Brazil's Roberto Azevedo has beaten Mexican veteran Herminio Blanco in the race to become the new leader of the World Trade Organization, according to reports. Here, we take closer look at what the WTO does.
Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify if eWOM affects consumer behavior and the possibility companies may have of managing eWOM by actively responding to comments posted by consumers. An exploratory and experimental study showed that exposure to comment (both negative and positive) impacts brand image. Negative-feedback management reduces the impact on brand image but did not change the impact on purchase intention.
Presentain is the application that makes presenting efficient and enjoyable. It provides the way to pass the message to the audience clearly, brightly and with less effort. You can join, view and save presentation for offline viewing.
Features: - Broadcasting to a wide range of devices - Auto content generation (presentation audio+slides) - Online docs import - Adding video into your presentation
Who's number 1? Really? The Economist (blog) Remember that the survey tested non-native speakers, so don't be too distracted by the placement of the Anglophone countries. Still, Global English's results are very strange.
Back in 1990 nine years before the introduction of the Euro, the then British Prime Minister Margaret Thatcher warned that a single currency would be used to end parliamentary democracy in Europe and would create a 'Federal Europe' by the back door.
Entrepreneurs say instinct can only get them so far in building a successful business. That’s why they rely on a combination of technologies and practical items for not only their day-to-day business needs, but also their long-term success.