"Storytelling has been one of our defining human characteristic, even before we developed oral languages. Signs, marks on the skin, drawings on the sand, were common ways to communicate achievements, the location of water, or the whereabouts of dangerous enemies waiting to ambush their prey. With time, we have developed sophisticated ways of transforming information into narratives, relaying messages, and conveying images."
Read the full article to see examples and find out how to make stories memorable using these 5 storytelling lessons from history:The Lascaux & Chauvet caves in France - the caveman lesson: Use familiar images. Pick visuals that your audience can relate to, and pair them with your message. Your audience will understand it and remember it vividly.
Hieroglyphics... Infographics? - the mummy lesson: Present your hard data using infographics while threading a compelling story. Combine this with the Caveman Lesson: use familiar images and your audience will understand and relate to your message, and most importantly, remember it.
The Bible, Coran, Talmud, Vedas - the God almighty lesson: Build narratives around things that you know and use shared and common examples so your audience can relate. Use repetition when you cannot use images and do so in subtle ways, introducing slight variations each time. Then re-write, re-write, and re-write once again…
Aesop's Fables and the moral of the story - the fabulist lesson: Be concise. Make your story self-explanatory, and don’t give all the answers. Never underestimate your audience’s intelligence: provide value, guide them, and let them come to their own conclusions.
Reason & emotion: The stories of William Shakespeare - the bard's lesson: Plan your story and give it a clear plot with a well defined arc — it will keep your audience engaged. Know your audience and make sure your story uses the right voice, style and language.
Via Kim Zinke (aka Gimli Goose), Karen Dietz