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Ecom Revolution
The New E-commerce.
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2013 Social Commerce Data Report | Great Stats For C-Level Execs | AddShoppers

2013 Social Commerce Data Report | Great Stats For C-Level Execs  |  AddShoppers | Ecom Revolution | Scoop.it
At AddShoppers we have been busy number crunching. “Why?” We wanted to help eCommerce store owners and social experts understand a monetary value for soc
Martin (Marty) Smith's insight:

Wow, helpful stats for pitching the "new ecom" to the c-level here.

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eCommerce: Powerful UPS Graphic & comScore White Paper A Must Read

eCommerce: Powerful UPS Graphic & comScore White Paper A Must Read | Ecom Revolution | Scoop.it
The UPS new logistics can help grow your business, provide customer service solutions, improve efficiency and productivity, and increase sustainability. Put the new logistics to work for you.
Martin (Marty) Smith's insight:

If you run an eCommerce website take a look at these great factoids on the UPS website. Love how the leading to the comScore white paper is such a rich, engaging page. The comScore study is a longer read, but well worth it since I bet your site follows trends conScore outlines.

Use the comScore study to see where your eCommerce site is out of alignment and then tune it to make more money even as you spend less. This great UPS graphic about why people abandon their carts and the comScore report will be helpful in understanding how your Ecom site compares to baselines and best practices.

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Online Cyber Monday $1.7B Sets New Record Even As 2013 Holiday Season Falls Short

Online Cyber Monday $1.7B Sets New Record Even As 2013 Holiday Season Falls Short | Ecom Revolution | Scoop.it

Not sure why ComScore expected strong online sales late in the season. With shipping concerns, weather and other December issues the holidays begin to shut down online around 1.15 and sales become very quiet by 1.20.

This year that trend was accelerated by the calendar with Christmas in the middle of the week. As we discussed in our Ecommies piece for Curatti (Is Ecommerce Stuck In The Mud http://curatti.com/is-ecommerce-stuck-in-the-mud/ ) ecommerce wasn't very inspiring this year.

Ecommerce merchants are caught in tectonic shifts in the mobile/social web. Online merchants are slowly realizing social marketing is more than one way communication. Social marketing is a conversation, but few online merchants treat social media marketing like an active two way conversation.

The mobile revolution is about much more than smart phones too, yet few online e-retailers are organized around a "mobile first" idea. Battles continue on free shipping, battles that should be all but over as leaders have adopted free shipping out and back (i.e. for returns too) especially in December.

Free shipping out and back is now a meme, a meme that will take over by 2015 (if not before) since it is easier to understand than using coupons or trigger points. If ecommerce is going to dig itself out of the mud embracing social/mobile will be a good first step.


Letting go of print catalog and bricks and mortar behavior online would be a great second step (though much harder to realize).

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