Craft is becoming increasingly visible in the social media sphere. Makers, retailers, galleries and craft organisations are all embracing online platforms such as Facebook, Twitter and Pinterest as key tools for business and creative development. And to good effect.
At the Crafts Council, we recently published a research report that assessed how makers and craft organisations are using social media effectively. We explored some of the key social strategies and techniques currently being used by craft professionals, and examined how these strategies are helping to address challenges facing the sector, such as the latent domestic and export market potential, the isolation faced by sole traders, and an underdeveloped retail infrastructure among others.
Our research has shown how social media can benefit the craft sector in a few key ways:
- Adding Value
- Positioning and connecting