Economie numérique
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The Who, What & Where of Social Media 2014 #Infographic

The Who, What & Where of Social Media 2014 #Infographic | Economie numérique | Scoop.it

7 Don’t-Miss Facts On Social Media 2014


Looking for a short, sweet recap of a year in social media? This concise social media infographic from Didit assimilates the key points you need to know in order to understand the state of social media in 2014. As we look ahead to another year of growth and change, let’s reflect on where we’ve gone over the last few months…\


Via Brian Yanish - MarketingHits.com
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2015: Social Media Marketing Trends You Cannot Miss [INFOGRAPHIC]

2015: Social Media Marketing Trends You Cannot Miss [INFOGRAPHIC] | Economie numérique | Scoop.it
For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that this strategy is ineffective. The change-makers in the marketing industry do things a little differently.

Via Brian Yanish - MarketingHits.com
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John Norman's curator insight, January 5, 2015 4:28 PM

I took the time to read this thoroughly. You should to . Less is more and always has been!!

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6 ways mobile will change how you market in 2015

6 ways mobile will change how you market in 2015 | Economie numérique | Scoop.it
More than in any other year, a customer-centric strategy will be the biggest driver of a successful marketing program in 2015.

With mobile now the first screen in consumers lives — and a primary channel for brands to connect with consumers — marketers must closely examine their 2015 programs through the lens of the consumer to ensure the consumer, not the product or brand, is the center of focus.

With the proliferation of mobile, consumers have taken the reins when it comes to brand interactions, dictating how, when, and where they want to be approached. And they have a diminishing tolerance for brands that act on their own terms.

So how does this affect how you shape your marketing initiatives? Here are six predictions of what we’ll see in 2015:

Via Brian Yanish - MarketingHits.com
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Susie Gomez's curator insight, January 4, 2015 4:27 PM

Just look around,everyone is looking at their phone.

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Économie numérique : la France doit vite se réveiller

Économie numérique : la France doit vite se réveiller | Economie numérique | Scoop.it

Des études pointent le retard de la France sur le numérique. L'une d'elle révèle que 8 entreprises sur 10 qui ont fait faillite en 2013 n’avaient pas de stratégie Internet.


Via Guillaume de Lafontaine
Helene More's insight:

Économie numérique : la France doit vite se réveiller - 8 entreprises sur 10 qui ont fait faillite en 2013 n'avaient pas de stratégie numérique.


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