Ecom Revolution
24.0K views | +17 today
Follow
Ecom Revolution
The New E-commerce.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

The Rise of Social Shopping via @HaikuDeck

The Rise of Social Shopping via @HaikuDeck | Ecom Revolution | Scoop.it

Rise of Social Shopping
Blink an eye and big stuff happens. With valuations in the billions for sites such as +OpenSky and in the hundreds of millions for relative newcomer WaNeLo.com Don't get lost in the trap such valuations create.

Remember Arthur C. Clarke's quote:
Any sufficiently NEW technology is indistinguishable from MAGIC.

There are several forms of new ecommerce magic happening now including:

+Wanelo = gamified, social & mobile shopping.
MassDrop = social affiliate program.
+OpenSky = Social Shopping with a #crowdfunding or +quirkydotcom  feel.
+fab.com = social shopping.
+Etsy = +eBay for crafters.
+Woot = Daily Deal

We added a new section to our Ecommerce Questions Haiku Deck to reflect the rise of social shopping. We also noted how and why Amazon should be worried. New "social shopping" plays are hitting Amazon right where they are vulnerable - community, social and mobile.

Amazon is  "Search and Stab" and they are about to compete with savvy mobile game creators. Shopping as a social game will beat low prices created by scale. Didn't Amazon just prove that point by vanquishing Walmart from the king's ecommerce throne?

Amazon understands the ARBITRAGE of online commerce better than anyone, but what if arbitrage wasn't the driving force anymore? Going to be an interesting fight between SCALE and its many benefits and a new generation of "kids" who don't know any better than to question everything, assume nothing and have FUN.

Fun is contagious. Will follow with video notes soon.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

People Are Not Numbers

People Are Not Numbers | Ecom Revolution | Scoop.it
Have you ever heard about how the Walkman came to be? It’s an interesting story – during the 1980’s it became really popular for people to walk around with boom boxes on their shoulders, playing music.
Martin (Marty) Smith's insight:

There is a great line in this post about why The Walkman succeded because Sony asked WHY people where doing what they were doing instead of just trying to sell them one more thing.

The hardest thing any marketer does is shut up (lol). Sony proved the value of the right question at the right time. What is your "question strategy", something that should be a subset of your content strategy.

more...
No comment yet.