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Ultimate Guide To How E-Commerce Key Performance Indicators (KPIs) Work In Google Analytics –

Ultimate Guide To How E-Commerce Key Performance Indicators (KPIs) Work In Google Analytics – | Ecom Revolution | Scoop.it

I will start from the very basic and then go into advanced topic of how exactly e-commerce tracking code interacts with Google Analytics and how you can resolve various e-commerce tracking issues.

Martin (Marty) Smith's insight:

Solid tips and explanations here begins with basics and works into more complex ecom metrics.

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Shakespeare For Everyone: Why You Should Add Ecommerce To Your Digital Marketing - Curagami

Shakespeare For Everyone: Why You Should Add Ecommerce To Your Digital Marketing - Curagami | Ecom Revolution | Scoop.it

Ecommerce For Everyone
There are some web marketing lessons learned best by creating an online store such as:

  • Words Matter as they lead (or don’t) to conversion.
  • Design Matter as it leads (or doesn’t) to conversion.
  • Money Is The Best Metric.
  • Money Helps Create The Best Key Performance Indicators (KPIs).
  • Money helps create a testing culture.

 
Creating a store is so easy, we developed Curagmai's Bookstore with Amazon's Associates tool in about half a day, everyone should have an ecommerce store these days.  

As Rodney said in Back To School - Shakespeare for Everyone!

Read our Ecommerce For Everyone post: 
http://www.curagami.com/magical-thinking/news/shakespeare-for-everyone-ecommerce-lessons/

& Visit the new Curagmai Bookstore
http://www.Curagami.com/books.html 

Do you have an affiliate store you want to share? Email martin(at)Curagmai.com and we will create a gallery of cool stores for personal brands, companies and B2B marketing teams. 
 

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Favorite Online Stores Survey VOTE NOW - Curagami

Favorite Online Stores Survey VOTE NOW - Curagami | Ecom Revolution | Scoop.it

Vote For Your Favorite Sites
Everyone has a favorite online store AND most want online retailing to improve. Curagami is in the "improve ecommerce" business, but we can't create change alone. We need your help. 

Please take a few minutes and tell us what online stores you love and why. Oh, and bet we missed some cool, great and wonderful stores so let us know who we missed and we will add your faves into our survey.

Together we can improve online commerce :). Thanks, Marty & Team Curagami 

http://www.curagami.com/magical-thinking/news/favorite-online-stores-survey/  

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Moon-Audio.com Is A Market Maker & Your Website Needs To Be One Too! via @Moon_Audio

Moon-Audio.com Is A Market Maker & Your Website Needs To Be One Too! via @Moon_Audio | Ecom Revolution | Scoop.it

Market Makers
Market makers have a special ability to synergize seemingly disparate information into a coherent and seductive story. My friends at Moon-Audio (http://www.Moon-Audio.com) are market makers. 

Helps that they make great products. Their Silver, Black and Blue Dragon audio cables get thumbs up reviews from buyers around the world because they WORK (they make even the best headphones sound better).

But there is more to being a market maker than making great products. I was married to a market maker for more than twenty years so I'm familiar with the strange alchemy needed to find, explain and convince the rest of us about THE NEXT BIG THING.

We humans are skeptical and  over marketed to and preached at. But we depend on market makers to filter our too chaotic world inot NEED TO KNOW and CAN IGNORE. Drew Baird is a NEED TO KNOW and NEED TO LISTEN TO market maker. This guest post (by me) on their site shares tips on becoming a market maker and the special benefits won when achieved. 

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Solid Magento SEO Default Tips via @B2Community #seo

Solid Magento SEO Default Tips via @B2Community #seo | Ecom Revolution | Scoop.it
Magento is a great system for building e-commerce websites; it’s not bad for marketing them either. Out of the box there are no truly bad default settings for SEO and it offers handy functions to m…
Martin (Marty) Smith's insight:

Great "set up" tips here. We agree. Magento has no "default" bad SEO / SEM settings as some "shopping carts" do. Some of these tips were new to us and they are easy to implement / understand. 

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ASP .Net 5 Reasons SMBs Should Avoid

ASP .Net 5 Reasons SMBs Should Avoid | Ecom Revolution | Scoop.it

Avoiding ASP .Net Storefront
ASP Net Storefront may be good for many things but online commerce for Small to Medium Sized Businesses is not one of them. Here's why:

  • SEO problems.

  • Content Problems.

  • Engagement challenges.

  • Complexity & Right vs. Left Brains.

  • Open Source Wins.

 
We do NOT recommend ASP .Net Storefront for SMB online stores.  

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Ecommerce Group Therapy in RTP Tonight!

Ecommerce Group Therapy in RTP Tonight! | Ecom Revolution | Scoop.it

If you are interested in ecommerce and live anywhere near the Research Triangle Park in North Carolina get down to @RTPFrontier and attend @Exinent Ecommerce Group Therapy. Should be fun and cathartic for all.

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Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail

Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail | Ecom Revolution | Scoop.it

Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics.

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30 Things You Must Master To Create Great Online Commerce #infographic

30 Things You Must Master To Create Great Online Commerce #infographic | Ecom Revolution | Scoop.it

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.

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William Caleb Rodgers's curator insight, May 3, 10:36 AM

Do you have what it takes to be a master of online commerce?

Get your Free Internet Marketing Strategy Gifts here...

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Unbounce Rocks, But... Need A Great Product-Page Template - Know One?

Unbounce Rocks, But... Need A Great Product-Page Template - Know One? | Ecom Revolution | Scoop.it

Unbounce Rocks, But...
We love +Unbounce, but need a great product page template. Yesterday it was easy to get lost in +ThemeForest et al. Anyone know of a great product-page-like Unbounce template
Thanks, Marty & team Curagami

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E-commerce Web Design 2015: Parallax & Single Photos Trending

E-commerce Web Design 2015: Parallax & Single Photos Trending | Ecom Revolution | Scoop.it

In 2014, e-commerce was gradually divided into two groups based on how they treated home page design.

Product grid home page
Custom design home page

Pros
Most changes can be done via backend fast and easy Amuses visitors and ties brand with positive emotions Is remembered easily Adds to the stylish image of the brand/product
Cons
Card design/grids look alike on hundreds of shops No identity or design to remember Requires additional time and resources.


Martin (Marty) Smith's insight:

We see this trend too. We also think animated backgrounds will capture some of the "bleeding edge" sites. We also think some ecommerce design is forgetting the core mission - conversion. Ecommerce design needs to be subtle and out of the way with clear pointers to WHAT you want your customers to do NOW.

Read Don't Make Me Think (or re-read it as it only takes a few minutes) and remember to not make the MUSEUM the subject. The museum should wrap around the art (products) and make it EASY to BUY. Oh, and it doesn't hurt to be CLEAR about what you are all about in SECONDS since that is how much time you have before visitors are on to something else.

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Marketing Master Class: Know Thyself - YouTube

FedEx Ecommerce Summit
Will be presenting the New Ecommerce to about 100 Small to Medium Sized Businesses in Atlanta at Georgia Tech on 4.16. Here is the agenda:

* Know Thyself (video notes done).

* Ask the right ?s.
* Share Thyself.
* Ask for Help.
* Favorite Tools.

We are working on video notes for each section.
Find the Ask For Help: The New Collaborative, Curated, Community Ecommerce Haiku Deck Here: http://shar.es/1gJbLS

Find Know Thyself Marketing Master Class video notes here:
https://youtu.be/OvJ92tZ2dtA

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April Showers: Google’s Doorway Algorithm Update - Search Engine Watch

April Showers: Google’s Doorway Algorithm Update - Search Engine Watch | Ecom Revolution | Scoop.it

April Showers - Beware The Responsive Rabble
Responsive is so much more than most realize. Sure you can get a template to LOOK okay, but without redefining your site's functionality, design and information architecture you are "responsive" in name only. Problem is MOBILE FIRST = PAIN for many.

Pain comes in two forms one usually under marketing's control and one not. Understanding the FLATTENING of websites in a post-mobile era means doing less BETTER. Since much of IA can be done within Magento's categories or a CMS's tune engine marketing usually has the means of production.

Not so much when it comes to functionality shifts. Redesigning a cart to be "mobile first", for one PAINFUL example I'm glad I'm no longer an Ecom Director to have to manage, is out of marketing's hands after wireframes go to the coders.

The REAL challenge is some SEO sensitive champion needs to be watching over your site's RESPONSIVE metamorphosis or PAIN will be a vast understatement. SEO changes inside the code can create spider-traps and other problems.

Programmers take efficient straight lines. Problem is some of those efficient lines can KILL your website. Promise to create more content about how to protect what you have and get some more even after a responsive re-design soon.



Via iNeoMarketing
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iNeoMarketing's curator insight, April 2, 3:47 PM

Mobile-friendly is a given. However, I suppose we'll need to wait to see what Google rolls out with to determine the impact on doorway pages.

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Ecommerce = Platform * Content Curation & Community Squared

Ecommerce = Platform * Content Curation & Community Squared | Ecom Revolution | Scoop.it

Yesterday at the Digital Summit in Charlotte, NC we ran into a familiar problem. "Marty we don't have any content," an growing ecommerce website shared.

I shared the good and bad news. The bad news is developing an effective content strategy takes time, focus and money. The good news is there are things to do in parallel that bring all pieces together such as:

* Create an Ask.

* Begin to CURATE content.

* Curate 90%, Create about 10%.
* Listen and set up Key Performance Indicators to LISTEN better.
* Develop a testing culture.
* Begin the journey to sustainable online community.

Added video notes to explain all of this to our Ecommerce Questions Haiku Deck: http://shar.es/1guIF1

Find video notes on platforms, content curation and community on Curagami's YouTube channel here: https://youtu.be/tSHeIxtrs4g

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Everyone Should Sell SOMETHING: New Amazon Bookstore on Curagami

Everyone Should Sell SOMETHING: New Amazon Bookstore on Curagami | Ecom Revolution | Scoop.it

Learning Ecom
There are some Internet marketing lessons you can only learn if you sell something. Amazon makes it so easy to add a bookstore to your site every site should have one...if only because there are some things about web marketing you can only learn by selling online.


Curagami's New Amazon Power Bookstore:

http://www.curagami.com/books.html

 

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Burn Your Website Down: Disruptive Ecommerce Meetup Tonight

Burn Your Website Down: Disruptive Ecommerce Meetup Tonight | Ecom Revolution | Scoop.it

Disrupt Or Die
Sorry you are too late. You won't be able to win the tactical warfare my team and I did. Your ability to create meaningful differentiation with tactics is over. So BURN YOUR WEBSITE DOWN. 

Not literally, but we need to SHOCK Small to Medium Sized Businesses (SMBs) into an important realization - it's BLUE OCEANS or ELSE. Why bother putting up a 4 page site no one will care about, share, link, like love or think about ever again after they've visited once.

Instead of wasting your TIMEM and TREASURE why not BLOW UP what you think you should be doing, discover blue oceans and create lasting competitive advantage. Costs are the SAME, but one has the shelf life of a May Fly why the other may just provide the ROI needed to do the next cool thing.

You know were we would VOTE and if you are going to miss Exinent's Ecommerce Meetup in the Triangle of North Carolina tonight you can play catch up with our Haiku Deck.

http://www.curagami.com/magical-thinking/marketing/the-new-ecommerce-meetup/ ;

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3 Surprising Patterns of Reading Online

3 Surprising Patterns of Reading Online | Ecom Revolution | Scoop.it
While writing content for online environments you must think of the following paradox: reading is the PRIMARY action performed on the web. AND people try to read as LITTLE as possible (online) 20%!...

Via steve batchelder
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Website Migration Trauma: 5 Tips To Reduce - Secnettrail

Website Migration Trauma: 5 Tips To Reduce - Secnettrail | Ecom Revolution | Scoop.it

Web Migration Trauma
Website migration creates seo, traffic and money trauma. We share 5 website migration tips so your next web heart / lung transplant helps you gain not lose:

  • Up Your PPC Spend.
  • Tighten Your Site Maps & create SILO based maps (advanced).
  • 301 never 302 and Watch Webmaster Tools like a hawk for 494 Page Not Found.
  • Create highly social & shareable content like contests and games.
  • Know your 80:20 Rule and creating supporting content BEFORE the migration.

 
Included ADVANCED tips too in case you are a high risk player OR more advanced in your SEO knowledge. 

 

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malek's curator insight, May 28, 10:16 AM

Ok, for now I'd rather have a web site migration than a root canal.

Martin (Marty) Smith's comment, May 28, 2:02 PM
Let's see ROOT CANAL or website migration? ROOT CANAL by a large margin for me. At least a bad root canal isn't going to cost me my JOB unless so painful I go nuts in which case I have other problems LOL. Thanks @malek. Marty
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Deep Dive Moon-Audio Web Analytics: What Should Your Quarterly Reports Show?

Deep Dive Moon-Audio Web Analytics: What Should Your Quarterly Reports Show? | Ecom Revolution | Scoop.it

Deep Dive Moon-Audio Web Analytics
Spending the day (and probably most of the weekend) deep diving #googleanlaytics  listening for the music of http://www.Moon-Audio.com. Here are a few of the questions I like to ask every quarter:

* YTD vs. LYTD sales by product & brand. 
* Site heuristics (time on, pages viewed, bounce YTD vs. LYTD. 
* Top 10 Internal searches (compared to last time we looked). 
* Top content. 
* Referring sources. 
* New vs. Returning YTD vs. LYTD. 
* Growth in social. 
* Most linked, shared & reviewed content (will be their Dragon Audio Cable so check against last bench marks). 
* Review the funnel (top entry / exit, Recency, Frequency, Monetary RFM values). 
* 80:20 rule in product sales, brands and content.  

 Read more about analytics deep dives on G+: https://plus.google.com/+MartinWSmith/posts/EHq6vvSJhxf

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Key Ecommerce Sailing To 8,000 Views & 200 Retweets

Key Ecommerce Sailing To 8,000 Views & 200 Retweets | Ecom Revolution | Scoop.it


Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.


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Why Great Unboxing "Experience" Is A Big #ecommerce Blue Ocean - Amasty

Why Great Unboxing "Experience" Is A Big #ecommerce Blue Ocean - Amasty | Ecom Revolution | Scoop.it
Want to provide some great unboxing experience for your customers, but don't know where to start? Learn the basics on transforming a package into a gift.
Martin (Marty) Smith's insight:

We think mobile + social makes the "unboxing experience" one of the hidden blue oceans of ecommerce. Why don't more ecom sites have galleries of videos and pictures of people sharing their "unboxing experience". Answer: most online retailers think their job is to sell stuff. Not so much these social / mobile days.

Now our jobs revolve around creating sustainable online communities and finding ways for your customers to share unboxing is like Christmas morning over and over. Why wouldn't you want to SHARE your customers' joy at their unboxing?

Oh, btw, better make sure your unboxing experience over delivers (so ASK for help from your best customers if needed to make your unboxing better).

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CampSaver: Cool "Store Within A Store" Concept

CampSaver: Cool "Store Within A Store" Concept | Ecom Revolution | Scoop.it

CampSaver (located in Utah) is a prominent online Magento store proffering branded camping products to the sports/camping enthusiasts. They are one of our esteemed clients. Hiremagentodeveloper provided them an elite set of Magento development solutions.


Via Kristy Davis
Martin (Marty) Smith's insight:

Friends showed me this cool use of tabs to create "stores within a store" a bit ago. We love the idea of one database and multiple stores (though that is not as easy as it should be). We also love the idea of dedicated "silos" that can address marketing archetypes and personas. 

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Kristy Davis's curator insight, April 30, 6:56 PM

CampSaver is Utah’s leading Magento online store which offers a wide gamut of camping/hiking products ranging from sports clothes, equipments, accessories and much more. The store has been developed and enhanced by Hiremagentodeveloper for outdoor sports enthusiasts who want to purchase camping products of their choice. Magento development team at Hiremagentodeveloper helped them with advanced custom made eCommerce solutions which helped them boost business ROI and engage online visitors. While completing this project, there were key challenges like, to offer enterprise eCommerce solutions for each phase and to make each store user-friendly, sophisticated, straight-forward and smooth. As a result, CampSaver has acquired thousands of admirers and large suite of clients over the years.

Kristy Davis's comment, May 4, 5:50 PM
Thanks Martin Smith
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Ecommerce Strategy vs Tactics via @HaikuDeck

Ecommerce Strategy vs Tactics via @HaikuDeck | Ecom Revolution | Scoop.it

Ecommerce Strategy vs. Tactics
Which comes first ecommerce strategy or tactics? Trick question. Doesn't matter as long as you end up swimming in a blue ocean.

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The Game Is The Thing: Exciting New Gamfication Tool for Ecom via @Curagami

The Game Is The Thing: Exciting New Gamfication Tool for Ecom via @Curagami | Ecom Revolution | Scoop.it
Does your website have game? It is going to because gamification and games are how you win hearts, minds and loyalty over time online.
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Ask For Help - The New Curated, Collaborative Community Ecommerce via @HaikuDeck

Ask For Help - The New Curated, Collaborative Community Ecommerce via @HaikuDeck | Ecom Revolution | Scoop.it

The Little Haiku Deck That Could
Our Asking Ecommerce Questions Haiku Deck (http://shar.es/1g6S5q ) is becoming the little deck that could. To say these slides are a testimony to the power of fast feedback loops and iteration is an understatement.

With three sets of video notes (more coming soon) and three major changes based on feedback from attendees at conferences where we've been presenting the little deck that could Ask For Help: Asking Key Ecommerce Questions proves another important point - everything is a curated conversation now.

Thus the power of @Scoop.itand thus Google's QDF (Quality Deserves Freshness) demand. When we started this little deck had a few hundred views. Now, thanks to feedback and support from those providing the feedback almost 2,000 people have learned to do the hardest thing in the galaxy (at least for American men) - ASK FOR HELP!

Thanks for all the help we've received creating the little Haiku Deck That Could. Marty

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The Rise of Social Shopping via @HaikuDeck

The Rise of Social Shopping via @HaikuDeck | Ecom Revolution | Scoop.it

Rise of Social Shopping
Blink an eye and big stuff happens. With valuations in the billions for sites such as +OpenSky and in the hundreds of millions for relative newcomer WaNeLo.com Don't get lost in the trap such valuations create.

Remember Arthur C. Clarke's quote:
Any sufficiently NEW technology is indistinguishable from MAGIC.

There are several forms of new ecommerce magic happening now including:

+Wanelo = gamified, social & mobile shopping.
MassDrop = social affiliate program.
+OpenSky = Social Shopping with a #crowdfunding or +quirkydotcom  feel.
+fab.com = social shopping.
+Etsy = +eBay for crafters.
+Woot = Daily Deal

We added a new section to our Ecommerce Questions Haiku Deck to reflect the rise of social shopping. We also noted how and why Amazon should be worried. New "social shopping" plays are hitting Amazon right where they are vulnerable - community, social and mobile.

Amazon is  "Search and Stab" and they are about to compete with savvy mobile game creators. Shopping as a social game will beat low prices created by scale. Didn't Amazon just prove that point by vanquishing Walmart from the king's ecommerce throne?

Amazon understands the ARBITRAGE of online commerce better than anyone, but what if arbitrage wasn't the driving force anymore? Going to be an interesting fight between SCALE and its many benefits and a new generation of "kids" who don't know any better than to question everything, assume nothing and have FUN.

Fun is contagious. Will follow with video notes soon.

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