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Added Is Blogging Dead by @CendrineMedia To Make Buffer's Failure Your Success on Curagami

Added Is Blogging Dead by @CendrineMedia To Make Buffer's Failure Your Success on Curagami | Ecom Revolution | Scoop.it

Buffer's Social Failure / Watershed
Last wee Buffer wrote about losing 40% of their "social traffic". While key metrics such as conversion rates or the value of the lost traffic weren't included their panic was unmistakeable. 

Never panic may be the hardest lesson my team and I learned during my 7 year tenure as Director of Ecommerce for a multimillion dollar website. We didn't start that way.

We started as frightened and panic stricken as Buffer. We learned the hard way how little panic matters. The web is MATH and GAMBLING. Sometimes the math turns FOR you and sometimes against.

@Cendrine Marrouat - cendrinemarrouat.com makes great points in her LInkedIn post (linked along with my comment with a jump link on Make Buffer's Social Failure Your Success (http://www.curagami.com/wp-content/uploads/2015/10/buffer-failure-your-success.png ). One of my favorite points, and one overlooked by the Buffer team, is LOOK TO THYSELF. 

Cendrine points to a harsh new truth - the world is FASTER, LEANER and more VISUAL than before. She notes how poorly Buffer has tuned their content to our new mobile, social and gamified world. Brilliant point well made (as usual form a favorite #mustfollow curator), 

My point is Buffer ISN'T asking the right questions in the right way. They assume they want their traffic back, but they don't explain what if any deeper meaning their traffic has to their WHY - the reason they exist, the reason users love them. I point out that if traffic goes down but conversions go UP life is good since Buffer would be paying less for more subscribers.  

The abject terror in Buffer's post would seem to indicate conversions are off too. As I noted in my original post, conversions are a TRAILING indicator and so unlikely to be off nearly as much as their traffic. Another way of saying that is losing some of their "social traffic" is nothing but net (good).

If I were part of Buffer's team we would be exploring Cendrine's important point - has our content and so our brand lost touch with our customers? What do we stand for? Why do our customers love us? Why might a new generation of customer love us?

None of those questions seem to be on Buffer's agenda. Instead they are on a "traffic hunt", a mistake so many make since meaningless metrics such as followers, traffic and likes abound. As I point out in our Curagami post - NO METRIC MEANS ANYTHING ON IT's OWN. Every metric is TIED to some other metric.
 
We tied traffic to money. Our $ by visitor was a great way to VALUE traffic in a meaningful way. When traffic went up or down money per visitor usually trailed. If traffic was down 40% money per visitor was probably down 15% or 20%. Eventually those lines cross or reach zero and you don't want that (lol).

Best way to avoid having your metrics reach zero is to avoid PANIC (it doesn't help and can distract), test, create a new plan, seek input and ask for help. Buffer is doing some of those, but they are using community tactics in a pedantic way - telling instead of showing, asking for help but not curating responses, not handing their keys over to the kids (their community).

So they started GREAT but have slipped back into the solipsism virus that effects so many web marketers. Cendrine's brilliant point about the TYPE of content being created is getting more of an airing on my blogs and social than Buffers (not good).

What about you? Are you experiencing "social traffic decline"? Have you stopped using tools like Buffer recently? Why? What do you think Buffer can do to recover?

Share your answers here, in comments on the Curagami post or email martin(at)Curagami.com and we will curate your thoughts in with a link back. Thanks, Marty 

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Conduct A Symphony of Feeds: 1 of 5 Super Secret Marketing Trends for '16

Conduct A Symphony of Feeds: 1 of 5 Super Secret Marketing Trends for '16 | Ecom Revolution | Scoop.it
5 Super Secret Marketing Trends: nowists, share keys to your digital kingdoms, appify and gamify your content and developing blue oceans to win in 2016.
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2DiFore Marketing Solutions's curator insight, October 15, 2015 12:43 PM

Believe it or not 2016 planning begins now! What will your marketing efforts look like a year from now? Will you have created more buzz about your product or simply continue to bump along....

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Curagami Store & Blog Progress - Relaunching Next Week

Curagami Store & Blog Progress - Relaunching Next Week | Ecom Revolution | Scoop.it

Crossing Ecommerce Rubicon
We are making progress on adding Woocommerce to Curagami. The goal is to cross the content / commerce rubicon. The gulf between effective content and commerce is large. The promise of Woocommerce, an ecommerce shopping cart and database appended to Wordpress, is elimination of the artificial and rapidly useless separation between content and commerce. 

The Social / Mobile / Connected times we inhibit require a new approach to online commerce. We plan to relaunch Curagami.com next week.  Stay tuned, join us for coffee (subscribe http://www.curagami.com/signup/?v=7516fd43adaa ) and we will journey across the rubicon together :). Marty & team Curagami

 

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Ecommerce Future: A Symphony of Feeds via @Curagami

Ecommerce Future: A Symphony of Feeds via @Curagami | Ecom Revolution | Scoop.it
Ecommerc's future is going to be a symphony of feeds. Use SellWare.com to help manage the sell anytime, anywhere future that is coming fast.
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Everyone Should Sell SOMETHING: New Amazon Bookstore on Curagami

Everyone Should Sell SOMETHING: New Amazon Bookstore on Curagami | Ecom Revolution | Scoop.it

Learning Ecom
There are some Internet marketing lessons you can only learn if you sell something. Amazon makes it so easy to add a bookstore to your site every site should have one...if only because there are some things about web marketing you can only learn by selling online.


Curagami's New Amazon Power Bookstore:

http://www.curagami.com/books.html

 

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Burn Your Website Down: Disruptive Ecommerce Meetup Tonight

Burn Your Website Down: Disruptive Ecommerce Meetup Tonight | Ecom Revolution | Scoop.it

Disrupt Or Die
Sorry you are too late. You won't be able to win the tactical warfare my team and I did. Your ability to create meaningful differentiation with tactics is over. So BURN YOUR WEBSITE DOWN. 

Not literally, but we need to SHOCK Small to Medium Sized Businesses (SMBs) into an important realization - it's BLUE OCEANS or ELSE. Why bother putting up a 4 page site no one will care about, share, link, like love or think about ever again after they've visited once.

Instead of wasting your TIMEM and TREASURE why not BLOW UP what you think you should be doing, discover blue oceans and create lasting competitive advantage. Costs are the SAME, but one has the shelf life of a May Fly why the other may just provide the ROI needed to do the next cool thing.

You know were we would VOTE and if you are going to miss Exinent's Ecommerce Meetup in the Triangle of North Carolina tonight you can play catch up with our Haiku Deck.

http://www.curagami.com/magical-thinking/marketing/the-new-ecommerce-meetup/ ;

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3 Surprising Patterns of Reading Online

3 Surprising Patterns of Reading Online | Ecom Revolution | Scoop.it
While writing content for online environments you must think of the following paradox: reading is the PRIMARY action performed on the web. AND people try to read as LITTLE as possible (online) 20%!...

Via steve batchelder
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Website Migration Trauma: 5 Tips To Reduce - Secnettrail

Website Migration Trauma: 5 Tips To Reduce - Secnettrail | Ecom Revolution | Scoop.it

Web Migration Trauma
Website migration creates seo, traffic and money trauma. We share 5 website migration tips so your next web heart / lung transplant helps you gain not lose:

  • Up Your PPC Spend.
  • Tighten Your Site Maps & create SILO based maps (advanced).
  • 301 never 302 and Watch Webmaster Tools like a hawk for 494 Page Not Found.
  • Create highly social & shareable content like contests and games.
  • Know your 80:20 Rule and creating supporting content BEFORE the migration.

 
Included ADVANCED tips too in case you are a high risk player OR more advanced in your SEO knowledge. 

 

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malek's curator insight, May 28, 2015 3:16 PM

Ok, for now I'd rather have a web site migration than a root canal.

Martin (Marty) Smith's comment, May 28, 2015 7:02 PM
Let's see ROOT CANAL or website migration? ROOT CANAL by a large margin for me. At least a bad root canal isn't going to cost me my JOB unless so painful I go nuts in which case I have other problems LOL. Thanks @malek. Marty
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Deep Dive Moon-Audio Web Analytics: What Should Your Quarterly Reports Show?

Deep Dive Moon-Audio Web Analytics: What Should Your Quarterly Reports Show? | Ecom Revolution | Scoop.it

Deep Dive Moon-Audio Web Analytics
Spending the day (and probably most of the weekend) deep diving #googleanlaytics  listening for the music of http://www.Moon-Audio.com. Here are a few of the questions I like to ask every quarter:

* YTD vs. LYTD sales by product & brand. 
* Site heuristics (time on, pages viewed, bounce YTD vs. LYTD. 
* Top 10 Internal searches (compared to last time we looked). 
* Top content. 
* Referring sources. 
* New vs. Returning YTD vs. LYTD. 
* Growth in social. 
* Most linked, shared & reviewed content (will be their Dragon Audio Cable so check against last bench marks). 
* Review the funnel (top entry / exit, Recency, Frequency, Monetary RFM values). 
* 80:20 rule in product sales, brands and content.  

 Read more about analytics deep dives on G+: https://plus.google.com/+MartinWSmith/posts/EHq6vvSJhxf

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Key Ecommerce Sailing To 8,000 Views & 200 Retweets

Key Ecommerce Sailing To 8,000 Views & 200 Retweets | Ecom Revolution | Scoop.it


Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.


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Why Great Unboxing "Experience" Is A Big #ecommerce Blue Ocean - Amasty

Why Great Unboxing "Experience" Is A Big #ecommerce Blue Ocean - Amasty | Ecom Revolution | Scoop.it
Want to provide some great unboxing experience for your customers, but don't know where to start? Learn the basics on transforming a package into a gift.
Martin (Marty) Smith's insight:

We think mobile + social makes the "unboxing experience" one of the hidden blue oceans of ecommerce. Why don't more ecom sites have galleries of videos and pictures of people sharing their "unboxing experience". Answer: most online retailers think their job is to sell stuff. Not so much these social / mobile days.

Now our jobs revolve around creating sustainable online communities and finding ways for your customers to share unboxing is like Christmas morning over and over. Why wouldn't you want to SHARE your customers' joy at their unboxing?

Oh, btw, better make sure your unboxing experience over delivers (so ASK for help from your best customers if needed to make your unboxing better).

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CampSaver: Cool "Store Within A Store" Concept

CampSaver: Cool "Store Within A Store" Concept | Ecom Revolution | Scoop.it

CampSaver (located in Utah) is a prominent online Magento store proffering branded camping products to the sports/camping enthusiasts. They are one of our esteemed clients. Hiremagentodeveloper provided them an elite set of Magento development solutions.


Via Kristy Davis
Martin (Marty) Smith's insight:

Friends showed me this cool use of tabs to create "stores within a store" a bit ago. We love the idea of one database and multiple stores (though that is not as easy as it should be). We also love the idea of dedicated "silos" that can address marketing archetypes and personas. 

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Kristy Davis's curator insight, April 30, 2015 11:56 PM

CampSaver is Utah’s leading Magento online store which offers a wide gamut of camping/hiking products ranging from sports clothes, equipments, accessories and much more. The store has been developed and enhanced by Hiremagentodeveloper for outdoor sports enthusiasts who want to purchase camping products of their choice. Magento development team at Hiremagentodeveloper helped them with advanced custom made eCommerce solutions which helped them boost business ROI and engage online visitors. While completing this project, there were key challenges like, to offer enterprise eCommerce solutions for each phase and to make each store user-friendly, sophisticated, straight-forward and smooth. As a result, CampSaver has acquired thousands of admirers and large suite of clients over the years.

Kristy Davis's comment, May 4, 2015 10:50 PM
Thanks Martin Smith
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Ecommerce Strategy vs Tactics via @HaikuDeck

Ecommerce Strategy vs Tactics via @HaikuDeck | Ecom Revolution | Scoop.it

Ecommerce Strategy vs. Tactics
Which comes first ecommerce strategy or tactics? Trick question. Doesn't matter as long as you end up swimming in a blue ocean.

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Added Cure Cancer Now @Zazzle Store - New Ecom = Symphony of Feeds

Added Cure Cancer Now @Zazzle Store - New Ecom = Symphony of Feeds | Ecom Revolution | Scoop.it

Cure Cancer Now Store
We just added a link to our Cure Cancer Now store on Zazzle to our Curagami Woocommerce enabled (but not quite all done) bog:
http://www.curagami.com/product-category/cure-cancer-store/?v=7516fd43adaa 

You Can See the Cure Cancer Now Zazzle Store here
http://www.zazzle.com/curagami/products 

 Remember when we discussed the future of ecommerce would be a symphony of feeds. Adding the Cure Cancer Now "store", all products printed at and by Zazzle with our art, is an example of the matrixed future ahead. 

Here is our Future of Ecommerce Symphony of Feeds post
http://www.curagami.com/ecommerce-future-a-symphony-of-feeds/?v=7516fd43adaa  

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Why New SEO Looks Like Old SEO via Curagami

Why New SEO Looks Like Old SEO via Curagami | Ecom Revolution | Scoop.it

New SEO Looks Like Old SEO
Thanks to David Kutcher we've embarked on a 3 part journey. Our goal is to show how and why the "NEW SEO" is beginning to look a lot like the OLD SEO.  Our journey has three parts that all start here:

http://www.curagami.com/why-new-seo-looks-like-old-seo/?v=7516fd43adaa


 After that we move to:

* Brands (http://www.curagami.com/new-old-seo-brands/?v=7516fd43adaa )
* Love (coming soon)

* Community  (coming soon)

I'm in Columbus at Ohio State for my year anniversary of being treated by the great Doc Byrd. Will finish Why The NEW SEO is Looking Like The OLD SEO when I get home.

In the meantime BRANDS is live.  

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5 Tips To Help Online Merchants Cross the Content - Commerce Rubicon via @Curagami

5 Tips To Help Online Merchants Cross the Content - Commerce Rubicon via @Curagami | Ecom Revolution | Scoop.it

5 TIps To Cross Ecom's Rubicon
Smart merchants are beginning to cross the ecommerce rubicon between content and commerce. Discover 5 Tips to cross your online store's ecommerce rubicon.

5 TIps

* “Magazine” your content
* Curate from brands
* Curate from customers
* Lean & Visual Win
* Tie In Email, Social & Mobile

Going to incorporate @Guillaume Decugis and Scoop.it's ideas on Lean Content on this not very lean post too. I set aside some content to keep the post pinging with fresh content.

Evergreen means our team will refresh the content (or ask for help from our Ambassadors to do so) regularly. Not all content is equal. Places in our "evergreen" regularly scheduled updates category must be earned (lol).

So help 5 Tips to Cross the Ecom Rubicon earn evergreen status, or better yet contribute your thoughts and we will curate in.

Crossing the Rubicon between content and commerce is the BIG ISSUE in online retailing today. Discover our tips to cross and add yorus.  

 

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Shakespeare For Everyone: Why You Should Add Ecommerce To Your Digital Marketing - Curagami

Shakespeare For Everyone: Why You Should Add Ecommerce To Your Digital Marketing - Curagami | Ecom Revolution | Scoop.it

Ecommerce For Everyone
There are some web marketing lessons learned best by creating an online store such as:

  • Words Matter as they lead (or don’t) to conversion.
  • Design Matter as it leads (or doesn’t) to conversion.
  • Money Is The Best Metric.
  • Money Helps Create The Best Key Performance Indicators (KPIs).
  • Money helps create a testing culture.

 
Creating a store is so easy, we developed Curagmai's Bookstore with Amazon's Associates tool in about half a day, everyone should have an ecommerce store these days.  

As Rodney said in Back To School - Shakespeare for Everyone!

Read our Ecommerce For Everyone post: 
http://www.curagami.com/magical-thinking/news/shakespeare-for-everyone-ecommerce-lessons/

& Visit the new Curagmai Bookstore
http://www.Curagami.com/books.html 

Do you have an affiliate store you want to share? Email martin(at)Curagmai.com and we will create a gallery of cool stores for personal brands, companies and B2B marketing teams. 
 

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Favorite Online Stores Survey VOTE NOW - Curagami

Favorite Online Stores Survey VOTE NOW - Curagami | Ecom Revolution | Scoop.it

Vote For Your Favorite Sites
Everyone has a favorite online store AND most want online retailing to improve. Curagami is in the "improve ecommerce" business, but we can't create change alone. We need your help. 

Please take a few minutes and tell us what online stores you love and why. Oh, and bet we missed some cool, great and wonderful stores so let us know who we missed and we will add your faves into our survey.

Together we can improve online commerce :). Thanks, Marty & Team Curagami 

http://www.curagami.com/magical-thinking/news/favorite-online-stores-survey/  

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Moon-Audio.com Is A Market Maker & Your Website Needs To Be One Too! via @Moon_Audio

Moon-Audio.com Is A Market Maker & Your Website Needs To Be One Too! via @Moon_Audio | Ecom Revolution | Scoop.it

Market Makers
Market makers have a special ability to synergize seemingly disparate information into a coherent and seductive story. My friends at Moon-Audio (http://www.Moon-Audio.com) are market makers. 

Helps that they make great products. Their Silver, Black and Blue Dragon audio cables get thumbs up reviews from buyers around the world because they WORK (they make even the best headphones sound better).

But there is more to being a market maker than making great products. I was married to a market maker for more than twenty years so I'm familiar with the strange alchemy needed to find, explain and convince the rest of us about THE NEXT BIG THING.

We humans are skeptical and  over marketed to and preached at. But we depend on market makers to filter our too chaotic world inot NEED TO KNOW and CAN IGNORE. Drew Baird is a NEED TO KNOW and NEED TO LISTEN TO market maker. This guest post (by me) on their site shares tips on becoming a market maker and the special benefits won when achieved. 

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Solid Magento SEO Default Tips via @B2Community #seo

Solid Magento SEO Default Tips via @B2Community #seo | Ecom Revolution | Scoop.it
Magento is a great system for building e-commerce websites; it’s not bad for marketing them either. Out of the box there are no truly bad default settings for SEO and it offers handy functions to m…
Martin (Marty) Smith's insight:

Great "set up" tips here. We agree. Magento has no "default" bad SEO / SEM settings as some "shopping carts" do. Some of these tips were new to us and they are easy to implement / understand. 

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ASP .Net 5 Reasons SMBs Should Avoid

ASP .Net 5 Reasons SMBs Should Avoid | Ecom Revolution | Scoop.it

Avoiding ASP .Net Storefront
ASP Net Storefront may be good for many things but online commerce for Small to Medium Sized Businesses is not one of them. Here's why:

  • SEO problems.

  • Content Problems.

  • Engagement challenges.

  • Complexity & Right vs. Left Brains.

  • Open Source Wins.

 
We do NOT recommend ASP .Net Storefront for SMB online stores.  

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Ecommerce Group Therapy in RTP Tonight!

Ecommerce Group Therapy in RTP Tonight! | Ecom Revolution | Scoop.it

If you are interested in ecommerce and live anywhere near the Research Triangle Park in North Carolina get down to @RTPFrontier and attend @Exinent Ecommerce Group Therapy. Should be fun and cathartic for all.

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Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail

Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail | Ecom Revolution | Scoop.it

Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics.

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30 Things You Must Master To Create Great Online Commerce #infographic

30 Things You Must Master To Create Great Online Commerce #infographic | Ecom Revolution | Scoop.it

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.

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William Caleb Rodgers's curator insight, May 3, 2015 3:36 PM

Do you have what it takes to be a master of online commerce?

Get your Free Internet Marketing Strategy Gifts here...

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Unbounce Rocks, But... Need A Great Product-Page Template - Know One?

Unbounce Rocks, But... Need A Great Product-Page Template - Know One? | Ecom Revolution | Scoop.it

Unbounce Rocks, But...
We love +Unbounce, but need a great product page template. Yesterday it was easy to get lost in +ThemeForest et al. Anyone know of a great product-page-like Unbounce template
Thanks, Marty & team Curagami

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