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How Bricks Can Stop Showrooming By Clicks (Amazon) - Better Retailing

How Bricks Can Stop Showrooming By Clicks (Amazon) - Better Retailing | Ecom Revolution | Scoop.it
As the shopping environment is becoming more complicated, companies will have to negotiate compounding and growing multi-channel and multi-company “value poaching” challenges , illustrated by the following articles: In a 2003 Harvard...
Martin (Marty) Smith's insight:

Friction will need to come OUT of the retail experience for it to stay competitive. Showrooming is more about dissatisfaction with the retail experience as a desire to save. Showrooming is an active protest.

No one showrooms the Apple store because the shopping experience is fun and traditional friction has been removed. Types of retail friction the Apple store destroyed:

* LINES - no lines creates a perception of amazing service.
* Brick and Mortar as classroom.

* Hang Out - all that free WiFi and cool stuff going on.

* Service Concern - Genius Bar resolved this.

* Bad Service - lots of PEOPLE to help who enjoy their jobs.

* No Deals - Apple doesn't let Amazon destroy their brand.


This last bullet is harder than it looks. Since Amazon plays the price arbitrage game better, on one single day a recent speaker at the Raleigh Internet Summit noted Amazon changed a price on a hot product 9 times, creating a "price match" that eliminates the advantage is key.

The problem is Amazon uses its retail arm as lost leader to support profits from its partner network. This means it is willing to sell things, especially very HOT things, at or below cost.


As painful as it sounds to play a match game with an algorithm brick and mortar retailers must either get shelf talker/tags that are live to the net (coming don't kid yourself) OR create an "Amazon Price Match" promotion.

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Hero Marketing: Compete with Amazon - via @Curagami

Hero Marketing: Compete with Amazon - via @Curagami | Ecom Revolution | Scoop.it

Hero Marketing: Compete with Amazon shares passion, customer focus, exponential thinking & need to create movements not promotions needed to win online and how SMBs can compete with Amazon.

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Why Is WaNeLo.com Killing It? Long Tail Ecommerce via @Curagami

Why Is WaNeLo.com Killing It? Long Tail Ecommerce via @Curagami | Ecom Revolution | Scoop.it

WaNeLo.com
WaNeLo.com understands something you don't. They understand there is NO WAY to compete head-to-head with Amazon. Better to shift to a "blue ocean" by creating a highly social, mobile and gamified environment.

As a "mashup artist" WaNeLo.com can create pages that cost pennies, pages that may generate dollars. Are there bumps with this "new age" affiliate marketing? Of course, but, as the pagespread chart illustrates, you don't beat the giant YOU CO-OPT him :).

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$50,000 New Ecommerce Web Design Contest...Want In? via @Curagami

$50,000 New Ecommerce Web Design Contest...Want In? via @Curagami | Ecom Revolution | Scoop.it

$50,000 New Ecommerce Web Design Contest
FOMs (Friends of Martin's) are working on a cool event to support my +FedEx keynote talk in Maryland at the end of February. We have 3 partners willing to contribute time into a "prize" to help online merchants pivot to the NEW Ecommerce.

If you would like to contribute email Martin(at)Curagami.com (not on our site yet as we may fill our partner roster from friends and social. Read more about the contest on G+
https://plus.google.com/102639884404823294558/posts/M3n5Ds4Tk9p

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Why The Internet of Things Changes...Well Everything

Why The Internet of Things Changes...Well Everything | Ecom Revolution | Scoop.it

Internet of Things (IoT)
The idea of a connected world where objects can communicate via the internet with each other and with computers and smartphones, does seem to have endless and even overwhelming possibilities.

 

For businesses, IoT technology opens up the potential for smarter process and efficiency, more targeted marketing and better understanding of customers by utilizing data and digital insight. The opportunities are so vast, that for many companies, coming up with a clear strategy for how to implement this new technology is a huge step.

 

In the retail industry, recent research conducted by Forrester found that 96% of retail decision makers are hoping to make the necessary changes to adopt IoT technology in the near future but over half are concerned about integration challenges. And this is a big part of the issue – to really make sure they harness the potential of this new technology, customer focused businesses need to first consider a few key areas....

Marty Note
@Jeff Domanskyhits two key Internet of Things issues squarely:


* Securely and reliably connecting everything.
* Understanding how IoT tech means greater efficiency and a better post-purchase experience for customers.

At Curagami (http://www.Curagami.com) we see several important synergistic intersections including:

* Money becomes less and less important.

* Subscriptions become more and more important.

* The need to mashup, combine, filter and control the NOISE is going to be huge.

That last point is reinforced by life today. When apps make life easier they scale quickly (Uber) when they add to a noisy world they struggle. Adding to PAIN doesn't scale. Reducing pain in favor of getting more by doing less but getting more or having fun instead of digging ditches feels like a winning idea.

The future could become even more unreasonably noisy. Do we really need to know our fridge needs a new filter, our cat is almost out of food and our car is due for a tuneup? Finding a way to quiet the demand curve of IoT feels like a winner to us. What about you?


Via Jeff Domansky, Os Ishmael
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Jeff Domansky's curator insight, January 23, 8:52 AM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Jeff Domansky's curator insight, January 24, 2:22 PM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

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Cool CSS Memory Game Helps SEO via @chrisdaviesgeek

Cool CSS Memory Game Helps SEO via @chrisdaviesgeek | Ecom Revolution | Scoop.it

Love this cool memory game from Iron Yard instructor Chris Davies (@chrisdaviesgeek ). Easy to adapt to any business and great time on site builder so helpful to the new SEO.

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Best SEO Ecommerce Platforms

Best SEO Ecommerce Platforms | Ecom Revolution | Scoop.it

How to Choose the Best E commerce Platform for SEO. An independent, comparative study of all the most popular E-commerce platforms in respect of SEO.

Marty Note
Wow, this is an exhaustive "complete guide" to SEO for ecom. I agree with the ranks their exhaustive research creates with a single caveat. I hate platform ecoms like Shopify and Volusion.

Both work great UNTIL you need to scale and then the limitations of such a template and community serving become clear. That said, for companies just starting or below $5M in annual sales Shopify would be a great place to start.

Magento is complicated and intense. No need to go there until you can pay for it with money and expertise. Great post.

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10 Internal Search Tips Worth A Million [w/ 4 via @Scenttrail]

10 Internal Search Tips Worth A Million [w/ 4 via @Scenttrail] | Ecom Revolution | Scoop.it

A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site's total traffic made up nea

Tip #1 - Make sure search boar is visible.

Tip #2 - Use auto-complete, suggestions and create Top 10 Search results content.

Tip #3 - Show most "relevant" results first (see tip #10).

Tip #4 - Deliver results in "local language" i.e. call things the same as your audience.

Tip #5 - Offer multiple ways users can filter results (price, category, best reviewed, most shared).

Tip #6 - Include product reviews, in-stock status and purchasing buttons.


Tip #7: Mine internal search to guide merchandising.

Tip 8: Keep SEO Spiders away from internal search results to avoid duplicate content and no social support problems.

Tip #9: Give customers the ability to save searches to MyProfile.

Tip #10 Use an algorithm to fire search results based on predictive analytics (persona based if possible).

Marty Note
When I was a Director of Ecommerce we used Internal search to help make our aggressive growth goals. I added 7 - 10 because internal search is every ecommerce team's best ally. Internal search is a goldmine of information. Follow these ten tips to mine the gold internal search provides.


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Holiday Ecommerce Design THEN and NOW

Holiday Ecommerce Design THEN and NOW | Ecom Revolution | Scoop.it

Kudos to every ecommerce team breaking their backs to feed our online needs. The winner in this group of merchants is TIFFANY. TIffany's amazing animation sets a new stunning standard for holiday design.

http://www.tiffany.com

Macy's shows the least design growth, but they were solid in 2012 at least in that PORTAL category they play in. Urban Outfitters got MUCH better but shouldn't have been shown up in COOL as bad as they were by Tiffany.

Two years in web design is like 10 in real life as Tiffany proves.

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Ecommerce Trends 2015 via @Curagami & Haiku Deck

Ecommerce Trends 2015 via @Curagami & Haiku Deck | Ecom Revolution | Scoop.it

After Curagami's annual Black Friday online retail study ecommerce 2015 trends such as free returns and ship to store are clear. This Haiku Deck explores trending online retailing tactics, strategy and pressures merchantsface in 2015.

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Ecommerce Is A Mobile & Social Game: GAMIFY Content Marketing via @HaikuDeck

Ecommerce Is A Mobile & Social Game: GAMIFY Content Marketing via @HaikuDeck | Ecom Revolution | Scoop.it

Ecommerce Is A Mobile & Social Game
The more I do this, web marketing, the more game-like everything feels. Mobile and social are acting like huge pythons squeezing content into a game. Content shock is the other trend impacting your content marketing.

In 2003 your content could be factual and visually boring and it would work. Not so much anymore. Today you must think of your content like pieces on a chess board. How can you achieve your goals by developing relationships between your content, your customers and advocates?

Mobile and social make ecommerce a game too as WaNeLo.com demonstrates. WaNeLo.com is a "clean slate" built to mashup massive amounts of content that already exists, make creating "YOUR WaNeLo.com Store" fun (you swipe through content) and collect a nice fee for being the first retailer to get the many changes to online commerce brought to you by a smart phone near you (and most of the time people are within 10' of their smart phones at all times).

We began the conversation about how to make an online store a game a few weeks ago on G+ (https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw ).

This @HaikuDeck shares how to make content more game-like. Here are a few easy ways merchants can begin to create gamification:

* Create an Ambassadors Program to identify your 1% Contributors and 9% Supporters.
* Provide a public profile for Ambassadors (if they choose) with a good URL (cool.com/ambassadors/marty for example).
* Curate great Ambassador content first to OTHER Ambassadors and next, and this should be a smaller set, to the public via your site.

* Begin to track key Ambassador functionality such as social shares, links and likes.
* Create feedback loops for Ambassador actions (200 Likes, 100 links and 3,000 social shares to date or yesterday or last week).

* Steal LinkedIn's famous, "Your profile is 80% complete" Call-To-Action (CTA).

Might seem strange to talk about adding gamification to ecommerce NOW when the holiday tsunami is only days away, but most ecommerce teams have their plans made up. While social media means any plan must respond to what is happening now, most ecommerce teams are working a quarter ahead.

Successful gamification isn't easy, but rewards are huge. Instead of invading Russia in the winter we suggest merchants begin building foundation by creating an Ambassador Program. Ambassadors, those fans, friends and supporters willing to help, become critical when you want to turn gamfication ON (and you will).


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Invisible Giant: Why New SEO So Hard To See via @HaikuDeck

Invisible Giant: Why New SEO So Hard To See via @HaikuDeck | Ecom Revolution | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.
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Ecommerce Revolution Daily Diary Thursday 10.16

Ecommerce Revolution Daily Diary Thursday 10.16 | Ecom Revolution | Scoop.it

2 Great Meetings Today
Ecom Revolution made progress with two meetings today. Visited my former Employer Atlantic BT, I was Marketing Director for two years before starting Curgami, and enrolled 4 dookies in the revolution.

Today's Ecom Daily Diary discusses enterprise crowdfunding, Jon Jordan, Matt Lemke from Atlantic BT, Phil Buckley's 100 People To Watch in the Triangle and introduces four Duke University undergrads who will help define enterprise crowdfunding.

Also built a form so YOU can easily JOIN the Ecom Revolution.
http://bit.ly/ecom_revolution_google  

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Ecommerce Revolution Manifesto: Join & Contribute

Ecommerce Revolution Manifesto: Join & Contribute | Ecom Revolution | Scoop.it

Revolution Has Begun, Now Join & Contribute
Are you as frustrated, bored and wanting more from ecommerce as we are? "We" is five marketing, merchants and Magento programmers who know TOGETHER we change the way we communicate, share and sell things to one another.

Learn More
http://bit.ly/ecom_revolution_google 

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5 tips to increase e-Commerce sales with relevant content

5 tips to increase e-Commerce sales with relevant content | Ecom Revolution | Scoop.it
Here are 5 tips to increase e-commerce sales through quality customer service and relevant content, targeting the 2nd step of the consumer conversion funnel
Martin (Marty) Smith's insight:

Content Is the KEY To Tomorrow's Commerce
There is NO DOUBT in team Curagami's (http://www.Curagami.com) mind that content holds the key to conversion and SEO in tomorrow's ecommerce world.

We would order these tips differently:

1. Product Reviews (the most power UGC on our site curate the heck out of these and find your Ambassadors here too).

2. Clear returns & Free Shipping policy - we added free shipping, but having pages dedicated to both of these ideas means you may not have to pay Retail Me Not for your traffic.

3. Product Descriptions - use keywords you see customers using in reviews and use the keywords tool to test words against each other.

4. Photo & Video Quality - looks are overrated on an ecommerce site. Sounds strange to write that sentence, but if your customers trust you, you use User Generated Content and offer the right shipping and loyalty environments your pictures can be something you are always working on. Better is better no doubt, but a site with moderate images and the right reviews, shipping and returns can outsell a site with beautiful pictures and the wrong policies.

5. Customer Support - best way to show customer support is via your existing customers. This is why reviews are so important. Reviews are the unvarnished voice of the mob, your customers.

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10 Conversion Optimization Tips For E-Commerce Product Pages - Infographic

10 Conversion Optimization Tips For E-Commerce Product Pages - Infographic | Ecom Revolution | Scoop.it

Marty Note
Solid tips here with a few caveats:


* #3 printing is a nice to have now not a must have. Printing just isn't as important, but, for some, a printed piece is easier to share.

* Reviews are now more important in their absence. Having hundreds of reviews is great as it shows the size and value of the tribe formed around a given product. A Customer's voice is always a tad different sounding too, so be sure to curate content FROM reviews.

* High res images is a good idea, but don't slow the delivery of your page down. Use a Content Delivery Network (CDN) to help server your images and videos fast no matter who is looking at your content or from where.

* Product comparisons are great especially if they are social.

* Shipping = we would amend shipping to make sure your FREE Shipping triggers are easy to find / be aware of and set to maximize conversions.

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9 Pillars of Customer Retention via @WindsorCircle

9 Pillars of Customer Retention via @WindsorCircle | Ecom Revolution | Scoop.it

9 Pillars of Customer Retention Include

Know Your Customers


 Get Connected


Thank Your Customers


 Amaze Your Best Customers


 Help Your Customers Buy More


 Save Your Churning Customers


 Create Evangelists


 Listen to Your Customers


 Acquire Retainable Customers


Marty Note
Great post and we love #3 - THANKING customers. Often over looked or done badly there are a lot of cool ways to think customers now such as:

* Follow them BACK!

* Curate their content into your social streams.
* Link to them.
* Share their content about you (with permission and attribution).

The social web creates many new ways to say THANKS other than  boring auto-response.



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Long Tail Ecommerce: Pin to Win via @Curagami

Long Tail Ecommerce: Pin to Win via @Curagami | Ecom Revolution | Scoop.it
Never been more important to know your website's long tail than in ou social / mobile / connected time as Amazon proves and WaNeLo illustrates.
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Future of Ecommerce Is Social & Mobile...Here's Why via @Paper_li

Future of Ecommerce Is Social & Mobile...Here's Why via @Paper_li | Ecom Revolution | Scoop.it

E-commerce used to be static, Not So Much Anymore
This excellent Paper.li post from @Cendrine Marrouat - SocialMediaSlant.comshares interesting ecommerce research, design ideas and the impact of the social / mobile web on online commerce.

The new ecommerce requires originality, social curation and a supportive tribe as we discuss regularly at http://www.Curagami.com our Durham, NC based startup dedicated to creating cool new tools for online merchants.

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Why & How Merchants & Retailers Should Embrace Showrooming

Showrooming Scurge
Most retailers HATE people showrooming in their stores. That's stupid as it is like trying to hold back the tide. Better to embrace showrooming - the practices of shopping in the world and then buying online for better price.

One way to embrace showrooming occurred to this morning watching Bruno Torturra discuss how easy it is to stream a live event to the web. Torturra is streaming protests, but retailers brave enough to encourage showrooming could use the same tactics to build a powerful Ambassador layer.

The recipe is simple:

1. Create content explaining how to stream live video.

2. Create a community to share your "shopping videos".

3. Provide social rewards (encouragement and features) to filter.

4. Rinse and Repeat

Your customers could help keep your prices in line, alert you to cool merchandising by competitors and a million other near real time benefits. You can't go into something like this halfway.

It's an all or nothing idea and that means listening more than you talk (some sites, brands and companies are better at 2 way communication than others). Early today team Curagami wrote a piece about competing with Amazon (http://sco.lt/58qhn7 ).

Add this "video showrooming army" to that and you get differentaion from the monster. Cool thing is cost of creating such cool and cutting edge competition is minimal (webpage and some serving). I wouldn't host on YouTube unless you were strapped for cash since you want the SEO juice flowing in your site's direction.

Soon retailers will be glad people are in their stores FOR ANY REASON, beat them by embracing showrooming now.

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Holiday Web Design KUDOS To Tiffany & Co. For Setting New Standard in Web Design

Holiday Web Design KUDOS To Tiffany & Co. For Setting New Standard in Web Design | Ecom Revolution | Scoop.it

Tiffany & Co. has been the world's premier jeweler and America's house of design since 1837. Shop creations of timeless beauty and superlative craftsmanship that will be treasured always.

Marty Note
WOW the Tiffany animation sets new standards for "interactive" web design and storytelling. #toogood!

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New E-commerce Must Tell Stories The Marty Smith @Paper_li Interview w/ @cendrinemedia

New E-commerce Must Tell Stories The Marty Smith @Paper_li Interview w/ @cendrinemedia | Ecom Revolution | Scoop.it
Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.

Well, guess what? Marty is back. And this time, he will share his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.
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Top 5 Black Friday Websites - Annual Curagami List

Top 5 Black Friday Websites - Annual Curagami List | Ecom Revolution | Scoop.it
Top 5 Black Friday Websites Curagami's annual list sees Big Boys move in. Amazon tops the list. There are surprises & we share our Black Friday scorecard.
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Easy To Use Ecom Payment Gateway: Know One?

Easy To Use Ecom Payment Gateway: Know One? | Ecom Revolution | Scoop.it

Single Item Ecommerce
One of the reasons I'm so excited about Bitcoin as infrastructure (see this Scoop: http://sco.lt/5rrn05 ) is the real possibility of adding single item ecommerce.

Why is single item ecom so important?

One of the last big castles owned by abusive middlemen is the web's payment gateways. Auth.net is a pain. Such a pain small single item ideas can't generate ROI. Problem is BIG IDEAS often start as tiny ones.

This means the block to setting up online commerce retards innovation, slows ecommerce / social synergy and makes product development and testing harder than it needs to be.

Sure you can use a scaled "print on demand" site such as Zazzle or Cafe Press, but NOT if you want to print on something other than currently supported media.

What if we want to sell our Cure Cancer cycling socks? We don't want to go all the way to a shopify store since that feels like overkill. We want to put up a Facebook image with a little story and a payment gateway or throw a link into a tweet that does the same.

WHY CAN"T WE DO THIS?

Or can we and I just don't know about it? I looked into https://www.shoplocket.com/ and problem there is they use THEIR cart. Linking to the cart I saw six months ago with limited white label capacity would be like shifting the link OF OUR OWN PRODUCTS across an affiliate link.

I took a look at https://www.simplify.com/commerce/ earlier today and will put in our routing information and EIN numbers when I get home. If anyone knows of a great single item ecommerce engine that allows enough customization that the cart looks like YOU and isn't a holy PAIN in the you know where to create please share.

Bitcoin, while intriguing, is at least a year away from any kind of easy installation and use (at least). Need a an easy to use payment gateway by Christmas or these trips to Ohio are going to break me (lol).

More on G+: https://plus.google.com/102639884404823294558/posts/CMhU6qUQB34

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Magento Theme Review: Share Your Faves with @Curagami

Magento Theme Review: Share Your Faves with @Curagami | Ecom Revolution | Scoop.it

MagentoTheme Review
Working on finding great Magento ecommerce themes for friends at http://www.Moon-Audio.com. Share your favorite Magento Themes via email to martin(at)Curagami.com.

Much appreciated, Marty

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Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom Revolution

Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom Revolution | Ecom Revolution | Scoop.it

Ecommerce Revolution In 2015
Yesterday we planted a flag stating our intention to create an ecommerce revolution in 2015. Today first objections were heard. Learn why Can't is music to a marketing geeks ears and how you can join the ecommerce revolution so you can say, "Yeah, I helped with that," when others say they wish they could have been there.

Join The Ecom Revolution Today
http://bit.ly/ecom_revolution_google  

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