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SEO and Social Media Marketing

SEO and Social Media Marketing | Ecom Revolution | Scoop.it
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo.


**** If you are an Internet marketer you should follow Antonino Militello. Marty

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Target's Spidey Tweet Is Lesson In How To Use Twitter For Companies

Target's Spidey Tweet Is Lesson In How To Use Twitter For Companies | Ecom Revolution | Scoop.it

**** Just RTed an great example from Target showing how to tell a story and use Twitter for commercial purposes. I'm heading out, so that tweet will be at the top of my stack for a bit. Check it out if you have a moment, Target gets it.

Interestingly, the tweet was promoted into my stack without me following Target (haven't seen that before, but don't mind as long as it isn't like ever other Tweet). Hope you will follow @Scenttrail too. I'm inching my way toward 2,000 followers and that is cool and inspirational enough that I'm going to give away some of my NewsJacker tees to followers who help put me over that landmark 2,000 follower point (two steps forward for one back right now LOL).


Thanks,


Marty

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Facebook Scrubs Off IPO Stink

Facebook Scrubs Off IPO Stink | Ecom Revolution | Scoop.it

Facebook Slowly Scrubs Off the StinkE-Commerce TimesFacebook shares are rallying after their post-IPO slump, climbing 22 percent over the past two weeks.


***** From where I stand, inside the largest content network in the world, Facebook's IPO "stink" just sent all kinds of links, traffic and juice their way, but sure let's pretend the real world matters for a second or two :). Marty

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3 Common Landing Page Flops To Avoid

3 Common Landing Page Flops To Avoid | Ecom Revolution | Scoop.it
In a previous article, I covered 3 Common PPC Ad Copy Flops. In this article, I’ll cover common landing page flops and discuss ways in which pages can be tweaked to improve conversions, overall marketing messages and various other factors.

 

Some great takeaways :

Clear focus

Too many fields

Great images are important... 


Via Level343
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Personalization, Pinterest and iPad Accelerating E-Commerce

Personalization, Pinterest and iPad Accelerating E-Commerce | Ecom Revolution | Scoop.it
A sputtering economy isn’t slowing the growth of e-commerce.


**** Agree with much of this article and would add a few things including but not limited to:


  • Resurgent Google (Google is kicking ass and taking names, why? Becasue they can :).

  • Mobile, Mobile and Mobile - once Smart Phones reach 50%, and they have in the US, the tipping point is behind us.

  • Agile Marketing Revolution - I know marketing seems overwhelming now, but I was at a meeting last week that gave me hope we will reset this puppy back in a direction that makes sense toward hearts and minds and away from the shinny things that distract us from truth, liberty and the American marketing way (lol).


Marty

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Design Your Shoes From Bloomingdales's Store Window [EXCLUSIVE]

Design Your Shoes From Bloomingdales's Store Window [EXCLUSIVE] | Ecom Revolution | Scoop.it
Interactive window display lets you design your own Havaianas...


***** Can you say Minority Report or The Matrix? O2O is the next web revolution (offline to online and back agian). Too cool! Marty


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Soon Everything Is A Game, Very Soon: Serious Games For Learning

Serious games, expected to be a US$1.5 billion global market in 2008, are being described by some analysts as the next wave of technology-mediated learning. As organizations intensify their efforts to engage with members of today’s workforce, serious games offer a powerful, effective approach to learning and skills development.



***** Susan is a teacher and a great curator, critical skills for the next web revolution. Marty



Via Susan Bainbridge, Stewart-Marshall
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Vertical Search Important Outside and Inside

Vertical Search Important Outside and Inside | Ecom Revolution | Scoop.it

... easily when people use Google's search offerings such trade will help you get your fuel eCommerce Engine. Top-secret vertical search directly from the mouths of CEOs of top professional SEO company.

**** Never thought about "vertcial search", or search across multiple media clases, but makes sense and, as this solid tip ladden post points out, Google is a "vertical search engine". We are becoming increasingly media agnostic and our customers don't care as long as their needs are met fast. Interesting article on how to achieve vertical search in the engines and in your internal search. Easy to forget we all run search engines - the important one on our sites.

Marty

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5 Website Mistakes that are Killing Your Business | Pinson Marketing

5 Website Mistakes that are Killing Your Business | Pinson Marketing | Ecom Revolution | Scoop.it
5 Website Mistakes that are Killing Your Business http://t.co/6TCfLTNd...

 

**** I would order this list from the bottom up since failure to test across browsers is a killer. You think everythign is fine while your visitors know it isn't. Your numbers go sideways a litte but no so much you deep dive. How to die from a thousand paper cuts. 


The Flash thing already feels dead to me thinks to Steve Jobs and iPads, but they have certainly killed some sites. I did consulting work on a $1.5M Flash site. Hard to turn to the investor and say there was little to salvage. Hard to explain what makes a website worth something is not how pretty we think it is. What makes a website worth some multiple of $1.5M is what others think of it. 

Solid list of somewhat common mistakes especially #5. 

Marty


 


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Bronto's Email Marketing Strategy: 3 Easy Holiday Planning Steps

Bronto's Email Marketing Strategy: 3 Easy Holiday Planning Steps | Ecom Revolution | Scoop.it

Gift Spring is almost over and summer is right around the corner.

***** Great tips for successful holiday ecommerce from my friends at Bronto.
Marty

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Top 5 WOW Conversion Opportunities For Digital Marketers In 2012 + #Infographic

Top 5 WOW Conversion Opportunities For Digital Marketers In 2012 + #Infographic | Ecom Revolution | Scoop.it

Increas­ing cus­tomer engage­ment and con­ver­sions are top pri­or­i­ties.  Yet many of these pro­fes­sion­als have still not tapped all of the oppor­tu­ni­ties avail­able to make this hap­pen on their sites, leav­ing a dis­con­nect between what they say and what they actu­ally do.

 

Won­der­ing what areas offer some of the great­est oppor­tu­ni­ties for dig­i­tal mar­keters to see the ROI of their efforts? What do they say their pri­or­i­ties are vs. what do they actu­ally spend their mar­ket­ing bud­get on?

 

The results of the Adobe 2012 Dig­i­tal Mar­ket­ing Opti­miza­tion Sur­vey - http://bit.ly/KloyOL -  and a cor­re­spond­ing Info­graphic that uncover the top five areas that dig­i­tal mar­keters should focus on to imme­di­ately improve con­ver­sion and return on their mar­ket­ing investments.

 

Summary:

Sur­vey responses from more than 1,700 dig­i­tal mar­keters world­wide, span­ning business-to-consumer and business-to-business com­merce com­pa­nies across retail, finance, media, and tech­nol­ogy and con­sumer goods indus­tries, reveal that:


Con­ver­sion Opti­miza­tion needs to be given higher priority

  • Over 80% of respon­dents allo­cate 15% or less of their mar­ket­ing bud­get to opti­miza­tion efforts – up only 1% from our 2009 survey.

Test­ing con­sumer engage­ment through­out the fun­nel is crit­i­cal to optimization

  • But more than 50% of the respon­dents cited test­ing was still not a com­pany priority.

The search box is often the most-used area of a website

  • Yet fewer than 50% of respon­dents are opti­miz­ing on-site search results.

Mar­keters are not tak­ing advan­tage of sim­ple cross-sell or up-sell opportunities

  • 38% of dig­i­tal mar­keters sur­veyed do not pro­vide any con­tent or prod­uct recommendations.

In the bur­geon­ing areas of video, mobile and social, mar­keters seem to be on the right path

  • 61% of respon­dents are focus­ing on video in 2012 for help­ing drive conversion.
  • 70% of respon­dents are focus­ing on social shar­ing as a top effec­tive social strategy.
  • The top three mobile strate­gies mar­keters plan to focus on this year are mobile opti­mized sites, mobile apps, and adver­tis­ing pro­mo­tions, includ­ing bar codes and QR codes.

 

In eval­u­at­ing this year’s responses, the fol­low­ing Top 5 con­ver­sion oppor­tu­ni­ties emerged: http://adobe.ly/KlpfYc

  • Pri­or­i­tize opti­miza­tion across your orga­ni­za­tion as a strate­gic process
  • Use a data-driven approach to opti­miza­tion
  • Opti­mize con­ver­sion with video
  • Opti­mize social engage­ment
  • Opti­mize for all mobile chan­nels

Source:  http://adobe.ly/KlpfYc

***** I don't know wha to say to this amazing Scoop by my friend maxOz other than WOW and WOW! If I were a woman, lived in AU and was about 20% smarter my name would be Michele (lol). Simply amazing analysis and infograhic.

Marty (the slighlty dumber, male vesion of maxOz)


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maxOz's comment, June 1, 2012 9:07 AM
Thank You so much Marty, I don't know what to say! And by the way you are not [slightly dummer!!!
You are always welcome to Oz, and will have a very good friend to greet you xxx
maxOz's comment, June 2, 2012 9:24 PM
Andreas and Cihan Thanks for sharing
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Gartner Magic Quadrant for Business Intelligence Platforms Forgets Entrinsik

Gartner Magic Quadrant for Business Intelligence Platforms Forgets Entrinsik | Ecom Revolution | Scoop.it

Cool and highly detailed BI state of the state analysis from Gartner, but they forgot my favorite little BI engine that could - Entrinsik's Informer. Informer launched their very cool intuitive dashboards today (or tomorrow) and there is NOTHING I've seen more capable of a more agnostic data source coupling than Entrinsik's Informer.

Fair disclosure, I did some consulting work for Entrinsik, but am now just a fan who is trying to figure a way to use the massive power of that tool to create a new BI ecosystem where disparate data gets along and plays nice with each other IN REAL TIME.

If you are looking for a reasonable BI solution that works with any system you throw at it visit http://www.Entrinsik.com and ask for my friend Sharon Shelton. Coolest most unknown tool on planet earth if you ask moi.

Marty


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STEAL THIS Coupon Option From Dominos To Lower Cart Abandonment

STEAL THIS Coupon Option From Dominos To Lower Cart Abandonment | Ecom Revolution | Scoop.it

***** As a Director of Ecommerce coupons were both bane and boon. Our customers used them if they were simple and easy to find. They also left our cart in order to look for them and thus the "bane" part. Coupon sites such as Retail Me Not and FatWallet never seemed to be up-to-date and traffic moved over to those sites is traffic lost.

Here is a STEAL THIS from dominos for anyone doing commerce online who offers coupons. Such a simple idea, create an option for those without coupons to find one. If we were looking at Dominos Google Analytics I would bet a pizza their internal coupon page is their most visited.

More than a brilliantly simple idea, this "on site couponing" provides great merchandising tips. Tips you can tell Dominos has seen based on the way they've built their page you can tell a large pepperoni pizza with 2 cokes is the most popular. I bet the actual most popular was a pizza with ONE Coke, but Dominos is upselling by bundling. Upsales via bundles is a key ecommerce concept because it crates a unique SKU (product) your competition may or may not be able to match in shopping comparison engines. Bundling increases profit margins while protecting SEO and there aren't many tactics that do both of those at the same time.

If you run an ecommerce site with Coupons, STEAL Dominos brilliantly simple idea to reduce cart abandonment, increase conversion rates and protect SEO.

Marty

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Will 'showrooming' kill businesses?

Will 'showrooming' kill businesses? | Ecom Revolution | Scoop.it
Bob Greene says consumers who browse in shops and snap cell phone pictures of merchandise they'll later buy online instead, are undercutting brick and mortar businesses......

Showrooming doesn't have to kill business. It does mean we need to change our approach and put our creativity caps on especially if you run a bricks and mortar that better become a Bricks and clicks :).
Marty
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Getting More SEO Value From Social Media

Getting More SEO Value From Social Media | Ecom Revolution | Scoop.it

From The Article: "The SEO benefit social media passes to SEO still does not replace the entire ranking factors. Those factors consultants consider when performing ‘traditional’ SEO still apply. However social media is now a new channel to be included during SEO.

 

There is a mutual relationship between search engine opitmisation and social media. This means that upon creating good and original content that gets enough social shares, one will increase the rankings for that specific URL.

 

Getting social shares demonstrates that it is good content and would be helpful for users when searching on search engines".


Via Antonino Militello, Gerrit Bes
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E-Commerce Website Development and Its Prime Needs

E-Commerce Website Development and Its Prime Needs | Ecom Revolution | Scoop.it
Ecommerce websites are becoming increasingly popular as people prefer to shop sitting in their homes and offices. It gives the customers the power to choose the best available deal online.

***** Published first to Magento Ecommerce, but relevant here too.

Not a bd primer for ecommerce. I would add:

* Cart that doesn't suck - they all suck, but some suck less. Since the most expensive traffic is the carts left abandoned get a good one where "good" is the fewest steps possible and clear directions (usually the presentation lawyer is on you but Check That).
* Email Marketing - Email is beyond critical for any successful ecommerce store. I prefer Bronto in Durham, but be sure to plan in email capture and you may want pop unders (email is that important).
* Read Don't Make Me Think by Kruger - Keep it simple and try to avoid mission creep. Remember 5 Links on your home page will get 90% of the clicks so make ure those 5 are easy to find.
* Mobile - Build Responsive because the mobile tsunami is HERE. If you don't know about responsive web design, find someone who does.

There are many more ecommerce tips, but let's stop here for today, take a deep breath and jump in. Marty
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How to Optimize Your Landing Pages [Infographic]

How to Optimize Your Landing Pages [Infographic] | Ecom Revolution | Scoop.it

Landing pages appear after an online Ad, e-mail link, search result, or specific promotional URL and play an important role in the success of an online......


***** Starting to think all websites are really just a series of optimized landing pages with some threading so there is a common story, a bow around the all. Marty

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Many Retailers Still Don't Know What They Don't Know - The New Traffic Intelligence Movement

Many Retailers Still Don't Know What They Don't Know - The New Traffic Intelligence Movement | Ecom Revolution | Scoop.it
The continual growth of the online retail environment has encouraged brick-and-mortar merchants to rethink the data they collect and analyze.

***** Many retailers still don't know what they don't know. Marty
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Retailers: Join Mobile Revolution, Tips On Fighting ‘Showrooming’

Retailers: Join Mobile Revolution, Tips On Fighting ‘Showrooming’ | Ecom Revolution | Scoop.it
Mobile has completely transformed how we shop. Or has it?


**** Great tips for brick and mortar retailers on how to use showrooming, the practice of going to a store to have a tactile experience and then buying somewhere else with a mobile device, in their favor. Can't help but wonder what Internet marketers could do better too.
Marty

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Ecommerce Revolution Heads Toward Business-to-Business

Ecommerce Revolution Heads Toward Business-to-Business | Ecom Revolution | Scoop.it

***** This article sells a little on the hard side for my taste, but the lesson it brings is important enough to Scoopit. The lesson is ecommerce isn't only a B2C idea. B2B business may represent the biggest near term opportunity because they've been in the laggard group adopting to Internet marketing slower than B2C.

I blame time for this last in the class performance. B2B has longer stimulus - response cycles. Longer ring the bell see the result means it is harder to connect the dots between content creation, for one example, and building a successful B2B business. Trust me the connections are there since how the web works is always the same.

Think about the web. It doesn't distinguish between business model types. The web just IS, an ever evolving NOW of hustle, truth, porn, propaganda and hope. Welcome to the party B2B. Come on in, the water is great.

Marty

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Lost In The PPC Matrix? Marty's Secret Tool Can Help

Lost In The PPC Matrix? Marty's Secret Tool Can Help | Ecom Revolution | Scoop.it

**** Just posted in Curation Revolution but related to Ecommerce Rev too.

Stop Twisting In Google's Infinite PPC Space

We are working hard on creating a cool new marketing automation tool. Rubber meets the road at PPC and Google AdWords. Adwords helps create the feedback loops that define the map of every other journey (social, content, email, personas, and video). Can't modify what you don't know.

For all of the creative and great tools and gurus on the organic SEO side of the house, PPC is the black sheep of the family (lol). Ignored and not given its due (if you ask this Internet marketer), we are making it a point to right that wrong.

First attempt to help our customers, friends and visitors understand PPC is a cool little visualization from Brad Geddes excellent Advanced Google Adwords book. Hope you find this way of organizing Google's infinite spinning space helpful. The graphics are mine since this is an early draft and no graphic designer has touched it up yet. Sharing early and often on purpose in the hope you provide some great feedback on how or if these new tools help.

Thanks,

Marty

PS please forgive that we have Magento loaded in to the example, but those examples may help you understand the difference between explicit, problem, symptom and brand keys.

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Start An Ecommerce Company In 9 Easy Steps, But.....

Start An Ecommerce Company In 9 Easy Steps, But..... | Ecom Revolution | Scoop.it
1. Search for stocks. Every successful eCommerce company in existence sells either a completely novel item or an item that it gets for really, really cheap. (Ecommerce | 9 Steps To Starting An Ecommerce Company: 1.


***** I love the deceptively simple sound and feel in this article. The "BUT" is this - no matter what your ecommerce company will take 2x as much time as your best most "worst case" estimate and 3x the money. I've created 3 ecommerce stores and managed a multimillion online store owned by others.


Keep my 2 and 3 rule and rock on. Oh, one more thing. Holiday 2012 is in bed by end of the summer in terms of search engines so make up for being late by buying PPC ads OR work on holiday 2013.

Luck,
Marty

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Masterful Video Marketing: Etsy Changes The World of Ecommerce

Masterful Video Marketing: Etsy Changes The World of Ecommerce | Ecom Revolution | Scoop.it

Best of the Web- Los Angeles Times - You've heard of Etsy, the online mega shop of do-it-yourself creativity and inspiration. I am a big fan and admire all the different things that people come up with.

***** This is a rescoop from Curation Revolution. Video is going to change ecommerce and Etsy teaches a lesson in video marketing myth busting so I copied this scoop over to Ecommerce Revolution and Magento Ecommerce. M

This excellent LA Times article about how Etsy uses video to tell engaging, emotional and detailed stories about its artists and craftspeople is a study in video marketing done perfect exploding several myths including:


* Videos over 1 minute don't work (these are 3x that).
* Longer videos can work, but they must be masterful at storytelling (a consistent recurring theme in our brave new Internet marketing world).

* Best way to address issues is head on - these videos focus on story telling weaving a winding tapestry of narration and video (would love to know how much they shot since I know a secret - it only sounds spontaneous in fact this video has been edited with great skill and art from probably hours of conversational style interviewing)

* Another steal this for me was the similar close ups (artist and art), by treating both subjects equally in terms of the frame connection is established in a subtle, calm way.


Masterful and Kudos to LA Times and Etsy.

Martin

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Promoting Your Products With Pinterest

Promoting Your Products With Pinterest | Ecom Revolution | Scoop.it

Pinterest is a social network that is gaining a lot of traction right now, and it's easy to understand why. It's so addictive! Wazala has a Pinterest, which we use to highlight products that people are selling using Wazala.

*** Solid suggested post to my Ecommerce Revolution Soop and shame on me for being so Pinterest agnostic. Thanks to MI for the suggestion.

Marty

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How to Create an Ecommerce Checkout Shoppers Don't Hate

How to Create an Ecommerce Checkout Shoppers Don't Hate | Ecom Revolution | Scoop.it
Learn how to design your shopping cart for the most user-friendly checkout process. (RT @HubSpot: What do you hate most about shopping online?


**** This HubSpot article has the bar set exactly right. Checkouts don't make you more money, they lose you less (lol). In my last job as a Director of Ecommerce I did a regression analysis on what a consistent .5 improvement in our cart abandonment meant. It was a cool million bucks. This HubSpot article won't help your ecommerce site make more, but you may lose less and NOW is the time to test since 4Q is around the corner (for ecommerce merchants anyway).

Marty

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