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Scooped by Martin (Marty) Smith onto Ecom Revolution |
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Since the early 2000s, online social media has made rapid growth in shaping the Internet. Today, hundreds of millions if not billions of people spending their time on social media portals such as Facebook, Twitter, LinkedIn, Google Plus, and... Via Jesus Alvarez, Gladys Pintado
Martin (Marty) Smith's insight:
Social media and ecom are married, joined in a "where one begins and ends is hard to tell" dance. Delete the scoop?
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In recent years, online video has evolved into a powerful marketing tool. Use the following guidelines in this Infographic to help fine tune your video-making endeavors and maximize your viewership.
Martin (Marty) Smith's insight:
Great infographic on increasing video stickiness from KISSmetrics. Video is a powerful tool for an ecommerce webstie, but beware. Video is so engaging it can lower conversions. Follow outline in this KISSmetric infographic to INCREASE conversions. Delete the scoop?
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You can’t win the SEO race without some basic training. Check out this in-depth infographic on ecommerce SEO to help you finish on top of the podium.
Martin (Marty) Smith's insight:
SEO Games Delete the scoop?
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Brandchannel - always branding. always on. (Crystal Light Launches Own E-Commerce Site #ecommerce #online #retail http://t.co/rcKrIIVc5t)
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Add BrandRooming To Showrooming Pity the poor brick and mortar retailer. They've been battling showrooming and now Kraft launches their own ecommerce website. Delete the scoop?
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Great E-Commerce Homepage Design Tips Three concepts are critical to great e-commerce website design: * Calls To Action. Delete the scoop?
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If you have an e-commerce website, it is most important for you to grab the attention of lots of visitors and turn them into potential customers. To attract huge traffic on your e-Commerce website,...
Martin (Marty) Smith's insight:
Helpful and well stated New SEO tips in this infographic. Delete the scoop?
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Solid e-commerce SEO tips here especially tips #1, #3 and #13.
Martin (Marty) Smith's insight:
Great tips here and easy to accomplish / fix. Delete the scoop?
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Internet Retailer - Technology/E-commerce Platforms - Magento plans to introduce new versions of its e-commerce software (E-commerce Platforms - Magento plans to introduce new versions of its e-commerce software http://t.co/obc2CbAEj4...
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Good Time For A Magento Checkup Delete the scoop?
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From
visual.ly
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April 2, 7:30 AM
The mobile revolution is changing the way retailers display and sell goods as well as where and how they interact with customers. As consumers embrace
Martin (Marty) Smith's insight:
Mobile + Social = SMobile * Nature of information is shifting (visual and video). * CTA ergonomics changing (where are your thumbs?). * Engagement is changing. If you think of the phone as a game console you aren't too far wrong. Throw social media marketing and graph search into the mix and you have all the fuel for a retail revolution. Delete the scoop?
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Crowdsourcing's Marketing Secret When I read Jeff Howe's Crowdsourcing: Why The Power of the Crowd Is Driving The Future of Business I missed the secret implication. The secret implication explored here is Popup Nation. This post explains WHY we will crowdsource everything soon and HOW crowdsource for fun and profit.
Martin (Marty) Smith's insight:
Wrote this yesterday and it has had a lot of shares already. Delete the scoop?
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Digital Marketing's Most Overlooked and Misused Resource is Word-of-Mouth (WOM).
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Cool Technorati infographic. Delete the scoop?
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Art Of The New Ecom
Martin (Marty) Smith's curator insight,
March 21, 10:34 PM
SoLoMo Nightmare I came home to see water seeping into my garage from my house. A leak in a downstairs half bath has done some serious damage and may be doing more now (if it is in the wall).
I Want A New Drug! The problem is US. We lack the imagination to mashup scaled systems to produce, reward and scale a reviews / recommendation engine that provides beauty, immediacy and support. Why? Because we can, because we HAVE a new drug called the Internet. Delete the scoop?
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Top 5 Best Free WordPress E-Commerce Plugins (Top 5 Best Free WordPress E-Commerce Plugins http://t.co/r7hd25DuYy)
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Some of these were new to me. Delete the scoop?
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Here's our third lesson on Facebook EdgeRank! Don't forget to catch up on lessons one and two and subscribe to our blog for future lessons :)
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Optimizing images for Facebook edgerank. Delete the scoop?
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Social Media And The Growth Of E-Commerce – infographic Did you know that e-commerce, which Marty - I love this Infographic because it so sharly details how completely we've moved away from Ecommerce 1.0 and are immersed in Ecommere 2.0 (at least). The predictive and dynamic ecom 3.0 isn't far off so no resting even if this is the end of the beginning. Via Michael Q Todd, Brian D. Hawkins Delete the scoop?
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From
visual.ly
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May 4, 8:31 AM
Looking for “The Scoop on Email Marketing”? ProMarketing Leads has created an infographic outlining just how important email marketing is for your
Martin (Marty) Smith's insight:
Email Makes The Money If you run an ecommerce website and are NOT email marketing and making subscriptions into your list your A priority I'd love to know what is :).M Delete the scoop?
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Flowchart infographics always grab my attention because they require the reader to interact with the infographic. Helping guide your decisions and choices which
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Flow Chart Infographics Rock Delete the scoop?
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There is a new sheriff in town. There are two new sheriffs in town an angry Penguin and a pining penguin. Google's algorithm changes add gasoline to a fire that was already burning - marketing in REAL TIME or The New Now! Delete the scoop?
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It’s not even just e-commerce sites that allow reviews either. Local Directory sites allow customers to review businesses, whether the business encourages them or not.
Martin (Marty) Smith's insight:
Ecom & Reviews Birds of a Feather
5 Tips For How To GET Reviews & UGC * Gamify - provide social capital as reinforcement. * Glorify - Reviewer of the month and other accolades. * Review Reviewers - ask community to rate reviewers, brand the best of them. * Contests - make becoming a reviewer a hard won prize like Amazon. * Give 'em a Job - once you find the 1% willing to contribute gives them a "job" and that will help recruit others in kind.
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From
bronto.com
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April 9, 9:30 PM
RSR and Bronto Software survey provides insights into use of consumer path-to-purchase data (New report provides insights into use of consumer path-to-purchase data http://t.co/ECoTzF6puK #retail...
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Ecom Retailers Need To Plug Holes, Make Money Delete the scoop?
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:: By Mitchell Harper and Eddie Machaalani,Co-founders and Co-CEOs, Bigcommerce :: Statistics show that online shopping is growing rapidly — a trend that presents both opportunities and challenges for entrepreneurs selling via websites.
Martin (Marty) Smith's insight:
I would argue a few of these such as Bronto for Mail Chimp. A few I don't know since I left my job as an Ecommerce Director three years ago. Tools are what keeps any Ecom Director sane and there are some stellar tool recommendations here. Delete the scoop?
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If we don't stop building complicated calls into our web page we will forget the reason they are there in the first place - to convert. This excellent infogrpahic shows leading retail websites load times are going in the wrong direction. Provides excellent information on baselines too. When in doubt, cut down on the Javascript and calls. Do you REALLY need that rollover or fancy plugin? Plugins can fight with eah other too causing hard to diagnose conflicts. When in doubt, keep it clean and simple to make more money. Via Sumit Roy
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Page speed is critical to SEO and conversion and, as this infographic shows, page speeds are going in the wrong direction. Delete the scoop?
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10 Tips For Designing a Winning Small Business Website by Bill Ross of LinchpinSEO in Chicago
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+ Five More SMB Website Tips Delete the scoop?
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Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. Via malek, Jesús Hernández
Martin (Marty) Smith's insight:
Excellent tips here on video marketing for business. Challenge BEGINS when video is created. Still need to market, Be aware of SEO and watch a set of KPIs that will inform, tweak and convert. Delete the scoop?
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Etsy had more page views in January that it did in December, which is pretty impressive, considering the December holiday rush. Via John van den Brink
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Platforms Crush Websites Delete the scoop?
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I would STRONGLY agree.