Because “viral” is the big flavor of the month these days, along with “branded content,” which is AdComSpeak for the stuff Joe in the mail room made for ten dollars with his home video camera. The stuff you hope will be so ...
2012 saw a constantly escalating amount of conversation and coverage about the native ad market. In 2013, we're going to start providing some answers. We'd like to officially announce The Native Advertising Summit.
Two very interesting food biz facts: Nutrition bars are one of the “three fastest growing foods in the country” along with yogurt and–in case you thought we'd all gone healthy–potato chips. Luna Bar now dominates the “nutrition ...
I'm glad people are talking about native advertising. Anything that helps drive relevance should be important to everyone in advertising, and native advertising does a great job at driving brand relevance on particular platforms.
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Robert Moritz's insight:
Why it matters: feedly is a exceptionally well designed reader that takes up where the soon-to-be defunct Google reader left off. Intuitive category sorting and elegant UX allow for easy review of your favorite blogs, Twitter users and more mainstream news sources.
In fact, Feedly allows current Google Reader users to port their feed settings and channel preferences to Feedly seamlessly.
In recognizing these shifts, this year the Dubai Lynx International Advertising Festival introduced the new Branded Content and Entertainment category, chaired by Mike Wiese, director of branded entertainment at JWT New ...
As a communicator, you've most likely learned about a form of digital marketing called 'native advertising,' which aims to solve outdated (and widely ignored) forms of online monetization like the banner ad.
'Native ads' on Web can blur line between news and advertising Washington Post Now, the newest wave of online marketing — so-called “native ads” — is pushing even further across the lines that separate news content from advertising.
Brafton Native video content draws traffic to branded websites Brafton To feature video content on their websites without invasive pre-roll ads, brands use native advertising tools, making the content look fully integrated on their web pages.
We are very honored and excited to be a top 3 finalists for Best Piece of Branded Content. Huddle Productions Bud Light Bands CAMPAIGN OBJECTIVE Anheuser Busch is investing in a number of properties including Bud ...
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