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What if we Had a New Value System for Goods and Services?

What if we Had a New Value System for Goods and Services? | Ecom Revolution | Scoop.it
Our traditional ideas of value and costs are based on outmoded industrial models which no longer apply. It's time we reworked them.
Martin (Marty) Smith's insight:

@DavidAmerland's report is worth a re-read. Combine his ideas with @TrendWatching's new Demanding Brands report and you see a new online retailing, one where we build some friction back in so our customers feel connected, included and valued. 

Demanding Brands Report
http://sco.lt/96ZdNh 

David's New Value System
http://bit.ly/17qUzdu 
 

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Semantic Web Is A Game - Think Like A Game Developer to Win

Semantic Web Is A Game - Think Like A Game Developer to Win | Ecom Revolution | Scoop.it
Gamer Joseph Kim Rocks E-commerce These are the times we live in. Times when one of the most substantial, intelligent and interesting e-commerce and cont
Martin (Marty) Smith's insight:

I built on Joseph Kim's amazing 12 Critical Mobile Monetization Concepts to beat a familiar drum - the sooner e-commerce merchants think like video game developers the more money they will make. 

Soon there will be a dividing line between ecom websites that understand how the semantic web. Expect a growing demand for relevance and trust (in visitor intelligence and web savvy) to change website design.

Kim's article, the first of a promised three parter, is an amazing find since it makes the point of how similar video game development and ecommerce is and will become. Once Google UNDERSTANDS our content the more "game-like" it is the more visitors will become buyers.

I've often been asked how teams I've mananged made over $30M online with AOVs (Average Order Values) never higher than $62. The secret is to be five minutes ahead. Kim's post and thinking like a video game developer as you merdhandise your e-commerce website will help your team be five minutes ahead.

Oh, and this next wave, the semantic web wave, is going to be a monster, so surf if you dare :). M 

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Why Short Videos Are Wildly Popular Over Social Media

Why Short Videos Are Wildly Popular Over Social Media | Ecom Revolution | Scoop.it
Yes, you can produce creative and compelling marketing videos in 15 seconds -- or less.

Via Dr. Susan Bainbridge
Martin (Marty) Smith's insight:

Lean content says do more with less. Here is how to do that with video. Great Tips for Vine-like video marketing.

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What is the 7 step buying funnel? [graphic]

What is the 7 step buying funnel? [graphic] | Ecom Revolution | Scoop.it
There are seven steps to the consumer buying decision process. It’s up to marketers to stimulate consumers to go through each step and become advocates.
Martin (Marty) Smith's insight:

I don't think the web buying funnel is this linear. I think people loop out and in to each of thse stages a little more randomly and in response to stimuli (like great offers or email marketing),but not a bad illustration of how visitors become buyers.

Read this excelllent David Edelman post from HBR about Branding In A Digital Age for more on how I think today's buying funnel works:
http://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/

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Lisa Harrison's comment, August 12, 2013 7:17 PM
Thanks so much for your thoughts on our buying funnel. I totally agree with you as to the complexity of our consumers. I use this diagram in an introduction to Social Media class I teach in Australian and it is a great foundation for learning.
Martin (Marty) Smith's comment, August 12, 2013 7:31 PM
Lisa, I spent some time on http://pomo.com.au/blog/ and was impressed with how well you blend great images with top quality content. Well done! Marty
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The Ultimate Guide to SEO for E-commerce Websites

The Ultimate Guide to SEO for E-commerce Websites | Ecom Revolution | Scoop.it
There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top?
Martin (Marty) Smith's insight:

Great KISSmetrics post on SEO for Ecom. 

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2013 The Year The Never Ending Sale DIED

2013 The Year The Never Ending Sale DIED | Ecom Revolution | Scoop.it

End of the Never Ending Sale
What happens when we cry WOLF too many times? The villagers stop caring and wolves eat you. Our collective villagers are sending clear indication they are tired of the absurdity of the never-ending sale.

Content Marketing Benchmark Study
http://sco.lt/8eHui1http://sco.lt/8eHui1


Vision Purpose & Value Define New Social Media Marketing
http://sco.lt/6CXZ45 (via @BrianSolaris)

These two studies make it clear. Simply transferring brick and mortar's SALE SALE SALE online is a sure prescription for disaster. Content is KING and shouting SALE at the top of our lungs doesn't work anymore.

New Approach
Our new e-commerce approach must be consistent across channels, instantly relevant to a variety of customers, fun, easy to share and engaging.

Is saving money online important? Of course, but so is entertainment, knowing what my tribe of friends thinks (about anything especially as either price or novelty go up). So too is Save The World Marketing, that thing your brand does for the world that only it can do.

Today's Holiday E-commerce post is about how to create "Like Me" tribes (personas and segments) and then use your customer classifications to create great "Mobile First" marketing. 

The E-commerce teams that keep their content fresh and relevant will find mobile is a huge HELP to their marketing. Marketers whose emails look lousy on mobile or who aren't thinking like App Developers (i.e. lots of small cool games all relating to a goal and everything connected like Lego blocks) will find the holidays tough and not very rewarding. 

Turns out thinking like an App Developer is a good idea for every e-commerce merchant. Think small, fun and connected and your holiday marketing will win. Listen carefully and curate the winners and your holiday sales may set new records. 

THINK LIKE AN APP DEVELOOPER and diversity your holiday marketing, listen more than you talk, curate more than you create and make sure to share cool things across your entire ecosystem and your Holiday 2013 sales will set new records even if you aren’t/t screaming SALE at the top of your lungs :).

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We are ALL App Builders Now - 35 App Building Tutorials Videos & Appification of Ecom

We are ALL App Builders Now - 35 App Building Tutorials Videos & Appification of Ecom | Ecom Revolution | Scoop.it
Whether you're building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way...

Via Martin (Marty) Smith
Martin (Marty) Smith's insight:

The Appification of Ecommerce
About a year ago I purchased a new MacBook Air. Seeing how my new laptop related to the world much like an iPad with apps and an app store was a revelation. Apps will rule the world. 

This trend is why we are all app builders now and these tutorials are a must view. The trend toward apps is more than you think. A few days ago I shared a Haiku Deck about the future of web design 3.0 (http://sco.lt/7r6zkf). 

 I missed the appification of everything. Apps, the widget-like shrinking of code to Lego blocks, form the core of mobile programming. Since mobile is taking over the smart move is to "appify" everything. 

This means thinking of websites as interconnected blocks responding to each other and our visitors in real time (as described in the deck). Best demonstration or analogy for this fluid app future is MIT's David Merrill explaining Siftable at TED http://www.ted.com/talks/david_merrill_demos_siftables_the_smart_blocks.html .

The way Siftables related to one another (they are aware other Siftables are present and have a desire to connect if code expressed as a toy can have desires) and link in order to create a sum is greater than the whole universe is a great way to think about the New Ecommerce. 

The new ecom is location agnostic (capable of converting anywhere at anytime and with the merest snippet of Siftable-like code), socially self aware (capable of pulling friends and their influencers into the equation) and appified (small Lego-like blocks snapped together to meet specific needs). 

Sometimes we will snap in the predictive analytics block sometimes we might now. Other times we will want the social share block other times not. Design, in this Siftables-like future, becomes a series of WHAT IF conditions and testing, always testing. 

Going to be fun and why it is a GOOD idea to become an app builder.   

 

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Martin (Marty) Smith's comment, July 15, 2013 9:38 AM
Go for it Carla. You can save a lot of $ and time by preparing like programmers / designers. These tutorials should help do that.
Martin (Marty) Smith's curator insight, July 16, 2013 7:05 PM

If you want to put your personal brand in overdrive, learn how to develpp aps. Not as hard as you think and pays huge return. 

Ricard Garcia's curator insight, September 7, 2013 2:51 PM

Creativity, creativity, creativity

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5 Reasons Crowdfunding and E-Commerce Are Stronger Together

5 Reasons Crowdfunding and E-Commerce Are Stronger Together | Ecom Revolution | Scoop.it

In 5 New Ecommerce Lessons on ScentTrail Marketing I explained why everyone should have a store. This post goes further insisting everyone should have a store AND a vialble crowdfunding platform.

Haiku Deck for this post
http://www.haikudeck.com/p/XdSgR5zOax/crowdfunding-and-ecommerce


Post + Haiku Deck
http://martinmartysmith.com/5-reasons-crowdfunding-and-e-commerce-are-stronger-together/


If my advice about adding a store was confusing and now this post feels like a bridge too far Don't Worry. AtlanticBT.com and I are creating a crowdfunding platform Software As A Service tool that can easily adapt to any business vertical or cause marketing.

We happen to be creating the platform for CureCancerStarter.org, but our intent is to build a flexible framework that can be easily adpated to other applications.

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5 Common Ecom SEO Mistakes

5 Common Ecom SEO Mistakes | Ecom Revolution | Scoop.it

Via Martin (Marty) Smith
Martin (Marty) Smith's insight:

Common Ecom SEO Mistakes
It is easy to take one step forward and two back with your online store's SEO. Here are 5 common mistakes to avoid.

5 Common E-Commerce SEO Mistakes
1. Poor Titles.

2. Slow Pages.
3. No UNIQUE titles across all pages.
4. No use of Canonical URLS to prevent dupe content.

5. Poor keyword density in navigation.

Titles and H1s matter a lot in these post Panda and Penguin days, so research them. Always start with who is winning top positions now. Also remember you must use a tool like Mike's Keyword Checker to know the absolute position of your pages or your competitors on a keyword phrase due to the Google float.

If you have video or large graphics give some thought to a Content Delivery Network (CDN). CDNs are TRICKY, so treat them with care and try to keep your pages LIGHT in code and graphics. CDNs cache your images and so can speed up your page loads, but nothing can help dense, heavy pages with lots of code and multiple layers of Javascript.

Titles MUST be unique. You can use business rules to generate titles, but make sure those rules NEVER create the same title over and over. Remember 80% of your revenue will come from 20% of your pages, so you don't have to get 1M page titles perfect. Make sure the pages that MATTER have great titles and you should be fine.

Canonical URLS identify MASTER pages, the pages you want in Google and OTHER pages that shouldn't be included. Duplicating content from outside or inside your site can cause penalties and damage so use canonical urls to stay in Google's good graces (btw it is VERY easy to duplicate content without meaning to spam, so BE CAREFUL).

If your navigation says, "Services" you are nuts. Do you want your website to rank for "services" or Internet Marketing, Email Marketing and SEO? Use keywords in your nav because your nav sits in <a href LINK> tags the most.

DON'T use keywords that aren't appropriate for the category or pages, but be sure KEYWORDS are in your nav

 

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Martin (Marty) Smith's comment, July 10, 2013 9:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). Scoop.it is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Esther Turón Perez 's comment, July 18, 2013 4:18 AM
Very good!
Stephanie Katcher's comment, July 18, 2013 11:33 AM
Thanks Martin! You're right about Scoop.it's role. Now I need to dig up the mindmap I have for key players.
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eCommerce Daily = Cool Ecom Paper.li

eCommerce Daily = Cool Ecom Paper.li | Ecom Revolution | Scoop.it
eCommerce Daily, by I-ShopTheWorld: updated automatically with a curated selection of articles, blog posts, videos and photos.
Martin (Marty) Smith's insight:

Love this Paper.li dedicated to ecommerce and appreciate the recent inclusion of 5 New Ecommerce Lessons from ScentTrail:
http://scenttrail.blogspot.com/2013/06/5-new-ecommerce-lessons.html  

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Is The FREE Revolution Coming To Ecommerce? A: Yes

Is The FREE Revolution Coming To Ecommerce? A: Yes | Ecom Revolution | Scoop.it
Martin (Marty) Smith's insight:

The Free Ecom Revolution Is Coming To A Store Near You
Can you create a web marketing business and ecommerce site with NO money for websites or blogs? Yes is the answer to that question. By using free tools such as Google Drive, Scoop.it and Blogger or WordPress you could create a business without paying anything to web development. 

You might find that business is limited in scale, but so what. Your cost is  limited to your sweat equity. Once you create a revenue stream THEN you can buy the website improvements needed to go to the next level. I just build a MagentoGo store (Story of Cancer Store: http://storyofcancer.gostorego.com/ ) and the same thing is ALMOST true for Ecom.


Between Storify, Volusion and Magento you can create a store for sweat equity + $500 (give or take). My little store has already made $130 inside of its first month so well on its way to paying for its serving costs. 

The ultimate lesson of crowdfunding, crowdsourcing Free Revolution is DO NOTHING until it is worth the investment to do so :). 


Here is the trick I discovered last night that prompted thoughts on The Free Revolution and crowdsourcing: 

Found A Cool Use for Scoop.it's new Newsletter feature. It is easy to create a content landing page and host it free with Google Drive. 

Here's How...

1. Create a newsletter using the Manage > Create A Newsletter


2. Download as a Zip file. Open the Zip file.


3. Upload the HTML file to your Google drive into a public folder.


4. Click on the HTML file. A window pops up, click on OPEN in lower right corner. 


5. Click on preview. Copy the URL that appears in the browser window:

https://googledrive.com/host/0B0eG3a8zValDQjl6aldwQlJMNDg/email%203.html 

Next figuring out how to add a Call To Action and subscription code.  BTW, Unbounce charges $700 a year to host landing pages :). 


Also works on DropBox. 

 

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Bonnie Bracey Sutton's comment, September 16, 2013 8:26 AM
Found A Cool Use for Scoop.it's new Newsletter feature. It is easy to create a content landing page and host it free with Google Drive.

Here's How...

1. Create a newsletter using the Manage > Create A Newsletter

2. Download as a Zip file. Open the Zip file.

3. Upload the HTML file to your Google drive into a public folder.

4. Click on the HTML file. A window pops up, click on OPEN in lower right corner.

5. Click on preview. Copy the URL that appears in the browser window:
https://googledrive.com/host/0B0eG3a8zValDQjl6aldwQlJMNDg/email%203.html ;
Alfredo Corell's curator insight, September 22, 2013 2:42 PM
Martin (Marty) Smith's insight:

Found A Cool Use for Scoop.it's new Newsletter feature. It is easy to create a content landing page and host it free with Google Drive. 

Here's How...

1. Create a newsletter using the Manage > Create A Newsletter

 

2. Download as a Zip file. Open the Zip file.

 

3. Upload the HTML file to your Google drive into a public folder.

 

4. Click on the HTML file. A window pops up, click on OPEN in lower right corner. 

 

5. Click on preview. Copy the URL that appears in the browser window:

https://googledrive.com/host/0B0eG3a8zValDQjl6aldwQlJMNDg/email%203.html ;

Next figuring out how to add a Call To Action and subscription code.  BTW, Unbounce charges $700 a year to host landing pages :). 

 

Also works on DropBox. 

The Free Alternative
The interesting question is could you create a web marketing business with NO money for websites or blogs? Yes is the answer to that question. By using free tools such as Google Drive, Scoop.it and Blogger or WordPress you could create a business without paying anything to web development. 

You might find that business is limited in scale, but so what. Your cost is  limited to your sweat equity to create a revenue stream and THEN buy the website improvements you need to go to the next level. I just build a MagentoGo store (Story of Cancer Store: http://storyofcancer.gostorego.com/ ;) and the same thing is ALMOST true for Ecom.

 

Between Storify, Volusion and Magento you can create a store for sweat equity + $500 (give or take). My little store has already made $130 inside of its first month so well on its way to paying for its serving costs. 

The ultimate lesson of crowdfunding and crowdsourcing is DO NOTHING until it is worth the investment to do so :). 

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Correcting Hubspot - Why These Emails Aren't Great [Marty Note]

Correcting Hubspot - Why These Emails Aren't Great [Marty Note] | Ecom Revolution | Scoop.it

Take a look at some of the best email marketing campaigns out there, and learn what makes them so amazing!

Marty - Yeah not so much as it turns out. These emails suffer from three common email marketing problems:

* They try to do too much.

* They aren't visually arresting enough.

* They don't use PEOPLE well.

Promise to write a full post on what makes for great email marketing on MartinMartySmith.com soon.


Martin (Marty) Smith's insight:

Hubspot Whiff
Hubspot is an amazing content marketer. Almost everyday they create great relevant content I want to read. Hubspot is a favorite among my Internet marketing friends too, so keep my praise in mind as I detail why this post misses the mark.

Email Marketing Rules The World
The death of email marketing is greatly exaggerated. Yes MOBILE is messing with delivery as many people use mobile to curate their email (deciding what to keep and what to toss is easier on mobile devices), but email's importance to any Internet marketer's bottom line can't be overstated.

These campaigns are too noisy and CTA's way too hidden. Email is an IMMEDIATE medium. Don't send email marketing talking about anything happening in a month. Email is about RIGHT NOW.

The creative is FLAT for me too. PEOPLE sell things and many of these emails lead with graphics. BIG MISTAKE. The best converting email in thee examples would be the ModCloth.

ModCloth's lower half is solid. The models are looking at the Call To Action and it feels fun. Problem is the top. Never combine SALES with process-oriented stuff. If you want me to clean up my profile make that the ONLY CTA on that email.

ModCloth is upside down. Lead with the girls playing and put all those process messages on the bottom OR send another email to discuss process. Illustrates why HubSpot whiffed - too much noise in these emails.

If you are trying to accomplish 2 things in an email that is one too many. Emails are short bursts of fun and inspirations. They have to FIGHT their way through mobile gate keeping and how overwhelmed everyone feels.

Best tactic to achieve high open rates I know are:

1. Short and punchy subject lines (10 words max).

2. Big hero with PEOPLE doing cool things (view out at the reader OR down into a CTA).

3. ONLY ONE idea at a time.
4. Limit other navigational options (keep them relevant to Today’s message).

5. Arresting visuals (PEOPLE are best but graphics can work).

I promise to elaborate more on what makes for GREAT email marketing on MartinMartySmith.com soon. Can't be critical of HubSpot without supply a How To email marketing lessons learned from making MILLIONS (not hyping this either, or not too much anyway) from email marketing.

 

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Who Will Place FIRST Order on Story of Cancer Store?

Who Will Place FIRST Order on Story of Cancer Store? | Ecom Revolution | Scoop.it

My very RARE Keith Haring TV Man watch made by Playboy is for sale to benefit Story of Cancer Foundation along with almost everything I own. Who will be the first to place an order on our Story of Cancer Store?

We launched on D-Day because we are storming the beaches of a new ecommerce to help cure cancer. Every purchase / donation helps cure cancer. First order receives a Story of Cancer Foundation tee (also very rare lol). 

Thanks, Marty 

---
Martin W. Smith
Founder, Story of Cancer Foundation
Cancer Survivor  


@StoryofCancer

@ScentTrail  

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"5 New eCommerce Lessons" - A Haiku Deck by Mark Traphagen

"5 New eCommerce Lessons" - A Haiku Deck by Mark Traphagen | Ecom Revolution | Scoop.it
Five elements creating an eCommerce store can bring to your marketing efforts. Master marketer Martin W.
Martin (Marty) Smith's insight:

Loved it when Mark made a Haiku Deck out of my blog post. His Hiaku Deck has about 3x the views as the original 1,000 word blog post so pretty good lesson there about visual marketing and the lean content movement. 

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New SEO - The Catalog Challenge

New SEO - The Catalog Challenge | Ecom Revolution | Scoop.it

Friends run a great online women's apparel store. This post discusses 5 tips to help aligned their store with the new SEO including:

1. Great First Person About Page.

2. Adding Cross Sale (to help with inventory fluctuation).

3. Create Content Silos (to help with New SEO).

4. Use Scoop.it and Pinterest (great visual merchandising tools).

5. Content Contests (to generate UGC).

These tips could work for almost any online #ecommerce retailer since engagement is the new black in terms of post Panda and Penguin SEO.  

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3 Christmas Ecommerce Marketing Strategies

3 Christmas Ecommerce Marketing Strategies | Ecom Revolution | Scoop.it

Holiday Ecommerce
Good article on Holiday marketing strategies. Most Ecomerce retailers are putting finishing touches on their plans. I like the way this post organizes RETURN first. Always easier to sell MORE to people who already love you. I would add these tips for returning:

* Ask for advocacy.

* Gamify something.

* Curate something.

* Pad or Phone something.

Find a way to take some direction from your customers. When we ran out of sale inspiration we asked our best customers what we should put on sale when I was a Director of Ecommerce. We got great suggestions and sales. One great rule to ecommerce Internet marketing is when in doubt ASK.

This year I would make it a point to ASK for advocacy, create a game (or two or three) make sure you make your holiday gig MOBILE and curate something of THEIRS to your site.

Inbound Marketing
Some of the same advice, especially the mobile part, goes for inbound B2B marketing during 4Q. Create a cool User Generated Content (UGC) contest and curate content, ideas, comments and visuals from your visitors, customers, advocates and friends.

PPC
I wouldn't buy anything NEW during 4Q despite the incorrect belief that MORE can help if numbers start to dip. PPC is a TIMED and REPUTATION activity so double down on what is working but don't buy NEW until after 1.1.14.

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Michael Jordan's Social Media Marketing Lesson

Michael Jordan's Social Media Marketing Lesson | Ecom Revolution | Scoop.it
Martin (Marty) Smith's insight:

Set Social Expectations & Then BEAT THEM
Michael Jordan knew how to set expectations and then beat them. I was lucky enough to see him play several playoff games and the superstar could will his game to another level.

There are no secrets on the court or in business today. When Michael Jordan took over a game it was clear what was going on and THAT is what must have made playing against him maddening.

Michael Jordan's Nissan car dealership in Durham could learn a lesson in social media marketing from their namesake. The car dealership recently underwent an extensive renovation that must have cost hundreds of thousands of dollars.

One of the innovations was a much better waiting room with worktables and away from the damn TV. I pulled up next to an AC outlet during my last stay and worked while my car's oil was being changed.

Michael Jordan's Nissan installed a window from the shinny new workroom out to the garage. Great idea, but a loaded gun too (much like social media). Once you show me a window on to your world all things become theater.

The experience of watching my car leave the garage and then NOT to be called to transact the $50 oil change for twenty minutes when I was in a hurry to get to work was frustrating (despite being able to use their Wi-Fi and do work). The window CREATED AN EXPECTATION.

Think of your social media efforts as creating an expectation too. If your company or brand is on social media your customers and supporters have an expectation that you will keep them informed (provide a window into your thinking and actions) and include them in some meaningful way in your process.

"Include in some meaningful way" can mean responding to questions or @yourtwitter notes to forming special teams and requesting feedback from your social channel. Social media is a CONVERSATION and those who listen more than they speak and care more than they don't are using social media marketing to kick the stuffing out of competitors who don't get it.

I asked to see the service manager and he told me he was down three people and offered a free oil change next time. Good (not great) response. The great response would have been to ask me a question and elicit the feedback I'm writing here.

The great response to customer dissatisfaction is to FIND the kernel of the discontent and then learn from it to improve. The manager, so caught up in his own problems, missed a chance to excel like the man whose name is on the building :)

 

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Great Customer Service For Ecommerce Infographic

Great Customer Service For Ecommerce Infographic | Ecom Revolution | Scoop.it
Running a small business has never been easier with the influx of small business apps. Tried and true businesses to new startups are disrupting the where, when, and how small businesses run.
Martin (Marty) Smith's insight:

Excellent infographic showing a couple of trends:

* Ecom Customer Service Apps are breaking out all over.
* Possible to run an Ecom store from anywhere doing anything.
* Everyone should have an Ecommerce store.

Of course my favorite is the last bullet :). M 

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Stephen Van Delinder's curator insight, July 31, 2013 10:50 AM

90% of customers go to a company's website before calling or emailing that company. That's where we are. If you are under the impression that businesses operate between the hours of 9 and 5, you are finished.

On the other hand, out performing your competition or creating and dominating a niche with this many changes taking place is simpler than it has ever been. It takes a lot of work to not let things fall through the cracks, but the opportunities are overwhelming.

The challenge here as I see it is really the first point. Whether you love it, hate it, or are indifferent, you and everything you know about is now metaphysical. According to the above, your business should be using a website, an app, and social media; support should be available in real time and you should be accessible on every channel because you need to wow people.

There are more and more ways that people can experience you, your company, and your brand. The challenge then is creating a web presence, app, and support system that are SoLoMo, consistent, and “wow” inducing. 

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Your Ecommerce Sites Are Ready For Christmas When YES Is Answer To These 20 Questions

Your Ecommerce Sites Are Ready For Christmas When YES Is Answer To These 20 Questions | Ecom Revolution | Scoop.it

Holiday Ecommerce 20 Questions
If your Internet marketing team can answer YES to the 20 content marketing, social marketing, email marketing and cause marketing questions then wax up your board and hit the beach. 

Better to SURF now with solid plans in place than even think about time off once the October tsunami hits. This time of year it took 2.4 visits to make a sale when I was an Ecom Director. In October it took 1.3 visits and in November and December a little over one.

Those numbers mean NOW is the time to test and create plans so you don't have to THEN.  Plan now, DO THEN :). 

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Ecom Lesson #1: Create A Checkout That ROCKS

Ecom Lesson #1: Create A Checkout That ROCKS | Ecom Revolution | Scoop.it
Here are a few fundamental guidelines that can get you started in improving or designing a perfect checkout e-commerce funnel.
Martin (Marty) Smith's insight:

Work Backwards
Most website designers work IN to the checkout. This means they are spending most of their time on pages that are important but less important than the checkout. 

Check is where ecommerce rubber meets road. If you create sense of security and ease people remember and return. If your cart is complicated, clicky-y and a pain they don't. I typically pick these "how to" posts apart because they over simplify and so kill the real issue of commerce online. 

This post is solid, shares great tips and knows what it is talking about (no nits from me, stop the presses LOL). If you are creating an ecommerce store, and everyone should have one, follow these tips to create a solid checkout experience. 

Not a bad idea to work backwards. Create the cart first and let that design set the clear and simple tone for the rest of the site. 

Read my 5 New Ecommerce Lessons for why everyone should have an ecommerce store:

http://scenttrail.blogspot.com/2013/06/5-new-ecommerce-lessons.html 

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5 New Ecommerce Lessons - Haiku Deck

5 New Ecommerce Lessons - Haiku Deck | Ecom Revolution | Scoop.it
Martin (Marty) Smith's insight:

This is cool. First I write the 5 New Ecommerce Lessons ScentTrail Marketing post:

http://scenttrail.blogspot.com/2013/06/5-new-ecommerce-lessons.html 


Next my friend @MarkTraphagen uses one of his favorite tools to present a lean, mean and highly visual version (embedded in the top of the post now):
http://scenttrail.blogspot.com/2013/06/5-new-ecommerce-lessons.html  

Mark also included the deck on his Slideshare and it trended and so was included on @Slideshare's homepage (here is Mark's Slideshare)
http://www.slideshare.net/marktraphagen/5-new-ecommerce-lessons  

 

Team and Haiku Deck sees Mark's riff with their cool tool and adds Mark's take (with attribution to ScentTrail Marketing) to their Gallery:
http://www.haikudeck.com/gallery/featured  

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Klout Business Portal Launch Is Gunning for Brands - Fortune Tech

Klout Business Portal Launch Is Gunning for Brands - Fortune Tech | Ecom Revolution | Scoop.it
The social scoring startup is making a play for business users with new enterprise features that begin rolling out today.

Via Rami Kantari, Osama Abulhasan
Martin (Marty) Smith's insight:

About time. Perhaps, and I am saying just perhaps, this will quiet down some of the nonsensical Klout bashing that goes on. Any metrics that helps understand the social web better is a GOOD METRIC. 

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Intriguing Networks's curator insight, July 1, 2013 6:38 AM

Klout has been edging along with social analytics and scoring for a while now and now rolling out it's enterprise features. I wonder if they have as yet gripped enough serious social afficionados for this to work?

Martin (Marty) Smith's comment, July 1, 2013 9:23 AM
I think Klout scores for brands could work since there is no definitive way to connect top of the funnel (traffic generating) activities to bottom of the funnel conversion. Klout becomes a de facto standard where perhaps nothing else provides an accurate look at the importance or trends within Social Media Marketing. I wrote a piece not long ago about why Klout matters and most of that logic applies to grands and companies as well as individuals.
Michelle Gilstrap's curator insight, July 2, 2013 12:14 PM

Some consumers still don't understand Klout, but if you are a business, you need to understand it and know how to use it.

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Email Marketing Still ROCKS: Importance and Benefits of Email Marketing

Email Marketing Still ROCKS: Importance and Benefits of Email Marketing | Ecom Revolution | Scoop.it
Email marketing is important for many reasons – as long as you use it properly it can give your business a boost with very little resources invested.
Martin (Marty) Smith's insight:

There is no doubt email marketing remains a major conversation provoker, traffic generator and relationship builder. This article doesn't address the NEW realities of email marketing such as:

* Better look good on mobile.

* Mobile changes CTA and email construction.

* Mobile is the gatekeeper of email marketing now.

* Email better be organized by personas and segments.

* Batch and Blast days are long gone.

* How to support email marketing with social and mobile.


But it is a very solid article on why email marketing is far from disappearing. Different yes, gone not even a little bit.  

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The COLOR of Money: Color and Ecommerce Website Design [Infographic]

The COLOR of Money: Color and Ecommerce Website Design [Infographic] | Ecom Revolution | Scoop.it
When it comes to eCommerce design, every decision matters because aspect of your design impacts conversion...even the colors. Offline merchants have been using color tactics for centuries to lure c...
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How Affiliate Marketing Works | Infographic

How Affiliate Marketing Works | Infographic | Ecom Revolution | Scoop.it
Ever wonder how exactly people make money from Affiliate marketing? This infographic from Sugarrae.com breaks it all down.
Martin (Marty) Smith's insight:

Affiliate marketing is still an important way to build an email marketing list. This infographic explains how it works.

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