branded Content | Observer

Journalists Take Refuge in the World of Branded Content | Observer | Editorial for Brands | Scoop.it
Journalists Take Refuge in The World of Branded Content (via @Pocket) http://t.co/XDGmivRY
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Feedly: Your News. Delivered.

Feedly: Your News. Delivered. | Editorial for Brands | Scoop.it
Your News. Delivered. Stay current. Learn. Get inspired.
Robert Moritz's insight:

Why it matters:  feedly is a exceptionally well designed reader that takes up where the soon-to-be defunct Google reader left off.  Intuitive category sorting and elegant UX allow for easy review of your favorite blogs, Twitter users and more mainstream news sources.  

In fact, Feedly allows current Google Reader users to port their feed settings and channel preferences to Feedly seamlessly.

 

Available on iO/S

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Q&A with Mike Wiese, Chair of Branded Content & Entertainment at ...

Q&A with Mike Wiese, Chair of Branded Content & Entertainment at ... | Editorial for Brands | Scoop.it
In recognizing these shifts, this year the Dubai Lynx International Advertising Festival introduced the new Branded Content and Entertainment category, chaired by Mike Wiese, director of branded entertainment at JWT New ...
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Atlantic's native advertising fail - IABC CW Observer

Atlantic's native advertising fail - IABC CW Observer | Editorial for Brands | Scoop.it
As a communicator, you've most likely learned about a form of digital marketing called 'native advertising,' which aims to solve outdated (and widely ignored) forms of online monetization like the banner ad.
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'Native ads' on Web can blur line between news and advertising - Washington Post

'Native ads' on Web can blur line between news and advertising - Washington Post | Editorial for Brands | Scoop.it
'Native ads' on Web can blur line between news and advertising
Washington Post
Now, the newest wave of online marketing — so-called “native ads” — is pushing even further across the lines that separate news content from advertising.
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Bull City Mutterings: Infographic - What Is Native Advertising?

Bull City Mutterings: Infographic - What Is Native Advertising? | Editorial for Brands | Scoop.it
Infographic - What Is Native Advertising? To view this infographic at its origin, click here or here. Share |. Posted by Reyn at 9:19 AM. Labels: Advertising, Advertising Ethics, Infographics ...
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VEVO and Disney partner to produce co-branded "family-friendly music ... - The Next Web

VEVO and Disney partner to produce co-branded "family-friendly music ... - The Next Web | Editorial for Brands | Scoop.it
The Next Web
VEVO and Disney partner to produce co-branded "family-friendly music ...
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Native video content draws traffic to branded websites - Brafton

Native video content draws traffic to branded websites - Brafton | Editorial for Brands | Scoop.it
Brafton
Native video content draws traffic to branded websites
Brafton
To feature video content on their websites without invasive pre-roll ads, brands use native advertising tools, making the content look fully integrated on their web pages.
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Will the real native advertising please stand up?

Will the real native advertising please stand up? | Editorial for Brands | Scoop.it
Nearly 18 months ago, Fred Wilson gave a talk at OMMA. In it, he said, “We believe that each and every Web service we invest in should have a monetization system that is unique and native to the ex...
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Huddle Productions Finalist for Best Branded Content | Huddle ...

We are very honored and excited to be a top 3 finalists for Best Piece of Branded Content. Huddle Productions Bud Light Bands CAMPAIGN OBJECTIVE Anheuser Busch is investing in a number of properties including Bud ...
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How Your Content Distribution Can Use Native Advertising

How Your Content Distribution Can Use Native Advertising | Editorial for Brands | Scoop.it
Native advertising is a disruptive content distribution technique that is positioned to change the advertising business model. It is alternatively being hailed as a breath of fresh air and a contro...
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The branded-content Daily

The branded-content Daily | Editorial for Brands | Scoop.it
The branded-content Daily, by BRAND CONTENT= CANDY: updated automatically with a curated selection of articles, blog posts, videos and photos. (The branded-content Daily is out!
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