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Why We Are Hiring Great Curators & Your Ecommerce Site Should Too via @CrowdFunde

Why We Are Hiring Great Curators & Your Ecommerce Site Should Too via @CrowdFunde | Ecom Revolution |

CrowdFunde & Content Curators
When we started CrowdFunde, our startup to help B2C online retailers and B2B content marketers know how to use content to achieve their goals, we realized we would need a lot of help. As the tool took shape it was clear the guiding hand of a great content curator would be a CSF (Critical Success Factor).

As we explained on great content curators do three increasingly important things:

* Find next generation of trending content.
* Fit seemingly disparate content into an evolving “jigsaw” of themed content curation.
* Help readers, followers and other contributors understand macro concepts.

I've worked with great curators on and the POWER and PRESCIENCE of that experience is why discovering and hiring 10 great content curators (to start) is one of our most important "Launch Goals".

The cool thing is, in many cases, we may be paying a hard working content curator to do what they love and what they are already doing for FREE. While no one is going to get rich on what our little startup can afford to pay there is a lot to be said for being part of a new company, a company dedicated to helping Internet marketers get to know their customers, be able to talk to and learn from their customers.

If you are a great content curator we hope you will APPLY and share our search with your friends.

Thanks, Marty and Phil



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5 Common Ecom SEO Mistakes

5 Common Ecom SEO Mistakes | Ecom Revolution |

Via Martin (Marty) Smith
Martin (Marty) Smith's insight:

Common Ecom SEO Mistakes
It is easy to take one step forward and two back with your online store's SEO. Here are 5 common mistakes to avoid.

5 Common E-Commerce SEO Mistakes
1. Poor Titles.

2. Slow Pages.
3. No UNIQUE titles across all pages.
4. No use of Canonical URLS to prevent dupe content.

5. Poor keyword density in navigation.

Titles and H1s matter a lot in these post Panda and Penguin days, so research them. Always start with who is winning top positions now. Also remember you must use a tool like Mike's Keyword Checker to know the absolute position of your pages or your competitors on a keyword phrase due to the Google float.

If you have video or large graphics give some thought to a Content Delivery Network (CDN). CDNs are TRICKY, so treat them with care and try to keep your pages LIGHT in code and graphics. CDNs cache your images and so can speed up your page loads, but nothing can help dense, heavy pages with lots of code and multiple layers of Javascript.

Titles MUST be unique. You can use business rules to generate titles, but make sure those rules NEVER create the same title over and over. Remember 80% of your revenue will come from 20% of your pages, so you don't have to get 1M page titles perfect. Make sure the pages that MATTER have great titles and you should be fine.

Canonical URLS identify MASTER pages, the pages you want in Google and OTHER pages that shouldn't be included. Duplicating content from outside or inside your site can cause penalties and damage so use canonical urls to stay in Google's good graces (btw it is VERY easy to duplicate content without meaning to spam, so BE CAREFUL).

If your navigation says, "Services" you are nuts. Do you want your website to rank for "services" or Internet Marketing, Email Marketing and SEO? Use keywords in your nav because your nav sits in <a href LINK> tags the most.

DON'T use keywords that aren't appropriate for the category or pages, but be sure KEYWORDS are in your nav


Martin (Marty) Smith's comment, July 10, 2013 9:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Esther Turón Perez 's comment, July 18, 2013 4:18 AM
Very good!
Stephanie Katcher's comment, July 18, 2013 11:33 AM
Thanks Martin! You're right about's role. Now I need to dig up the mindmap I have for key players.
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Why Car Dealers Should GIVE CARS AWAY FREE - Hassle-free Car-Buying

Why Car Dealers Should GIVE CARS AWAY FREE - Hassle-free Car-Buying | Ecom Revolution |
Compare Local Dealer New Car Prices to invoice price and MSRP. Get the best deals on new 2013/2014/2015 cars w/ a No-obligation Quote Today!

Marty Note
When an experience is so LOUSY apps like TrueCar are invented so we can avoid it those perpetuating the fraud must ask themselves what is wrong with this picture. In fact, the picture is upside down for car dealers too.

Car dealers don't make any money when you buy a car. The car dealer's profit is in the RELATIONSHIP. The tiny amount of money they make from selling a new car is dwarfed by the money they make from servicing your car.

This means cars are really SUBSCRIPTIONS.

If a car is really a "service subscription" why can' I negotiate the subscription instead of the purchase of the car? Why doesn't my Nissan dealer GIVE me a car in exchange for my legal promise to have them care for it?

Car dealers are selling THE WRONG THING. They think we still think about cars the way our parents did - cars as extension of self. Not so much anymore. Cars don't define us, but modern life is difficult without them.

Let's put aside the big question about why our lives depend on gasoline powered cars and ask the startup question - why isn't someone reinventing the car business based on what we really need - service. The "car facts" we should be researching are how much does car X cost to maintain vs. car Y. The "subscription" we should be buying is based on the car's "up time" and costs per mile of use.

I'm sharing True Car in my Startup Revolution as a call to startup arms. Surely someone reading this note can see how easy, profitable and doable turning an entire category on its ear would be? Why aren't we giving cars away free and negotiating the subscription that matters? Hope someone reading this will pick up the torch.

re: costs of owning a car $9,000 a year

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