Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s thin. These are a few of my least favorite SEO things.
Yes I could add 10 more, but start here or STOP here.
Brian Yanish :Excellent comment (@MarketingHits):
« With Google's personal search results other customer/visitor touch points are going to become more important than ever before. Be it Twitter, Facebook, or Pinterest, getting the new visitor to your site from a source other than Google will play an major factor in that visitors future Google results. SEO just got harder! »
Yes SEO got harder AND easier. Harder because the horse race for social touch points is ON. If your competitor gets 100,000 Facebook LIKES before you that will HURT your SEO and organic traffic. Easier because you can leverage social as a channel against Google. Here is how the channel diversification idea works. Let's say your current converting traffic by channel looks like this:
* Google Organic 30%.
* Google PPC 40%.
* Social 5%.
* Email marketing 20%.
* Other 10% (like mobile or affiliate).
70% of your converting traffic is coming from Google. You are not highly diversified. If Google puts a hurt on your organics you are going to have to increase your PPC spend just to stay even. You may reach the dreaded "point of diminishing return" and see your PPC contribution to profits (if you are lucky enough to get any net net PPC contribution) slide.
Now think of this new distribution:
* Google Organic 35% (because social helps with this).
* Social 20%.
* Google PPC 20%.
* Email marketing 20%.
* Other 10% (mobile and affiliate).
Your converting "portfolio" is more diversified and profits are up. If something bad happens you have more than one way to make up for it. You can double down on PPC without getting near point of diminishing return or open the valves and flood your other fields with support. You aren't dependent on ONE channel (never a good idea).
The Phase II part of your channel plan should be building your mobile list and making mobile 20% of your converting traffic allowing a further reduction in PPC and being present in a profitable way on people's phones and the future of commerce.
Via Alessandro Lanzarini