Safety Economics
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Rescooped by Nathan Crutchfield from Safety Culture
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Sidney Dekker on Just Culture

Human Factors and System Safety, Leading Opinion from Professor Sidney Dekker. Explains Just Culture; why you need it, what it is, and how you get it.

Via James Roughton
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Rescooped by Nathan Crutchfield from behavioural psychology
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http://www.youtube.com/watch?v=mAnKvo-fPs0

Memory Blindness: watch this from min 1:18sec...     Memory blindness is an interesting area. Around 75% of us don’t take onboard anything like the data we thought we do. We're clearly not Jason Bourne! But the relevance of this topic is the misunderstanding of what goes into digital experiences. If we can not take on-board/absorb the very basic data why are our websites, services, info all screaming large amounts of data at us? Think ebay, Amazon etc... they all have to seriously re-think their interfaces and UX. My best advice; design sites like they were APPs. Namely simple simple simple! Afterall our conscious minds really are not as smart as we like to think they are. (… oh, and yes the sub conscious is. So this is where persuasive websites can subtly and powerfully influence our actions ensuring maximum value and conversions .. lots of tricks available, more of this later).


Via Roger Gorman
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Rescooped by Nathan Crutchfield from behavioural psychology
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Fun is the Future: Mastering Gamification

Google Tech Talk October 26, 2010 Presented by Gabe Zichermann. ABSTRACT Gamification is fundamentally rewriting the rules of engagement for product design and marketing.


Via clickspice, Roger Gorman
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What should tomorrow’s safety pro be studying today? | 2011-11-09 | ISHN

What should tomorrow’s safety pro be studying today? | 2011-11-09 | ISHN | Safety Economics | Scoop.it
The job that safety professional will be doing in 2020 probably doesn’t even exist today. The field of safety has systematically drifted away from policing and enforcement in interesting, exiting and creative ways.
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Rescooped by Nathan Crutchfield from behavioural psychology
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EpicWin: Pre-Release Trailer

EpicWin is an an iPhone app that combines a to-do list with a streamlined RPG, so you're rewarded for completing your real-world tasks with XP, loot and levelling-up.


Via clickspice, Roger Gorman
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