A mutliple choice English test to check your Business English vocabulary knowledge. Get answers and correct answers immediately after completing the questions.
Via EFL SMARTblog / David Mainwood
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Rescooped by Eva Maier from EFL interactive games and quizzes onto ESP Business English |
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Via EFL SMARTblog / David Mainwood
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There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.
So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link... Via Lauren Moss 
Laser Focus Coaching's curator insight,
May 16, 6:09 AM
I remember the first marketing piece I did and we discussed the reasoning on specific colors and how the mind responds. That was 25 years ago and I was so intrigued. Great post. Delete the scoop?
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RT @NikPeachey: Take a virtual job interview in English http://t.co/6K4vRKUpUw #efl #auselt #elearn #ELT #tesol Delete the scoop?
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Brazil's Roberto Azevedo has beaten Mexican veteran Herminio Blanco in the race to become the new leader of the World Trade Organization, according to reports. Here, we take closer look at what the WTO does. Via Phil Hensman, tutor2u Delete the scoop?
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ABSTRACT Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify if eWOM affects consumer behavior and the possibility companies may have of managing eWOM by actively responding to comments posted by consumers. An exploratory and experimental study showed that exposure to comment (both negative and positive) impacts brand image. Negative-feedback management reduces the impact on brand image but did not change the impact on purchase intention.
To read the rest of the article, you need to access your library's database or go to: http://www.tandfonline.com/doi/abs/10.1080/08961530.2013.780850#.UYTkp8t-_IU Via Anna Evangelista Delete the scoop?
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Presentain is the application that makes presenting efficient and enjoyable. It provides the way to pass the message to the audience clearly, brightly and with less effort. You can join, view and save presentation for offline viewing. Via Baiba Svenca 
Jasmin Rez's curator insight,
April 29, 7:42 AM
"Fun An App that will Enage Your Audience" via @baibbb 
CECI Jean-François's curator insight,
May 2, 2:19 AM
Devenez un e-présentateur ou e-orateur avec une telecommande toujours dans la poche, vos powerpoints toujours accessibles... Delete the scoop?
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The stakes are high from the Bank of Japan's unprecedented actions. If it works to end Japan's deflation, other nations and central banks will certainly be watching. Via Geoff Riley 
Geoff Riley's curator insight,
April 25, 5:56 PM
Excellent piece from Linda Yueh on the challenges facing the Japanese authorities as they try once more to lift Japan out of persistent slow growth and deflationary pressures. Abenomics is headline news but will their strategy of a huge expansion of the monetary base, a higher inflation target and attempts to drive down the Yen work? What are the risks? How will other countries be affected? Delete the scoop?
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In our business English classrooms we’re used to teaching transactional language –the kind of language that our course participants need to use to get things done. This might be emailing or teleph... Delete the scoop?
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Who's number 1? Really? Delete the scoop?
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Back in 1990 nine years before the introduction of the Euro, the then British Prime Minister Margaret Thatcher warned that a single currency would be used to end parliamentary democracy in Europe and would create a 'Federal Europe' by the back door. Delete the scoop?
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The purpose and practice of great storytelling in business. Using stories to influence others. Customers, clients, organisations, job interviews. Via carldowse 
carldowse's curator insight,
April 4, 3:39 PM
A really good, wide ranging selection of video resources on different aspects and approaches to storytelling in business settings. Delete the scoop?
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You don’t want to make a negative impression with poor grammar. Use these 20 grammar rules for writing online and for use in business. (My favorite teacher of all time was my English teacher, Mr. Nalty. Delete the scoop?
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Entrepreneurs say instinct can only get them so far in building a successful business. That’s why they rely on a combination of technologies and practical items for not only their day-to-day business needs, but also their long-term success. Via Ex FromTheLeft Delete the scoop?
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Indian businessman Ratan Tata tells Fareed Zakaria about the Tata Group's corporate governance style and charity work. Via tutor2u Delete the scoop?
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There's lots of talk about innovation, but little innovation. Unfortunately we keep hiring the wrong kinds of leaders to implement innovation, or create growth. Via Ana Cristina Pratas 
Ana Cristina Pratas's curator insight,
April 26, 7:36 AM
Unfortunately, however, we keep hiring for the last economy. While we “get” the need for innovation, we don’t seem to understand much about how to “do it.” The problem starts with how Boards of Directors (and management teams) select – incorrectly, it appears – our business leaders. Still thinking like out-of-date industrialists, Scientific American offers us a podcast on how “Creativity Can Lesson a Leader’s Image.” Citing the same study, Knowledge @ Wharton offers us “A Bias Against ‘Quirky’ Why Creative People Can Lose Out on Leadership Positions.” While 1,500 CEOs say that creativity is the single most important quality for success today – and studies bear out the greater success of creative, innovative leaders – the study found that when it came to hiring and promoting practices businesses consistently marked down the creative managers and bypassed them, selecting less creative types! Delete the scoop?
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What’s the best price for your products? Delete the scoop?
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Google's Executive Chairman, Eric Schmidt, has defended the company paying just £6m in corporation tax. Via tutor2u Delete the scoop?
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