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Email Marketing Still ROCKS: Importance and Benefits of Email Marketing

Email Marketing Still ROCKS: Importance and Benefits of Email Marketing | Ecom Revolution | Scoop.it
Email marketing is important for many reasons – as long as you use it properly it can give your business a boost with very little resources invested.
Martin (Marty) Smith's insight:

There is no doubt email marketing remains a major conversation provoker, traffic generator and relationship builder. This article doesn't address the NEW realities of email marketing such as:

* Better look good on mobile.

* Mobile changes CTA and email construction.

* Mobile is the gatekeeper of email marketing now.

* Email better be organized by personas and segments.

* Batch and Blast days are long gone.

* How to support email marketing with social and mobile.


But it is a very solid article on why email marketing is far from disappearing. Different yes, gone not even a little bit.  

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The COLOR of Money: Color and Ecommerce Website Design [Infographic]

The COLOR of Money: Color and Ecommerce Website Design [Infographic] | Ecom Revolution | Scoop.it
When it comes to eCommerce design, every decision matters because aspect of your design impacts conversion...even the colors. Offline merchants have been using color tactics for centuries to lure c...
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How Affiliate Marketing Works | Infographic

How Affiliate Marketing Works | Infographic | Ecom Revolution | Scoop.it
Ever wonder how exactly people make money from Affiliate marketing? This infographic from Sugarrae.com breaks it all down.
Martin (Marty) Smith's insight:

Affiliate marketing is still an important way to build an email marketing list. This infographic explains how it works.

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Intelligent Email Marketing Drives Conversions

Intelligent Email Marketing Drives Conversions | Ecom Revolution | Scoop.it
Email is alive and well as a proven inbound marketing channel, and converts better than both search and social. Find out how to increase conversions from email marketing with proven methods used by...
Martin (Marty) Smith's insight:

So much talk about how Email Marketing is FAR from dead in my most recent Scoops I thought it a good idea to revist this excellent infographic from Monetate.com. 

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How Ecommerce Retailers Use Social Media To Sell: Lead, Follow or Prepared To Be Curshed

How Ecommerce Retailers  Use Social Media To Sell: Lead, Follow or Prepared To Be Curshed | Ecom Revolution | Scoop.it
If your business marketing plan doesn't include social media strategies, you're already dead in the water. Why? Because more of your customers are using

Via The Fish Firm II
Martin (Marty) Smith's insight:

Dead In The Water
Dead in the water indeed since your competitors are out there creating wiht social media, learning what works and building a following. Good luck catching up fast.

NOTHING happens all that fast in social media. You can create great campaigns that boost your social media 10x, but natural growth is SLOW and STEADY.

This means your social media strategy will need to DISRUPT to win and create trust at the same time. Those two ideas can be mutually exclusive so make sure to JUMP IN NOW or double your efforts now.

Rememer if you are not the lead sleddog the view is always the same :).

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Ellaine Wilson's comment, May 24, 2013 11:22 AM
There is no doubt that social media can bring in more traffic to your business
Oluwasemilogo Akinmuyiwa's comment, May 25, 2013 10:34 AM
My concern is the cost at which these things come to us marketer. There is no budget for small businesses.
Marc Kneepkens's curator insight, June 13, 2013 12:53 AM

There's no way around it. Social Media are more important every day.


Watch this brief video presentation to find out about a great marketing template: https://growthink.infusionsoft.com/go/mpt/gt4045/

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Optimize Images For Facebook Edgerank [Infographic]

Optimize Images For Facebook Edgerank [Infographic] | Ecom Revolution | Scoop.it
Here's our third lesson on Facebook EdgeRank!  Don't forget to catch up on lessons one and two and subscribe to our blog for future lessons :)
Martin (Marty) Smith's insight:

Optimizing images for Facebook edgerank. 

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Social Media Growth, E-Commerce and the End of the Beginning [infographic]

Social Media Growth, E-Commerce and the End of the Beginning [infographic] | Ecom Revolution | Scoop.it
Social Media And The Growth Of E-Commerce – infographic Did you know that e-commerce, which


Marty - I love this Infographic because it so sharly details how completely we've moved away from Ecommerce 1.0 and are immersed in Ecommere 2.0 (at least). The predictive and dynamic ecom 3.0 isn't far off so no resting even if this is the end of the beginning.


Via Michael Q Todd, Brian D. Hawkins
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Jennifer Jinright's curator insight, August 29, 2013 5:08 PM

Interesting. Wonder how far off and in which direction this will be when we look back in about 4 years

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The Scoopit on Email Marketing [Infographic]

The Scoopit on Email Marketing [Infographic] | Ecom Revolution | Scoop.it
Looking for “The Scoop on Email Marketing”? ProMarketing Leads has created an infographic outlining just how important email marketing is for your
Martin (Marty) Smith's insight:

Email Makes The Money
When I was a Director of Ecommerce email marketing produced the highest MARGIN (i.e. dollars to the bank) of any marketing channel by far. Email is under attack these days.

Email marketing is different and changing. Different because relevance is demanded so personas and segments are a must. Different because mobile devices increasingly curate email so your emails must look great on mobile AND be formed "mobile friendly".

Mobile friendly means:

* Strong visuals.
* Few words and less copy.
* Tease the click or tease the "keep for later".
* Strong offers and clear CTAs.


If you run an ecommerce website and are NOT email marketing and making subscriptions into your list your A priority I'd love to know what is :).M

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FlowChart Infographics Are COOL: Best Science Fiction Books Example #StealThis

FlowChart Infographics Are COOL: Best Science Fiction Books Example #StealThis | Ecom Revolution | Scoop.it
Flowchart infographics always grab my attention because they require the reader to interact with the infographic. Helping guide your decisions and choices which
Martin (Marty) Smith's insight:

Flow Chart Infographics Rock
This much information coming at once feels overwhelming. I took a second pass at this "Flow Chart Infographic" and it is pretty cool. Start by answering the question below the NPR logo (the two green circles) and then follow where the branches lead.

Pretty cool if someone crazy feeling at frist.  #StealThis for your Ecom site. 

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SEO and The New Now via ScentTrail Marketing

SEO and The New Now via ScentTrail Marketing | Ecom Revolution | Scoop.it

There is a new sheriff in town. There are two new sheriffs in town an angry Penguin and a pining penguin.


Google's algorithm changes add gasoline to a fire that was already burning - marketing in REAL TIME or The New Now!

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Reviews Are Critical User Generated Content: Review of Reviews [Infographic + Marty Tips]

Reviews Are Critical User Generated Content: Review of Reviews [Infographic + Marty Tips] | Ecom Revolution | Scoop.it
It’s not even just e-commerce sites that allow reviews either. Local Directory sites allow customers to review businesses, whether the business encourages them or not.
Martin (Marty) Smith's insight:

Ecom & Reviews Birds of a Feather
You can't run a successful ecommerce website without reviews. I would go further and say you can run a successful #Ecom website without User Generated Content (UGC). Excellent infographic explains why.

 

5 Tips For How To GET Reviews & UGC

* Gamify - provide social capital as reinforcement.

* Glorify - Reviewer of the month and other accolades.

* Review Reviewers - ask community to rate reviewers, brand the best of them.

* Contests - make becoming a reviewer a hard won prize like Amazon.

* Give 'em a Job - once you find the 1% willing to contribute gives them a "job" and that will help recruit others in kind.

BTW, I don't agree that a negative review means your company is dead. I posted on how to turn negative reviews around not long ago:

 


Turn Negative Reviews Into Money
http://scenttrail.blogspot.com/2011/07/turn-negative-reviews-into-money.html

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DATA and Ecom Retailers Don't Play Well Together: New @Bronto Study

DATA and Ecom Retailers Don't Play Well Together: New @Bronto Study | Ecom Revolution | Scoop.it
RSR and Bronto Software survey provides insights into use of consumer path-to-purchase data (New report provides insights into use of consumer path-to-purchase data http://t.co/ECoTzF6puK #retail...
Martin (Marty) Smith's insight:

Ecom Retailers Need To Plug Holes, Make Money
Wow, this study from my favorite email platform (@Bronto) will blow your hair back. Plug even a few of these gapping holes and it could mean millions in sales for ecom retailers. 

Follow any two of the ideas in this study and ecommerce retailers could be using email marketing to profitably increase sales. Amazing with all the new shinny things how blocking and tackling is still the best place to MAKE MONEY NOW.

Great study and tips from Bronto. BTW, email is under pressure from mobile and hyper local, but still beyond valuable to ecommerce.  

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The Top 15 Apps For The New E-Commerce

The Top 15 Apps For The New E-Commerce | Ecom Revolution | Scoop.it
:: By Mitchell Harper and Eddie Machaalani,Co-founders and Co-CEOs, Bigcommerce :: Statistics show that online shopping is growing rapidly — a trend that presents both opportunities and challenges for entrepreneurs selling via websites.
Martin (Marty) Smith's insight:

I would argue a few of these such as Bronto for Mail Chimp. A few I don't know since I left my job as an Ecommerce Director three years ago. Tools are what keeps any Ecom Director sane and there are some stellar tool recommendations here.

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Is The FREE Revolution Coming To Ecommerce? A: Yes

Is The FREE Revolution Coming To Ecommerce? A: Yes | Ecom Revolution | Scoop.it
Martin (Marty) Smith's insight:

The Free Ecom Revolution Is Coming To A Store Near You
Can you create a web marketing business and ecommerce site with NO money for websites or blogs? Yes is the answer to that question. By using free tools such as Google Drive, Scoop.it and Blogger or WordPress you could create a business without paying anything to web development. 

You might find that business is limited in scale, but so what. Your cost is  limited to your sweat equity. Once you create a revenue stream THEN you can buy the website improvements needed to go to the next level. I just build a MagentoGo store (Story of Cancer Store: http://storyofcancer.gostorego.com/ ) and the same thing is ALMOST true for Ecom.


Between Storify, Volusion and Magento you can create a store for sweat equity + $500 (give or take). My little store has already made $130 inside of its first month so well on its way to paying for its serving costs. 

The ultimate lesson of crowdfunding, crowdsourcing Free Revolution is DO NOTHING until it is worth the investment to do so :). 


Here is the trick I discovered last night that prompted thoughts on The Free Revolution and crowdsourcing: 

Found A Cool Use for Scoop.it's new Newsletter feature. It is easy to create a content landing page and host it free with Google Drive. 

Here's How...

1. Create a newsletter using the Manage > Create A Newsletter


2. Download as a Zip file. Open the Zip file.


3. Upload the HTML file to your Google drive into a public folder.


4. Click on the HTML file. A window pops up, click on OPEN in lower right corner. 


5. Click on preview. Copy the URL that appears in the browser window:

https://googledrive.com/host/0B0eG3a8zValDQjl6aldwQlJMNDg/email%203.html 

Next figuring out how to add a Call To Action and subscription code.  BTW, Unbounce charges $700 a year to host landing pages :). 


Also works on DropBox. 

 

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Bonnie Bracey Sutton's comment, September 16, 2013 8:26 AM
Found A Cool Use for Scoop.it's new Newsletter feature. It is easy to create a content landing page and host it free with Google Drive.

Here's How...

1. Create a newsletter using the Manage > Create A Newsletter

2. Download as a Zip file. Open the Zip file.

3. Upload the HTML file to your Google drive into a public folder.

4. Click on the HTML file. A window pops up, click on OPEN in lower right corner.

5. Click on preview. Copy the URL that appears in the browser window:
https://googledrive.com/host/0B0eG3a8zValDQjl6aldwQlJMNDg/email%203.html ;
Alfredo Corell's curator insight, September 22, 2013 2:42 PM
Martin (Marty) Smith's insight:

Found A Cool Use for Scoop.it's new Newsletter feature. It is easy to create a content landing page and host it free with Google Drive. 

Here's How...

1. Create a newsletter using the Manage > Create A Newsletter

 

2. Download as a Zip file. Open the Zip file.

 

3. Upload the HTML file to your Google drive into a public folder.

 

4. Click on the HTML file. A window pops up, click on OPEN in lower right corner. 

 

5. Click on preview. Copy the URL that appears in the browser window:

https://googledrive.com/host/0B0eG3a8zValDQjl6aldwQlJMNDg/email%203.html ;

Next figuring out how to add a Call To Action and subscription code.  BTW, Unbounce charges $700 a year to host landing pages :). 

 

Also works on DropBox. 

The Free Alternative
The interesting question is could you create a web marketing business with NO money for websites or blogs? Yes is the answer to that question. By using free tools such as Google Drive, Scoop.it and Blogger or WordPress you could create a business without paying anything to web development. 

You might find that business is limited in scale, but so what. Your cost is  limited to your sweat equity to create a revenue stream and THEN buy the website improvements you need to go to the next level. I just build a MagentoGo store (Story of Cancer Store: http://storyofcancer.gostorego.com/ ;) and the same thing is ALMOST true for Ecom.

 

Between Storify, Volusion and Magento you can create a store for sweat equity + $500 (give or take). My little store has already made $130 inside of its first month so well on its way to paying for its serving costs. 

The ultimate lesson of crowdfunding and crowdsourcing is DO NOTHING until it is worth the investment to do so :). 

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Correcting Hubspot - Why These Emails Aren't Great [Marty Note]

Correcting Hubspot - Why These Emails Aren't Great [Marty Note] | Ecom Revolution | Scoop.it

Take a look at some of the best email marketing campaigns out there, and learn what makes them so amazing!

Marty - Yeah not so much as it turns out. These emails suffer from three common email marketing problems:

* They try to do too much.

* They aren't visually arresting enough.

* They don't use PEOPLE well.

Promise to write a full post on what makes for great email marketing on MartinMartySmith.com soon.


Martin (Marty) Smith's insight:

Hubspot Whiff
Hubspot is an amazing content marketer. Almost everyday they create great relevant content I want to read. Hubspot is a favorite among my Internet marketing friends too, so keep my praise in mind as I detail why this post misses the mark.

Email Marketing Rules The World
The death of email marketing is greatly exaggerated. Yes MOBILE is messing with delivery as many people use mobile to curate their email (deciding what to keep and what to toss is easier on mobile devices), but email's importance to any Internet marketer's bottom line can't be overstated.

These campaigns are too noisy and CTA's way too hidden. Email is an IMMEDIATE medium. Don't send email marketing talking about anything happening in a month. Email is about RIGHT NOW.

The creative is FLAT for me too. PEOPLE sell things and many of these emails lead with graphics. BIG MISTAKE. The best converting email in thee examples would be the ModCloth.

ModCloth's lower half is solid. The models are looking at the Call To Action and it feels fun. Problem is the top. Never combine SALES with process-oriented stuff. If you want me to clean up my profile make that the ONLY CTA on that email.

ModCloth is upside down. Lead with the girls playing and put all those process messages on the bottom OR send another email to discuss process. Illustrates why HubSpot whiffed - too much noise in these emails.

If you are trying to accomplish 2 things in an email that is one too many. Emails are short bursts of fun and inspirations. They have to FIGHT their way through mobile gate keeping and how overwhelmed everyone feels.

Best tactic to achieve high open rates I know are:

1. Short and punchy subject lines (10 words max).

2. Big hero with PEOPLE doing cool things (view out at the reader OR down into a CTA).

3. ONLY ONE idea at a time.
4. Limit other navigational options (keep them relevant to Today’s message).

5. Arresting visuals (PEOPLE are best but graphics can work).

I promise to elaborate more on what makes for GREAT email marketing on MartinMartySmith.com soon. Can't be critical of HubSpot without supply a How To email marketing lessons learned from making MILLIONS (not hyping this either, or not too much anyway) from email marketing.

 

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Who Will Place FIRST Order on Story of Cancer Store?

Who Will Place FIRST Order on Story of Cancer Store? | Ecom Revolution | Scoop.it

My very RARE Keith Haring TV Man watch made by Playboy is for sale to benefit Story of Cancer Foundation along with almost everything I own. Who will be the first to place an order on our Story of Cancer Store?

We launched on D-Day because we are storming the beaches of a new ecommerce to help cure cancer. Every purchase / donation helps cure cancer. First order receives a Story of Cancer Foundation tee (also very rare lol). 

Thanks, Marty 

---
Martin W. Smith
Founder, Story of Cancer Foundation
Cancer Survivor  


@StoryofCancer

@ScentTrail  

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As Goes Digital Europe, So Goes The World: 5 Trends in European Digital Consumption [Infographic]

As Goes Digital Europe, So Goes The World: 5 Trends in European Digital Consumption [Infographic] | Ecom Revolution | Scoop.it

A McKinsey iConsumer survey spotlights key trends in e-commerce, mobile, multichannel, social media, and big data. From McKinsey via Visual.ly. Tons of excellent infographics in one place.

Europe is higher up on the evolutionary Ecom ladder than USA. Perhaps due to high gasoline prices or not having as dispersed or developed a brick and mortar environment (would be hard to duplicate Walmart's distribution prowess when so many countries are involved) England's retail is already at 15% several points ahead of America.

This infographic is instructive about the future of the world, ecommerce, mobile commerce and social media.

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Ecommerce: Social Media's Critical Importance

Ecommerce: Social Media's Critical Importance | Ecom Revolution | Scoop.it
Since the early 2000s, online social media has made rapid growth in shaping the Internet.  Today, hundreds of millions if not billions of people spending their time on social media portals such as Facebook, Twitter, LinkedIn, Google Plus, and...

Via Gladys Pintado
Martin (Marty) Smith's insight:

Social media and ecom are married, joined in a "where one begins and ends is hard to tell" dance.

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Lights, Camera.. Transaction! How To Increase Your Website's Video Marketing Stickiness

Lights, Camera.. Transaction! How To Increase Your Website's Video Marketing Stickiness | Ecom Revolution | Scoop.it
In recent years, online video has evolved into a powerful marketing tool. Use the following guidelines in this Infographic to help fine tune your video-making endeavors and maximize your viewership.
Martin (Marty) Smith's insight:

Great infographic on increasing video stickiness from KISSmetrics. Video is a powerful tool for an ecommerce webstie, but beware. Video is so engaging it can lower conversions. Follow outline in this KISSmetric infographic to INCREASE conversions. 

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SEO for Ecommerce - Training for SEO Games [Infographic]

SEO for Ecommerce - Training for SEO Games [Infographic] | Ecom Revolution | Scoop.it
You can’t win the SEO race without some basic training. Check out this in-depth infographic on ecommerce SEO to help you finish on top of the podium.
Martin (Marty) Smith's insight:

SEO Games
Fun infographic. I tend to choose ONE keyword state (usually broad because exact is too depressing) and model from there. The important idea in SEO is consistency of approach. 

Consistency trumps accuracy when modeling. If you don't know a lot about SEO this infographic is a good introduction, fun too.  

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BrandRooming: Crystal Light Launches E-Commerce Site

BrandRooming: Crystal Light Launches E-Commerce Site | Ecom Revolution | Scoop.it
Brandchannel - always branding. always on. (Crystal Light Launches Own E-Commerce Site #ecommerce #online #retail http://t.co/rcKrIIVc5t)
Martin (Marty) Smith's insight:

Add BrandRooming To Showrooming

Pity the poor brick and mortar retailer. They've been battling showrooming and now Kraft launches their own ecommerce website.

Once major brands launch their own e-commerce platforms the end of the beginning is upon us. What about channel conflict? How will the Walmarts and Targets of the world feel about competing with Krafts ShopCrystalLight.com? 

How will big box retailers take to "brandrooming"?

If I were Walmart.com I would take Crystal Light off my website and, depending on the profits, off store shelves. I think the reason Kraft isn't worried about this is they must have run this idea by their key accounts first.

The backroom agreement is probably to keep the price of Crystal higher on their platform than through its distribution partners. That is a deal I would have done if I was Kraft too since Crystal Light calls out for contests, gamification and User Generated Content (UGC(.

With the right contests and gamification layer Kraft's ecom customers won't care about price as long as the price is in striking distances of the discounters.  

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Anatomy of Great Homepage E-Commerce Website Design

Anatomy of Great Homepage E-Commerce Website Design | Ecom Revolution | Scoop.it

Great E-Commerce Homepage Design Tips

Three concepts are critical to great e-commerce website design:
* Golden Triangle
* People Sight Lines.

* Calls To Action.

Tis post shares specific examples of each of these Critical Success Factors (CSFs) for great conversion and engagement in ecommerce website design.

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RDV Weekly's curator insight, March 7, 2014 4:55 PM

Pure design-based conversion factors. A quick dive into the psychological mind of your customer, and how to play to that knowledge.

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E-commerce SEO Tips {Infographic}

E-commerce SEO Tips {Infographic} | Ecom Revolution | Scoop.it
If you have an e-commerce website, it is most important for you to grab the attention of lots of visitors and turn them into potential customers. To attract huge traffic on your e-Commerce website,...
Martin (Marty) Smith's insight:

Helpful and well stated New SEO tips in this infographic. 

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21 Essential Ecommerce SEO Tips [Infographic]

21 Essential Ecommerce SEO Tips [Infographic] | Ecom Revolution | Scoop.it

Solid e-commerce SEO tips here especially tips #1, #3 and #13.

Martin (Marty) Smith's insight:

Great tips here and easy to accomplish / fix. 

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Magento Plans New Versions E-commerce Software [+ Transition = BUMPY]

Magento Plans New Versions E-commerce Software [+ Transition = BUMPY] | Ecom Revolution | Scoop.it
Internet Retailer - Technology/E-commerce Platforms - Magento plans to introduce new versions of its e-commerce software (E-commerce Platforms - Magento plans to introduce new versions of its e-commerce software http://t.co/obc2CbAEj4...
Martin (Marty) Smith's insight:

Good Time For A Magento Checkup
Magento is planing an extensive update and transitioning older versions o the software to newer promies to be a true pain in the you know where. Atlantic BT (http://www.atlanticbt.com ) recommends consulting a guide as transitions of this magnitude can cause issues.

Good time to have someone you trust look under your Magento HOOD and know how transition will impact your ecommerce website.  

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