There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.
So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...
Brazil's Roberto Azevedo has beaten Mexican veteran Herminio Blanco in the race to become the new leader of the World Trade Organization, according to reports. Here, we take closer look at what the WTO does.
Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify if eWOM affects consumer behavior and the possibility companies may have of managing eWOM by actively responding to comments posted by consumers. An exploratory and experimental study showed that exposure to comment (both negative and positive) impacts brand image. Negative-feedback management reduces the impact on brand image but did not change the impact on purchase intention.
Presentain is the application that makes presenting efficient and enjoyable. It provides the way to pass the message to the audience clearly, brightly and with less effort. You can join, view and save presentation for offline viewing.
Features: - Broadcasting to a wide range of devices - Auto content generation (presentation audio+slides) - Online docs import - Adding video into your presentation
Who's number 1? Really? The Economist (blog) Remember that the survey tested non-native speakers, so don't be too distracted by the placement of the Anglophone countries. Still, Global English's results are very strange.
Back in 1990 nine years before the introduction of the Euro, the then British Prime Minister Margaret Thatcher warned that a single currency would be used to end parliamentary democracy in Europe and would create a 'Federal Europe' by the back door.
You don’t want to make a negative impression with poor grammar. Use these 20 grammar rules for writing online and for use in business. (My favorite teacher of all time was my English teacher, Mr. Nalty.
Entrepreneurs say instinct can only get them so far in building a successful business. That’s why they rely on a combination of technologies and practical items for not only their day-to-day business needs, but also their long-term success.