This article listed five essentials for strategic planning. It spoke about how the strategic plan needs to start at the top with the executives and CEO's, and then goes into how the whole organization needs to be able to buy in and have a voice. You must then start building around that plan by using empoyees with expertise. Everything must align and follow the plan, but you have to also be flexible with that plan if certain issues begin to arise.
Too many company mission statements don't follow the few simple rules necessary to be truly effective and memorable. Here are five tips on writing a mission statement that is clear to customers—and employees.
Bryce Wettstein's insight:
This article gives 5 tips for developing a strong mission statement. One key fact that is repeated is that a mission statement should only be one or two sentences, and should be simple and to-the-point. It mentions four key elements that are typically found in successful mission statements: value, inspiration, plausibility, and specificity. I says to find one key theme for your company and the 4 key elements revolve around it. It also says to consider a short-term vs. long-term approach, test it before implementing it, and revisit it because it might need updates as time goes on and circumstances change.
In an age of public conversations, ethical decision making and accurate communications are top of mind for the PR professional. With the public accessing social media for their news and information, the topic of ethics is even more prominent.
The major professional associations provide a Code of Ethics to educate and guide PR professionals on the subject. However, with the shifting media landscape and technology advancing rapidly, communications ethics are challenged....
This article involved a interview with Dr. Shannon Bowen, an Associate Professor in the School of Journalism and Mass Communications at the University of South Carolina. She talks about how it is becoming increasingly more important in this age of social media to be conscious about how ethical we as a society need to be regarding posts on social media. It mentions that we need to consider three angles: "responsibility to moral principle, maintaining the dignity and respect of all publics, and proceeding with good intentions."
The government shutdown shows leaders exactly how they should not behave when faced with doubters.
Bryce Wettstein's insight:
With all of the talk regarding the government shutdown, I figured this article would be appropriate. As rediculous as this shutdown is, their are some lessons that can be learned from these politicians, even if they seem incompetent. This article highlights a few leadership lessons that we can learn from these politicians' mistakes. It highlights ways to appeal to the dissenting side, when to realize whether to negotiate or not, being aware about who you're surrounding yourself with, and keeping your ego out of your decisions.
Nike shares its sustainable business and innovation work with interactive experiences and updates on strategy, approach and performance, as well as targets that both make today better and design the future.
Bryce Wettstein's insight:
This article talks about Nike's employees and how they try to give them a great working experience to motivate them. It talks about managers and leaders being "levers for accelerating the company's growth," and how they can be a '"talent multiplier" by engaging their emplyees in a way that helps them produce better and more relevant work.' Nike states that it is important for their leaders to be role models who inspire their teams.
This is a great article about how to deal with ambiguity in a business. It gives a few tips on different ways to cope with uncertainty and to aid with decision-making during those stressful times. It also talks about not being afraid to be wrong, and that when you are wrong, first fix the problem and then frame it as a learning opportunity instead of dwelling on the negative. Especially important is #8 which speaks on "gut feelings" and how to listen to them.
"Management is the opportunity to help people become better people. Practiced that way, it's a magnificent profession." - Professor Clay Christensen
I think this quote is an excellent supplement to the article. The article talks about four different emotional drivers that motivate employees, and how their morale affects their overall performance. If a manager is able to satisfy these emotional drivers, it develops positive employee engagement in the workplace.
This is a great example of the behavioral approach to management, which stresses group dynamic and leadership, social needs as primary motivating factors, and focuses more on the human side of an organization.
This article gives some tips regarding B2B social networking by incorporating traditional marketing plans. It talks about knowing what your goals are, using SWOT analysis to assess your situation, analyze your market, become an influencer to keep your business relevant, implement a plan by knowing what you need to do and where to do it, and then find a way to evaluate your plan with metrics to find out what is working and what is not.
Your personality type has a dramatic effect on your compensation, according to a new study.
Bryce Wettstein's insight:
This was an interesting article relating your personality type to your earning potential. It uses the Myers-Briggs Personality Test to divide everyone into 16 personality types, and then maps them out in 3 different types of graphs. The first graph shows how the U.S. as a whole breaks down into the different personality types and splits them into 4 main group: guardian, idealist, rationalist, and artisan. In this graph, guardian was the majority at about 46%. The second graph maps out how far each personality type typically gets in their educational career (rationalists were the only group to get as far as a Bachelor's degree), and the third breaks down the personality types into earnings (again rationalists won by a huge margin).
This is a 3-step method on resolving ethical dilemmas. It closely relates to the criteria discussed in my Ethics class, which basically says to analyze the actions, determine the consequences (good or bad), and then use those tools to make a decision.
This is a brief article about one small step that could potentially improve teamwork in the workplace. The idea is to creat a culture in which teamwork is part of everyone's performance expectations, and that their willingness and ableness to contribute to the team is routinely discussed. It says, "if you want teamwork to be a priorit, then you as a leader must make it so." If there is already a problem with teamwork in the workplace, then you must be aware that spontaneously implementing new performance standards and behavior expectations could possibly be met with criticism and lower morale. Instead, it is recommended to discuss with the team what ideal teamwork looks like, compare the current approach with the ideal approach to figure out the gap that is missing, and then have the team figure out new actions and ways of thinking to eventually close the gap. In this way, the team "buys-in" to the new philosophy.
This article highlights the benefits of being an optimistic leader in terms of overall happiness and motivation within the workplace. Optimistic leaders tend to receive better production and morale from their employees. This article highlights some tips for becoming or improving optimistic leadership. Their is a great graphical representation of overall leadership effectivenss in relation to optimism perceived by others near the bottom of the article.
This is a great article regarding leadership in a networking setting. It gives a great insight in how to emerge as a leader, and highlights different strategies to increase your effectiveness when networking with different individuals.
It is a good example of transformational leadership, in which you focus not only on your own well-being and improvement, but the well-being of the people you are networking with as well.
MIT's definition of a breakthrough is simple: an advance that gives people powerful new ways to use technology. It could be an intuitive design that provides a useful interface (e.g., “Smart Watches”) or experimental devices that could allow people who have suffered brain damage to once again form memories (“Memory Implants”). Some could be key to sustainable economic growth (“Additive Manufacturing” and “Supergrids”), while others could change how we communicate (“Temporary Social Media”) or think about the unborn (“Prenatal DNA Sequencing”). Some are brilliant feats of engineering (“Baxter”), whereas others stem from attempts to rethink longstanding problems in their fields (“Deep Learning” and “Ultra-Efficient Solar Power”). As a whole, this annual list not only tells you which technologies you need to know about, but also celebrates the creativity that produced them.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.