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ESP Business English
for students and teachers of ESP
Curated by Eva Maier
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Entrepreneurs are Great - Part 2

Entrepreneurs are Great - Part 2 | ESP Business English | Scoop.it
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What is the World Trade Organisation? - Telegraph

What is the World Trade Organisation? - Telegraph | ESP Business English | Scoop.it

Brazil's Roberto Azevedo has beaten Mexican veteran Herminio Blanco in the race to become the new leader of the World Trade Organization, according to reports. Here, we take closer look at what the WTO does.


Via Phil Hensman, tutor2u
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sir linden's curator insight, February 9, 5:06 AM

16) Globalisation - WTO

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Electronic Word-of-Mouth Impacts on Consumer Behavior: Exploratory and Experimental Studies

Electronic Word-of-Mouth Impacts on Consumer Behavior: Exploratory and Experimental Studies | ESP Business English | Scoop.it

ABSTRACT

Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify if eWOM affects consumer behavior and the possibility companies may have of managing eWOM by actively responding to comments posted by consumers. An exploratory and experimental study showed that exposure to comment (both negative and positive) impacts brand image. Negative-feedback management reduces the impact on brand image but did not change the impact on purchase intention.

 

To read the rest of the article, you need to access your library's database or go to: http://www.tandfonline.com/doi/abs/10.1080/08961530.2013.780850#.UYTkp8t-_IU


Via Anna Evangelista
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Presentain - Engage Your Audience

Presentain - Engage Your Audience | ESP Business English | Scoop.it

Presentain is the application that makes presenting efficient and enjoyable. It provides the way to pass the message to the audience clearly, brightly and with less effort. You can join, view and save presentation for offline viewing.

Features:
- Broadcasting to a wide range of devices
- Auto content generation (presentation audio+slides)
- Online docs import
- Adding video into your presentation


Via Baiba Svenca
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Jasmin Rez's curator insight, April 29, 2013 4:42 AM

"Fun An App that will Enage Your Audience"

via @baibbb

CECI Jean-François's curator insight, May 1, 2013 11:19 PM

Devenez un e-présentateur ou e-orateur avec une telecommande toujours dans la poche, vos powerpoints toujours accessibles...

LucaVanin's curator insight, May 16, 2013 11:39 PM

Da provare! L'avete già testato?

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Can Japan win the war against deflation?

Can Japan win the war against deflation? | ESP Business English | Scoop.it
The stakes are high from the Bank of Japan's unprecedented actions. If it works to end Japan's deflation, other nations and central banks will certainly be watching.

Via Geoff Riley
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Geoff Riley's curator insight, April 25, 2013 2:56 PM

Excellent piece from Linda Yueh on the challenges facing the Japanese authorities as they try once more to lift Japan out of persistent slow growth and deflationary pressures. Abenomics is headline news but will their strategy of a huge expansion of the monetary base, a higher inflation target and attempts to drive down the Yen work? What are the risks? How will other countries be affected? 

Nav Raz's curator insight, July 22, 2013 3:07 AM
ABE VS DEFLATION>>WHO WILL WIN??
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Small talk your way to a great negotiation | Te...

Small talk your way to a great negotiation | Te... | ESP Business English | Scoop.it
In our business English classrooms we’re used to teaching transactional language –the kind of language that our course participants need to use to get things done. This might be emailing or teleph...
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Who's number 1? Really? - The Economist (blog)

Who's number 1? Really? - The Economist (blog) | ESP Business English | Scoop.it
Who's number 1? Really?
The Economist (blog)
Remember that the survey tested non-native speakers, so don't be too distracted by the placement of the Anglophone countries. Still, Global English's results are very strange.
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In 1990 Thatcher warned that the Euro would end European democracy

In 1990 Thatcher warned that the Euro would end European democracy | ESP Business English | Scoop.it
 Back in 1990 nine years before the introduction of the Euro, the then British Prime Minister Margaret Thatcher warned that a single currency would be used to end parliamentary democracy in Europe and would create a 'Federal Europe' by the back door.
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Storytelling in Business

Storytelling in Business | ESP Business English | Scoop.it
The purpose and practice of great storytelling in business. Using stories to influence others. Customers, clients, organisations, job interviews.

Via carldowse
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carldowse's curator insight, April 4, 2013 12:39 PM

A really good, wide ranging selection of video resources on different aspects and approaches to storytelling in business settings.

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Of Time and Management - and Women

Of Time and Management - and Women | ESP Business English | Scoop.it
As the "Can we have it all?" discussion moves on to "Lean in," Yahoo recalls its homeworkers, Europe stresses over board quotas, and - just today - Mary Louise Kelly, NPR's former Pentagon correspo...

Via Ana Cristina Pratas
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Preparing for a presentation

The key to a professional, impactful and clear presentation is the preparation. Steve Bavister, presenting expert with Speak First, discusses this vitally im...

Via carldowse
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carldowse's curator insight, March 22, 2013 4:52 AM

The speaker suggests moving away from being overly preoccupied with content and instead using a more explicit consideration of the objectives (e.g. influence, inform, convince, etc.) as a starting point for preparing a presentation.

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Learn ESL: Tips for Writing a Business Report

Learn ESL: Tips for Writing a Business Report | ESP Business English | Scoop.it
Writing business reports is a core skill required in many offices. It's something you may be asked to do on a regular basis. This video from About.com will offer advice on writing a business report.

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carldowse's curator insight, March 19, 2013 2:44 AM

A video for more advanced learners that offers solid generic advice on some of the main components of reports and comes with a transcript.

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Value of money slides 30pc in 30 years as cost of goods rockets - Telegraph

Value of money slides 30pc in 30 years as cost of goods rockets - Telegraph | ESP Business English | Scoop.it
The value of money has plummeted by two thirds over the last 30 years as the cost of everyday goods such as milk and bread has jumped, according to new research.

Via Geoff Riley
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Geoff Riley's curator insight, February 25, 2013 10:42 PM

Inflation eordes the purchasing power of money - here are some real world examples drawn from the UK. Have wages risen faster than prices over the same period? 

Revision presentation: http://www.slideshare.net/tutor2u/buss4-inflation ;

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Business English | TeachingEnglish | British Council | BBC

Business English | TeachingEnglish | British Council | BBC | ESP Business English | Scoop.it
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10 Things Smart Entrepreneurs Never Leave Home Without

10 Things Smart Entrepreneurs Never Leave Home Without | ESP Business English | Scoop.it
Entrepreneurs say instinct can only get them so far in building a successful business. That’s why they rely on a combination of technologies and practical items for not only their day-to-day business needs, but also their long-term success.

Via Ex FromTheLeft
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Presentation Skills- Presentation Online Tools | Christina Martidou's Blog

Presentation Skills- Presentation Online Tools | Christina Martidou's Blog | ESP Business English | Scoop.it
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Fareed Zakaria GPS - On GPS, Ratan Tata talks business ethics

Indian businessman Ratan Tata tells Fareed Zakaria about the Tata Group's corporate governance style and charity work.

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Why Steve Jobs Couldn't Find a Job Today

Why Steve Jobs Couldn't Find a Job Today | ESP Business English | Scoop.it
There's lots of talk about innovation, but little innovation. Unfortunately we keep hiring the wrong kinds of leaders to implement innovation, or create growth.

Via Ana Cristina Pratas
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Ana Cristina Pratas's curator insight, April 26, 2013 4:36 AM

Unfortunately, however, we keep hiring for the last economy.  While we “get” the need for innovation, we don’t seem to understand much about how to “do it.” The problem starts with how Boards of Directors (and management teams) select – incorrectly, it appears – our business leaders.  Still thinking like out-of-date industrialists, Scientific American offers us a podcast on how “Creativity Can Lesson a Leader’s Image.”  Citing the same study, Knowledge @ Wharton offers us “A Bias Against ‘Quirky’ Why Creative People Can Lose Out on Leadership Positions.” While 1,500 CEOs say that creativity is the single most important quality for success today – and studies bear out the greater success of creative, innovative leaders – the study found that when it came to hiring and promoting practices businesses consistently marked down the creative managers and bypassed them, selecting less creative types!

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The Science of Pricing | Visual.ly

The Science of Pricing | Visual.ly | ESP Business English | Scoop.it
What’s the best price for your products?

Choosing the right price for your product is very important for its sales.
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Google boss defends UK tax record

Google boss defends UK tax record | ESP Business English | Scoop.it
Google's Executive Chairman, Eric Schmidt, has defended the company paying just £6m in corporation tax.

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10 Memorable Quotes From Margaret Thatcher

10 Memorable Quotes From Margaret Thatcher | ESP Business English | Scoop.it
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26 Time Management Hacks I Wish I'd Known at 20

26 Time Management Hacks I Wish I’d Known at 20 Etienne Garbugli Product Design & Marketing Consultant

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David Hain's curator insight, April 3, 2013 9:54 AM

I wish I had known many of these too!

Ana Cristina Pratas's comment, April 4, 2013 12:04 AM
Me too David! :-)
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10 Ways to be a Marketing Genius Like Lady Gaga

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.

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What to do with your hands when you're presenting!

Top tips from presentation expert Steve Bavister, who is a trainer with communication skills company Speak First. Just what do you do with your hands when yo...

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carldowse's curator insight, March 22, 2013 4:59 AM

Parts of this can be played without the speaker's comments to elicit comment from the learners to see what they already know/think about body language or to see what the cultural differences may be. The speaker can then be used to confirm or generate further discussion.

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Writing English, SMS style - Hindu Business Line

Writing English, SMS style - Hindu Business Line | ESP Business English | Scoop.it
Writing English, SMS style
Hindu Business Line
Theo Coggin, a veteran journalist, believes that the beauty of English lies in the adaptability of the language.
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