By studying the iPhone 5 copy, you can learn how to write persuasive sales copy.
As much as I HATE copying anyone doing anything since my biggest Internet marketing hits came from novel ideas or novel approaches to established ideas. On the other hand there is Apple (lol). If my copy could get in the same room with Apple's I would gladly wear the big red P on my chest (lol). Great examination by Kissmetrics here on how to systematically copy Apple's tone.
Via Monique Walhof