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Scooped by Martin (Marty) Smith!

5 New Ecommerce Lessons - Haiku Deck

5 New Ecommerce Lessons - Haiku Deck | Ecom Revolution |
Martin (Marty) Smith's insight:

This is cool. First I write the 5 New Ecommerce Lessons ScentTrail Marketing post: 

Next my friend @MarkTraphagen uses one of his favorite tools to present a lean, mean and highly visual version (embedded in the top of the post now):  

Mark also included the deck on his Slideshare and it trended and so was included on @Slideshare's homepage (here is Mark's Slideshare)  


Team and Haiku Deck sees Mark's riff with their cool tool and adds Mark's take (with attribution to ScentTrail Marketing) to their Gallery:  

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Rescooped by Martin (Marty) Smith from osama abulhasan!

Klout Business Portal Launch Is Gunning for Brands - Fortune Tech

Klout Business Portal Launch Is Gunning for Brands - Fortune Tech | Ecom Revolution |
The social scoring startup is making a play for business users with new enterprise features that begin rolling out today.

Via Rami Kantari, Osama Abulhasan
Martin (Marty) Smith's insight:

About time. Perhaps, and I am saying just perhaps, this will quiet down some of the nonsensical Klout bashing that goes on. Any metrics that helps understand the social web better is a GOOD METRIC. 

Intriguing Networks's curator insight, July 1, 2013 6:38 AM

Klout has been edging along with social analytics and scoring for a while now and now rolling out it's enterprise features. I wonder if they have as yet gripped enough serious social afficionados for this to work?

Martin (Marty) Smith's comment, July 1, 2013 9:23 AM
I think Klout scores for brands could work since there is no definitive way to connect top of the funnel (traffic generating) activities to bottom of the funnel conversion. Klout becomes a de facto standard where perhaps nothing else provides an accurate look at the importance or trends within Social Media Marketing. I wrote a piece not long ago about why Klout matters and most of that logic applies to grands and companies as well as individuals.
Michelle Gilstrap's curator insight, July 2, 2013 12:14 PM

Some consumers still don't understand Klout, but if you are a business, you need to understand it and know how to use it.