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The New Normal? Showrooming So Use It to Advantage [YES, finally voice of reason]

The New Normal? Showrooming So Use It to Advantage [YES, finally voice of reason] | Ecom Revolution | Scoop.it
Target's not alone in this relatively new attitude about the phenomenon known as showrooming. Shoppers are busy looking for the best deal and more and more are using their smartphones and tablets for showrooming.
Martin (Marty) Smith's insight:

Why We Don't Learn Until The TRUCK Hits Us
Retailers have been funny birds about showrooming. Target removed iPads from their store as if that would solve their "showrooming: problem. Showrooming, using a physical store to test look and feel and then BUY online and not necessarily from that store, is here to stay.

Finally there is post that tells retailers what every Internet marketer already knows - when a trend is inevitable surf it don't fight it.

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the E-commerce Game - FedEx Keynote - Curagami

the E-commerce Game - FedEx Keynote - Curagami | Ecom Revolution | Scoop.it

The New E-commerce Game

The new e-commerce game shares a video, haiku deck and 5 of our favorite online marketing tools all ahead of a keynote address at a FedEx sponsored conference in Raleigh, North Carolina today. 

http://www.curagami.com/e-commerce-game/

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Google Rankbrain: Scorched Earth? - Curagami

Google Rankbrain: Scorched Earth? - Curagami | Ecom Revolution | Scoop.it

Google Rankbrain SEO's New Math
Google Rankbrain Artificial Intelligence (AI) SEO killer will surely scorch the earth. Dogs and cats living together was the only, “Machines Take Over” reference Larry Kim left out of RankBrain Judgement Day: Four Tactics You’ll Need To Survive for SearchEngine Watch.


Quieting the hyperbole a tad doesn’t mean Kim’s post isn’t..

 

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Epic Ecommerce Journey - Leveling Moon-Audio.com Up - Curagami

Epic Ecommerce Journey - Leveling Moon-Audio.com Up - Curagami | Ecom Revolution | Scoop.it

Epic Ecommerce Journey –
Leveling Moon-Audio.com Up
Epic Ecommerce Journey – Leveling Moon Audio Up shares the “virtual team” journey to find the next million dollars. Drew and Nichole Baird, founders of Moon Audio, knew their website needed to catchup, it needed to “level up” to a current Magento, responsive design and re-align to Moon's 80-20 Rule. 

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maximumcoda's comment, March 22, 1:49 AM
Awesome
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Secrets To Recover Phantom E-commerce Revenue

Secrets To Recover Phantom E-commerce Revenue | Ecom Revolution | Scoop.it

Phantom Revenue
Secrets To Recover E-Commerce Revenue is a free webinar on Tuesday, March 29th with experts from Curagami, Exinent and eBound Hosting.

Want to discover your ghost in the machine? Join us! 

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Googles Cool Branded Search Test Will Blow Ecom UP

Googles Cool Branded Search Test Will Blow Ecom UP | Ecom Revolution | Scoop.it
Google is allowing brands and celebrities to add content directly into search. Google's test combines "internal" and "external" searches into a powerful "branded search" result.
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Community = New Affiliate Marketing - Curagami

Community = New Affiliate Marketing - Curagami | Ecom Revolution | Scoop.it
Community Is New Affiliate Marketing because smartphones & content shock killed the old model. We buy from brands we love & love those who love us back. 
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malek's curator insight, March 2, 2:30 PM
Partnerships With Non-Traditional Affiliates: schools, libraries and charitable organization
Dejan Nikolic's curator insight, March 3, 5:36 AM
Partnerships With Non-Traditional Affiliates: schools, libraries and charitable organization
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Are Buyers or Sellers Liars?

Are Buyers or Sellers Liars? | Ecom Revolution | Scoop.it
You might have heard the old sales saying, "Buyers are liars." Are buyers liars or is something else going on? Let's get to the bottom of this issue.

Via Cendrine Marrouat - cendrinemarrouat.com
Martin (Marty) Smith's insight:

.
Buyers and Sellers

We agree with @Cendrine Marrouat - cendrinemarrouat.com. Neither buyers who have a tendency to walk differently than they talk nor sellers who talk differently than they walk are "liars". 

How we see the world is contextual and instinctual. In some context I'm a buyer, at other times I sell.  I think of myself as a marketer so my self-definition falls more in the "sales" category than buyer

Cendrine's cal for "walking in the others' shoes" empathy is smart and rare. We tend to see the world filtered bubbled (see Eli Pariser's TED Talk on filter bubbles). It's no mistake our preconceived notions are confirmed over and over again.  

This "auto-confirmation" built over time and "muscle memory" mean Martin as "seller" may appear dissonant to buyer persona X. Buyer persona X has as many auto-confirmations running as I do with one very big difference. Where my auto-confirmations are all about seeing myself as a sales / marketing person Buyer X's world is confirmed as BUYER.

Not to play the same broken record, but creating online community is the best way we know to create an "empathy bridge" between "buyer " and "seller" personas. Community features such as profiles, forums, comments, reviews and loyalty programs with social kudos make it easy to form "like me" tribes, establish "us" vs "them" identities and reinforce brand aligned and wanted behavior such a social shares. 

No one is a liar. Everyone  is telling their "truth" and smart web developers build in community to build "empathy bridges". 

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 27, 11:49 PM


I don't think buyers are liars. However, a good business owner will be able to read between the lines.

Asking questions and being empathetic always go a long way.

Cendrine Marrouat - cendrinemarrouat.com's comment, February 28, 1:10 AM
You hit the nail on the head, as always, @Martin (Marty) Smith!
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Improve Website Load Time = Cheapest, Easiest 2016 Ecommerce Fix

Improve Website Load Time = Cheapest, Easiest 2016 Ecommerce Fix | Ecom Revolution | Scoop.it

Marty Note - Improving Site Load Times
Let's say you own and manage a $3,000,000 website. You spend 5% of your site's top line to market on Google, with emails and content. Your $150,000 marketing budget pays for team members and vendors.  

Your muliti-channel site is cooking along, but you notice customer complaints increase mysteriously on Tuesdays. Tuesdays is also when you drop emails to your 50,000 subscribers. See the problem?

Ecommerce merchants can contribute to one of their biggest illnesses as the Kissmetrics infographic on the link shares - slow load times. Lack of speed kills SEO, community and your website if you aren't careful, very careful. Ways you can slow down your website:

* Dump emails in too big a cluster

* Use your production admin UI during sales times

* Don't use a Content Delivery Network (CDN)

* OR Misconfigure your CDN

* Huge images (less of an issue with cloud by why tempt fate)

* Bad code

* Too many addons, plugins and doodads haning off your blog or website every additional thing adds TIME so ask is it worth it

Now ask yourself, among ALL the hard work and cool campaigns you will create this year are you guaranteed a 10% to 20% sales increase?


Why more online merchants aren't attacking site load times with a vengence the millions they could make SO EASILY is a mystery we hope to help one of our clients, http://www.Moon-Audio.com unravel this year. We want their load times to average 2 seconds and bet that improvement will drop thousands to their bottom line.


Will report back as we evaluate ways to speed up the Moon. 
 

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Website Migration Trauma - 5 Tips To Reduce via Curagami

Website Migration Trauma - 5 Tips To Reduce via Curagami | Ecom Revolution | Scoop.it

Website Migration Trauma shares 5 tips to take befoe you move your site, 5 tips sure to reduce trauma and protect your hard web marketing work. 

 

  • Up Your PPC Spend.
  • Tighten Your Site Maps & create SILO based maps (advanced).
  • 301 never 302 and Watch Webmaster Tools like a hawk for 404 Page Not Found.
  • Create highly social & shareable content like contests and games.
  • Know your 80:20 Rule and creating supporting content BEFORE the migration.
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6 Content Marketing Tactics for Ecommerce Merchants

6 Content Marketing Tactics for Ecommerce Merchants | Ecom Revolution | Scoop.it

There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

 

Via Kamal Bennani, massimo facchinetti
Martin (Marty) Smith's insight:

Commerce - Community & Content rubicons Are CSF's
No way you win online these days without crossing one of the toughest rivers in my Director of Ecommerce tenure -- making content, commerce and community sing happily around the campfire. Good tips here and I will weigh in soon. 

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Marco Favero's curator insight, February 11, 3:52 PM

aggiungi la tua intuizione ...

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Curagami Customer Hunt - Winning Hearts, Minds and Loyalty Online

Curagami Customer Hunt - Winning Hearts, Minds and Loyalty Online | Ecom Revolution | Scoop.it

Curagami Customer Hunt on LinkedIn
Curagami is half app development company and half search marketing agency. We've helped e-commerce and B2B relationship sellers create content, strategies and tactics to win hearts, minds and loyalty online.

We manage content, social media and strategy for 2 to 4 customers a year. We currently have one possibly two openings. We say one possibly two because we never know how much time a client will need to achieve their online marketing goals.

If you need help or know someone who does use our Curagami Customer Hunt form at the bottom of this post to share your story:

https://www.linkedin.com/pulse/curagami-customer-hunt-martin-marty-smith

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5 Best E-commerce Stores via Curagami

5 Best E-commerce Stores via Curagami | Ecom Revolution | Scoop.it

5 Best Ecom Stores
Next installment of our 35 Holiday Ecommerce Secrets in 7 days ( http://www.curagami.com/holiday-ecommerce-tips-magazine/?v=7516fd43adaa  ) is sharing 5 "Best" Ecommerce Stores including:

* REI.com = Movement Marketing
* MomA's Store = Email Marketing
* WaNeLo = Mashup and Mobile
* Massdrop = Social Shopping
* Casetify = DIY Marketing

We didn't select these five sites because they are BEST in the normal things e-commerce sites must do (nav, pictures, products, shopping carts). We selected these five to demonstrate 5 important trends. Think of each of those trends as a tectonic plate moving even as we write this and you will know why we seledcted these great online stores. 

Learn more about thse tectonic e-com trends on Curagami: 
 

http://www.curagami.com/holiday-ecommerce-tips-magazine/?v=7516fd43adaa

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Holiday Ecommerce Secrets Magazine: 35 Tips in 7 Days

Holiday Ecommerce Secrets Magazine: 35 Tips in 7 Days | Ecom Revolution | Scoop.it

35 Ecommerce Secrets in 7 Days
Time to dump every ecommerce secret we have out in the world and let them do some good. Every day this week we share 5 tips sure to help your online store make more money. B2B marketers will find some  tips applicable for their online marketing too.

Monday is 5 Ecommerce Storytelling Tips
 http://www.curagami.com/holiday-ecommerce-tips-magazine/?v=7516fd43adaa 

5 More Secrets Tomorrow 

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How to Master E-commerce Content Marketing | SEJ

How to Master E-commerce Content Marketing | SEJ | Ecom Revolution | Scoop.it
E-commerce is not for the faint hearted. Want to get natural links to your product pages? Try e-commerce content marketing!
Martin (Marty) Smith's insight:

Going to riff a long post on these e-commerce content ideas on Curagami. 

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Hacking Happens - 5 Security Steps - Curagami

Hacking Happens - 5 Security Steps - Curagami | Ecom Revolution | Scoop.it
Hacking Happens - 5 Security Measures shares the death, taxes & websites get hacked as life's new certainties or maybe not if you do these 5 steps today.
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Google to bloggers: Disclose & nofollow links when reviewing gifted products

Google to bloggers: Disclose & nofollow links when reviewing gifted products | Ecom Revolution | Scoop.it
Google issues new best practices to bloggers who receive free products. Is Google about to send out a new manual action for paid links in exchange for product reviews?
Martin (Marty) Smith's insight:

Google Vs. Federal Trade Commission? Take Google & Give the points (everytime). 

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Os Ishmael's curator insight, March 13, 11:00 AM

Google Vs. Federal Trade Commission? Take Google & Give the points (everytime). 

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How To Tell E-Commerce Stories

How To Tell E-Commerce Stories | Ecom Revolution | Scoop.it
Simple E-commerce Stories - How To Tell Them shares storytelling secrets such as how details create trust & why a little romance in About copy is good.
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5 SEO Problem Recovery Steps via Curagami

5 SEO Problem Recovery Steps via Curagami | Ecom Revolution | Scoop.it
Five Penguin SEO Problem Recovery Steps is a summary of creative steps you to take when your website's traffic gets hammered by seo problems.
Martin (Marty) Smith's insight:

Creative Steps to SEO Recovery
We didn't want to share the same 5 steps everyone shares. Getting titles, anchor text and body copy aligned is important to recover from a SEO shock, but we wanted to share 5 steps you may not be thinking about such as:

* Increase your PPC buy
* Email more frequently
* Use Google's disavow tool
* Write an App
* Strengthen email subscription and build community

What about you? What creative steps have you taken to recover from a SEO drubbing? 

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Os Ishmael's curator insight, March 6, 7:09 AM

Creative Steps to SEO Recovery
We didn't want to share the same 5 steps everyone shares. Getting titles, anchor text and body copy aligned is important to recover from a SEO shock, but we wanted to share 5 steps you may not be thinking about such as:

* Increase your PPC buy
* Email more frequently
* Use Google's disavow tool
* Write an App
* Strengthen email subscription and build community

What about you? What creative steps have you taken to recover from a SEO drubbing? 

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Can IBM Watson Save Us?

Can IBM Watson Save Us? | Ecom Revolution | Scoop.it
IBM Watson APIs is about how the future comes to everyone. Can IBM Watson save our predictive analytics future? Maybe
Martin (Marty) Smith's insight:

Can IBM Help SMBs?
IBM isn't the first name that snaps to mind when we think about helping Small To Medium Sized Businesses (SMBs). But IBM has opened their Watson APIs (Application Program Interfaces), and that may help our online merchants not starve as they live next to the largest grocery store in the world (the Internet). 

Opening up those APIs was smart. Now the question is can we model a predictive community / commerce future to identify intent, aspirations and...well everything. 

The post we shared on Curagami explains how our Community In A Box (http://www.curagami.com/community-in-a-box/ ) quickly leads to starving living next to a grocery store. 100 Ambassadors sharing User Generated Content (UGC) every three days and we get 73,000 pieces of data. Small numbers become BIG NUMBERS fast in our world. 

If all of that sounds like we must have a predictive analytics engine funny that is what we were thinking too. Will report back on our work with IBM's APIs. 

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steve batchelder's curator insight, March 2, 2:55 AM

Can IBM Help SMBs?
IBM isn't the first name that snaps to mind when we think about helping Small To Medium Sized Businesses (SMBs). But IBM has opened their Watson APIs (Application Program Interfaces), and that may help our online merchants not starve as they live next to the largest grocery store in the world (the Internet). 

Opening up those APIs was smart. Now the question is can we model a predictive community / commerce future to identify intent, aspirations and...well everything. 

The post we shared on Curagami explains how our Community In A Box (http://www.curagami.com/community-in-a-box/ ) quickly leads to starving living next to a grocery store. 100 Ambassadors sharing User Generated Content (UGC) every three days and we get 73,000 pieces of data. Small numbers become BIG NUMBERS fast in our world. 

If all of that sounds like we must have a predictive analytics engine funny that is what we were thinking too. Will report back on our work with IBM's APIs. 

Os Ishmael's curator insight, March 2, 4:45 PM

Can IBM Help SMBs?
IBM isn't the first name that snaps to mind when we think about helping Small To Medium Sized Businesses (SMBs). But IBM has opened their Watson APIs (Application Program Interfaces), and that may help our online merchants not starve as they live next to the largest grocery store in the world (the Internet). 

Opening up those APIs was smart. Now the question is can we model a predictive community / commerce future to identify intent, aspirations and...well everything. 

The post we shared on Curagami explains how our Community In A Box (http://www.curagami.com/community-in-a-box/ ;) quickly leads to starving living next to a grocery store. 100 Ambassadors sharing User Generated Content (UGC) every three days and we get 73,000 pieces of data. Small numbers become BIG NUMBERS fast in our world. 

If all of that sounds like we must have a predictive analytics engine funny that is what we were thinking too. Will report back on our work with IBM's APIs. 

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VR Inside The Dali Store & Coming To E-commerce Near You via Curagami

VR Inside The Dali Store & Coming To E-commerce Near You via Curagami | Ecom Revolution | Scoop.it

VR Inside The Dali Store
Watching Goodby Silverstein & Partners’ brilliant retelling of the Salvador Dali experience via virtual reality (VR) should have every e-commerce team reading this email sitting up, paying more attention and wondering what is it for them to start thinking about vr, experiences and the future of a new kind of online commerce. 

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Warning: Only Use Curagmai's E-commerce Bounce Rate Calculator With Tequila Nearby

Warning: Only Use Curagmai's E-commerce Bounce Rate Calculator With Tequila Nearby | Ecom Revolution | Scoop.it

E-commerce Bounce Rate Calculator
Bounces are frustrating. When a website visitor leaves after viewing a single page (doesn’t have to be your home page) and without engagement (clicking, subscribing or buying) they “bounce” and your SEO goes straight to HELL. 

If you are prepared to feel real pain when you see the sizable website out there in the cloud, the visitors you are bouncing away, strong drink is recommended. We used an example of a $3M website with a 55% bounce rate. For every 20 points recovered the site would gain $1M in sales.

Another way to state that statistic is for every 20 points the site would grow more than 30%. Did you need to create an amazing campaign to grow 30%? Nope, but you do have to change your thinking and that is always the hardest thing to do (lol).  

Attempt to use our calculator without strong drink and we can't be held responsible if you jump off a tall building after seeing the ghost site you could be managing. Just saying :). Marty  

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E-commerce - Why We Dumped WooCommerce via Curagami

E-commerce - Why We Dumped WooCommerce via Curagami | Ecom Revolution | Scoop.it

Dumping WooCommerce
The DIY don't need to know code to build a great and scaleable online store may be mostly myth. Like all bell curves there may be one or two highly profitable Shopify, Volusion or Big Commerce sites but those few "rich getting richer" sites stand on the shoulders of many little guys just scaping by.

If that sound like a rigged game we agree. We shared all the reasons we dumped WooCommerce including our own idiocy in this mythbusting Curagami post:

 

http://www.curagami.com/wp-content/uploads/2016/02/curagami-logowide.png

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New E-commerce and a Video Game Steal - Curagami

New E-commerce and a Video Game Steal - Curagami | Ecom Revolution | Scoop.it

New E-commerce
New E-Commerce and a Video Game Steal says e-commerce merchants should steal customization, collaboration and community from video game developers and explains how. 

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Why Asking For The Best Magento Developers In USA = Wrong ? - Curagami

Why Asking For The Best Magento Developers In USA = Wrong ? - Curagami | Ecom Revolution | Scoop.it
Who are the best Magento Developers in America is the wrong question, better to ask who are the best Magento developers for our online store and brand.
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5 Holiday E-commerce Trends Infographic via Curagami

5 Holiday E-commerce Trends Infographic via Curagami | Ecom Revolution | Scoop.it

Holiday E-commerce Trends Infographic shares trends in free shipping, gamification, mobile, cause and loyalty marketing we've watched for years including:

* Free Shiping
* Smartphones & Mobile
* Gamification & Loyalty
* Cause Marketing

* Ask for Help

More on Curgami

http://www.curagami.com/holiday-e-commerce-trends-infographic/?v=7516fd43adaa

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