Ecommerce & The Next Million Bucks
This post explains two critical ecommerce ideas:
* Working in SCALE.
* Diversifying Your Channel Marketing.
Making a million online only takes 10% more effort and money than making $100K so always think in scale. Ask yourself where the next million bucks is going to come from then create a plan to get there (more on the plan when it isn't 2PM I promise).
The other new ideas contained in this piece are about new marketing channels like the work we are doing on crowdfunding at our #startup http://www.crowdfunde.com.
Diversified channel marketing doesn't get wiped out by the inevitable ups and downs of online channels. When your marketing is diversified you can sleep at night because you have the TOOLS need to recover WHEN (not if) things go BUMP in the night on one of your channels.