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Ultimate Guide To How E-Commerce Key Performance Indicators (KPIs) Work In Google Analytics –

Ultimate Guide To How E-Commerce Key Performance Indicators (KPIs) Work In Google Analytics – | Ecom Revolution | Scoop.it

I will start from the very basic and then go into advanced topic of how exactly e-commerce tracking code interacts with Google Analytics and how you can resolve various e-commerce tracking issues.

Martin (Marty) Smith's insight:

Solid tips and explanations here begins with basics and works into more complex ecom metrics.

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Deep Dive Moon-Audio Web Analytics: What Should Your Quarterly Reports Show?

Deep Dive Moon-Audio Web Analytics: What Should Your Quarterly Reports Show? | Ecom Revolution | Scoop.it

Deep Dive Moon-Audio Web Analytics
Spending the day (and probably most of the weekend) deep diving #googleanlaytics  listening for the music of http://www.Moon-Audio.com. Here are a few of the questions I like to ask every quarter:

* YTD vs. LYTD sales by product & brand. 
* Site heuristics (time on, pages viewed, bounce YTD vs. LYTD. 
* Top 10 Internal searches (compared to last time we looked). 
* Top content. 
* Referring sources. 
* New vs. Returning YTD vs. LYTD. 
* Growth in social. 
* Most linked, shared & reviewed content (will be their Dragon Audio Cable so check against last bench marks). 
* Review the funnel (top entry / exit, Recency, Frequency, Monetary RFM values). 
* 80:20 rule in product sales, brands and content.  

 Read more about analytics deep dives on G+: https://plus.google.com/+MartinWSmith/posts/EHq6vvSJhxf

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Key Ecommerce Sailing To 8,000 Views & 200 Retweets

Key Ecommerce Sailing To 8,000 Views & 200 Retweets | Ecom Revolution | Scoop.it


Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.


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Why Great Unboxing "Experience" Is A Big #ecommerce Blue Ocean - Amasty

Why Great Unboxing "Experience" Is A Big #ecommerce Blue Ocean - Amasty | Ecom Revolution | Scoop.it
Want to provide some great unboxing experience for your customers, but don't know where to start? Learn the basics on transforming a package into a gift.
Martin (Marty) Smith's insight:

We think mobile + social makes the "unboxing experience" one of the hidden blue oceans of ecommerce. Why don't more ecom sites have galleries of videos and pictures of people sharing their "unboxing experience". Answer: most online retailers think their job is to sell stuff. Not so much these social / mobile days.

Now our jobs revolve around creating sustainable online communities and finding ways for your customers to share unboxing is like Christmas morning over and over. Why wouldn't you want to SHARE your customers' joy at their unboxing?

Oh, btw, better make sure your unboxing experience over delivers (so ASK for help from your best customers if needed to make your unboxing better).

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CampSaver: Cool "Store Within A Store" Concept

CampSaver: Cool "Store Within A Store" Concept | Ecom Revolution | Scoop.it

CampSaver (located in Utah) is a prominent online Magento store proffering branded camping products to the sports/camping enthusiasts. They are one of our esteemed clients. Hiremagentodeveloper provided them an elite set of Magento development solutions.


Via Kristy Davis
Martin (Marty) Smith's insight:

Friends showed me this cool use of tabs to create "stores within a store" a bit ago. We love the idea of one database and multiple stores (though that is not as easy as it should be). We also love the idea of dedicated "silos" that can address marketing archetypes and personas. 

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Kristy Davis's curator insight, April 30, 6:56 PM

CampSaver is Utah’s leading Magento online store which offers a wide gamut of camping/hiking products ranging from sports clothes, equipments, accessories and much more. The store has been developed and enhanced by Hiremagentodeveloper for outdoor sports enthusiasts who want to purchase camping products of their choice. Magento development team at Hiremagentodeveloper helped them with advanced custom made eCommerce solutions which helped them boost business ROI and engage online visitors. While completing this project, there were key challenges like, to offer enterprise eCommerce solutions for each phase and to make each store user-friendly, sophisticated, straight-forward and smooth. As a result, CampSaver has acquired thousands of admirers and large suite of clients over the years.

Kristy Davis's comment, May 4, 5:50 PM
Thanks Martin Smith
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Ecommerce Strategy vs Tactics via @HaikuDeck

Ecommerce Strategy vs Tactics via @HaikuDeck | Ecom Revolution | Scoop.it

Ecommerce Strategy vs. Tactics
Which comes first ecommerce strategy or tactics? Trick question. Doesn't matter as long as you end up swimming in a blue ocean.

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The Game Is The Thing: Exciting New Gamfication Tool for Ecom via @Curagami

The Game Is The Thing: Exciting New Gamfication Tool for Ecom via @Curagami | Ecom Revolution | Scoop.it
Does your website have game? It is going to because gamification and games are how you win hearts, minds and loyalty over time online.
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Ask For Help - The New Curated, Collaborative Community Ecommerce via @HaikuDeck

Ask For Help - The New Curated, Collaborative Community Ecommerce via @HaikuDeck | Ecom Revolution | Scoop.it

The Little Haiku Deck That Could
Our Asking Ecommerce Questions Haiku Deck (http://shar.es/1g6S5q ) is becoming the little deck that could. To say these slides are a testimony to the power of fast feedback loops and iteration is an understatement.

With three sets of video notes (more coming soon) and three major changes based on feedback from attendees at conferences where we've been presenting the little deck that could Ask For Help: Asking Key Ecommerce Questions proves another important point - everything is a curated conversation now.

Thus the power of @Scoop.itand thus Google's QDF (Quality Deserves Freshness) demand. When we started this little deck had a few hundred views. Now, thanks to feedback and support from those providing the feedback almost 2,000 people have learned to do the hardest thing in the galaxy (at least for American men) - ASK FOR HELP!

Thanks for all the help we've received creating the little Haiku Deck That Could. Marty

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The Rise of Social Shopping via @HaikuDeck

The Rise of Social Shopping via @HaikuDeck | Ecom Revolution | Scoop.it

Rise of Social Shopping
Blink an eye and big stuff happens. With valuations in the billions for sites such as +OpenSky and in the hundreds of millions for relative newcomer WaNeLo.com Don't get lost in the trap such valuations create.

Remember Arthur C. Clarke's quote:
Any sufficiently NEW technology is indistinguishable from MAGIC.

There are several forms of new ecommerce magic happening now including:

+Wanelo = gamified, social & mobile shopping.
MassDrop = social affiliate program.
+OpenSky = Social Shopping with a #crowdfunding or +quirkydotcom  feel.
+fab.com = social shopping.
+Etsy = +eBay for crafters.
+Woot = Daily Deal

We added a new section to our Ecommerce Questions Haiku Deck to reflect the rise of social shopping. We also noted how and why Amazon should be worried. New "social shopping" plays are hitting Amazon right where they are vulnerable - community, social and mobile.

Amazon is  "Search and Stab" and they are about to compete with savvy mobile game creators. Shopping as a social game will beat low prices created by scale. Didn't Amazon just prove that point by vanquishing Walmart from the king's ecommerce throne?

Amazon understands the ARBITRAGE of online commerce better than anyone, but what if arbitrage wasn't the driving force anymore? Going to be an interesting fight between SCALE and its many benefits and a new generation of "kids" who don't know any better than to question everything, assume nothing and have FUN.

Fun is contagious. Will follow with video notes soon.

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Key Ecommerce Questions new @HaikuDeck by @Scenttrail

Key Ecommerce Questions new @HaikuDeck by @Scenttrail | Ecom Revolution | Scoop.it
Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.
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Panguin Tool SEO Technology by Barracuda Digital

Panguin Tool SEO Technology by Barracuda Digital | Ecom Revolution | Scoop.it

See your Google organic visit data overlaid with Google's major algorithm updates, and then dig into your data.

Marty Note
One of our favorite Free Tools is Panguin. Panguin overlays Google algorithm changes on your Google Analytics taking the mystery out of what has happened to all of your traffic.

We've seen well established sites take a 30% traffic haircut due to all of Google's changes. Hope your site isn't in that group, but if it is know that working your way back is possible, but change is necessary (it doesn't get better on its own).

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Ecom Master Class Video: Big Data Visualization - YouTube

Visualizing Data
Inside every big data stack is a secret, a secret capable of helping your web marketing IF you find it. Our new Curagami Ecommerce Master Class discusses how to cut a mound of mud into meaninful patterns.

Steps are easy:

1. Start with clean data.

2. Start categorizing.
3. Sort by your categories.

4. Cut your detail out (remember to replace functions with numbers).
5. Graph your broad strokes.

We fly through how to create patterns in this 3 min video. If  you ae stuck or confused email martin(at)Curagami.com.

Good luck and make sure your weed whacker is working.

M

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Marketing Channels Infographic via @Conductor

Marketing Channels Infographic via @Conductor | Ecom Revolution | Scoop.it

There's some great data out there on marketing channel ROI. This infographic pulls together industry studies and surveys on how marketing channels compare.

Marty Note
Somewhat disingenuous to separate channels like this. Everything is everything now and that means results in one channel are influencd in many ways by other channels. That is an important caveat for the "all or nothing" crowd who may read these results thinking they can reduce or eliminate commitment to social or PPC.

Yeah we wouldn't do that.  Your site is MODELED and substantial changes to any part of your current model could take down all the dominoes. That doesn't mean this knowledge isn't important though your results may be different. Knowing what channel is contributing profit and what channel is contributing traffic allows you to invest in the blend. Remember it is the blend that wins so don't go cutting off your nose to spite your website.

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5 tips to increase e-Commerce sales with relevant content

5 tips to increase e-Commerce sales with relevant content | Ecom Revolution | Scoop.it
Here are 5 tips to increase e-commerce sales through quality customer service and relevant content, targeting the 2nd step of the consumer conversion funnel
Martin (Marty) Smith's insight:

Content Is the KEY To Tomorrow's Commerce
There is NO DOUBT in team Curagami's (http://www.Curagami.com) mind that content holds the key to conversion and SEO in tomorrow's ecommerce world.

We would order these tips differently:

1. Product Reviews (the most power UGC on our site curate the heck out of these and find your Ambassadors here too).

2. Clear returns & Free Shipping policy - we added free shipping, but having pages dedicated to both of these ideas means you may not have to pay Retail Me Not for your traffic.

3. Product Descriptions - use keywords you see customers using in reviews and use the keywords tool to test words against each other.

4. Photo & Video Quality - looks are overrated on an ecommerce site. Sounds strange to write that sentence, but if your customers trust you, you use User Generated Content and offer the right shipping and loyalty environments your pictures can be something you are always working on. Better is better no doubt, but a site with moderate images and the right reviews, shipping and returns can outsell a site with beautiful pictures and the wrong policies.

5. Customer Support - best way to show customer support is via your existing customers. This is why reviews are so important. Reviews are the unvarnished voice of the mob, your customers.

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Ecommerce Group Therapy in RTP Tonight!

Ecommerce Group Therapy in RTP Tonight! | Ecom Revolution | Scoop.it

If you are interested in ecommerce and live anywhere near the Research Triangle Park in North Carolina get down to @RTPFrontier and attend @Exinent Ecommerce Group Therapy. Should be fun and cathartic for all.

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Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail

Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail | Ecom Revolution | Scoop.it

Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics.

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30 Things You Must Master To Create Great Online Commerce #infographic

30 Things You Must Master To Create Great Online Commerce #infographic | Ecom Revolution | Scoop.it

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.

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William Caleb Rodgers's curator insight, May 3, 10:36 AM

Do you have what it takes to be a master of online commerce?

Get your Free Internet Marketing Strategy Gifts here...

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Unbounce Rocks, But... Need A Great Product-Page Template - Know One?

Unbounce Rocks, But... Need A Great Product-Page Template - Know One? | Ecom Revolution | Scoop.it

Unbounce Rocks, But...
We love +Unbounce, but need a great product page template. Yesterday it was easy to get lost in +ThemeForest et al. Anyone know of a great product-page-like Unbounce template
Thanks, Marty & team Curagami

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E-commerce Web Design 2015: Parallax & Single Photos Trending

E-commerce Web Design 2015: Parallax & Single Photos Trending | Ecom Revolution | Scoop.it

In 2014, e-commerce was gradually divided into two groups based on how they treated home page design.

Product grid home page
Custom design home page

Pros
Most changes can be done via backend fast and easy Amuses visitors and ties brand with positive emotions Is remembered easily Adds to the stylish image of the brand/product
Cons
Card design/grids look alike on hundreds of shops No identity or design to remember Requires additional time and resources.


Martin (Marty) Smith's insight:

We see this trend too. We also think animated backgrounds will capture some of the "bleeding edge" sites. We also think some ecommerce design is forgetting the core mission - conversion. Ecommerce design needs to be subtle and out of the way with clear pointers to WHAT you want your customers to do NOW.

Read Don't Make Me Think (or re-read it as it only takes a few minutes) and remember to not make the MUSEUM the subject. The museum should wrap around the art (products) and make it EASY to BUY. Oh, and it doesn't hurt to be CLEAR about what you are all about in SECONDS since that is how much time you have before visitors are on to something else.

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Marketing Master Class: Know Thyself - YouTube

FedEx Ecommerce Summit
Will be presenting the New Ecommerce to about 100 Small to Medium Sized Businesses in Atlanta at Georgia Tech on 4.16. Here is the agenda:

* Know Thyself (video notes done).

* Ask the right ?s.
* Share Thyself.
* Ask for Help.
* Favorite Tools.

We are working on video notes for each section.
Find the Ask For Help: The New Collaborative, Curated, Community Ecommerce Haiku Deck Here: http://shar.es/1gJbLS

Find Know Thyself Marketing Master Class video notes here:
https://youtu.be/OvJ92tZ2dtA

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April Showers: Google’s Doorway Algorithm Update - Search Engine Watch

April Showers: Google’s Doorway Algorithm Update - Search Engine Watch | Ecom Revolution | Scoop.it

April Showers - Beware The Responsive Rabble
Responsive is so much more than most realize. Sure you can get a template to LOOK okay, but without redefining your site's functionality, design and information architecture you are "responsive" in name only. Problem is MOBILE FIRST = PAIN for many.

Pain comes in two forms one usually under marketing's control and one not. Understanding the FLATTENING of websites in a post-mobile era means doing less BETTER. Since much of IA can be done within Magento's categories or a CMS's tune engine marketing usually has the means of production.

Not so much when it comes to functionality shifts. Redesigning a cart to be "mobile first", for one PAINFUL example I'm glad I'm no longer an Ecom Director to have to manage, is out of marketing's hands after wireframes go to the coders.

The REAL challenge is some SEO sensitive champion needs to be watching over your site's RESPONSIVE metamorphosis or PAIN will be a vast understatement. SEO changes inside the code can create spider-traps and other problems.

Programmers take efficient straight lines. Problem is some of those efficient lines can KILL your website. Promise to create more content about how to protect what you have and get some more even after a responsive re-design soon.



Via iNeoMarketing
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iNeoMarketing's curator insight, April 2, 3:47 PM

Mobile-friendly is a given. However, I suppose we'll need to wait to see what Google rolls out with to determine the impact on doorway pages.

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Ecommerce = Platform * Content Curation & Community Squared

Ecommerce = Platform * Content Curation & Community Squared | Ecom Revolution | Scoop.it

Yesterday at the Digital Summit in Charlotte, NC we ran into a familiar problem. "Marty we don't have any content," an growing ecommerce website shared.

I shared the good and bad news. The bad news is developing an effective content strategy takes time, focus and money. The good news is there are things to do in parallel that bring all pieces together such as:

* Create an Ask.

* Begin to CURATE content.

* Curate 90%, Create about 10%.
* Listen and set up Key Performance Indicators to LISTEN better.
* Develop a testing culture.
* Begin the journey to sustainable online community.

Added video notes to explain all of this to our Ecommerce Questions Haiku Deck: http://shar.es/1guIF1

Find video notes on platforms, content curation and community on Curagami's YouTube channel here: https://youtu.be/tSHeIxtrs4g

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10 Product Page Best Practices Turn Visitors Into Buyers via @Shopify + 2 via @Scenttrail

10 Product Page Best Practices Turn Visitors Into Buyers via @Shopify + 2 via @Scenttrail | Ecom Revolution | Scoop.it

A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

Marty Note
We agree with all 7 of these "product page best practices" such as:

1. Powerful product descriptions (tell a short story and use language from reviews). 

2. Clear Call-To-Action (CTAs).

3. Size Chart (we love the Johnny Cupcakes graphic).

3. Include Stock Levels (and use Amazon's only 4 left language).

4. Great Product shots.

5. Social Share buttons (with feedback loops for # of shares, look at SumoMe.com for the best social share widget).

6. Shipping & Free Shipping info clear and easy to find.

7. Relevant to what is happening now (Holiday theme).

8. Remove background (this one was new to us, but we get it).

& The forgot 2 of our favorites:

9. Reviews - voice of the customer is the most convincing and begins to create online community.

10. TEST - we've only beaten a red "Add To Cart" button once, but we only knew we beat it because we tested.

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A Comprehensive Guide to Cross-Selling & upselling - Amasty

A Comprehensive Guide to Cross-Selling & upselling - Amasty | Ecom Revolution | Scoop.it
The truth is: a decided customer is a rare phenomenon in the e-commerce world. In most cases, people are sure only about their needs, and slightly know about the way they can be satisfied. There is a fine line between making proper suggestions and trying to sell more at a rate when a customer doesn’t see it as an aggressive tactic. Cross-selling and upselling techniques when used properly can be a delicate thing that works like a charm both for customers and businesses. And here’s...
Martin (Marty) Smith's insight:

CrossSelling & UpSelling is the path to increasing your AOV (Average Order Value) and higher AOV's is the path to sustainable online community. Great post here on how to cross and up sell.

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Ecommerce Master Class Video: Directed Search via @Curagami

Ecommerce Master Class Video: Directed Search via @Curagami | Ecom Revolution | Scoop.it

How did we made more than $30M in online commerce? Watch our first Ecommerce Master Class Video & to learn about directed search wins hearts, minds and loyalty. Can watching a 2 minute video really make millions? Worked for us :). M

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Hero Marketing: Compete with Amazon - via @Curagami

Hero Marketing: Compete with Amazon - via @Curagami | Ecom Revolution | Scoop.it

Hero Marketing: Compete with Amazon shares passion, customer focus, exponential thinking & need to create movements not promotions needed to win online and how SMBs can compete with Amazon.

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