Last weekend, I decided to head down to my local Kmart to buy a new slow cooker so that I could make some chili. I found a Hamilton Beach model that looked good, but it was a bit on the pricey side (relatively speaking), with ...
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Ecommerce For Everyone
Vote For Your Favorite Sites
Magento is a great system for building e-commerce websites; it’s not bad for marketing them either. Out of the box there are no truly bad default settings for SEO and it offers handy functions to m…
Martin (Marty) Smith's insight:
Great "set up" tips here. We agree. Magento has no "default" bad SEO / SEM settings as some "shopping carts" do. Some of these tips were new to us and they are easy to implement / understand.
Avoiding ASP .Net Storefront
|Suggested by Ksenia Dobreva|
In 2014, e-commerce was gradually divided into two groups based on how they treated home page design.
Product grid home page
Custom design home page
Most changes can be done via backend fast and easy Amuses visitors and ties brand with positive emotions Is remembered easily Adds to the stylish image of the brand/product
Card design/grids look alike on hundreds of shops No identity or design to remember Requires additional time and resources.
We see this trend too. We also think animated backgrounds will capture some of the "bleeding edge" sites. We also think some ecommerce design is forgetting the core mission - conversion. Ecommerce design needs to be subtle and out of the way with clear pointers to WHAT you want your customers to do NOW.
Read Don't Make Me Think (or re-read it as it only takes a few minutes) and remember to not make the MUSEUM the subject. The museum should wrap around the art (products) and make it EASY to BUY. Oh, and it doesn't hurt to be CLEAR about what you are all about in SECONDS since that is how much time you have before visitors are on to something else.
FedEx Ecommerce Summit
Will be presenting the New Ecommerce to about 100 Small to Medium Sized Businesses in Atlanta at Georgia Tech on 4.16. Here is the agenda:
* Know Thyself (video notes done).
* Ask the right ?s.
* Share Thyself.
* Ask for Help.
* Favorite Tools.
We are working on video notes for each section.
Find the Ask For Help: The New Collaborative, Curated, Community Ecommerce Haiku Deck Here: http://shar.es/1gJbLS
Find Know Thyself Marketing Master Class video notes here:
April Showers - Beware The Responsive Rabble
Responsive is so much more than most realize. Sure you can get a template to LOOK okay, but without redefining your site's functionality, design and information architecture you are "responsive" in name only. Problem is MOBILE FIRST = PAIN for many.
Pain comes in two forms one usually under marketing's control and one not. Understanding the FLATTENING of websites in a post-mobile era means doing less BETTER. Since much of IA can be done within Magento's categories or a CMS's tune engine marketing usually has the means of production.
Not so much when it comes to functionality shifts. Redesigning a cart to be "mobile first", for one PAINFUL example I'm glad I'm no longer an Ecom Director to have to manage, is out of marketing's hands after wireframes go to the coders.
The REAL challenge is some SEO sensitive champion needs to be watching over your site's RESPONSIVE metamorphosis or PAIN will be a vast understatement. SEO changes inside the code can create spider-traps and other problems.
Programmers take efficient straight lines. Problem is some of those efficient lines can KILL your website. Promise to create more content about how to protect what you have and get some more even after a responsive re-design soon.
Yesterday at the Digital Summit in Charlotte, NC we ran into a familiar problem. "Marty we don't have any content," an growing ecommerce website shared.
I shared the good and bad news. The bad news is developing an effective content strategy takes time, focus and money. The good news is there are things to do in parallel that bring all pieces together such as:
* Create an Ask.
* Begin to CURATE content.
* Curate 90%, Create about 10%.
* Listen and set up Key Performance Indicators to LISTEN better.
* Develop a testing culture.
* Begin the journey to sustainable online community.
Added video notes to explain all of this to our Ecommerce Questions Haiku Deck: http://shar.es/1guIF1
Find video notes on platforms, content curation and community on Curagami's YouTube channel here: https://youtu.be/tSHeIxtrs4g
There are some Internet marketing lessons you can only learn if you sell something. Amazon makes it so easy to add a bookstore to your site every site should have one...if only because there are some things about web marketing you can only learn by selling online.
Curagami's New Amazon Power Bookstore:
Disrupt Or Die
Sorry you are too late. You won't be able to win the tactical warfare my team and I did. Your ability to create meaningful differentiation with tactics is over. So BURN YOUR WEBSITE DOWN.
Not literally, but we need to SHOCK Small to Medium Sized Businesses (SMBs) into an important realization - it's BLUE OCEANS or ELSE. Why bother putting up a 4 page site no one will care about, share, link, like love or think about ever again after they've visited once.
Instead of wasting your TIMEM and TREASURE why not BLOW UP what you think you should be doing, discover blue oceans and create lasting competitive advantage. Costs are the SAME, but one has the shelf life of a May Fly why the other may just provide the ROI needed to do the next cool thing.
You know were we would VOTE and if you are going to miss Exinent's Ecommerce Meetup in the Triangle of North Carolina tonight you can play catch up with our Haiku Deck.
Web Migration Trauma
Website migration creates seo, traffic and money trauma. We share 5 website migration tips so your next web heart / lung transplant helps you gain not lose:
Included ADVANCED tips too in case you are a high risk player OR more advanced in your SEO knowledge.
Deep Dive Moon-Audio Web Analytics
Spending the day (and probably most of the weekend) deep diving #googleanlaytics listening for the music of http://www.Moon-Audio.com. Here are a few of the questions I like to ask every quarter:
* YTD vs. LYTD sales by product & brand.
* Site heuristics (time on, pages viewed, bounce YTD vs. LYTD.
* Top 10 Internal searches (compared to last time we looked).
* Top content.
* Referring sources.
* New vs. Returning YTD vs. LYTD.
* Growth in social.
* Most linked, shared & reviewed content (will be their Dragon Audio Cable so check against last bench marks).
* Review the funnel (top entry / exit, Recency, Frequency, Monetary RFM values).
* 80:20 rule in product sales, brands and content.
Read more about analytics deep dives on G+: https://plus.google.com/+MartinWSmith/posts/EHq6vvSJhxf
|Suggested by Ksenia Dobreva|
Want to provide some great unboxing experience for your customers, but don't know where to start? Learn the basics on transforming a package into a gift.
We think mobile + social makes the "unboxing experience" one of the hidden blue oceans of ecommerce. Why don't more ecom sites have galleries of videos and pictures of people sharing their "unboxing experience". Answer: most online retailers think their job is to sell stuff. Not so much these social / mobile days.
Now our jobs revolve around creating sustainable online communities and finding ways for your customers to share unboxing is like Christmas morning over and over. Why wouldn't you want to SHARE your customers' joy at their unboxing?
Oh, btw, better make sure your unboxing experience over delivers (so ASK for help from your best customers if needed to make your unboxing better).
CampSaver (located in Utah) is a prominent online Magento store proffering branded camping products to the sports/camping enthusiasts. They are one of our esteemed clients. Hiremagentodeveloper provided them an elite set of Magento development solutions.
Friends showed me this cool use of tabs to create "stores within a store" a bit ago. We love the idea of one database and multiple stores (though that is not as easy as it should be). We also love the idea of dedicated "silos" that can address marketing archetypes and personas.
The Little Haiku Deck That Could
Our Asking Ecommerce Questions Haiku Deck (http://shar.es/1g6S5q ) is becoming the little deck that could. To say these slides are a testimony to the power of fast feedback loops and iteration is an understatement.
With three sets of video notes (more coming soon) and three major changes based on feedback from attendees at conferences where we've been presenting the little deck that could Ask For Help: Asking Key Ecommerce Questions proves another important point - everything is a curated conversation now.
Thus the power of @Scoop.itand thus Google's QDF (Quality Deserves Freshness) demand. When we started this little deck had a few hundred views. Now, thanks to feedback and support from those providing the feedback almost 2,000 people have learned to do the hardest thing in the galaxy (at least for American men) - ASK FOR HELP!
Thanks for all the help we've received creating the little Haiku Deck That Could. Marty
Rise of Social Shopping
Blink an eye and big stuff happens. With valuations in the billions for sites such as +OpenSky and in the hundreds of millions for relative newcomer WaNeLo.com Don't get lost in the trap such valuations create.
Remember Arthur C. Clarke's quote:
Any sufficiently NEW technology is indistinguishable from MAGIC.
There are several forms of new ecommerce magic happening now including:
+Wanelo = gamified, social & mobile shopping.
MassDrop = social affiliate program.
+OpenSky = Social Shopping with a #crowdfunding or +quirkydotcom feel.
+fab.com = social shopping.
+Etsy = +eBay for crafters.
+Woot = Daily Deal
We added a new section to our Ecommerce Questions Haiku Deck to reflect the rise of social shopping. We also noted how and why Amazon should be worried. New "social shopping" plays are hitting Amazon right where they are vulnerable - community, social and mobile.
Amazon is "Search and Stab" and they are about to compete with savvy mobile game creators. Shopping as a social game will beat low prices created by scale. Didn't Amazon just prove that point by vanquishing Walmart from the king's ecommerce throne?
Amazon understands the ARBITRAGE of online commerce better than anyone, but what if arbitrage wasn't the driving force anymore? Going to be an interesting fight between SCALE and its many benefits and a new generation of "kids" who don't know any better than to question everything, assume nothing and have FUN.
Fun is contagious. Will follow with video notes soon.