How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo.
**** If you are an Internet marketer you should follow Antonino Militello. Marty
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**** Just RTed an great example from Target showing how to tell a story and use Twitter for commercial purposes. I'm heading out, so that tweet will be at the top of my stack for a bit. Check it out if you have a moment, Target gets it.
Facebook Slowly Scrubs Off the StinkE-Commerce TimesFacebook shares are rallying after their post-IPO slump, climbing 22 percent over the past two weeks.
***** From where I stand, inside the largest content network in the world, Facebook's IPO "stink" just sent all kinds of links, traffic and juice their way, but sure let's pretend the real world matters for a second or two :). Marty
In a previous article, I covered 3 Common PPC Ad Copy Flops. In this article, I’ll cover common landing page flops and discuss ways in which pages can be tweaked to improve conversions, overall marketing messages and various other factors.
Some great takeaways :
Too many fields
Great images are important...
A sputtering economy isn’t slowing the growth of e-commerce.
**** Agree with much of this article and would add a few things including but not limited to:
Serious games, expected to be a US$1.5 billion global market in 2008, are being described by some analysts as the next wave of technology-mediated learning. As organizations intensify their efforts to engage with members of today’s workforce, serious games offer a powerful, effective approach to learning and skills development.
Via Susan Bainbridge, Stewart-Marshall
... easily when people use Google's search offerings such trade will help you get your fuel eCommerce Engine. Top-secret vertical search directly from the mouths of CEOs of top professional SEO company.
5 Website Mistakes that are Killing Your Business http://t.co/6TCfLTNd...
**** I would order this list from the bottom up since failure to test across browsers is a killer. You think everythign is fine while your visitors know it isn't. Your numbers go sideways a litte but no so much you deep dive. How to die from a thousand paper cuts.
The Flash thing already feels dead to me thinks to Steve Jobs and iPads, but they have certainly killed some sites. I did consulting work on a $1.5M Flash site. Hard to turn to the investor and say there was little to salvage. Hard to explain what makes a website worth something is not how pretty we think it is. What makes a website worth some multiple of $1.5M is what others think of it.
Via Michael Pingree
Increasing customer engagement and conversions are top priorities. Yet many of these professionals have still not tapped all of the opportunities available to make this happen on their sites, leaving a disconnect between what they say and what they actually do.
Wondering what areas offer some of the greatest opportunities for digital marketers to see the ROI of their efforts? What do they say their priorities are vs. what do they actually spend their marketing budget on?
The results of the Adobe 2012 Digital Marketing Optimization Survey - http://bit.ly/KloyOL - and a corresponding Infographic that uncover the top five areas that digital marketers should focus on to immediately improve conversion and return on their marketing investments.
Survey responses from more than 1,700 digital marketers worldwide, spanning business-to-consumer and business-to-business commerce companies across retail, finance, media, and technology and consumer goods industries, reveal that:
Conversion Optimization needs to be given higher priority
Testing consumer engagement throughout the funnel is critical to optimization
The search box is often the most-used area of a website
Marketers are not taking advantage of simple cross-sell or up-sell opportunities
In the burgeoning areas of video, mobile and social, marketers seem to be on the right path
In evaluating this year’s responses, the following Top 5 conversion opportunities emerged: http://adobe.ly/KlpfYc
Via maxOz, Martin (Marty) Smith
Cool and highly detailed BI state of the state analysis from Gartner, but they forgot my favorite little BI engine that could - Entrinsik's Informer. Informer launched their very cool intuitive dashboards today (or tomorrow) and there is NOTHING I've seen more capable of a more agnostic data source coupling than Entrinsik's Informer.
Via Felice Vitulano, Martin (Marty) Smith
Bob Greene says consumers who browse in shops and snap cell phone pictures of merchandise they'll later buy online instead, are undercutting brick and mortar businesses......
Showrooming doesn't have to kill business. It does mean we need to change our approach and put our creativity caps on especially if you run a bricks and mortar that better become a Bricks and clicks :).
From The Article: "The SEO benefit social media passes to SEO still does not replace the entire ranking factors. Those factors consultants consider when performing ‘traditional’ SEO still apply. However social media is now a new channel to be included during SEO.
There is a mutual relationship between search engine opitmisation and social media. This means that upon creating good and original content that gets enough social shares, one will increase the rankings for that specific URL.
Getting social shares demonstrates that it is good content and would be helpful for users when searching on search engines".
Via Antonino Militello, Gerrit Bes
Ecommerce websites are becoming increasingly popular as people prefer to shop sitting in their homes and offices. It gives the customers the power to choose the best available deal online.
***** Published first to Magento Ecommerce, but relevant here too.
Not a bd primer for ecommerce. I would add:
* Cart that doesn't suck - they all suck, but some suck less. Since the most expensive traffic is the carts left abandoned get a good one where "good" is the fewest steps possible and clear directions (usually the presentation lawyer is on you but Check That).
* Email Marketing - Email is beyond critical for any successful ecommerce store. I prefer Bronto in Durham, but be sure to plan in email capture and you may want pop unders (email is that important).
* Read Don't Make Me Think by Kruger - Keep it simple and try to avoid mission creep. Remember 5 Links on your home page will get 90% of the clicks so make ure those 5 are easy to find.
* Mobile - Build Responsive because the mobile tsunami is HERE. If you don't know about responsive web design, find someone who does.
There are many more ecommerce tips, but let's stop here for today, take a deep breath and jump in. Marty
Landing pages appear after an online Ad, e-mail link, search result, or specific promotional URL and play an important role in the success of an online......
***** Starting to think all websites are really just a series of optimized landing pages with some threading so there is a common story, a bow around the all. Marty
Mobile has completely transformed how we shop. Or has it?
**** Great tips for brick and mortar retailers on how to use showrooming, the practice of going to a store to have a tactile experience and then buying somewhere else with a mobile device, in their favor. Can't help but wonder what Internet marketers could do better too.
***** This article sells a little on the hard side for my taste, but the lesson it brings is important enough to Scoopit. The lesson is ecommerce isn't only a B2C idea. B2B business may represent the biggest near term opportunity because they've been in the laggard group adopting to Internet marketing slower than B2C.
**** Just posted in Curation Revolution but related to Ecommerce Rev too.
PS please forgive that we have Magento loaded in to the example, but those examples may help you understand the difference between explicit, problem, symptom and brand keys.
1. Search for stocks. Every successful eCommerce company in existence sells either a completely novel item or an item that it gets for really, really cheap. (Ecommerce | 9 Steps To Starting An Ecommerce Company: 1.
***** I love the deceptively simple sound and feel in this article. The "BUT" is this - no matter what your ecommerce company will take 2x as much time as your best most "worst case" estimate and 3x the money. I've created 3 ecommerce stores and managed a multimillion online store owned by others.
Keep my 2 and 3 rule and rock on. Oh, one more thing. Holiday 2012 is in bed by end of the summer in terms of search engines so make up for being late by buying PPC ads OR work on holiday 2013.
Best of the Web- Los Angeles Times - You've heard of Etsy, the online mega shop of do-it-yourself creativity and inspiration. I am a big fan and admire all the different things that people come up with.
* Videos over 1 minute don't work (these are 3x that).
* Best way to address issues is head on - these videos focus on story telling weaving a winding tapestry of narration and video (would love to know how much they shot since I know a secret - it only sounds spontaneous in fact this video has been edited with great skill and art from probably hours of conversational style interviewing)
* Another steal this for me was the similar close ups (artist and art), by treating both subjects equally in terms of the frame connection is established in a subtle, calm way.
Masterful and Kudos to LA Times and Etsy.
Pinterest is a social network that is gaining a lot of traction right now, and it's easy to understand why. It's so addictive! Wazala has a Pinterest, which we use to highlight products that people are selling using Wazala.
Learn how to design your shopping cart for the most user-friendly checkout process. (RT @HubSpot: What do you hate most about shopping online?
**** This HubSpot article has the bar set exactly right. Checkouts don't make you more money, they lose you less (lol). In my last job as a Director of Ecommerce I did a regression analysis on what a consistent .5 improvement in our cart abandonment meant. It was a cool million bucks. This HubSpot article won't help your ecommerce site make more, but you may lose less and NOW is the time to test since 4Q is around the corner (for ecommerce merchants anyway).