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Understanding Shopping Cart Abandonment [Infographic]

Understanding Shopping Cart Abandonment [Infographic] | Ecom Revolution | Scoop.it

Online Orphans The Rise of Shopping Cart Abandonment The Importance of Analyzing Order Fulfillment Challenges Any company with an ecommerce website...

Marty Note
One day right around this time of year I realized there was a business as large as the one I was managing out there in the ether. Our shopping cart abandonment could get as high as 64%. At that level the money lost is greater than the money we were making. Bringing customers back with emails and special offers has come a long way, but we have some hard road to travel yet.

We need to understand WHY shopping carts get abandoned. This infographic helps define the sources for the most common drops. Lucky, as is usually the case, many of these problems are simple fixes, small tweaks that could make a BIG difference in your website's money to the back and recovery from shopping cart abandonment.

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10 Questions To Distinguish Real From Fake Science Or Real SEO From Fake SEO

10 Questions To Distinguish Real From Fake Science Or Real SEO From Fake SEO | Ecom Revolution | Scoop.it
Pseudosciences are usually pretty easily identified by their emphasis on confirmation over refutation, on physically impossible claims, and on terms charged with emotion or false "sciencey-ness," which is kind of like "truthiness" minus Stephen...


Marty Note
If you change the word "science" to SEO this list of questions helps find great SEO assistance cutting out the snake oil and finding truth, or as close to truth as IM and SEO ever get.  

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5 Retail Lessons For Ecommerce Sites

5 Retail Lessons For Ecommerce Sites | Ecom Revolution | Scoop.it
Social commerce has the potential to use some of the fun aspects of real-world shopping. Here are a few ways retailers can deliver.

 

The traditional ecommerce experience normally entails searching on Google or Amazon for the product you want, and then scanning for the cheapest deal. Or maybe it means visiting a retailer’s website and trolling through 575 pairs of shoes to find something that suits your style. But rarely does buying online feel like the enjoyable real-world experience of “going shopping.”

 

By contrast, meeting up at the mall or wandering a busy shopping district with a friend is an inherently social experience. You never know what cool stuff you’ll stumble across, and those moments are what make going shopping so much fun. These fun aspects are actually transferable to the online world.

 

Here are the five to focus on.

1. Let People Emote
2. Showcase What’s Hot
3. Ditch the Cart
4. Lead with Mobile
5. Use Data to Fuel Discovery 

Marty Note - My fav is #4.  


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4 SEO Essentials For eCommerce Websites

4 SEO Essentials For eCommerce Websites | Ecom Revolution | Scoop.it
These 4 SEO essentials will not only boost your website's performance--they'll help you sell more products, too.


Marty Note
Never forget about the basics. I agree with the tone an advice here. The four basic and important suggestions:

Optimize Your Content
Keywords In Your Permalinks And Internal Site Links

Don’t Overlook Social Media

User Experience Is A Must


will feel obvious to many inside of Scoop.it, but practicing like you want to play in SEO is important and this note reminds me to do the basics well and the rest will follow. 

 

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SEO Tip of the Week - How To Manage Your URLs To Avoid PAIN

SEO Tip of the Week - How To Manage Your URLs To Avoid PAIN | Ecom Revolution | Scoop.it

What you don't know about managing URLs can hurt your website's Search Engine Optimization (SEO). Marty and Bill Ross Share URL management tips to help SEO.

Marty Note
Bill inspired me to share what I learned about URL management when I spent a week with SEO Guru Bruce Clay a few years ago. After Panda making sure your URLs aren't messy is critical. The article touches on social media marketing too because inter-linking there can hurt as well. 

The article is on Atlantic BT's blog: http://www.atlanticbt.com/blog/seo-tip-of-the-week-being-careful-with-your-urls/ 

and includes a link to Bill's Linchpin SEO article: http://www.linchpinseo.com/ranking-user-metric-fragmentation  

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How Social Search & Shopping Are Transforming Retail [Revolutionary Most Popular Infographic]

How Social Search & Shopping Are Transforming Retail [Revolutionary Most Popular Infographic] | Ecom Revolution | Scoop.it

Marty Note
Reviewing analytics shows this post has earned a Revolutionary Most Popular award.

This Infographic by Symphony Teleca shows that consumers rely on peer recommendations: Links to user-generated content on social networks (Facebook, Twitter, Google +, Pinterest) make up a quarter of the search results for the top 20 brands in the world.

In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.


Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most.

This Infographic also shows how mobile devices, real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience.

167 million people will shop online this year, spending an average of $1,800 per person, it reveals.


Unsurprisingly, shoppers are using their smartphones to look for sales and special deals, as well as read product reviews and ratings.

64% of smartphone owners shop online using their devices;

40% of Twitter users say they search for products on the microblogging tool; and

60% of Facebook users say they would discuss a product or service if they were offered a discount


It also breaks down how companies such as Walmart and Starbucks are using social networks to engage shoppers. It also looks at how businesses are using mobile point of sale (POS) transactions to get insight into consumer data, sales records and inventory.

 

Infographic by  Symphony Teleca

By Mindjumpers. http://bit.ly/SsmHLV

Source. http://bit.ly/Vk5g0y


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Top 10 Facebook Business Pages Are Strange, Cool And Inspirational

Top 10 Facebook Business Pages Are Strange, Cool And Inspirational | Ecom Revolution | Scoop.it
You can vote on designs, look through the catalog and add shirts to your shopping cart directly from the page. Talk about convenience! threadless Top 10 Best Facebook Business Pages. Starbucks. I found the Starbucks page ...

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New Facebook “Want/Collect” Buttons May Create Social Wish Listing

New Facebook “Want/Collect” Buttons May Create Social Wish Listing | Ecom Revolution | Scoop.it

Excerpted from article on TechCrunch:

"Facebook has just begun testing “Collections” — a new feature it says is “unrelated” to Pinterest but could be a competitor. It allows retailers to add “Want” or “Collect” buttons to news feed posts about products. These save and share products to a “Wishlist” on user profiles that host a “Buy” button that can be clicked through to make purchases offsite.

Seven retail partners can now share Collections posts to their fans.

 

Collections could help retailers score viral click-throughs to their product pages by making things their fans are interested in more discoverable to friends. Facebook isn’t earning affiliate fees on Collections click throughs, but it could get brands to buy ads to get more fans.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends..."

 

Sorry. I still don't get the huge buzz around posting pictures. I do get that it is attractive to marketers, primarily because it finally looks like a usage of social media that resembles advertising. But if Facebook is interested, then I guess I need to be . . .


Marty Note
I like the Facebook-izaiton of the wish list and see it as a natural extension of the world's largest social net. The problem with the wish list concept was it took too much work for too little potential benefit. You had to hope that people you wanted to see the list were on the site you created it.

Social Wish Listing is different and larger. Facebook's move could change the wish list from a, "I want these things," to "I identify with these things," and that is a powerful idea. If Facebook is successful the Want/Collect idea becomes a badge making it easy to tribe up around "like me" stuff.

The wish list was always under utilized by e-commerce merchants. I didn't understand them well until a talented team running a sister company's site created a contest around "Win Your Wish List". Brilliant idea and it helped me see the lowly wish list (or want/collect) as the beginning of a robust conversation. If Facebook is even half successful at creating scale social wish listing it could prove to be cool.


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Last Minute Holiday 2012 Internet Marketing Tips

Last Minute Holiday 2012 Internet Marketing Tips | Ecom Revolution | Scoop.it

Marty Note
It happens every year and no matter how much preparation you are never quite ready. Here are some good last minute hatches to batten down.  I heard a Target commercial discussing Holiday something or another, so it is official. We are there. Holiday 2012 is upon us, batten down the hatches and prepare for rain. 

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What You Don't Know About Page Deletion Can Hurt Your Website's SEO

What You Don't Know About Page Deletion Can Hurt Your Website's SEO | Ecom Revolution | Scoop.it

Page Deletion Process: What To Think About When Deleting A Page by Linchpin SEO Small Business Digital Agency in Chicago...

Marty Note
I used to work for catalog merchants. They were used to bringing in and taking out 30% of their inventory four times a year. BAD IDEA as far as Google and SEO. Just about the time our product pages got a little PageRank and became knitted by Google into our website's blanket BOOM we would remove them.

NEVER DO THIS is my advice. Taking away content is like pulling teeth. No matter how deep or shallow the roots of the tooth go it still HURTS when you pull it. The proper way to "delete" a page with PageRank is to cut it off from new sources of traffic, let the rank die out and then submit to Google as a page you want removed out of your index.

Since NO ONE reading this will do that extra step, try to limit the number of in and out pages your website submits. If you are no longer going to carry an item link it to a similar item with a note about the fact you aren't carry X but Y is similar, cut off the active feeds (your nav and blog links into the page) and then damage will be limited. If you remember, someday down the road, to eliminate all the dead wood it is a "no harm, no foul" activity.

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50% Growth Is Coming E-commerce, F-Commerce, M-Commerce, T-Commerce & SoLoMo

50% Growth Is Coming E-commerce, F-Commerce, M-Commerce, T-Commerce & SoLoMo | Ecom Revolution | Scoop.it

Call it the Internet dividend. Consumers' willingness to embrace making payments and buying goods via their phones is on a much steeper adoption curve than we witnessed with the Web in the 1990s.

Marty Note
Mobile changes everything....again.

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New vs Returning Visitors - eCommerce Conversion Rate Optimization

New vs Returning Visitors - eCommerce Conversion Rate Optimization | Ecom Revolution | Scoop.it
New vs Returning Visitors - eCommerce Conversion Rate Optimization http://t.co/Mrr1NQbL #CRO #GoogleAnalytics...
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Why A Post Panda and Penguin SEO Audit Is Essential | Atlantic BT [+ Marty Note]

Why A Post Panda and Penguin SEO Audit Is Essential | Atlantic BT [+ Marty Note] | Ecom Revolution | Scoop.it

Your website needs a SEO audit because Google's Panda and Penguin algorithm changes have changed the way your website appears to potential customers.

Marty Note
I wrote this piece after Peter Brooks (@pb145) showed me how Google is using H1s as page descriptions now. This Panda move is consistent with Google's instructions - create your content we will sort it out, but it also puts new emphasis on H1s. Here are the implications outlined in this article. 


* H1s should have keywords.
* H1s are being concatenated after 65 characters.
* Multiple H1s, never a good idea, can be very damaging now.

* Multiple H2s is not a problem.


The piece provides an example of Google's use of H1 and description, a DIY way to check your Google descriptions using site:<yoururl.com> command in Google and a suggestion that if you aren't comfortable working under a website's hood you should get some help since it may only seem like your site came through the ongoing algorithm changes without damage.  

 

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Mobile Commerce Is Ecommerce - $31B By 2015 USA [Infographic]

Mobile Commerce Is Ecommerce - $31B By 2015 USA [Infographic] | Ecom Revolution | Scoop.it
Detailed Infographic covering the latest M-commerce statistics and Trends.


Marty Note
Sitting with some smart Internet marketing friends at Raleigh's Internet Summit I learned that the $100M website they manage now has 16% of sales coming from mobile phones and tablets. Wow, that is math even I can do without Excel. $16M in "Mobile Commerce" means the mobile tsunami is HERE. This infographic predicting $31B in US sales by 2015 and other helpful tidbits just underscore that e-commerce is now m-commerce. 

Other thing I keep reminding myself is MOBILE is way more than the phone. Mobile is about design, data structure and how you tell a story in a much smaller device. The other trend we are seeing that is critical is the phone is mobile devices are curating people's lives. If you don't look good and tell a attention-grabbing story in mobile you never earn the right to play on my laptop or desktop. Mobile is the gatekeeper, so EVEN if your mobile traffic stats stay low the influence of mobile devices is being felt.  



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Geolocation Changes Google Keyword Rankings 69% of Time [Report + Brian Yanish Note]

Geolocation Changes Google Keyword Rankings 69% of Time [Report + Brian Yanish Note] | Ecom Revolution | Scoop.it
Your website may rank for a keyword in the top 30 on Google in one location, but it may not rank for that same keyword across all other locations, according to a new report from Linkdex examining companies that operate in multiple locations.


Marty Note
If you compete for traffic and sales online you are going to want to read this report about the impact of locaton on search results. We knew Google's float changes who sees what. Now who sees what where is variable too.

Also read my note on: Geo Rankins An SEO KPI Game Changer

http://www.scoop.it/t/mobile-revolution/p/3190647403/geo-rankings-an-seo-kpi-game-changer-marty-note

Good note from Brian:

Brian Yanish -

MarketingHits.com I added this to my rescoop - Brian's note - future search results will be geo targeted right down to the where you are standing on a street. -00- Google Glasses may even take it one more step, to the direction you are facing and what you are looking at.

Now added your past search and click history, friend influance and reviews back into to mix and each person see different results.


The new SEO will need to include consumer contact points. Foursquare is just the beginning of what's to come. (Today, 9:42 AM)


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Brian Yanish - MarketingHits.com's comment, November 3, 2012 9:42 AM
I added this to my rescoop - Brian's note - future search results will be geo targeted right down to the where you are standing on a street. -00- Google Glasses may even take it one more step, to the direction you are facing and what you are looking at.

Now added your past search and click history, friend influance and reviews back into to mix and each person see different results.

The new SEO will need to include consumer contact points. Foursquare is just the beginning of what's to come.
Martin (Marty) Smith's comment, November 3, 2012 10:00 AM
Good note Brain. I forgot about those darn glasses (lol). Constructing our information to feed all of this is why Social CMS is SO Important. Going to be fund. Have a good Saturday. I am off to my free consulting lunch. Marty
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Will Sandy Destroy Christmas For Major East Coast eCommerce Retailers

Will Sandy Destroy Christmas For Major East Coast eCommerce Retailers | Ecom Revolution | Scoop.it

Hurricane Sandy Has Major Impact On Banking, eCommerce IndustriesPYMNTS.comWe're still coming to realize the full extent of the damage Hurricane Sandy has caused to people, land and businesses along the east coast.

Marty Note
Wow, when the hurricane doesn't happen to YOU you have a hard time understanding it. I've lived through four hurricanes here in North Carolina. The most surreal experience was leaving after Fran to get a hotel room in Greensboro, about an hour's drive away.

In Greensboro it was life as usual except there were Hollywood stars in the lobby of the hotel (evacuated from Wilmington). When the media was discussing the "Super Storm" I couldn't imagine it was that big a deal considering it was a Cat 1. Cat 4's is when the real fun starts, but this article discusses the loss of holiday shipping by major east coast retailers and the banks that depend on them. Fascinating. Feels like I am sitting in Greenboro again. 

Think good thoughts and send money is the best way to help our friends beat down by Sandy if our experience here in NC is any indication. By the looks of things, send LOTS of money :).  

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Seven Types of E-commerce Business - What Type Are You?

Seven Types of E-commerce Business - What Type Are You? | Ecom Revolution | Scoop.it

Different types of e-commerce businesses (RT @MarketingDonut: The seven types of e-commerce business - and why it’s essential to know which type you are http://t.co/YGStgi69...)...

Marty Note
I agree it is important to know what type of ecommerce business you are today and what kind of business model you aspire to since that knowledge informs content creation, merchandising and how you marketing (another way for saying just about everything).

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How to Be an Explorer of the World: This Note Can Help You Make Millions Online

How to Be an Explorer of the World: This Note Can Help You Make Millions Online | Ecom Revolution | Scoop.it
Every morning when we wake up, we have twenty-four brand-new hours to live. What a precious gift!


Friday Fun! 


Just for grins I thought you would enjoy this list and the accompanying photos/quotes for a shot of inspiration as we head into the fall and get ready for 2013.


Have fun exploring!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Marty Note
As an Ecommerce director my team and I helped make over $30M online in over 500,000 B2C transactions. This note from master storytelling Karen Dietz (@kdietz) shared by a masterful Internet marketer (John van den Brink @AtDotComSocial) is a pretty good summary of how we made more money every year than the previous year for 7 years and never returned less than 18% net net.

The other thing we tried to remember was Ben and Jerry's dictum. If it isn't fun, why do it?


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How To Easily Create A Pinterest E-Commerce Store

How To Easily Create A Pinterest E-Commerce Store | Ecom Revolution | Scoop.it
With over 20 million users, many in a prime shopping demographic (30+ women) entrepreneurs have been searching for a way to monetize all this Pinterest...


Marty Note
Pinterest begs for a store, it functions like the best parts of a store already. It is just one long string of product pages. The other thing Pinterest points out is the clear need for great photography and images. Can't just scrape the images off some manufacturers site anymore. Must have your own and they need to be Ansel Adams great :).


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How To Write Apple-Like Seductive Copy That Sells

How To Write Apple-Like Seductive Copy That Sells | Ecom Revolution | Scoop.it

By studying the iPhone 5 copy, you can learn how to write persuasive sales copy.

By Kissmetrics

Marty Note
As much as I HATE copying anyone doing anything since my biggest Internet marketing hits came from novel ideas or novel approaches to established ideas. On the other hand there is Apple (lol). If my copy could get in the same room with Apple's I would gladly wear the big red P on my chest (lol). Great examination by Kissmetrics here on how to systematically copy Apple's tone.


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eBay Sheltered From Troubled Tech Waters - E-Commerce Times

eBay Sheltered From Troubled Tech Waters - E-Commerce Times | Ecom Revolution | Scoop.it

eBay Sheltered From Troubled Tech WatersE-Commerce Times"eBay is one of a handful of large technology companies -- with great brand names and online followers -- that is growing revenues and profits organically at rates above 15 percent annually,"...

Marty Note

Power of a fully diversified User Generated Content platform is it stays UP when othters are DOWN. See Platforms vs. Websites: http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html

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Write Everyday, Sell Everyday and Email Marketing Still Rocks

Write Everyday, Sell Everyday and Email Marketing Still Rocks | Ecom Revolution | Scoop.it

Email marketing is still one of the most profitable marketing techniques. If I remember correctly the return of investment (ROI) across the industry for every dollar spent is $40+. That's a huge huge number that can't be beaten easily.

Marty Note
Email was consistently the highest net net margin in the multi-channel multi-million dollar site I managed for seven years. The problem now is EVERYONE KOWS THIS TOO. Email, as a result, is looking spammy. The solution is to be sophisticated about your segments and personas, creative in your campaigns and relentless in your learning. Oh, and don't forget to include some new twists like social and video. 

I like this concept of "selling everyday". It is one of the reasons I love Scoop.it. Like all Internet marketing, the slate is wiped clean every night at midnight as a new day beacons full of possibilities, full of risk, full of reward.  


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eBay allows social shopping curation, at last !

eBay allows social shopping curation, at last ! | Ecom Revolution | Scoop.it

  Robin Good: eBay has gone the Pinterest way by redesigning its web interface and allowing you to curate your preferred product categories as well as more specific parameters like the price range you are interested in, whether you want new or used...

Therese's comment: eBay is becoming social, at last !!


Marty Note
Agree with Robin this change is overdue and the last brick in the dam for social shopping and curation in Ecomm. Other Ecommerce players MUST folllow or improve upon now. Socia shopping is here. The power of reviews means social shopping has always been here, now it is moving into high gear.


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Why Mobile Commerce Is Critical For E-Commerce

Why Mobile Commerce Is Critical For E-Commerce | Ecom Revolution | Scoop.it

Simply having an ecommerce website isn’t necessarily good enough anymore as more consumers are turning to their mobile devices more than ever before. In a (Mobile Commerce: Why Should It Be Important To You?

Marty Note
I think there is something more fundamental going on with mobile commerce. Mobile marketing is going to force a re-imagination of data structure, database alignment, design and well everything.

By becoming involved in ecommerce early, built my first ecomm site in 1999, I learned a way of THINKING. Mobile feels like a time to add to that thinking at least and relearn it all at most. The MOST important thing for an ecommerce site to do is understand mobile commerce. Don't look at your GA, just trust me on this one. Mobile is the new black and you don't want to be LATE to this party.

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How Social Search and Social Shopping Are Transforming Retail [Infographic]

How Social Search and Social Shopping Are Transforming Retail [Infographic] | Ecom Revolution | Scoop.it

This Infographic by Symphony Teleca shows that consumers rely on peer recommendations: Links to user-generated content on social networks (Facebook, Twitter, Google +, Pinterest) make up a quarter of the search results for the top 20 brands in the world.

In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.


Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most.

This Infographic also shows how mobile devices, real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience.

167 million people will shop online this year, spending an average of $1,800 per person, it reveals.


Unsurprisingly, shoppers are using their smartphones to look for sales and special deals, as well as read product reviews and ratings.

64% of smartphone owners shop online using their devices;

40% of Twitter users say they search for products on the microblogging tool; and

60% of Facebook users say they would discuss a product or service if they were offered a discount


It also breaks down how companies such as Walmart and Starbucks are using social networks to engage shoppers. It also looks at how businesses are using mobile point of sale (POS) transactions to get insight into consumer data, sales records and inventory.

 

Infographic by  Symphony Teleca

By Mindjumpers. http://bit.ly/SsmHLV

Source. http://bit.ly/Vk5g0y


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