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STOP These 10 Old SEO Methods Now [+ Marty & Brian Yanish Notes]

STOP These 10 Old SEO Methods Now [+ Marty & Brian Yanish Notes] | Ecom Revolution | Scoop.it

Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s thin. These are a few of my least favorite SEO things.

Marty
Yes I could add 10 more, but start here or STOP here.

Brian Yanish :Excellent comment (@MarketingHits):

« With Google's personal search results other customer/visitor touch points are going to become more important than ever before. Be it Twitter, Facebook, or Pinterest, getting the new visitor to your site from a source other than Google will play an major factor in that visitors future Google results. SEO just got harder! »



Marty
Yes SEO got harder AND easier. Harder because the horse race for social touch points is ON. If your competitor gets 100,000 Facebook LIKES before you that will HURT your SEO and organic traffic. Easier because you can leverage social as a channel against Google. Here is how the channel diversification idea works. Let's say your current converting traffic by channel looks like this:

* Google Organic 30%.
* Google PPC 40%.

* Social 5%.
* Email marketing 20%.

* Other 10% (like mobile or affiliate).

70% of your converting traffic is coming from Google. You are not highly diversified. If Google puts a hurt on your organics you are going to have to increase your PPC spend just to stay even. You may reach the dreaded "point of diminishing return" and see your PPC contribution to profits (if you are lucky enough to get any net net PPC contribution) slide.

Now think of this new distribution:

* Google Organic 35% (because social helps with this).

* Social 20%.

* Google PPC 20%.

* Email marketing 20%.

* Other 10% (mobile and affiliate).

Your converting "portfolio" is more diversified and profits are up. If something bad happens you have more than one way to make up for it. You can double down on PPC without getting near point of diminishing return or open the valves and flood your other fields with support. You aren't dependent on ONE channel (never a good idea).

The Phase II part of your channel plan should be building your mobile list and making mobile 20% of your converting traffic allowing a further reduction in PPC and being present in a profitable way on people's phones and the future of commerce.



Via Alessandro Lanzarini
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Brian Yanish - MarketingHits.com's comment, August 11, 2012 4:38 PM
With Google's personal search results other customer/visitor touch points are going to become more important than ever before. Be it Twitter, Facebook, or Pinterest, getting the new visitor to your site from a source other than Google will play an major factor in that visitors future Google results. SEO just got harder!
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6 Unpleasant Truths About Social Media + Marty Note

6 Unpleasant Truths About Social Media + Marty Note | Ecom Revolution | Scoop.it

Think you know social? Think again.


These are so true. And it's about time someone said so.

Marty Note
Agree these statements are TRUE and won't be a huge surprise to most of the power social media advocates I follow in Scoop.it. Gee the idea that money still wins OMG what a Friday revelation. We are digital revolutionaries; we are here in social media out of love not money.

As revolutionaries we don't require that others understand or believe in our values. Our social media values such as:

* Truth lives in Social Media over the long run.

* Passion can be seen, felt and appreciated in social media.

* BIG people in social media mentor, help and care for the "smaller" and "newer" players.

* Love is the killer app and it lives and reproduces well in social media.

If Micky D's wants to sell some more Big Macs with social media it doesn't taint it character, value or the truths this article doesn't mention. I don't view the social media ideas discussed here as "unpleasant". Having the Big C is unpleasant. The fact children can get the Big C is criminal, but the other side of social media just IS.

I appreciate the excellent scoop by Adrian and the Fastcompany article. Everyone has a mortgage to pay and Fastcompany is retooling nicely for whatever the heck this digital revolution is bringing to the magazine business (less money more readers I suspect), so its all good.

It's Friday :).


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The Rise of Shopping APIs (infographic)

The Rise of Shopping APIs (infographic) | Ecom Revolution | Scoop.it

The ecommerce pro and driving force behind Elastic Path's award-winning blog, Get Elastic, explains the buzz around APIs.




With interest building around the use of application programming interfaces (APIs) to, as Forrester Research’s Brian Walker puts it, “open up the commerce platform,” we turned to Elastic Path’s Linda Bustos for the lowdown. As the director of ecommerce research and a conversion optimization consultant at the digital commerce software firm, she separates fact from hype to identify trends online marketers need to understand. But you likely already know and love her as the lead blogger and developer of the popular Get Elastic blog.


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Internet Marketing - How To Blow Up The Last Smoker In America

Internet Marketing - How To Blow Up The Last Smoker In America | Ecom Revolution | Scoop.it

A classmate (Choate '76) wrote the music for what looks like a funny play. He wrote a note asking for help so I took a quick look at the site created to support the play. I found common Internet marketing mistakes including:

* Closed Loop Website Not A Platform.
* No Contests or Gamificaiton.
* Work To Hard To Get To The Gold.

I sat down and shared ideas teams I've managed have used to make ideas blow up real good online. My classmate is running those ideas by his producers (Zero Mostel I imagine :).

Since there are some people pretty good with Internet marketing explosives on Scoop.it, please share any ideas, thoughts, comments I missed to help my classmate's play create some waves.

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Danger Will Robinson: Three E-commerce Bear Traps To Avoid - CIO (blog)

Danger Will Robinson: Three E-commerce Bear Traps To Avoid - CIO (blog) | Ecom Revolution | Scoop.it

CIO (blog)Three E-commerce Pitfalls You Need to AvoidCIO (blog)The paradigm of purchasing is shifting. In 2010, e-commerce grew faster on a year-to-year percent change basis than total economic activity, according to the U.S.

Marty
Yes, you would want to be avoiding all of these especially for the next 8 months or so. Worst of it is #1.

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7 PPC Strategies To Spend Less, Sell More

7 PPC Strategies To Spend Less, Sell More | Ecom Revolution | Scoop.it

7 impactful strategies for ecommerce PPC - bump your quality scores, improve your SERP presence, and minimize your ad spend.

Marty PPC Note
PPC is the black sheep of the family, but it shouldn't be. Yes there is a point of diminishing return in PPC but that vanishing point exists in all Internet marketing. If you are rich enough, smart enough and have enough time (and who has all three of those?), then you will find the end of the rainbow and the point of diminishing return in any Internet marketing channel.

PPC is the fastest, most robust feedback loop you can find and these tactics will help you spend less and make more. Don't forget PPC's other responsibility is to FEED YOUR HEAD. No I'm not quoting Jefferson Starship to be funny, well a little, I quote the ship because your organic and social calendar's should be AT LEAST influenced by PPC results if not extracted whole hog.


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How To Figure The Monetary Value Of Your Non-Money Conversions

How To Figure The Monetary Value Of Your Non-Money Conversions | Ecom Revolution | Scoop.it

Learn to calculate the values of your conversions which are not orders but something like leads, downloads, newsletters signups, phone calls etc.

Marty
Cool way to evaluate all lead generation fairly by channel. Non-ecommerce conversions such as joining your list, Retweeting your links and other social shares are important part of any Internet marketing P&L. This article makes progress, but we aren't all the way there yet.

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Pinterest For E-Commerce

Pinterest For E-Commerce | Ecom Revolution | Scoop.it
Blog post at Content Curation Desktop News : Pinterest has grown beyond belief since it opened it's doors in beta during 2010, it is now one of the worlds favorite image curation sites.[..]...

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Startups Taking Ecommerce from Storefront to One-Click Selling

Startups Taking Ecommerce from Storefront to One-Click Selling | Ecom Revolution | Scoop.it

With the rise of ecommerce, anyone has been able to profit by selling their goods and services online.

Marty Note
Interesting article that surprised me. Didn't think of Klout as a marketplace but of course it is. Well done and I will need to investigate further. What is clear is that there is a New Ecommerce forming as I write this that is mobile, social, tool rich and happening now. BTW, when I was an Ecommerce director EVERY click costs 40% of the traffic, so fewer clicks equals more money.


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The Psychology of Storytelling: Why Better Stories Sell Better [How To]

The Psychology of Storytelling: Why Better Stories Sell Better [How To] | Ecom Revolution | Scoop.it

Lifted this great piece on storytelling from Brian Yanish @Marketing Hit and strongly suggest following Brian as his Scoops and Tweets ROCK.

http://www.marketinghits.com/

http://www.twitter.com/marketinghits

http://www.scoop.it/u/brian-yanish


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Asos The Benchmark For How To Create Success Online

Asos The Benchmark For How To Create Success Online | Ecom Revolution | Scoop.it

Asos is an online fashion retailer. They sell a huge range of men’s and women’s clothing across 850 labels, including one of their own.

 

They are also the benchmark for how online business should be done.

 

Asos has identified and addressed the key factors that make the online shopping experience almost on par with in-store service.


They’re the same simple things that so many online operations manage to consistently get wrong too. So if your business is available over the internet, or looking to go there, take in these industry leading lessons from Asos.


Easy Returns

The company allows customers to return products if they are faulty, but also if they simply change their mind. And this doesn’t mean exchanging for another product either, but a full refund within 24 hours. It means a lot to have that option, even if few exercise it.

The exemplary returns policy doesn’t end there either. Even though Asos is based in the UK, customers only have to post the products locally to return them. While a big distribution network makes this easier for Asos, it’s something every business should consider.


Free Delivery

Every Asos purchase includes free standard delivery with an express option for an additional $10 fee. Sure, the cost of delivery is probably built into the price of products, but customers are none the wiser and appreciate not having an extra fee tacked on at checkout.

If deliveries are more than one day late, any delivery fee is refunded and a 10% discount is given on the customer’s next purchase.

They don’t sting people with those pesky credit card fees either. The price you see for a product is exactly what you pay, just how it should be.


Courteous Communication

The company’s customer care team is available on email 24-7. While this isn’t practical for most small businesses, it’s not the remarkable part of their service. The standout bit is that they confirm receipt of your contact and promise to get back to you within six hours.

There are not many businesses promising that turnaround, even though it’s what online shoppers want, and are coming to expect.


These might all sound a bit ‘oh-der’, but they’re the fundamental services features of online shopping that keep customers coming back. So if you’re online, or planning to go there, here’s your benchmark – Asos.


Marty - Did not know about this great ecommerce example of how a company weaves an entire story with their business. Understanding we are only as strong as our exposed weakest links is a critical idea. Here is a company that successfully turns negatives to positives by being transparent, honest and understanding how to create values and a culture that both work for them and play online retailing like a musical instrument. Great Scoop.
:).M


Via maxOz
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maxOz's comment, July 27, 2012 6:42 PM
Marty Thank You for the Image which is far more descriptive be well xxx
maxOz's comment, July 27, 2012 6:43 PM
And Your Input/Comments much appreciated xxx
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Commerce Sciences Launches a "Must Have" Ecommerce Tool

Commerce Sciences Launches a "Must Have" Ecommerce Tool | Ecom Revolution | Scoop.it

Commerce Sciences, the stealthy Israeli and Palo Alto-based e-commerce startup, is launching into open beta today, and is finally revealing what it has built. Its a Meebo Bar for e-commerce!

Marty Note
As a 12 year ecommerce vetern of course I understand this release from Commerce Sciences. Nope, not even close. What I do know is these guys are smarter than me AND the future of ecommerce is all about conversion, conversion and conversion. This tool seems to be about improving conversions so I am interested.

:). M  

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The Future of Mobile is Right Time Experiences - Forbes

The Future of Mobile is Right Time Experiences - Forbes | Ecom Revolution | Scoop.it
We've answered all of the basic questions in mobile such as: Will we have 4G networks and when? Will consumers adopt devices and what kinds? Will the app store be successful? Will BYOD happen?

 

Thus, I’m currently researching the future of mobile which I believe is about transforming how business is done. I believe the future is in combining mobile, big data and analytics (with help from the cloud) to deliver Right Time Experiences.


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Agile Marketing and the U.S. Women's Olympic Gymnastics Team

Agile Marketing and the U.S. Women's Olympic Gymnastics Team | Ecom Revolution | Scoop.it

What do Agile Marketing and the dominance of the U.S. Women's Olympic gymnastic team have in common?

Marty  - Great post from my friend Jim Ewel (@JimEwel) and one of the leaders of the Agile Marketing movement Jim Ewel.

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Are buyers going out of fashion?

Are buyers going out of fashion? | Ecom Revolution | Scoop.it

Disneyrollrgirl opens our eyes to the world of editorialised e-commerce (RT @eBayFashion_UK: Navaz @Disneyrollrgirl opens our eyes to the world of editorialised e-commerce http://t.co/HPTYipzf...)...

Marty Note
I was married to a talented buyer for 20 years. I don't think my ex's skills are as out of fashion as much as the medium has changed. Large department stores seem to be dinosaurs walking the earth. Today my ex would create Boing Boing, Daily Candy or its equivelant and create authority and influence with millions. The skils are still valuable even as the medium has changed to aplify and explode them.

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How To Turn Your 404 Error Page Frown Upside Down: Use 404 As A Marketing Tool

How To Turn Your 404 Error Page Frown Upside Down: Use 404 As A Marketing Tool | Ecom Revolution | Scoop.it
Use your 404 page to point lost visitors to an irresistible offer

Links get misspelled, cut off or your content gets moved over time — the last thing you want is for your web page visitor to end up on another site! Keep them glued to your content by creating a 404 page that directs them to more content or an offer.

Marty Note
I shared the story with Brian of how my 404 page was shown so often in my last gig it ended up getting indexed by Google. Thankfully there was a promotion on the page so all was not lost. Follow these exellent suggestions to turn your 404 frown upside down.


Via Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's comment, August 7, 2012 5:02 PM
Brian, at my last gig our serving was so variable I ended up RANKING my 404 page. Thankfully there was an offer on it so not a total loss. Thanks for sharing this critical idea. Makes me want to go check my new company's 404. Marty
Brian Yanish - MarketingHits.com's comment, August 7, 2012 5:14 PM
Marty, lol, that takes real seo skill.
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Scary IT Security Story Really A Marketing Lesson

Scary IT Security Story Really A Marketing Lesson | Ecom Revolution | Scoop.it
Troy Hunt on observations, musings and conjecture about the world of software and technology...

...

Don't be fooled by the subject of this post. Troy's topic is security but he is speaking marketing, or we can extract great marketing lessons such as:

* Watch social like a hawk using ORM (Online Reputation Management) Tools.

* Data is either worth protecting or its not, no half measures.

* Law of unintended consequences (https thing).

* Make claims (It is safe...) VERY carefully.
* How you treat security says everything about who you are.

* Sloppy is as sloppy does.

* Old code means YOU are old and not secure.

* Don't let your ego write checks your body can't cash.

The security lesson is a brand marketing lesson. You are only as strong as your weakest link, your weakest link anywhere along a long fence of ideas, code, design, copy and social networks. Sorry to say you can't slow down, take a breath or wish it wan't so as this is a race and to the swift go the best views and most fun after parties :).

I'm going to be following Troy like a hawk. He is brilliant, easy to understand even for a non-engineer right brainer like this Marketing Revolutionary and his lessons are extendable.


http://www.troyhunt.com


@TroyHunt (https://twitter.com/troyhunt )

Troy if you are reading this, hop onto Scoop.it too in your free time (lol). You would like it and your curation here would be invaluable.
Thanks,
Marty

Nice Tweet from Troy:
@ScentTrail @scoopit nice write up on the marketing angle of the Tesco scenario, very true.

Smart, Mench-y and a good writer Troy is on my Must Follow list :).



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Quick and Dirty Guide to Killing It with Google+

Quick and Dirty Guide to Killing It with Google+ | Ecom Revolution | Scoop.it

Demian Farnworth discusses how to use Google+, particularly if you are someone that creates online content for marketing purposes.

Marty

The impotance of G+ To Ecommere merhants this holiday sellig seans CAN'T be overstated. Google Plus AND PPI (Pay Per Inclusion) Should be on every merchants TO DO list NOW. I will have more on PPI soon.


Via Jaana Nyström, 'Timothy Leyfer
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How To Become a GREAT Email Marketer By Christmas [Pictures] | Atlantic BT

How To Become a GREAT Email Marketer By Christmas [Pictures] | Atlantic BT | Ecom Revolution | Scoop.it
Email marketing is about to be hit with a Texas hail storm of junk.


Marty Email Marketing Note
I wrote this piece in Scoop.it at first, but it got too long for this format so moved the 3 tips sure to make you a great email marketer by Christmas to Atlantic BT's blog. To summarize my take on how to become a great email marketer by THIS Christmas:

* Hire Bronto (they don't pay me, but are the best tool).

* Read Managing Content Marketing by Rose and Pulizzi.

* Look at Emails that SUCK (feels like you aren't alone :).

Good luck and wish I was creating a B2C merchandising plan for Christmas right about now. Miss being a merchant very much :). M (like being able to SLEEP though LOL).

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Cool Beach Santa Says, GET READY - Ecommerce Holiday Checklist

Cool Beach Santa Says, GET READY - Ecommerce Holiday Checklist | Ecom Revolution | Scoop.it
Marty shares holiday ecommerce checklist tips learned over more than 10 Holiday selling seasons when stores he and his team managed profitably generated more than $30M in online revenue.

...

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New Game Combats “Showrooming”, Gets Shoppers Back in Stores

New Game Combats “Showrooming”, Gets Shoppers Back in Stores | Ecom Revolution | Scoop.it
Walk into a Best Buy today and you'll probably see at least one person looking up a product on their phone to find the best price. They came...


Marty Note
Finally some intelligence in ways to "combat" showrooming.


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More Cowbell : 3 Ecommerce Video Marketig Tips

This film is AKA Director David Prosser’s response to a visit he made to Seoul earlier in the year - at the invitation of SICAF - and is drawn from his sketchbook observations of city life.

...

Marty Note
3 Key words for ecommerce: Mobile Video, Animated Video and Video. I know this headline sounds like that famous Saturday Night Live Skit MORE COWBELL (http://www.nbc.com/saturday-night-live/video/search?searchFor=more+cowbell  ), but I couldn't resist. Love this animated video as it points out how great stories can be told with animation, color and very little else.


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Ecommerce: Better UI, Mobile, CMS Top Oracle Survey [Report + ScentTrail Tips]

Ecommerce: Better UI, Mobile, CMS Top Oracle Survey [Report + ScentTrail Tips] | Ecom Revolution | Scoop.it

Marty Note
At my core I am a merchant. I love ecommerce and have made millions for my employers running an ecommerce site for more than seven years. As much as I read surveys like this one from Oracle I never do what they say (lol).

Doing what everyone else is doing in ecommerce is a sure way to lose time, money and momentum. The big three are here (better user experience UI, mobile and better CMS). Here is how I would respond were I still a Director of Ecommerce heading into the holidays:

* Redesign my site with Magneto as that helps with better CMS and mobile in one action.

* 3 concepts provide keys to better UI: Social/Content Social/Marketing and Social/Search.

Social shows up in the survey as #4, but I hang with ecommerce friends and they don't know or trust social yet. They love mobile because it is easy to understand and they fear being left out of the mobile tsunami.


Mobile is immediately reinforcing. They like to do stuff in a Stimulus/Response pattern and my ecommerce friends love seeing immediate results. Trust me, they LOVE push the lever see the ball results.

Social is harder on their nerves. Social is here to create STIMULUS and then curate response. My ecommerce friends HATE something as abstract as, "We do stuff over here to impact stuff over here and maybe here and possibly way over there." I rarely discuss SOCIAL by itself. I discuss social as an adjunct to SEO.

The SEO ship sailed about two years ago so there is comfort and ease with SEO that doesn't exist for social media marketing (yet). Read Made To Stick by the Heath brothers to know why I prefer to pitch from something the people I'm pitching to feel comfort with (SEO) and work my way out to the edge of discomfort (social).

Since I've figured out how SOCIAL could give some hard working Ecommerce Director both UI and Mobile it would top my list. If I was about to compete in my 8th holiday season I would have loved the idea of being in the clear minority on such a stance (lol). Stay tuned if you want to know more about how SOCIAL could give you UI and Mobile :).M

PS. If I really want to freak out my friends with sales numbers to meet I mention either of the P words (Penguin, Panda) or send them a link to my SEO Is Dead piece (http://www.scoop.it/t/ecommerce-revolution/p/2249335079/6-reasons-search-engine-optimization-seo-is-dead ).

 



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6 Reasons Search Engine Optimization (SEO) Is Dead

6 Reasons Search Engine Optimization (SEO) Is Dead | Ecom Revolution | Scoop.it

Exclusive Scoop.it SEO Conent

It has been a good long run. I've fought, cajoled and convinced. My life in SEO was challenging and rewarding. All things end and so does SEO. Search Engine Optimization has been stabbed twirled and stabbed again. I come not to praise SEO but to bury it because:


Google Wants SEO Gone

Panda and Penguin's Google latest algorithm changes are a response to the explosion of signals, of BIG DATA. Google had to calculate faster or fall immeasurably behind. Even if Google didn't want the elimination of the SEO industry they built their desire is moot. The SEO industry is dead because of the math. When your well researched and optimized pages make up 25% of your website's signals they matter. When your SEO efforts make up .0001% of the signals about your site whether you have the right title or not is moot, over, done. Well maybe not your title as those are still VERY important, but you get the point.


Google is smart enough to take credit for the inevitable. Telling you to stop something when they can't really read it anymore seems intelligent and bossy (not unlike Google). I've made millions online for grateful empoyers doing what Google tells me to do.


SEO's Marketing Advantage Is Gone

I realized something today. I wrote a quick post on if social media marketing can make your company smarter on Atlantic BT's blog: http://www.atlanticbt.com/blog/can-social-media-make-your-company-smarter/ . Writing I realized how many of my once great advantages are gone. Advantage is eliminated when everyone knows and does something. Once you know how to research keywords, write title tags and optimize on page copy as well or better than me advantage is lost. As acceptance climbs advantage is lost.


The Float of Social/Search
Google did the smart thing. Instead of being drowned by social signals they coopt them, they grudgingly accept Facebook and Twitter until G+ plus is up to the task of eliminating them. In a modeled system, and everything search engine is modeled now since the data set is too large to do anything else, we must take the wizard's word for the fairness of how he flips our coins in infinite space. Once G+ has a large of enough social set the need for actual data from other social nets goes away. The entire entire ecosystem can be modeled by the Ph.Ds and the Plex.


Google's modeling won't be 2 + 2 = 4 accurate but who lives there anymore? Once Google floated their index breaking the link to any absolute #1 position what you see is different than what I see even if we type the same keyword at the same time. This massive move changes everything. Once the index floats GOOGLE owns it not Google plus a tribe of users. Only Google has the key to the house now. We are and will always be necessary evil guests.


Where we once had say and could chart our progress from lowly sprite to advanced SEOs only Google sees behind the curtain of our progress now. Once the index floats what is real? A: Whatever is happening now expressed in analytics. The only way to land a website's SEO plane post the float is with instruments in a modeled 2nd Life of a world, Pandora for SEOs.


Social Signals Overwhelm The Web
Eric Schmidt said we create as much content now in 2 days as from the beginning of man until 2003. Amazing factoid he shared in 2010! Today seems miles and years away from 2010. Data is flying everywhere as a strange nexus ties disparate elements together at the speed of light. The sheer size of the wall of data, and these days will seem like the good old days in 5 years, is staggering.


The truth of the web is what is happening now, but your NOW and mine aren't the same anymore. You see it right? The sword in the stone Google created for itself? When they float GOOGLE CUT DOWN the data they had to process. Google uses advanced statistical and predictive models to know a virtuall world. Google processes a piece and forms conclusions about the whole, Google float data on an endless Sargasso Sea never reaching shore in a constant state of roil. Since Google and only Google "owns" the float no one has any data to their contrary. Whatever is happening now is real and what is supposed to be happening (to quote Eckhard Tolle). Point is we will never know one way or the other now. Only one wizard allowed to live in this house now and there is a large G on his pointed cap. 


Semantic Web Understands Meaning, Culture and Time
Did you see the crossword puzzle contest a few months ago where people crushed an advanced computer? If you watched Watson crush contestants on jeopardy you remember laughing as Watson adjusted its idiom meter. Sounded funny to have such an advanced machine not understand humor or sarcasm. The laughs died fast as Watson played the piano keys of knowledge only a super computer knows how to play. Once the "rules" of semantic context are mastered, and they will be in short order, we are close to Asimov's Foundation Series and his famous 3 Laws of Robotics.


Screaming, Loud Noise Means Only The Real and Shared Get Through
Ever been in a crowded room, a room so impossibly crowded you are sure if one more person comes in you will pass out. Suddenly 10 more people come into the crowded space and one of them is your mother. Not only can you immediately SEE your mother but also you relax even though she may as well be on the moon for your ability to get to her through the throng.


This is the analogy for the room we Internet marketers shout into these days. Problem is no one has the lung capacity needed to be heard over the din. Instead, if we want to get a message over to your mother you need to send it person to person. You must create a tribe of helper agents IN REAL TIME. We give our genetic dance to the worker bee standing next to us and they pass it over to mom. Once noise reaches this level more noise only makes the person speaking look foolish and out of touch.

I come not to praise SEO but to bury it. I admit the fun of the wild crazy ride we've been on. Vaya con Dios SEO :).M

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maxOz's comment, July 27, 2012 6:46 PM
Love this Marty, have always felt SEO is not the focus, original quality is the way to go, well done!!!
Martin (Marty) Smith's comment, July 27, 2012 7:16 PM
Thanks Michele. If content and storytelling are KING now after Penguin and Panda and on the dawn of the semantic web then quality is QUEEN :). Appreciate your feeback and support and amazing skills. Great weekend my friend. Marty
maxOz's comment, July 27, 2012 7:26 PM
You too Marty have a Happy Weekend ... xxx
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Google Kicks Ass, Takes Names: Paid Clicks Up 42% IN THE SUMMER

Google Kicks Ass, Takes Names: Paid Clicks Up 42% IN THE SUMMER | Ecom Revolution | Scoop.it

Internet Retailer - Marketing/Search Engine Marketing - Google paid clicks increase 42% (RT @kevinbwallace: Mr #E-commerce: Hopefully you invested in a great paid strategy http://t.co/BlMFZoHU If not,...

Marty Note
Google is kicking some serious butt and taking names. Resurgent Google has been a consistent them ever since, ironically, the Facebook IPO. Since I've been creating Internet marketing (12 years) the summer usually SUCKS for clicks. Not so much THIS summer and for Google. Amazing performance. Can you say PANDA or dance like a PENGUIN?
Rock on Google!
:). M

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