IndyWeek.com Give Guide
The linked post is the "inside baseball" story of how a local free print publication created the first Indy Give Guide (http://give.indyweek.com/ ). The "Give Guide" is way to help local nonprofits raise funds and it is content, social and ECOMMERCE gold.
I am writing almost a bog post a day about the Guide and driving social links to our Story of Cancer Page http://give.indyweek.com/Nonprofits/Health-and-Wellness/Story-of-Cancer-Foundation ). Every Ecom Director's ears just perked up (lol).
Cause marketing done right rocks social maketing and an Ecom merchants register like no other conent marketing. The IndyWeek.com give guide is cause marketing done right because:
* Low cost, Big Reward (traffic, brand awareness, SEO).
* Emotionally resonate especially at this time of year.
* Focused altruism that builds a strong network of contributors for future years.
* Helps first and figures out money later (perfect for our Thank You based economy).
If your band, company or website hasn't figured out how to create something as cool as the IndyWeek.com Give Guide steal the idea and mashup a great and related list of nonprofits in your business vertical.
If you sell HVAC you might create a guide based on your customer's favorite charities. If you are a B2B agency ask your customers who they give to and mashup a guide from those connections.
The IndyWeek.com GiveGuide is a great example of how a little creativity and the right altruistic idea can make a HUGE difference in your Website's authority and SEO AND it helps local charities feed hunger tigers and cure cancer so that is cool too :).
Story of Cancer Foundation page on GiveGuide