The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.
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New SEO Looks Like Old SEO
After that we move to:
* Community (coming soon)
5 TIps To Cross Ecom's Rubicon
Ecommerce For Everyone
Vote For Your Favorite Sites
Magento is a great system for building e-commerce websites; it’s not bad for marketing them either. Out of the box there are no truly bad default settings for SEO and it offers handy functions to m…
Martin (Marty) Smith's insight:
Great "set up" tips here. We agree. Magento has no "default" bad SEO / SEM settings as some "shopping carts" do. Some of these tips were new to us and they are easy to implement / understand.
Avoiding ASP .Net Storefront
|Suggested by Ksenia Dobreva|
In 2014, e-commerce was gradually divided into two groups based on how they treated home page design.
Product grid home page
Custom design home page
Most changes can be done via backend fast and easy Amuses visitors and ties brand with positive emotions Is remembered easily Adds to the stylish image of the brand/product
Card design/grids look alike on hundreds of shops No identity or design to remember Requires additional time and resources.
We see this trend too. We also think animated backgrounds will capture some of the "bleeding edge" sites. We also think some ecommerce design is forgetting the core mission - conversion. Ecommerce design needs to be subtle and out of the way with clear pointers to WHAT you want your customers to do NOW.
Read Don't Make Me Think (or re-read it as it only takes a few minutes) and remember to not make the MUSEUM the subject. The museum should wrap around the art (products) and make it EASY to BUY. Oh, and it doesn't hurt to be CLEAR about what you are all about in SECONDS since that is how much time you have before visitors are on to something else.
FedEx Ecommerce Summit
Will be presenting the New Ecommerce to about 100 Small to Medium Sized Businesses in Atlanta at Georgia Tech on 4.16. Here is the agenda:
* Know Thyself (video notes done).
* Ask the right ?s.
* Share Thyself.
* Ask for Help.
* Favorite Tools.
We are working on video notes for each section.
Find the Ask For Help: The New Collaborative, Curated, Community Ecommerce Haiku Deck Here: http://shar.es/1gJbLS
Find Know Thyself Marketing Master Class video notes here:
Crossing Ecommerce Rubicon
We are making progress on adding Woocommerce to Curagami. The goal is to cross the content / commerce rubicon. The gulf between effective content and commerce is large. The promise of Woocommerce, an ecommerce shopping cart and database appended to Wordpress, is elimination of the artificial and rapidly useless separation between content and commerce.
The Social / Mobile / Connected times we inhibit require a new approach to online commerce. We plan to relaunch Curagami.com next week. Stay tuned, join us for coffee (subscribe http://www.curagami.com/signup/?v=7516fd43adaa ) and we will journey across the rubicon together :). Marty & team Curagami
There are some Internet marketing lessons you can only learn if you sell something. Amazon makes it so easy to add a bookstore to your site every site should have one...if only because there are some things about web marketing you can only learn by selling online.
Curagami's New Amazon Power Bookstore:
Disrupt Or Die
Sorry you are too late. You won't be able to win the tactical warfare my team and I did. Your ability to create meaningful differentiation with tactics is over. So BURN YOUR WEBSITE DOWN.
Not literally, but we need to SHOCK Small to Medium Sized Businesses (SMBs) into an important realization - it's BLUE OCEANS or ELSE. Why bother putting up a 4 page site no one will care about, share, link, like love or think about ever again after they've visited once.
Instead of wasting your TIMEM and TREASURE why not BLOW UP what you think you should be doing, discover blue oceans and create lasting competitive advantage. Costs are the SAME, but one has the shelf life of a May Fly why the other may just provide the ROI needed to do the next cool thing.
You know were we would VOTE and if you are going to miss Exinent's Ecommerce Meetup in the Triangle of North Carolina tonight you can play catch up with our Haiku Deck.
Web Migration Trauma
Website migration creates seo, traffic and money trauma. We share 5 website migration tips so your next web heart / lung transplant helps you gain not lose:
Included ADVANCED tips too in case you are a high risk player OR more advanced in your SEO knowledge.
Deep Dive Moon-Audio Web Analytics
Spending the day (and probably most of the weekend) deep diving #googleanlaytics listening for the music of http://www.Moon-Audio.com. Here are a few of the questions I like to ask every quarter:
* YTD vs. LYTD sales by product & brand.
* Site heuristics (time on, pages viewed, bounce YTD vs. LYTD.
* Top 10 Internal searches (compared to last time we looked).
* Top content.
* Referring sources.
* New vs. Returning YTD vs. LYTD.
* Growth in social.
* Most linked, shared & reviewed content (will be their Dragon Audio Cable so check against last bench marks).
* Review the funnel (top entry / exit, Recency, Frequency, Monetary RFM values).
* 80:20 rule in product sales, brands and content.
Read more about analytics deep dives on G+: https://plus.google.com/+MartinWSmith/posts/EHq6vvSJhxf
|Suggested by Ksenia Dobreva|
Want to provide some great unboxing experience for your customers, but don't know where to start? Learn the basics on transforming a package into a gift.
We think mobile + social makes the "unboxing experience" one of the hidden blue oceans of ecommerce. Why don't more ecom sites have galleries of videos and pictures of people sharing their "unboxing experience". Answer: most online retailers think their job is to sell stuff. Not so much these social / mobile days.
Now our jobs revolve around creating sustainable online communities and finding ways for your customers to share unboxing is like Christmas morning over and over. Why wouldn't you want to SHARE your customers' joy at their unboxing?
Oh, btw, better make sure your unboxing experience over delivers (so ASK for help from your best customers if needed to make your unboxing better).
CampSaver (located in Utah) is a prominent online Magento store proffering branded camping products to the sports/camping enthusiasts. They are one of our esteemed clients. Hiremagentodeveloper provided them an elite set of Magento development solutions.
Friends showed me this cool use of tabs to create "stores within a store" a bit ago. We love the idea of one database and multiple stores (though that is not as easy as it should be). We also love the idea of dedicated "silos" that can address marketing archetypes and personas.