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35 Beautiful Ecommerce Websites Inspire

35 Beautiful Ecommerce Websites Inspire | Ecom Revolution | Scoop.it
35 Beautiful Ecommerce Websites 'Related' LinksShowcase Of Well Design Ecommerce Websites30 Beautiful Non-Profit Organization Websites45 Beautiful Typography Websites30 Inspiring Music Websites For Design InspirationA Showcase of Outstanding Websites...
Martin (Marty) Smith's insight:

My favorite from these is BikeByMe.com. Very Cool. There are other designs that will convert better, but none are more fun. 

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There's A New Ecommerce Coming FAST. You In? via @Curagami

There's A New Ecommerce Coming FAST. You In? via @Curagami | Ecom Revolution | Scoop.it
Zazzle, Cafe Press, Etsy and Sara Harvey show how ecommerce's social future is about collaboration, empowering and sharing. Does your store do that?

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Added Artist Sara Harvey's (@4theLoveofToys) Knitting Gnome To Tomorrow's Ecommerce via @HaikuDeck

Added Artist  Sara Harvey's (@4theLoveofToys) Knitting Gnome To Tomorrow's Ecommerce via @HaikuDeck | Ecom Revolution | Scoop.it

Designing Tomorrow's Ecommerce Today
Added artist Sara Havey's magical knitting gnome to the fastest "views" Haiku Deck I've ever created (300+ in 24 hours) because it is a perfect example of the New Ecommerce's crowdsourcing and DIY future.

The deck is divided into three sections:
* Current Ecommerce Best Practices.
* Rise of the Social / Mobile Web & Social Shopping.
* Crowdfunding, Crowdsourcing and DIY.

Is it possible to create tomorrow's ecommerce website TODAY? Is Sara's gnome knitting? You bet!

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Why New SEO So Hard To SEE & How Thousands See The Invisible Giant. You?

Why New SEO So Hard To SEE & How Thousands See The Invisible Giant. You? | Ecom Revolution | Scoop.it

There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

We've named the hard to see new seo The Invisible Giant. Thousands have now seen, interacted with, shared and commented on The Invisible Giant. Have you?

Haiku Deck
http://shar.es/1nCjlP

Curatti Blog Post
http://curatti.com/invisible-giant-hard-see-new-seo/

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EASY is OVER in Ecommerce [+ Scenttrail Note]

EASY is OVER in Ecommerce [+ Scenttrail Note] | Ecom Revolution | Scoop.it

New Ecommerce Marty (@scenttrail) Note
I love this post sharing tips from a handful of ecommerce experts. I might fall into that category too after a 7 year tenure during which teams I managed made over $30M in online sales.

Our AOV (Average Order Value) was never more than $62 so hundreds of thousand of transaction. When I was hired the site's sales were below a million. When I left annual sales were over $6M.

Those times weren't EASY either, but they are were in comparison to now. Now ecommerce is complicated by:

* Increased competition.
* Muddled channel marketing ROI strategies.
* Social Media.
* Mobile.
* New SEO.

Add all of those new pressures together, all discussed multiple times in the linked post, and the inescapable conclusion is "easy" is OVER in ecommerce.

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The Running of the Red Bulls - How Curagami Scores Help Understand Who Is Winning & Why

The Running of the Red Bulls - How Curagami Scores Help Understand Who Is Winning & Why | Ecom Revolution | Scoop.it

Curagami Score & Ecommerce
At our Startup funded startup Curagami we’ve created a new “super metric” called a Curagami Score”. We combine 11 different metrics from pagespread (number of pages in Google) to inbound links. We also have a few proprietary metrics such as LEI (Link Efficiency index).

Once you know a site’s Curagami Score its possible to create an ecosystem combining ANY website. Once you have an ecosystem you can compare even the most unlikely sites. Why would you want to create such a comparison? Because it’s interesting and informative to know who is “winning the day” in online marketing.

 

I created Curagami scores for websites from Red Bull to Schwan’s wondering if we could learn even more lessons from the master brander Red Bull (see my Curatti post Red Bull Branding Lessons).

Once we created Curagami scores for six different websites we can add them up and compare the share for each. The pie chart, from my Connection: The New Ecommerce Haiku Deck, shows the results.

One easy deduction? If Zappos and the other Ecommies on our comparison list were to adapt a more Red Bull-like branding approach their online “castles” would grow stronger faster. Zappos was closest the running of the Red Bulls but still a distant second. Look how completely Red Bull dominates their space.

Monster is so far away from Red Bull they won’t catch up in this lifetime UNLESS they disrupt instead of trying to copy and “be like” their bigger brother. Now imagine you knew your Curagami score and your competitor’s. How helpful would it be to know where you are winning and losing online?

Funny, that’s what we were thinking.

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22 Reasons Why Your Website Sucks via @jeffsauer [w/ 5 Scenttrail Favs]

22 Reasons Why Your Website Sucks via @jeffsauer [w/ 5 Scenttrail Favs] | Ecom Revolution | Scoop.it
Your website sucks.I’m sorry that I have to be the bearer of bad news, but someone had to tell you the truth.Your website is a crime against humanity, an atrocious abomination, a target for Godwin’s


Martin (Marty) Smith's insight:

Great list from a trusted source, Jeff Sauer. My favorite reasons Jeff notes why a website sucks include:

#2. IT teams seek efficiency, marketing teams want traffic. Those two goals don't always play nice together.

#5. Designers are another dangerous group to a website's ability to convert visitors into buyers. Designers are important partners, but have firm ideas about preferences for conversion over pretty pictures and recognize the difference.

#6. You get what you pay for and no free or $10 site is going to sing, perform magic or help your mission critical online marketing much. Don't invade Russia in the winter (i.e. outspend your ROI), but don't think you can get anything worth anything for free either. Expertise is expensive, but you save money in the end because you spend less than  having to redo the same work over and over again and make more.

#11 We've all been to websites where there is no there, there. If you don't have a passion you want to share with the world don't create a website. Remember the web is a huge lie detecting amplifier. If you have cracks the web magnifies them. If you have flaws they are not up there on the big screen. Good news is everyone does, so an honest, passionate and real share has and will always work beautifully online (just not with a $10 designer or your mom's friend, friend).

#14 Dedicated landing pages separates pros from everyone else. Those with more landing pages do exponentially better than those with fewer. That stat may not past Freakonomics muster, but the idea is sound. Create more landing pages dedicated to supporting a single PPC keyword with a solid offer and a clearly visible CTA (Call To Action).


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Fix 6 Big & Common SEO Mistakes You're Probably Making on Your Store [3 From @Curagami]

Fix 6 Big & Common SEO Mistakes You're Probably Making on Your Store [3 From @Curagami] | Ecom Revolution | Scoop.it

Agree These Are Common SEO Mistakes Made By Merchants
* Dupe Titles (not unique).
* No Text On Category Splash Pages (easy one to blow).

* Product Descriptions That Lack Depth.

I would add these 3:


* No keywords in title or keywords you win anyway (company name or brand). 
* No keywords in image anchor text (or too many keys). 

* No "in-lline" divs promoting "Read More". 

That last one is a "trick" that secures engagement and spider attention by writing 500 or more words and then hiding most of the text behind a "read more" link. 

The content appears to the spider early and the spider skips right on by the "read more". 

Fix these 6 common ecommerce SEO mistakes NOW and you make more money on black Friday. 

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The 5 laws of effective e-Commerce websites via @1918 from Biznology

The 5 laws of effective e-Commerce websites via @1918 from Biznology | Ecom Revolution | Scoop.it
If you expect your website to sell your business, it's an e-Commerce website. Here are 5 laws to help make your website sell your business more effectively.
Martin (Marty) Smith's insight:

Looked to add a TOME to this post since I feel strongly about ecommerce advice (most of which sucks). Not so here, this is an excellent post with 5 great suggestions to improve your e-com's site's conversion (i.e. make more money):

  1. Solve Your Customers’ Problems First.
  2. Focus on Key Metrics.
  3. Improve Your Images.
  4. Highlight Your Contact Information.
  5. Deliver Clear, Simple Calls-to-Action.


#1 is so important. Make it EASY for your customer to BUY your STUFF!. Don't let your search for truth and beauty become an OBSTACLE to their satisfaction (as is so often the case).

#5 is a favorite pet peeve. WHY do we have so much trouble TELLING people who visit our sites what we want them to do? I suspect about half the time the problem is the person creating the site doesn't know what they what their customers to do. DEADLY mistake that.

Your visitors are giving you the most precious gift they can - their TIME. Least you can do is make it easy to know what to do (call me crazy lol).

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Is Your Ecommerce Site Designed For MacGuffins?

Is Your Ecommerce Site Designed For MacGuffins? | Ecom Revolution | Scoop.it

Ecommerce Website Design For MacGuffins
In film a "MacGuffin" is a plot device that helps move the story. Online McGuffins are expected "cost of poker" design and marketing elements whose absence hurts more than their presence helps. A web MacGuffin's job is to help move visitors on their journey to become buyers and advocates.

Common Ecommerce MacGuffins Include:

* Free Shipping.
* Free FedEx Shipping for premium brands.
* Email subscription boxes with VIP treatment for joiners.
* Social share buttons.
* Satisfaction Guarantee.

While it is difficult to know what any individual site's MacGuffins should be since that is determined by their business vertical EVERY website, without exception, has at least one expected MacGuffin.

Some website categories may have 5 to 10 expected MacGuffins. There are 5 rules for designing websites to create the trust and assurance MacGuffins provide:

* Place MacGuffins where they can do the most good.
* MucGuffins should be LARGE and IN CHARGE in easy to find.
You flaunt MacGuffin convention and "best practices" at your peril.

* Social Share buttons should be ubiquitous and use branded colors.
Create friendly easy to understand policies about things like "satisfaction guarantees" and then NEVER enforce them. 

Writing a more complete post about designing for website MacGuffins now and will share a link on Scoop.it when finished. 
 

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Why Ecommerce Marketing Is Broken & What To Do About It - Free Whitepaper via @Curagami

Why Ecommerce Marketing Is Broken & What To Do About It - Free Whitepaper via @Curagami | Ecom Revolution | Scoop.it
Why Ecommerce Marketing Is Broken & What To Do About It - Free White Paper
Written with +Phil Buckley +Jarrod Swart and team +Curagami our first free… - Martin W. Smith - Google+
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Sprites - New Free Tool To Create Animated Infographics

Sprites - New Free Tool To Create  Animated Infographics | Ecom Revolution | Scoop.it
Sprites is a free tool for creating beautiful animated infographics for the Web.

Via Ana Cristina Pratas, massimo facchinetti
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Raluca Luana Gaiseanu's curator insight, May 28, 12:47 AM

Keep searching for a good free infographic tool, that will make my "life" easier. Today, Sprites is tested :) Brand new app, so let's criticize. :D

Amy Burns's curator insight, June 3, 3:18 AM

Interesting variation on infographic creations.

Alfredo Corell's curator insight, June 4, 2:55 PM
Easy to Use

With a good set of visual elements and built-in themes composing your infographic becomes super-easy.

Free and Open

The basic version of Sprites is absolutely free for everybody and all infographics are released under Creative Commons license.

Embracing the Web

Everything in Sprites is 100% HTML5-based and plugin-free. There's no Flash or any other proprietary technology used.

Fully Scalable

Sprites infographics utilize the newest responsive design techniques and should look good on pretty much any device.

Mobile-Ready

We try to make Sprites infographics shine on as many platforms as possible. You can already try it on your iPhone and iPad.

Developer-Friendly

The JavaScript SDK plus the guidelines on making your own themes are available atgithub.com/spritesapp.

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ShopLocket + Square Creating The NEXT Ecommerce Revolution: Small c Commerce & Big $

ShopLocket + Square Creating The NEXT Ecommerce Revolution: Small c Commerce & Big $ | Ecom Revolution | Scoop.it
ShopLocket is the easiest way to sell something online. No store to setup, no risk to get started. With ShopLocket selling something is just as easy as embedding a Youtube video. Simply create your product, embed it in your website, Facebook page, or blog post, and start selling!
Martin (Marty) Smith's insight:

As the web breaks apart thanks to social and mobile (see Future of Web Design Scoop http://sco.lt/74tLSD ) we will want to put commerce any and everywhere. Shoplocket makes that idea possible without all the Authorize.net pain. Cool #startup. ShopLocket + Square = world changes.

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The Ecom Power Of Widgets via @HaikuDeck

The Ecom Power Of Widgets via @HaikuDeck | Ecom Revolution | Scoop.it
Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.
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Reduce Cart Abandonment - Steal This Simple Idea From Poster Print Factory

Reduce Cart Abandonment - Steal This Simple Idea From Poster Print Factory | Ecom Revolution | Scoop.it

StealThis: Got The Best Deal Page
Car abandonment drives ecommerce teams crazy. People get to the last stage of your checkout see the "coupon code" window and leave to look for coupons. This idea is so powerful RetailMeNot.com made a business out of giving YOUR traffic coupons at checkout.

Poster Print Factory put up a simple page that said, "If you are a new customer we automatically apply your new customer discount. No need to look for coupons, you have the best deal." That is BRILLIANT since it brings customers RIGHT BACK to you with confidence.

Be careful about your page title, but you should win yoursite.com coupons as a search AS LONG AS YOU HAVE A PAGE like this one. Brilliant simple marketing. And change your page title to include coupons and promo codes and guaranteed you will win the search since Post Print has a generic title and they win.


If you have a "promo code" box its an IMPLIED promise. When you explain the promise in a relevant way, in my case for new customers, you win and cart abandonment goes down.

When I was a Director of Ecommerce every .5% reduction in cart abandonment was $1M bucks, so this is one of those areas where TINY differences can mean big money. If you have a promo code option in your checkout make sure to have a page that explains your coupons your way instead of handing your traffic over to RetailMeNot.com.

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ECommerce's Website Design New Best Practices: What Are Today's Ecom Must Haves?

ECommerce's Website Design New Best Practices: What Are Today's Ecom Must Haves? | Ecom Revolution | Scoop.it

Ecom's New  Best Practices
Better have all of these if you expect to make money online these days:
* Easy To Get Free Shipping.
* Easy To Find Sale Section.
* Deal of the Day (once Woot.com only now becoming ubiquitous).
* What's New.
* Best Sellers.
* For Him, Her, Kids navigation (if applies).
* An ASK for User Generated Content.
* Clear "WE VALUE UGC" signals.
* Exciting "Magazine-like" content.

Via Tomorrow's Ecommerce: How To Design Tomorrow's Ecommerce Today on Haiku Deck http://shar.es/1nkirc


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Future of Shopping: eBay's Pitman & Motif's Walia via @Curagami

Future of Shopping: eBay's Pitman & Motif's Walia via @Curagami | Ecom Revolution | Scoop.it

By mashing eBay's Pitman with Motif's Walia we see the functional, social and mobile future of online retailing, ecommerce and mobile / social shopping.

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16 New & Cool Ecommerce Templates For Usual Suspects (Magento, Shopify, ZenCart) via @WebDesignOrg

16 New & Cool Ecommerce Templates For Usual Suspects (Magento, Shopify, ZenCart) via  @WebDesignOrg | Ecom Revolution | Scoop.it
If you've been looking for a perfect web template for an on-line retail business you came to the right place, because today I'm gonna show you 16 of the newest and coolest e-commerce website templates.


Martin (Marty) Smith's insight:

For some reason ecommerce templates have not kept up with content marketing templates in quality, variety or availability. We are thinking of creating one at our startup Curagami (http://www.Curagami.com ) for just that reason (that we can't find good ones), but here are 16 new ones and some aren't horrible (lol). Our fav = ZenCart because we like CTAs next to heroes.


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6 Reasons Content Curation Is Your Elephant - Curagami

6 Reasons Content Curation Is Your Elephant - Curagami | Ecom Revolution | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant.

Finding the need to curate content acute as we develop HackHeadphones on Shopify. Why create new content when everything we need can be curated from sources such branded websites (using videos from Shure.com), Amazon and other "portal" sites.

We are making sure to give credit where it is due and someone might throw a flag, but bet we can negotiate mutually beneficial terms since using content with attribution is closest thing we have to advertising these days.

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Hard Lessons Learned About Negative Reviews

Hard Lessons Learned About Negative Reviews | Ecom Revolution | Scoop.it
I just received an email from a woman who had a bad experience with a photographer in Myrtle Beach, SC and left him a 2 star review. He is now threatening… - Martin W. Smith - Google+


Martin (Marty) Smith's insight:

Phil Buckley shared a post about how NOT to react to negative reviews. Reminded me of writing 5 Safety Tips for Social Media for @Kelly Hungerford and the Paper.li blog:

http://community.paper.li/2012/08/06/5-social-media-marketing-safety-tips-part-1/

Got good to me so Kelly was nice enough to let me split an impossibly long post into two parts:

http://community.paper.li/2012/08/09/5-social-media-marketing-safety-tips-part-2/

The post is linked to G+ where we are having an interesting conversation about how negative online is really positive.

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Kelly Hungerford's comment, July 24, 11:37 AM
That was and still is one of our best performing posts Marty. Your analogies and tips are as relevant today as they were back in 2012.
Kelly Hungerford's comment, July 24, 11:39 AM
That went too quickly! I wanted to continue by saying that indeed negative can be positive. There are numerous opportunities to be seized when the going gets tough and we should welcome those as much as the positive. Thanks Marty!
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Secret Weapons - #: 5 Hashtag Tracking Tools for Twitter, Facebook and Beyond |

Secret Weapons - #: 5 Hashtag Tracking Tools for Twitter, Facebook and Beyond | | Ecom Revolution | Scoop.it
Discover the hashtag tracking tools you need to make it easy to create, manage, track and report on social media hashtag campaigns.


Marty Note
I've always felt the #hashtag is a vastly underexploited secret weapon. One reason hashtags have been under exploited for their intense #BI (Business Intelligence) value is tools to easily understand them were lacking.

Not so much anymore as this Social Media Examiner post shares.

Why are hasthags secret weapons? Hashtags are and will always be too "quanty" to become mainstream. No matter how good the tool set you still have to have a math / model geek to help marketers understand implications and form actions.

Imagine a model that understands existing benchmarks well enough to drive a push notification when a tag (and thereby the underlying content) is trending (i.e. its change delta is above some set number). What is the value of being first to surf that social wave?

Could be millions

Problem is wave knowledge rests with the Quants while surfing knowledge rests with marketers. You would think that is a needs based marriage made in heaven.

Not so much since marketers don't know what they don't know and so can't ask and wave smart quants know WAVES not how to merchandise the wave into MONEY.

Trust that our Startup Factory Funded startup Curagami is thinking about how to introduce wave smart quants to ecommerce surfing merchants ( http://www.curagami.com :). M

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What's Next: Data Driven Ecommerce Infographic

What's Next: Data Driven Ecommerce Infographic | Ecom Revolution | Scoop.it

Old Ecommerce OVER, New Ecommerce ??
I'm not sure I go all the way here. Our Curagami (@Curagami) #startup created a free white paper about Why Ecommerce Marketing Is Broken (http://www.curagami.com/e-commerce-marketing-broken-whitepaper/ ) and we see DATA as a CSF (Critical Success Factor) for SURE.

Data without connection is a wish without fulfillment. That nit aside the IDEA of a more OBJECTIVE and FAST ecommerce future we agree with 100%.

BTW, Team Curagami believes we need new Key Performance Indicators (KPIs) too :).


Via Carlos Bisbal
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Carlos Bisbal's curator insight, June 14, 9:49 AM

Datos muy interesantes sobre comercio electrónico #infografia #infographic #ecommerce

 

http://www.pinterest.com/pin/338121884497069688/

.

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Breathe FIRE If You Want Your Online Store To WIN - 5 Ecommerce Lessons via @Curagami

Breathe FIRE If You Want Your Online Store To WIN - 5 Ecommerce Lessons via @Curagami | Ecom Revolution | Scoop.it

No such thing as an "overnight success" online. Ecommerce requires listening, serving & creating great stuff people love & that takes time, money, courage.

5 Ecommerce Tips From Moon Audio:

  • Passion To Be Great.
  • Focus, Focus, Focus.
  • Create Community.
  • Listen and HELP.
  • 10% Play Money.
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10 Simple eCommerce Design Tips That Will Increase Sales | AddShoppers

10 Simple eCommerce Design Tips That Will Increase Sales | AddShoppers | Ecom Revolution | Scoop.it

“Designing your eCommerce store is not only about making it look good, but also making sure that it generates sales. Your goal is to make potential customers”

Martin (Marty) Smith's insight:

These are great #ecommerce tips? My favorite and perhaps easiest fix for the most benefit is big, clear and creative CALLS TO ACTION.

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Great Music Is A Movement Meeting @Moon_Audio Today [hope to include @ReverbNation]

Great Music Is A Movement Meeting @Moon_Audio Today [hope to include @ReverbNation] | Ecom Revolution | Scoop.it

Startup Perk
Got a great startup perk today. Was able to blog and Tweet from Moon Audio, our http://www.curagami.com beta partner in the hifi headphone space. Listening to their GEAR (Fostex headphones feed by Silver Dragon cables and a Astell & Kern player). Wow that sound is like cocaine for the ears.

Great meeting on Moon's upcoming Music As A Movement year long celebration and had an amazing thought coming back to Durham - going to contact Jed Carlson at ReverbNation and see if we can work with them to create a fund to help bands.

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Affordable Ecommerce Web Design Trends to Boost Sales

Affordable Ecommerce Web Design Trends to Boost Sales | Ecom Revolution | Scoop.it

In this highly competitive market, every e-commerce merchant is looking to make his website successful, which is not easily possible. In this blog, I have listed 3 easy ways to design such e-commerce site that maximize your sales. So, go through it!!


Via Brian Yanish - MarketingHits.com
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