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How Mobile Shopping Gets Better In 2013

How Mobile Shopping Gets Better In 2013 | Ecom Revolution | Scoop.it
How Mobile Shopping Will Improve in the Future http://t.co/IhWyTnB7 #Mobile #Mcommerce #Ecommerce
Martin (Marty) Smith's insight:

Some improvements will come from how we as ecommerce merchants structure our presentation, data and offers. Other improvements in "mcommerce" are going to come from technology. This article from Mobile Commerce Daily covers both of these trends with ways mobile shopping bets better in 2013.

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35 Beautiful Ecommerce Websites Inspire

35 Beautiful Ecommerce Websites Inspire | Ecom Revolution | Scoop.it
35 Beautiful Ecommerce Websites 'Related' LinksShowcase Of Well Design Ecommerce Websites30 Beautiful Non-Profit Organization Websites45 Beautiful Typography Websites30 Inspiring Music Websites For Design InspirationA Showcase of Outstanding Websites...
Martin (Marty) Smith's insight:

My favorite from these is BikeByMe.com. Very Cool. There are other designs that will convert better, but none are more fun. 

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Tips For Bauhaus Beautiful Online Store Design Because The Future Converts Better

Tips For Bauhaus Beautiful Online Store Design Because The Future Converts Better | Ecom Revolution | Scoop.it
A couple of tips for a clean online store design with some inspirational examples of minimal e-commerce sites.
Martin (Marty) Smith's insight:

I'm in favor of ANYTHING that helps customers move toward a conversion point faster. This is my favorite line from this post about clean ecommerce store designs: 

More and more companies are ditching lots of color, models and movement on their websites in favor of more minimal design schemes.

I attribute this "simple is better" trend to the strength of A/B testing. The more testing you do the more simple your pat to conversion becomes (it is inevitable). Good Ecom design tips here for 2013.  

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SEO Features that Every E-Commerce Platform Should Have | HigherVisibility

SEO Features that Every E-Commerce Platform Should Have | HigherVisibility | Ecom Revolution | Scoop.it
SEO is one of the most important aspects of running a website because it helps you to gain visibility. This is especially true for Ecommerce sites.
Martin (Marty) Smith's insight:

Agee with these especially taxonomy (navigational) control, XML site map and redirect URL. Here is how I used these three as a Director of Ecommerce:

* Taxonomy = Keyword rich and siloed up (see Advanced SEO Bleeding, Siloing and Bottling).


* XML Site Map - when your website is in trouble, when search engine spiders aren't getting around so good submit sitemaps almost daily (assuming your content is changing), otherwise match your submission frequency to your content renewal patterns. There are particular ways of creating sitemaps that are more SEO advanced (see Advanced SEO Bleeding, Siloing and Bottling here too)

* URL Redirects - I don't like to redirect with completely different keywords, but I did make some titles more appealing to customers on the page and spiders on the redirect. A word of difference here or there, as long as it is supported by keywords on the page, doesn't hurt.

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First $7B Online Shopping Week Brings 2012 To $35B, Up 13% Year over Year

First $7B Online Shopping Week Brings 2012 To $35B, Up 13% Year over Year | Ecom Revolution | Scoop.it
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 46 days of the November–December 2012 holiday season.
Martin (Marty) Smith's insight:

After Black Friday and Cyber Monday we were thinking this year would over reach, but then sales slowed. Still another 13% up after more than 5 years of similar gains is impressive. The interesting numbers will be mobile. Can't wait for them and expect whatever this year mobile online shopping sales will be eclipsed next year. 

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Top 10 Holiday Ecom Website Designs Inspire

Top 10 Holiday Ecom Website Designs Inspire | Ecom Revolution | Scoop.it
Top 10 seasonal heroes and homepage decorations for Christmas 2012.
Martin (Marty) Smith's insight:

Graphics for this holiday were not strong. Someone needs to tell web teams a popup doesn't count as holiday decoration. Popups were everywhere. I understand they work, but geez you could give a fella a minute to take in your website before blowing a popup in my face.

Even given the strange black and gold Christmas decorations on some sites there were solid seasonal Heroes. The Hero is the largest image on a website. Here are my picks for the best holiday heroes a week before Christmas:

1. L. L. Bean http://www.llbean.com/
You always feel festive and like you need a sweater on to look at Bean during the holidays.


2. Lands End http://www.landsend.com/

Simple, clean and to the point Lands End knows how to create a Christmas spirit and still get their deal across.

3. Talbots roll gest more festive with each roll http://www.talbots.com/online/home_page.jsp


4. Pottery Barn http://www.potterybarn.com/

Love the old woodie they open with and the simulated snow but it doesn't stay on screen nearly long enoug.


5. BlueFly http://www.bluefly.com/

Nice hand drawn Christmas lights bordering the hero. Well done.


6. Amazon http://www.amazon.com/

Amazon did a nice job of dressing up for the holidays this year.


7. Macy's http://www.macys.com/

Enough red and green here to choke.

8. Nieman Marcus http://www.neimanmarcus.com/

Great food shot, easy to forget how important food is this time of year. Nieman wasn't as over the top as I expected, but not bad.

9. Urban Outfitters http://www.urbanoutfitters.com

Has that strange young thing going for them.


10. Vermont Country Store http://www.vermontcountrystore.com/store/
Not as good as Bean but good enough to capture #10 on Best Holiday Heroes.


Scrooge Awards Go To:

(didn't dress up much if at all or were dressed strange)
http://www.dell.com

http://www.apple.com

http://www.overstock.com/ (black and gold for Christmas?)

http://www.abercrombie.com (another black background with a single bow)


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Ecom Future? Mobile Says Gilt CEO [agree]

Ecom Future? Mobile Says Gilt CEO  [agree] | Ecom Revolution | Scoop.it
Mobile Devices Are Future of E-commerce: Gilt CEO on CNBC.comThe Commerce Department reported Thursday that retail sales rose 0.3% in November after falling 0.3% in October.
Martin (Marty) Smith's insight:

I would STRONGLY agree. 

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Better About Page: Lessons Learned While Marketing “The 4-Hour Body”

Better About Page: Lessons Learned While Marketing “The 4-Hour Body” | Ecom Revolution | Scoop.it
Charlie’s job entails many things. Feeding tigers not excluded. Charlie Hoehn first reached out to me through Ramit Sethi in 2008. Almost three years later, he is still working with me. Here ...

Via Claud Williams
Martin (Marty) Smith's insight:

I scooped this piece because it is on a soapbox on a favorite topic. Many companies look at their "About" page more as necessary evil than brand value umbrella. That is a mistake.

The About page may be the most important page on a website, but NO ONE thinks of it that way. Even beyond the excellent suggestions for how to create a better About page covered here I would go further.

I would say the best About pages do these things:

* Tie any and every aspect of the brand's claims, major themes and public positioning together. 
* Provide iconic elements that can be repeated over and over becoming reinforced with each repetition.

* Tell a story in 3 to 5 parts.

* Each story part stands alone and is related to the whole.

* Creates a storytelling framework that is greater than the sum of its parts (provides some marketing magic). 

* Sets the voice and tone for the website and all marketing activities.


Soon I hope to write a piece about this kind of engaged and active ABOUT page with some simple HOW TOs.  

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Claud Williams's curator insight, December 12, 2012 5:42 PM

Just in case you didn't know, Tim Ferriss is one my favourite authors of all time. And from his ridiculous number of book sales, I’m clearly not the only one who feels this way.

The is an interesting article from one of his interns with some great marketing advice on how they made his 2nd popular book a worldwide best seller.

Claud Williams's comment, December 13, 2012 4:54 PM
Hey Martin, I 100% agree with you. Send me a tweet at @Mr_Cosmic when you've written your article & How To pages.
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Why Email Marketing WORKS

Why Email Marketing WORKS | Ecom Revolution | Scoop.it
The only thing I hate about email marketing is that, it works. It distracts me and makes me want to buy. Here's some reasons why Email marketing works.
Martin (Marty) Smith's insight:

Great article about the psychology of email marketing. Email marketers fall into a vicious bell curve. Most are average and speaking mostly to themselves. A few are exceptional and know how to pull money out of their customers. Use the tips here to move into the later group if you aren't there already. 

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No Scent Trail: SEIDIO Demonstrates An Ecom NEVER DO

No Scent Trail: SEIDIO Demonstrates An Ecom NEVER DO | Ecom Revolution | Scoop.it
Online Store for Seidio, one of the world's leading developers and manufacturers of smartphone accessories and enhancements that enable users to utilize their devices to their full potential.
Martin (Marty) Smith's insight:


Never Forget The ScentTrail

Arriving at the linked category page showing iPhone 5 accessories from this Tweet:
 

@seidioseidio

We're excited to announce the most exciting #iPhone5 accessory of the year - OBEX. http://bit.ly/iPhone5OBEX  #waterproof

feels like a bait and switch. Baiting and switching online is when you set one hook, The Most Exciting iPhone 5 Accessory and deliver another a simple product dump page generated by a search query (note the top of the page).

Don't get me wrong, as a former Ecommerce Director, I used search query generated landing pages all the time. The problem here, the "MUST AVOID" is the lack of scent trail on the landing page. 

When you set such a great hook as the most exciting X, then greet me with a repeat of the hook. The irony is THEY THINK THEY DID THIS. 

Seidio thinks they created scent trail with OBEX and #waterproof. Not so much. I don't know the brand OBEX and I only connect waterproof to the "most exciting" claim NOW. The hook was so great I wanted to see the answer on the landing page. 

Easy to solve this problem through repetition and a graphic. When you make a claim and an award such as "most exciting" that is best communicated graphically.


If Seidio wanted to create scent trail without changing anything about the way they are generating this landing page all they needed to do was badge the product images with a "MOST EXCITING 2012" graphic.  

Conversion is hurt when you forget the scent tail. One of the most damaging things ecommerce merchants do is to make great claims and then NOT sufficiently explain the claim.


I've been in the 4Q tornado and know what happened. Seidio looked at this idea and thought we could get it BECAUSE they got it. Ah if that were the way it worked (lol). 

When your ecom team creates a great hook like MOST EXCITING make sure they don't drop the ball on the goal line by not including a support scent trail. 

 

 

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Why AnswerHub Rocks Ecom SEO

Why AnswerHub Rocks Ecom SEO | Ecom Revolution | Scoop.it
AnswerHub gives you the power to create themed, scalable and customized knowledge sharing Q&A communities that are fully integrated with your infrastructure...
Martin (Marty) Smith's insight:

After a year of investigation I came to a conclusion. The MOST over subscribed under published content is Q&A content. There is an infinite waterfall effect in Q&A too. No matter how much you make it can be more. The demand is that great.

There is an art to creating Q&A content. One off content isolated from each other pales compared to the juice you can create by developing a Q&A silo. Better yet, don't. Hire my friends at AnswerHub to help you whitelabel a Q&A solution FAST on their servers.

Normally I advocate moving content inside your stack, but AnswerHub has figured out how to move juice you create in your white labeled Q&A silo coming 100% to YOU. They don't curate a Google-juice socialism I do advocate in other circumstances (when you control the platform).

No in the case of your Q&A hub some good old fashioned seeding and the right architecture makes all the difference. Oh, btw AnswerHub has built in gamificaiton because, as Google proved with Confucius, Q&A without incentive doesn't work.

Want to raise your topline ecom revenue in this content is king post Panda world? Fastest, cheapest way I know to do that is add Q&A content and AnswerHub is the best tool I've found to do that.

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Increase Ecommerce Conversions Through SEO

Increase Ecommerce Conversions Through SEO | Ecom Revolution | Scoop.it
10 ways to increase ecommerce conversions through SEO Direct Commerce is the leading publication for the multi-channel retail sector.

Via Catapult Ecommerce, SwipeZoom
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Why Is Ecommerce Doing So Great?

Why Is Ecommerce Doing So Great? | Ecom Revolution | Scoop.it
Since 1998, Atlantic BT has been a full service web development company that offers the tools,...
Martin (Marty) Smith's insight:

Writing a piece on why Ecommerce is doing so well this year. If you have thoughts you would like to share please do so on Atlantic BT's Facebook page:

http://www.facebook.com/AtlanticBusinessTechnologies# 

All contributions will be credited and linked. Thanks :).M 

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Content is key to search engine visibility and SEO [Infographic]

Content is key to search engine visibility and SEO [Infographic] | Ecom Revolution | Scoop.it
Content is key to search engine visibility and SEO #infographic Search engine optimization (SEO) is

Via WordPress SEO & Social Media, Rami Kantari, roberto toppi
Martin (Marty) Smith's insight:

Shared this excellent content marketing leads to traffic leads to money infographic in Ecommerce Revolution because solving the left brain engineering and right brain creativity of content marketing for ecommerce will be a priority of the New Ecommerce that began emerging after Google's Panda algorithm changes. 

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Ultimate Guide To How E-Commerce Key Performance Indicators (KPIs) Work In Google Analytics –

Ultimate Guide To How E-Commerce Key Performance Indicators (KPIs) Work In Google Analytics – | Ecom Revolution | Scoop.it

I will start from the very basic and then go into advanced topic of how exactly e-commerce tracking code interacts with Google Analytics and how you can resolve various e-commerce tracking issues.

Martin (Marty) Smith's insight:

Solid tips and explanations here begins with basics and works into more complex ecom metrics.

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SEO and Data Got A THING Going On ScentTrail Marketing

SEO and Data Got A THING Going On ScentTrail Marketing | Ecom Revolution | Scoop.it

SEO and Data Got A Thing Going on is one of the SEO Triptych.

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Are Stories Too Powerful To Be Effective Calls To Action Asked Wired Editor Anderson

Are Stories Too Powerful To Be Effective Calls To Action Asked Wired Editor Anderson | Ecom Revolution | Scoop.it
I have that “bug” in my brain.Through my own successes spanning diverse industries including Entertainment, Sports, Technology and Education, I have discovered the best way to persuade
Martin (Marty) Smith's insight:

Anderson's contrarian view is interesting. As an Ecommerce Director I had to fight between the hero's journey archetype I saw as appropriate idea for the site as a whole and the need to sell this product on this page today.

The most valuable stories in that mission, by far, were reviews. Reviews have authority since they are wisdom of crowds personified. They also tell stories though the narrative can be choppy. 

The other great storytelling overlay that few website utilize to its fullest potential is the ABOUT page. Many view the about page as a necessary evil. Don't do that (lol). The about page is an umbrella you open above all stories told by the website. 

A great ABOUT story, and I am working on a blog post to provide more How To steps, sets the stage for every demonstration of a website's Unique Selling Proposition and distinct voice. Rock your ABOUT page and everything else you write is easier and more consistently clear.  

 

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Infographic Alert: How to Increase Online Conversions | The eTail Blog

Infographic Alert: How to Increase Online Conversions | The eTail Blog | Ecom Revolution | Scoop.it
Shopatron brings us an infographic on how to increase online conversions.
Martin (Marty) Smith's insight:

Great infographic a few days before Christmas about how to increase ecom conversions:

* Speed.

* Simplicity.
* Social.

* Specials.

* Trust. 

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Pinterest 10% Social E-commerce Visits: [Infographic]

Pinterest 10% Social E-commerce Visits: [Infographic] | Ecom Revolution | Scoop.it
Holiday shopping traffic from Pinterest doubled this year, and now accounts for nearly 10 percent of all traffic from social sources, according to an analysis by digital marketing firm RichRelevance.
Martin (Marty) Smith's insight:

Pinterest's visualization is so powerful this stat and infographic dosn't surprise me.

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Ted Nguyen's comment, December 16, 2012 3:17 AM
Great information!
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How Kmart Out Showroomed Itself In Hey Whatever Works Ecom Category

How Kmart Out Showroomed Itself In Hey Whatever Works Ecom Category | Ecom Revolution | Scoop.it
Last weekend, I decided to head down to my local Kmart to buy a new slow cooker so that I could make some chili. I found a Hamilton Beach model that looked good, but it was a bit on the pricey side (relatively speaking), with ...
Martin (Marty) Smith's insight:

Great story here of a showrooming customer finding the lowest price in the store he was standing in. The faster brick and mortar get the idea that there is no pricing firewall, thanks to mobile, between bricks and clicks the faster they GET IT and understand how to price in order to win loyalty even if it is goofystupid loyalty as is described here (lol). 

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Want Your Website To Convert 42% Of Its Traffic? Steal From These Top 10 Converting Sites

Want Your Website To Convert 42% Of Its Traffic? Steal From These Top 10 Converting Sites | Ecom Revolution | Scoop.it
Internet marketing isn't what you think. This post explains why top converting sites convert at many times typical 4% to 6% and how your website can too.
Martin (Marty) Smith's insight:

Internet Marketing Isn't What You Think It Is
Wrote this piece yesterday explaining the difference between highly converting websites and everyone else. I haven't figured the average conversion rate of these ten sites, but Schwan's is #1 at 42% of its traffic.

If your ecommerce website is struggling to reach 6% conversion (as mine did), STEAL from these Top 10 Converting Websites. 

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Inbound Marketing's Yin & Yang [Infographic]

Inbound Marketing's Yin & Yang  [Infographic] | Ecom Revolution | Scoop.it
A key concept in Taoist philosophy, “Yin and Yang” (“shadow and light”) describes forces that are opposites, yet complementary. Social media and search can be described as the Yin and Yang of inbound marketing.

They are opposites:
* social media is powered by people's conversations.
* search engines are powered by machine algorithms.

They are also complementary.

When content links are shared on social media, search engines leverage those social signals to determine search rankings. When search engines drive traffic to content visitors may share that content with their social networks expanding the content's social reach.

Here’s an infographic to illustrate how social media and search are part of the same soul.
Martin (Marty) Smith's insight:

Opposite yet complimentary should be a familiar concept to Internet marketers. We must hold opposites but complimentary values such as:

* Increase conversion while decreasing traffic.

* Increase sales while decreasing acquisition costs.

* Create LESS content that does MORE. 

* Increase relevance while decreasing your team's work.

 

This last bullet speaks to the contrasting world of ecommerce. How do you increase relevance even as you reduce your team’s input (and so costs)? User Generated Content (UGC) is always the answer to that question (lol). 

Great graphic here on the natural contrasting compliments in content marketing.  

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How Bricks Can Stop Showrooming By Clicks (Amazon) - Better Retailing

How Bricks Can Stop Showrooming By Clicks (Amazon) - Better Retailing | Ecom Revolution | Scoop.it
As the shopping environment is becoming more complicated, companies will have to negotiate compounding and growing multi-channel and multi-company “value poaching” challenges , illustrated by the following articles: In a 2003 Harvard...
Martin (Marty) Smith's insight:

Friction will need to come OUT of the retail experience for it to stay competitive. Showrooming is more about dissatisfaction with the retail experience as a desire to save. Showrooming is an active protest.

No one showrooms the Apple store because the shopping experience is fun and traditional friction has been removed. Types of retail friction the Apple store destroyed:

* LINES - no lines creates a perception of amazing service.
* Brick and Mortar as classroom.

* Hang Out - all that free WiFi and cool stuff going on.

* Service Concern - Genius Bar resolved this.

* Bad Service - lots of PEOPLE to help who enjoy their jobs.

* No Deals - Apple doesn't let Amazon destroy their brand.


This last bullet is harder than it looks. Since Amazon plays the price arbitrage game better, on one single day a recent speaker at the Raleigh Internet Summit noted Amazon changed a price on a hot product 9 times, creating a "price match" that eliminates the advantage is key.

The problem is Amazon uses its retail arm as lost leader to support profits from its partner network. This means it is willing to sell things, especially very HOT things, at or below cost.


As painful as it sounds to play a match game with an algorithm brick and mortar retailers must either get shelf talker/tags that are live to the net (coming don't kid yourself) OR create an "Amazon Price Match" promotion.

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Tips Get More Money From Your Ecom Website

Tips Get More Money From Your Ecom Website | Ecom Revolution | Scoop.it
Paul Rogers looks back on four years working on ecommerce websites and shares UX, performance and CRO tips.
Martin (Marty) Smith's insight:

Solid tips here no e-commerce merchant should touch for a couple of weeks. When things slow down take one or two of these ideas such as:

* Optimize (means different things now post Panda).

* Bring back cart abandoners (always good idea).
* Conversion analysis (convert better).

* Tune up email marketing (better campaigns).


Don't even THINK about this stuff until after 12.25. On 12.26 take a deep breath, smile and stay calm and carry on. Begin your deep dives to figure out what happened and rock on. 

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SEO and Data Got A THING Going On

SEO and Data Got A THING Going On | Ecom Revolution | Scoop.it
Click here to edit the content...
Martin (Marty) Smith's insight:

One of my most popuar recent ScentTrail's SEO and Data Got A THING Going on is about the future. In the future there is little difference between THEN and NOW, THEM and US. 

Everything is moving all the time and mobile is rearranging the chess pieces even as the game is being played. SEO and Data is about the post Panda, Penguin storyteller special Google is laying on us. 

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