![Content is key to search engine visibility and SEO [Infographic] | Ecom Revolution | Scoop.it](http://img.scoop.it/2Y-PYxkl1OFNkJJaC2FMWDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Content is key to search engine visibility and SEO #infographic Search engine optimization (SEO) is
Via WordPress SEO & Social Media, Rami Kantari, roberto toppi
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Rescooped by Martin (Marty) Smith from Social Media (network, technology, blog, community, virtual reality, etc...) onto Ecom Revolution |
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Via WordPress SEO & Social Media, Rami Kantari, roberto toppi
Martin (Marty) Smith's insight:
Shared this excellent content marketing leads to traffic leads to money infographic in Ecommerce Revolution because solving the left brain engineering and right brain creativity of content marketing for ecommerce will be a priority of the New Ecommerce that began emerging after Google's Panda algorithm changes.
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As the shopping environment is becoming more complicated, companies will have to negotiate compounding and growing multi-channel and multi-company “value poaching” challenges , illustrated by the following articles: In a 2003 Harvard...
Martin (Marty) Smith's insight:
Friction will need to come OUT of the retail experience for it to stay competitive. Showrooming is more about dissatisfaction with the retail experience as a desire to save. Showrooming is an active protest. * Hang Out - all that free WiFi and cool stuff going on. * Service Concern - Genius Bar resolved this. * Bad Service - lots of PEOPLE to help who enjoy their jobs. * No Deals - Apple doesn't let Amazon destroy their brand. This last bullet is harder than it looks. Since Amazon plays the price arbitrage game better, on one single day a recent speaker at the Raleigh Internet Summit noted Amazon changed a price on a hot product 9 times, creating a "price match" that eliminates the advantage is key. As painful as it sounds to play a match game with an algorithm brick and mortar retailers must either get shelf talker/tags that are live to the net (coming don't kid yourself) OR create an "Amazon Price Match" promotion. Delete the scoop?
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Great Infographic - Andrew Ghezzi