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Future of Shopping: eBay's Pitman & Motif's Walia via @Curagami

Future of Shopping: eBay's Pitman & Motif's Walia via @Curagami | Ecom Revolution |

By mashing eBay's Pitman with Motif's Walia we see the functional, social and mobile future of online retailing, ecommerce and mobile / social shopping.

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B2B Video Marketing TIPS - Don't Bury The Lead [Video Example]

I don't know this Ecommerce agency, but their video points to a BIG problem with video marketing - it seems easy. Video marketing is far from easy. This video is a classic example for burying the lead. After some loud rock music and four slides in we see they've worked on 150 Magento ecom websites.


Instead of the rock music I would start with a quiet single piano followed by this slide sequence:

Slide One: Magento Is The Most Dominant Ecommerce Platform.
Slide Two: Leading Retailers Using Magento Include (pick three in different verticals).
Slide Three: We've created 153 Magento Ecommerce sites.
Slide Four: Last Year Our Magento Ecommerce Sites Generated over $100M in Sales.
Slide Five: Like Hearth Surgery The More Magento You Do The Better You Get.

Slide Six: Don't risk the HEART of your business.
Slide Seven: Call COMPANY NAME at PHONE

I would build the piano into a jazz piece by the end. My proposed sequence tells the Magento Story, creates a "Made To Stick" Analogy for the company's expertise and is SPECIFIC about exactly how many sites were created and how much money they've generated.

Never say things like "We've created 150+ Magento sites" because not being specific lowers your legitimacy. Even if by the time your viewer sees the video you will have created 300 Magento sties BE SPECIFIC and update later.

The other problem this video demonstrates is the NO STORY problem. We won't pay attention to o understand noise. Story creates connection and connection creates understanding. Always tell a story. My sequence tells the Magento story assuming that is the stronger story to tell.

If the firm was a branded firm I would tell the firm's story, but a low cost possible offshore provider should tell the story of the nearest brand - in this case Magento.


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Lights, Camera.. Transaction! How To Increase Your Website's Video Marketing Stickiness

Lights, Camera.. Transaction! How To Increase Your Website's Video Marketing Stickiness | Ecom Revolution |
In recent years, online video has evolved into a powerful marketing tool. Use the following guidelines in this Infographic to help fine tune your video-making endeavors and maximize your viewership.
Martin (Marty) Smith's insight:

Great infographic on increasing video stickiness from KISSmetrics. Video is a powerful tool for an ecommerce webstie, but beware. Video is so engaging it can lower conversions. Follow outline in this KISSmetric infographic to INCREASE conversions. 

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Great Earnest Video On Top Of Lousy Internet Marketing = DISASTER

Great Earnest Video On Top Of Lousy Internet Marketing = DISASTER | Ecom Revolution |

Click on the Earnest Edge to watch a great example of awesome video marketing. 

Martin (Marty) Smith's insight:

Watch Discover The Earnest Edge Video Here 

Good News & #StealThis Video Marketing Tip
The Discover The Earnest Edge video is GREAT video marketing.


The #StealThis is in the editing that alternates between pitch and fun. The outtake feel of the fun INCREASES the overall impact. Wouldn't have bet on that. 

Don't kid yourself; there is some serious money here. The video is smooth, and looks like butter. He can FEEL the money, but the spontaneous feel combined with some of the facts such as tenure of employees and customers creates TRUST, and trust is created FAST. 

The tricky part about video is SENTIMENT is more important than fact. What you SAY isn't as important as HOW you say it. All of those smiles and laughter communicate powerful nonverbal signals directly into our brain. 

SENTIMENT buys your attention. I listed to the fact about tenure because everyone seemed to be having such a good time. That made me CURIOUS and I actually listened. 

The Content Marketing & SEO Bad News
Earnest may not lose many customers, but they don't understand Internet marketing either (and so they will lose customers). Their website is in trouble:

PageRank: 3 (home)

Links In: 39
Page Spread: 400 pages in Google

Facebook Likes: 324
Twitter: almost 2,000

OUCH! (except for Twitter, it is acceptable)

Talk about spending money in all the wrong places. Million dollar video with no content marketing support (blog is a PR1), no community and no campaigns (where is the "join" or "subscribe" form?). 

Diversify or Get Clobbered
Internet marketing is only as strong as its WEAKEST link and there are a passel of weak links on The "tapestry" approach I keep ranting about  protects this kind of under-diversificaiton. Having a GREAT video and lousy everything else is a prescription for disaster. 

Give almost any Internet marketer 3 technical SEO writers who know or can learn the packaging business, a great graphic designer, a platform approach to the code and marketing, some gamification and a budget of between $20K and $50K and those prized "Earnest videos" won't be seen.


Cool that Earnest has such low customer turnover, but very business is an Internet business now. The team that knows and can act on the truth of that statement wipes these beautiful videos off the web. 

I wrote a piece about Why Internet Marketing Isn't What You think It Is a few months ago and this packaging website needs to read it. 

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Want Better Conversion In 2014? Ban Stock Photography

Want Better Conversion In 2014? Ban Stock Photography | Ecom Revolution |

Stop Using Stock
Stop Using Stock & Increase Ecommerce Conversion In 2014
If your #ecommerce  website uses #stockphotography  and you want to make more money in 2014 then stop. This post has ideas for weaning off of stock such as:

* Use @HaikuDeck ( to mine creative commons. 
* Ask customers / visitors to share their photos.
* Tell the story of your products (another great plase for UGC User Generated Contests).
*  Embed a photographer (hire a photographer to live in your company for a few days, week or a month). 
* Ask your employees to hellp bet many of them take pictures when I was Director Marketing at Atlantic BT there where three or four GREAT photographers.
* Shoot a lot of video (videos tell great visual stories and are also a great place for UGC see my Scoop on Vidrack . 

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We are ALL App Builders Now - 35 App Building Tutorials Videos & Appification of Ecom

We are ALL App Builders Now - 35 App Building Tutorials Videos & Appification of Ecom | Ecom Revolution |
Whether you're building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way...

Via Martin (Marty) Smith
Martin (Marty) Smith's insight:

The Appification of Ecommerce
About a year ago I purchased a new MacBook Air. Seeing how my new laptop related to the world much like an iPad with apps and an app store was a revelation. Apps will rule the world. 

This trend is why we are all app builders now and these tutorials are a must view. The trend toward apps is more than you think. A few days ago I shared a Haiku Deck about the future of web design 3.0 ( 

 I missed the appification of everything. Apps, the widget-like shrinking of code to Lego blocks, form the core of mobile programming. Since mobile is taking over the smart move is to "appify" everything. 

This means thinking of websites as interconnected blocks responding to each other and our visitors in real time (as described in the deck). Best demonstration or analogy for this fluid app future is MIT's David Merrill explaining Siftable at TED .

The way Siftables related to one another (they are aware other Siftables are present and have a desire to connect if code expressed as a toy can have desires) and link in order to create a sum is greater than the whole universe is a great way to think about the New Ecommerce. 

The new ecom is location agnostic (capable of converting anywhere at anytime and with the merest snippet of Siftable-like code), socially self aware (capable of pulling friends and their influencers into the equation) and appified (small Lego-like blocks snapped together to meet specific needs). 

Sometimes we will snap in the predictive analytics block sometimes we might now. Other times we will want the social share block other times not. Design, in this Siftables-like future, becomes a series of WHAT IF conditions and testing, always testing. 

Going to be fun and why it is a GOOD idea to become an app builder.   


Martin (Marty) Smith's comment, July 15, 2013 9:38 AM
Go for it Carla. You can save a lot of $ and time by preparing like programmers / designers. These tutorials should help do that.
Martin (Marty) Smith's curator insight, July 16, 2013 7:05 PM

If you want to put your personal brand in overdrive, learn how to develpp aps. Not as hard as you think and pays huge return. 

Ricard Garcia's curator insight, September 7, 2013 2:51 PM

Creativity, creativity, creativity

Rescooped by Martin (Marty) Smith from Information Technology & Social Media News!

Video Content Marketing: 4 Keys To An Effective Strategy

Video Content Marketing: 4 Keys To An Effective Strategy | Ecom Revolution |
Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it.

Via malek, Jesús Hernández
Martin (Marty) Smith's insight:

Excellent tips here on video marketing for business. Challenge BEGINS when video is created. Still need to market, Be aware of SEO and watch a set of KPIs that will inform, tweak and convert. 

malek's curator insight, March 22, 2013 3:20 PM

a highly catching article

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What is a Unique Selling Proposition and Why You Need One [VIDEO - Feedback Requested]

ScentTrail Marketing is about what is happening NOW in Internet marketing.
Martin (Marty) Smith's insight:

Atlantic BT is working with Ryan Shelley (@barnapkins) to create short videos about Internet marketing. We've been tweaking the format and have learned a few things including:

* Standing up is better than sitting down (more energetic).

* Short is better than long (duh).

* Graphics and b-roll footage help pick up the pace.

* Important to address the camera.

We just tested only having ONE person speaking instead of two. My concern is two people becomes strange. It feels like WE (the two people on camera) are having the conversation instead of sharing with the viewer.

I think two people work here thanks to Ryan's editing. What do you think? One person talking to the camera or two people where there is an onscreen moderator (a guide), but most of the talking comes from one of the two? 

Kevin Rutherford's comment, January 28, 2013 8:44 PM
I agree that having two people helped get the conversation started, but to much time of both people can be a distraction. You hit the right balance. I think watching how a television news broadcast is shot can be helpful in determining what the right balance looks like.
Martin (Marty) Smith's comment, January 31, 2013 5:09 PM
Thanks Kevin. We are still testing.