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Since the early 2000s, online social media has made rapid growth in shaping the Internet. Today, hundreds of millions if not billions of people spending their time on social media portals such as Facebook, Twitter, LinkedIn, Google Plus, and...
Social media and ecom are married, joined in a "where one begins and ends is hard to tell" dance.
In recent years, online video has evolved into a powerful marketing tool. Use the following guidelines in this Infographic to help fine tune your video-making endeavors and maximize your viewership.
Great infographic on increasing video stickiness from KISSmetrics. Video is a powerful tool for an ecommerce webstie, but beware. Video is so engaging it can lower conversions. Follow outline in this KISSmetric infographic to INCREASE conversions.
You can’t win the SEO race without some basic training. Check out this in-depth infographic on ecommerce SEO to help you finish on top of the podium.
SEO GamesFun infographic. I tend to choose ONE keyword state (usually broad because exact is too depressing) and model from there. The important idea in SEO is consistency of approach. Consistency trumps accuracy when modeling. If you don't know a lot about SEO this infographic is a good introduction, fun too.
Brandchannel - always branding. always on. (Crystal Light Launches Own E-Commerce Site #ecommerce #online #retail http://t.co/rcKrIIVc5t)
Add BrandRooming To Showrooming
Pity the poor brick and mortar retailer. They've been battling showrooming and now Kraft launches their own ecommerce website. Once major brands launch their own e-commerce platforms the end of the beginning is upon us. What about channel conflict? How will the Walmarts and Targets of the world feel about competing with Krafts ShopCrystalLight.com? How will big box retailers take to "brandrooming"?If I were Walmart.com I would take Crystal Light off my website and, depending on the profits, off store shelves. I think the reason Kraft isn't worried about this is they must have run this idea by their key accounts first. The backroom agreement is probably to keep the price of Crystal higher on their platform than through its distribution partners. That is a deal I would have done if I was Kraft too since Crystal Light calls out for contests, gamification and User Generated Content (UGC(. With the right contests and gamification layer Kraft's ecom customers won't care about price as long as the price is in striking distances of the discounters.
Great E-Commerce Homepage Design Tips
Three concepts are critical to great e-commerce website design: * Golden Triangle * People Sight Lines.
* Calls To Action. Tis post shares specific examples of each of these Critical Success Factors (CSFs) for great conversion and engagement in ecommerce website design.
If you have an e-commerce website, it is most important for you to grab the attention of lots of visitors and turn them into potential customers. To attract huge traffic on your e-Commerce website,...
Helpful and well stated New SEO tips in this infographic.
Solid e-commerce SEO tips here especially tips #1, #3 and #13.
Great tips here and easy to accomplish / fix.
Internet Retailer - Technology/E-commerce Platforms - Magento plans to introduce new versions of its e-commerce software (E-commerce Platforms - Magento plans to introduce new versions of its e-commerce software http://t.co/obc2CbAEj4...
Good Time For A Magento CheckupMagento is planing an extensive update and transitioning older versions o the software to newer promies to be a true pain in the you know where. Atlantic BT (http://www.atlanticbt.com ) recommends consulting a guide as transitions of this magnitude can cause issues.Good time to have someone you trust look under your Magento HOOD and know how transition will impact your ecommerce website.
The mobile revolution is changing the way retailers display and sell goods as well as where and how they interact with customers. As consumers embrace
Mobile + Social = SMobileExcellent infographic showing how ecom is being changed by mobile. There are several crtical "inside baseball" ideas not stated including:* Must be FASTER.
* Nature of information is shifting (visual and video).
* CTA ergonomics changing (where are your thumbs?).
* Engagement is changing.
If you think of the phone as a game console you aren't too far wrong. Throw social media marketing and graph search into the mix and you have all the fuel for a retail revolution.
Crowdsourcing's Marketing Secret
When I read Jeff Howe's Crowdsourcing: Why The Power of the Crowd Is Driving The Future of Business I missed the secret implication. The secret implication explored here is Popup Nation.Popup NationPopup Nation is the removal of financial and cultural gatekeepers creating a new group of hotels, restaurants and books created by Andrew Keen's dreaded "cult of the amateur". In fairness Keen's book was written in 2008 and that seems like a revolutionary lifetime ago. Today one thing is clear. We are about to crowdsouce everything.
This post explains WHY we will crowdsource everything soon and HOW crowdsource for fun and profit.
Wrote this yesterday and it has had a lot of shares already.
Digital Marketing's Most Overlooked and Misused Resource is Word-of-Mouth (WOM).
Cool Technorati infographic.
Art Of The New EcomDoesn't this cool Tumblr feel like a new cool store? That is because it has an artists visual approach combined with a merchant's eye. Beautiful and strange like the new ecommerce :).
I came home to see water seeping into my garage from my house. A leak in a downstairs half bath has done some serious damage and may be doing more now (if it is in the wall). I look for a plumber stating with Angie's list. Bad Experience because the search algorithm is stiff and pitching a strange set (probably those paying the freight to be at the top). Every plumber has an A review and putting in people I know about was only a fifty fifty shot to find anything at all. Where Is The BEAUTY? FUN? I'm confused. We've got Pinterest, Twitter and Facebook and looking for a plumber is a hair's difference from using the yellow pages. I moved from Angie's LOST List to Google and Yelp reviews. If Angie's LOST List seems rigged and inauthentic Yelp and Google have no scale. I tweeted and asked friends on Facebook if anyone knew of a good plumber. My friend Kate saved the day with a great recommendation.
I Want A New Drug! Here is the problem in my head we are already working in the predictive real time of Web 3.0, but the reality of this brutal plumber search makes me wonder why an army of startups isn't thinking about social reviews like the one Kate just provided. Social reviews can be very brief because they come from such trusted sources (friends). Kate should have been rewarded for her immediate and high quality thought. Instead her great idea disappeared into Facebook's either. Where is the tag cloud when you need it? I Want A New Drug! Call me crazy but the process of finding a plumber should be beautiful. I'm using this beautiful Tumblr feed again, the Poetry Of Material Things to point out that a sad truth.
The problem is US. We lack the imagination to mashup scaled systems to produce, reward and scale a reviews / recommendation engine that provides beauty, immediacy and support. Why? Because we can, because we HAVE a new drug called the Internet. If you are a startup or so inclined and have already spent some mental cycles on this let's grab lunch. If I can't fund you I know people who can. Tell me the story of how looking for a plumber can be beautiful and fun and you have the proverbial million-dollar idea.
Top 5 Best Free WordPress E-Commerce Plugins (Top 5 Best Free WordPress E-Commerce Plugins http://t.co/r7hd25DuYy)
Some of these were new to me.
Here's our third lesson on Facebook EdgeRank! Don't forget to catch up on lessons one and two and subscribe to our blog for future lessons :)
Optimizing images for Facebook edgerank.
Social Media And The Growth Of E-Commerce – infographic Did you know that e-commerce, which
Marty - I love this Infographic because it so sharly details how completely we've moved away from Ecommerce 1.0 and are immersed in Ecommere 2.0 (at least). The predictive and dynamic ecom 3.0 isn't far off so no resting even if this is the end of the beginning.
Looking for “The Scoop on Email Marketing”? ProMarketing Leads has created an infographic outlining just how important email marketing is for your
Email Makes The MoneyWhen I was a Director of Ecommerce email marketing produced the highest MARGIN (i.e. dollars to the bank) of any marketing channel by far. Email is under attack these days.Email marketing is different and changing. Different because relevance is demanded so personas and segments are a must. Different because mobile devices increasingly curate email so your emails must look great on mobile AND be formed "mobile friendly".Mobile friendly means:* Strong visuals.* Few words and less copy.* Tease the click or tease the "keep for later".* Strong offers and clear CTAs.
If you run an ecommerce website and are NOT email marketing and making subscriptions into your list your A priority I'd love to know what is :).M
Flowchart infographics always grab my attention because they require the reader to interact with the infographic. Helping guide your decisions and choices which
Flow Chart Infographics RockThis much information coming at once feels overwhelming. I took a second pass at this "Flow Chart Infographic" and it is pretty cool. Start by answering the question below the NPR logo (the two green circles) and then follow where the branches lead. Pretty cool if someone crazy feeling at frist. #StealThis for your Ecom site.
There is a new sheriff in town. There are two new sheriffs in town an angry Penguin and a pining penguin.
Google's algorithm changes add gasoline to a fire that was already burning - marketing in REAL TIME or The New Now!
It’s not even just e-commerce sites that allow reviews either. Local Directory sites allow customers to review businesses, whether the business encourages them or not.
Ecom & Reviews Birds of a Feather You can't run a successful ecommerce website without reviews. I would go further and say you can run a successful #Ecom website without User Generated Content (UGC). Excellent infographic explains why.
5 Tips For How To GET Reviews & UGC
* Gamify - provide social capital as reinforcement.
* Glorify - Reviewer of the month and other accolades.
* Review Reviewers - ask community to rate reviewers, brand the best of them.
* Contests - make becoming a reviewer a hard won prize like Amazon.
* Give 'em a Job - once you find the 1% willing to contribute gives them a "job" and that will help recruit others in kind. BTW, I don't agree that a negative review means your company is dead. I posted on how to turn negative reviews around not long ago:
Turn Negative Reviews Into Moneyhttp://scenttrail.blogspot.com/2011/07/turn-negative-reviews-into-money.html
RSR and Bronto Software survey provides insights into use of consumer path-to-purchase data (New report provides insights into use of consumer path-to-purchase data http://t.co/ECoTzF6puK #retail...
Ecom Retailers Need To Plug Holes, Make MoneyWow, this study from my favorite email platform (@Bronto) will blow your hair back. Plug even a few of these gapping holes and it could mean millions in sales for ecom retailers. Follow any two of the ideas in this study and ecommerce retailers could be using email marketing to profitably increase sales. Amazing with all the new shinny things how blocking and tackling is still the best place to MAKE MONEY NOW. Great study and tips from Bronto. BTW, email is under pressure from mobile and hyper local, but still beyond valuable to ecommerce.
:: By Mitchell Harper and Eddie Machaalani,Co-founders and Co-CEOs, Bigcommerce :: Statistics show that online shopping is growing rapidly — a trend that presents both opportunities and challenges for entrepreneurs selling via websites.
I would argue a few of these such as Bronto for Mail Chimp. A few I don't know since I left my job as an Ecommerce Director three years ago. Tools are what keeps any Ecom Director sane and there are some stellar tool recommendations here.
If we don't stop building complicated calls into our web page we will forget the reason they are there in the first place - to convert. This excellent infogrpahic shows leading retail websites load times are going in the wrong direction.
Page speed is critical to SEO and conversion and, as this infographic shows, page speeds are going in the wrong direction.
10 Tips For Designing a Winning Small Business Website by Bill Ross of LinchpinSEO in Chicago
+ Five More SMB Website TipsSolid tips from my friend Bill Ross. Here are additions. * Email Subscripton Form in prominent position. * Social Shares.* UGC (Comments, Reviews, Profiles).* Feeds (News, Curation).* VISUALS (Videos, Pictures, Graphics).
Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it.
Excellent tips here on video marketing for business. Challenge BEGINS when video is created. Still need to market, Be aware of SEO and watch a set of KPIs that will inform, tweak and convert.
a highly catching article
Etsy had more page views in January that it did in December, which is pretty impressive, considering the December holiday rush.
Platforms Crush WebsitesEtsy.com is a machine. They have 100M pages in Google and are one of my favorite examples for Platforms crushing Websites: http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html . Compare 100M to an old line gift retailer such as RedEnvelope.com's 22,000 pages in Google and you see the devastation a platform capable of generated User Generated Content (UGC) creates.