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Rescooped by Martin (Marty) Smith from Content marketing for b2b
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How To Write Apple-Like Seductive Copy That Sells

How To Write Apple-Like Seductive Copy That Sells | Ecom Revolution | Scoop.it

By studying the iPhone 5 copy, you can learn how to write persuasive sales copy.

By Kissmetrics

Marty Note
As much as I HATE copying anyone doing anything since my biggest Internet marketing hits came from novel ideas or novel approaches to established ideas. On the other hand there is Apple (lol). If my copy could get in the same room with Apple's I would gladly wear the big red P on my chest (lol). Great examination by Kissmetrics here on how to systematically copy Apple's tone.


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eBay Sheltered From Troubled Tech Waters - E-Commerce Times

eBay Sheltered From Troubled Tech Waters - E-Commerce Times | Ecom Revolution | Scoop.it

eBay Sheltered From Troubled Tech WatersE-Commerce Times"eBay is one of a handful of large technology companies -- with great brand names and online followers -- that is growing revenues and profits organically at rates above 15 percent annually,"...

Marty Note

Power of a fully diversified User Generated Content platform is it stays UP when othters are DOWN. See Platforms vs. Websites: http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html

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Rescooped by Martin (Marty) Smith from Internet Marketing Z6
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Write Everyday, Sell Everyday and Email Marketing Still Rocks

Write Everyday, Sell Everyday and Email Marketing Still Rocks | Ecom Revolution | Scoop.it

Email marketing is still one of the most profitable marketing techniques. If I remember correctly the return of investment (ROI) across the industry for every dollar spent is $40+. That's a huge huge number that can't be beaten easily.

Marty Note
Email was consistently the highest net net margin in the multi-channel multi-million dollar site I managed for seven years. The problem now is EVERYONE KOWS THIS TOO. Email, as a result, is looking spammy. The solution is to be sophisticated about your segments and personas, creative in your campaigns and relentless in your learning. Oh, and don't forget to include some new twists like social and video. 

I like this concept of "selling everyday". It is one of the reasons I love Scoop.it. Like all Internet marketing, the slate is wiped clean every night at midnight as a new day beacons full of possibilities, full of risk, full of reward.  


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eBay allows social shopping curation, at last !

eBay allows social shopping curation, at last ! | Ecom Revolution | Scoop.it

  Robin Good: eBay has gone the Pinterest way by redesigning its web interface and allowing you to curate your preferred product categories as well as more specific parameters like the price range you are interested in, whether you want new or used...

Therese's comment: eBay is becoming social, at last !!


Marty Note
Agree with Robin this change is overdue and the last brick in the dam for social shopping and curation in Ecomm. Other Ecommerce players MUST folllow or improve upon now. Socia shopping is here. The power of reviews means social shopping has always been here, now it is moving into high gear.


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Why Mobile Commerce Is Critical For E-Commerce

Why Mobile Commerce Is Critical For E-Commerce | Ecom Revolution | Scoop.it

Simply having an ecommerce website isn’t necessarily good enough anymore as more consumers are turning to their mobile devices more than ever before. In a (Mobile Commerce: Why Should It Be Important To You?

Marty Note
I think there is something more fundamental going on with mobile commerce. Mobile marketing is going to force a re-imagination of data structure, database alignment, design and well everything.

By becoming involved in ecommerce early, built my first ecomm site in 1999, I learned a way of THINKING. Mobile feels like a time to add to that thinking at least and relearn it all at most. The MOST important thing for an ecommerce site to do is understand mobile commerce. Don't look at your GA, just trust me on this one. Mobile is the new black and you don't want to be LATE to this party.

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Rescooped by Martin (Marty) Smith from Digital Technology and Life
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How Social Search and Social Shopping Are Transforming Retail [Infographic]

How Social Search and Social Shopping Are Transforming Retail [Infographic] | Ecom Revolution | Scoop.it

This Infographic by Symphony Teleca shows that consumers rely on peer recommendations: Links to user-generated content on social networks (Facebook, Twitter, Google +, Pinterest) make up a quarter of the search results for the top 20 brands in the world.

In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.


Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most.

This Infographic also shows how mobile devices, real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience.

167 million people will shop online this year, spending an average of $1,800 per person, it reveals.


Unsurprisingly, shoppers are using their smartphones to look for sales and special deals, as well as read product reviews and ratings.

64% of smartphone owners shop online using their devices;

40% of Twitter users say they search for products on the microblogging tool; and

60% of Facebook users say they would discuss a product or service if they were offered a discount


It also breaks down how companies such as Walmart and Starbucks are using social networks to engage shoppers. It also looks at how businesses are using mobile point of sale (POS) transactions to get insight into consumer data, sales records and inventory.

 

Infographic by  Symphony Teleca

By Mindjumpers. http://bit.ly/SsmHLV

Source. http://bit.ly/Vk5g0y


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Chair or chameleon? How To Out Email Your Competitors [Marty Note]

Chair or chameleon? How To Out Email Your Competitors [Marty Note] | Ecom Revolution | Scoop.it

Marty Note
Email is a battleground. As we ecommerce merchants battle for ATTENTION instead of MONEY it is important to realize how the Internet marketing game changes. Here are a few ways email marketing for ATTENTION is different:

* Subject line must start a magical journey.

* Visuals trump WORDS in email marketing too.
* SALE isn't enough, everyone is having a sale.

* Limit choices.

* Tell a SINGLE story.


This simple, intriguing subject line, "Chair or chameleon?" from Design Within Reach (DWR.com) is magical. I like surreal comparison as an Internet marketing tactic. Learn social media from Lady Gaga. Email marketing Open Rates And Zebras, What Do They Have In Common? The stranger the comparison the more the receiving mind works to make sense. 

I also LOVE asking a question. Questions are magical tactics for Internet marketers. Questions start a dialogue. Your brian lights up when I ask you a question. You search your memory for answers because Questions MUST be answered. And, we must compare our answers. If curiosity got the cat then questions and surreal comparisons get the human :).  


More email marketing reading:

Email Marketing Is Live Ammunition:
http://www.atlanticbt.com/blog/email-marketing-is-live-amunition/  


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3 Reasons Facebook Gifting Won't Work

3 Reasons Facebook Gifting Won't Work | Ecom Revolution | Scoop.it

Marty Note
I agree with the summary of reasons Facebook gifting won't work especially the "pay to play" barrier. That kills the idea.


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How Can Social Networking Drive Sales? | eCommerce Best Practices

How Can Social Networking Drive Sales? | eCommerce Best Practices | Ecom Revolution | Scoop.it
A new report from Forrester Research found that less than 1% of transactions for new and repeat customers in a recent study could be traced back to social links.


Marty Note

Humans are funny. Our faults are often their faults (lol). A young bar soap salesman (me) was taught by P&G to look first inward when wondering why something happened or didn’t happen. Have we been introspective with our applications and use of social media (SM)? If we were honest and look inward here is what we would see:

* We’ve been trying to fit new things in old paradigms.
* We are moments after SM’s big bang, nothing is set yet.
* Is it SM’s fault or ours we haven’t found a way to make money yet?

I like this article because it shares the bad news – no one is making money with social media yet. It doesn’t throw baby and bathwater on a junk heap, our natural human tendency, but it does share an example of one possible future and leaves with a clear statement about the days of social being on the commerce sidelines are numbered.

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Rescooped by Martin (Marty) Smith from Corporate, Employee and Marketing Communication
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The New Ecommerce: The Convergence of Information and Storytelling

The New Ecommerce: The Convergence of Information and Storytelling | Ecom Revolution | Scoop.it

 Everyday our lives and businesses generate vast amounts of data and the rise of cloud computing and the internet has enabled us to store and retrieve this information easily. The challenge has always been to enable people to use data and to communicate simply. There are a few visionaries that have mastered the art of data visualisation like Edward Tufte and Stephen Few. The future depends on the blend of this fusion of information and storytelling.

 

[Photo credit: IvanWalsh.com]


Marty Note
Yes these are the classic fathers of visualization (Tufte and Few is new to me). I see the future of ecommerce as a visual one. I base that assumption on:

* Experience as an Ecommerce director for 7 years.
* Testing impact of video on product page conversion.

* Quick rise of Pinterst.

* Ongoing evidence graphics are beating text as a medium.


The more data there is the more the skill of the storyteller is important. BI, a traditionally left brain engineering talent is merging with storytelling s right brain creative skill more and more, faster and faster and better and better.

More and More, Faster and Faster, Better and Better

http://scenttrail.blogspot.com/2012/07/internet-markeings-secret-more-more.html


Via Gregg Morris, Richard Andrews, Barb Lack
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Pagina Uno's curator insight, March 26, 2013 2:26 AM

Il futuro sta nella fusione di informazione, grafica e narrazione di storie. Il futuro è da scrivere, oltre le consuete categorie.

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Q: Do Your Call To Actions (CTAs) Stink? A: Yes Fix CTAs with these tips from CMI

Q: Do Your Call To Actions (CTAs) Stink? A: Yes Fix CTAs with these tips from CMI | Ecom Revolution | Scoop.it

How do you classify calls to action? Where do they perform at their best? Two CTA experts weigh in on how content marketers can use them more successfully.

Marty Note
Crafting great CTAs takes skill, practce and learning from others who have already cracked the code such as this article from the Content Marketing Institute 

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25 Best eCommerce Focused Wordpress Themes | DesignWoop

25 Best eCommerce Focused Wordpress Themes | DesignWoop | Ecom Revolution | Scoop.it

In this article I have provided you with unique collection of some of the best WordPress eCommerce themes that you can download.

Marty Note
I like some of these, but remember not to obsess about the pretty picture aspect of your store. Ecommerce is about the 4 Cs: Content, Community Campaigns and Conversion. Great look and feel can only help with one of these - conversion.

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Can You Ask The Greatest Ecomm Question?

Can You Ask The Greatest Ecomm Question? | Ecom Revolution | Scoop.it

Atlantic BT.1,325 likes · 5 talking about this...

Marty Note
We live in different times, times when asking the right questions may be more important than one's ability to pontificate. We are working on a new game that asks a simple question (lol):

CAN YOU ASK THE GRESTEST E-COMMERCE QUESTION?

If you are interested in playing or just following along to see who will be crowned as the greatest E-Commerce Questioner. Please...

Like Atlantic BT On Facebook ( http://www.Facebook.com/AtlanticBusinessTechnology )

Follow @Atlanticbt on Twitter ( http://www.Twitter.com/Atlanticbt )


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Rescooped by Martin (Marty) Smith from Enterprise Social Media
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New Facebook “Want/Collect” Buttons May Create Social Wish Listing

New Facebook “Want/Collect” Buttons May Create Social Wish Listing | Ecom Revolution | Scoop.it

Excerpted from article on TechCrunch:

"Facebook has just begun testing “Collections” — a new feature it says is “unrelated” to Pinterest but could be a competitor. It allows retailers to add “Want” or “Collect” buttons to news feed posts about products. These save and share products to a “Wishlist” on user profiles that host a “Buy” button that can be clicked through to make purchases offsite.

Seven retail partners can now share Collections posts to their fans.

 

Collections could help retailers score viral click-throughs to their product pages by making things their fans are interested in more discoverable to friends. Facebook isn’t earning affiliate fees on Collections click throughs, but it could get brands to buy ads to get more fans.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends..."

 

Sorry. I still don't get the huge buzz around posting pictures. I do get that it is attractive to marketers, primarily because it finally looks like a usage of social media that resembles advertising. But if Facebook is interested, then I guess I need to be . . .


Marty Note
I like the Facebook-izaiton of the wish list and see it as a natural extension of the world's largest social net. The problem with the wish list concept was it took too much work for too little potential benefit. You had to hope that people you wanted to see the list were on the site you created it.

Social Wish Listing is different and larger. Facebook's move could change the wish list from a, "I want these things," to "I identify with these things," and that is a powerful idea. If Facebook is successful the Want/Collect idea becomes a badge making it easy to tribe up around "like me" stuff.

The wish list was always under utilized by e-commerce merchants. I didn't understand them well until a talented team running a sister company's site created a contest around "Win Your Wish List". Brilliant idea and it helped me see the lowly wish list (or want/collect) as the beginning of a robust conversation. If Facebook is even half successful at creating scale social wish listing it could prove to be cool.


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Last Minute Holiday 2012 Internet Marketing Tips

Last Minute Holiday 2012 Internet Marketing Tips | Ecom Revolution | Scoop.it

Marty Note
It happens every year and no matter how much preparation you are never quite ready. Here are some good last minute hatches to batten down.  I heard a Target commercial discussing Holiday something or another, so it is official. We are there. Holiday 2012 is upon us, batten down the hatches and prepare for rain. 

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What You Don't Know About Page Deletion Can Hurt Your Website's SEO

What You Don't Know About Page Deletion Can Hurt Your Website's SEO | Ecom Revolution | Scoop.it

Page Deletion Process: What To Think About When Deleting A Page by Linchpin SEO Small Business Digital Agency in Chicago...

Marty Note
I used to work for catalog merchants. They were used to bringing in and taking out 30% of their inventory four times a year. BAD IDEA as far as Google and SEO. Just about the time our product pages got a little PageRank and became knitted by Google into our website's blanket BOOM we would remove them.

NEVER DO THIS is my advice. Taking away content is like pulling teeth. No matter how deep or shallow the roots of the tooth go it still HURTS when you pull it. The proper way to "delete" a page with PageRank is to cut it off from new sources of traffic, let the rank die out and then submit to Google as a page you want removed out of your index.

Since NO ONE reading this will do that extra step, try to limit the number of in and out pages your website submits. If you are no longer going to carry an item link it to a similar item with a note about the fact you aren't carry X but Y is similar, cut off the active feeds (your nav and blog links into the page) and then damage will be limited. If you remember, someday down the road, to eliminate all the dead wood it is a "no harm, no foul" activity.

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50% Growth Is Coming E-commerce, F-Commerce, M-Commerce, T-Commerce & SoLoMo

50% Growth Is Coming E-commerce, F-Commerce, M-Commerce, T-Commerce & SoLoMo | Ecom Revolution | Scoop.it

Call it the Internet dividend. Consumers' willingness to embrace making payments and buying goods via their phones is on a much steeper adoption curve than we witnessed with the Web in the 1990s.

Marty Note
Mobile changes everything....again.

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New vs Returning Visitors - eCommerce Conversion Rate Optimization

New vs Returning Visitors - eCommerce Conversion Rate Optimization | Ecom Revolution | Scoop.it
New vs Returning Visitors - eCommerce Conversion Rate Optimization http://t.co/Mrr1NQbL #CRO #GoogleAnalytics...
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Why A Post Panda and Penguin SEO Audit Is Essential | Atlantic BT [+ Marty Note]

Why A Post Panda and Penguin SEO Audit Is Essential | Atlantic BT [+ Marty Note] | Ecom Revolution | Scoop.it

Your website needs a SEO audit because Google's Panda and Penguin algorithm changes have changed the way your website appears to potential customers.

Marty Note
I wrote this piece after Peter Brooks (@pb145) showed me how Google is using H1s as page descriptions now. This Panda move is consistent with Google's instructions - create your content we will sort it out, but it also puts new emphasis on H1s. Here are the implications outlined in this article. 


* H1s should have keywords.
* H1s are being concatenated after 65 characters.
* Multiple H1s, never a good idea, can be very damaging now.

* Multiple H2s is not a problem.


The piece provides an example of Google's use of H1 and description, a DIY way to check your Google descriptions using site:<yoururl.com> command in Google and a suggestion that if you aren't comfortable working under a website's hood you should get some help since it may only seem like your site came through the ongoing algorithm changes without damage.  

 

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Why Paid Search for B2B Companies is Dead (or Dying)

Why Paid Search for B2B Companies is Dead (or Dying) | Ecom Revolution | Scoop.it

PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be discontinued, decreased, or outsourced.

Marty Note
PPC is being killed by video, social, mobile and a host of other "touch" options. There aren't enough buyers clicking on the ads to make PPC worth all the trouble. The higher the B2B ticket the less likely PPC will provide any real benefit. If you are still buying PPC be sure to have a sophisticated inbound marketing system (we use Marketo). PPC without nurturing and auto-drip is way to expensive to make any ROI.

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5 Things To Hire Atlantic BT To Do Today B2C [Marty's Employer]

5 Things To Hire Atlantic BT To Do Today B2C [Marty's Employer] | Ecom Revolution | Scoop.it
Fall is when traffic increases and your online presentation needs to be as close to flawless as Internet marketing can get (lol). Marty shares 5 tips to help B2C retailers make more money this holiday selling season.
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ShoeDazzle Violates First Rule Of Ecommerce Merchandising - Do No Harm!

ShoeDazzle Violates First Rule Of Ecommerce Merchandising - Do No Harm! | Ecom Revolution | Scoop.it

ShoeDazzle had a great thing going with its shoes-as-a-subscription service, and then it decided to switch business models. Now it's flailing, and people are pointing fingers at new CEO Bill Strauss, but it's not quite that simple.

Marty Note
Fascinating read here about the violation of the first law of e-commerce. When something, no matter how strange, is working you stay with it, you double down. ShowDazzle's subscription service, something that was wrapped in gamifcation, made the service fun, engaging and special. Now, without the subscription service, not so much. Now they are just like any other online shoe seller because they violated the first law of ecomm - DO NO HARM.

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Rescooped by Martin (Marty) Smith from E-commerce, F-Commerce, M-Commerce, T-Commerce & SoLoMo
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Using Lookbooks to Inspire Shoppers

Using Lookbooks to Inspire Shoppers | Ecom Revolution | Scoop.it

Lookbooks are collections of photographs complied to promote a particular clothing or product line. In the past, fashion designers, photographers, and other artisans have used lookbooks to promote their work, get jobs, or just plain sell. But more recently lookbooks have evolved a bit to become a popular form of social media content and a popular way for merchants to engage shoppers.

 

Lookbooks make a visual appeal to a shopper's senses and imagination. A well-photographed and well-marketed lookbook can inspire shoppers to buy...


Marty - very cool. Very Pinterest. I bet this helps conversion. 


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Stop Loss: "Managing" Your Ecommerce Sales Funnel

Stop Loss: "Managing" Your Ecommerce Sales Funnel | Ecom Revolution | Scoop.it

Managing Your Ecommerce Sales FunnelPractical EcommerceAn ecommerce business has a sales funnel. Business-to-business sales funnels are generally more complex than business-to-consumer ones.

Marty Note
By "managing" what they really mean here is using anaytics to improve your conversion and reduce your dropout rates.  


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Rescooped by Martin (Marty) Smith from Latest Social Media News
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Q: Is Social Media the New SEO? A: Yes

Q: Is Social Media the New SEO? A: Yes | Ecom Revolution | Scoop.it

Has social media so changed the seo landscape that social shares are most important and do other seo strategies even count?

 

 

 

To understand the rising importance of social media on search, let’s backtrack to two interesting developments to Search:

 

 

 

1) The launch of Social Search (Content that is shared within your social networks is given priority) and

 


2) The general inclusion of social signals in rankings (The amount of likes, shares, reddits etc. that an article receives has a direct impact on its rankings).

 

 

 

Read More: http://webcontentblog.com/seo/is-socialmedia-new-seo/

Marty Note
Smart and insightful as always from Antonino and Gerrit. Once social signals became part of the algorithm they did whta they do - they multiplied like rabbits in spring. Are we at the point where social signals ARE SEO. Yes.


Via Antonino Militello, Gerrit Bes
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