Ecom Revolution
Follow
Find tag "segments"
8.5K views | +1 today
Ecom Revolution
The New E-commerce.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Trends and Strategies For The Commerce Marketer

Trends and Strategies For The Commerce Marketer | Ecom Revolution | Scoop.it
Marketing driven commerce is about engaging your customers whenever and wherever they are. Get started in creating new marketing strategies and optimizing current ones with guidance from these white p
Martin (Marty) Smith's insight:

Excellent ecommerce white paper from Bronto my favorite email marketing tool. Trends include:

* Mobile Pushes desktop to the side.
* Content is KING but focus is Queen.
* Retargeting works but know when to stop.

* Value comes from relevance.
* Beware of ISPs & online services bearing gifts.

* Automation is your friend, but don't forget PEOPLE.

Excellent report especially on mobile and how mobile is changing everything.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Why It Pays to Be a Category Creator - Harvard Business Review

Why It Pays to Be a Category Creator - Harvard Business Review | Ecom Revolution | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Martin (Marty) Smith's insight:

Find New Categories In Keyword Research

It is possible if you work hard enough and look between the lines a little to find new categories by conducting extensive keyword research. This kind of research is arduous and takes time, but it can pay huge returns.

Returns are "huge" because you know going in the new category is yours for the taking AND you know the language to use to do the taking. I agree with HBR, finding new categories is essential and inexpensive compared to creating new products in old categories.

Creating new products in old categories is trench warfare. You move an inch they take it back and move you back an inch. Think of the death dance Pepsi and Coke have waged for years. All that money spent for so little.

Instead of trench warfare I like to think in terms of BLUE OCEANS and redefinitions of value the way Cirque du Soliel redefined "circus" by cutting out all the things that cost big bucks and keeping the cool fun stuff. If you've seen the recent Ringling Brothers ads you know Cirque has won (the ads are all about the tumbling with some lions and elephants thrown in).


I like to win by THINKING and, when possible, get that THINKING directly from potential customers via keywords.

more...
No comment yet.