Ecom Revolution
Follow
Find tag "pricing"
11.1K views | +0 today
Ecom Revolution
The New E-commerce.
Your new post is loading...
Your new post is loading...
Rescooped by Martin (Marty) Smith from Website Pages Advice
Scoop.it!

Neuromarketing Web Design: Connect To Visitors Brains In 15 Ways

Neuromarketing Web Design: Connect To Visitors Brains In 15 Ways | Ecom Revolution | Scoop.it
Peg Corwin's insight:

Learn how web design can affect your brain when you see these:


 - Testimonials
 - Endorsements
 - Social media shares
 - Social media widgets
 - Trust seals
 - Numbers of Happy Customers
 - Most Popular Best Seller
 - Studies and Stats
 - As Seen in Press Mentions
 - Reviews
 - Plans and Pricing Pages
 - Limited Supply
 - Early Bird Registration, Countdown Clocks
 - Trial periods, free samples
 - Colors and action

It's fascinating.  Click for details and examples.


Quote:

"Remember, 100% of your target audience has brains. B2B or B2C, lead generation, or ecommerce, it doesn’t matter. Keep those brains in mind in your marketing. And as consumers, we should be aware of how marketers are taking advantage of our own biases."


If you like this scoop, please consider a thumbs up or share.


Via Peg Corwin
Martin (Marty) Smith's insight:

Love "neuromarketing" and of the tactics Peg mentions I've used:

* Testimonials. & Endorsements.
* Social Media.
* Trust Seals.
* Counters and thermometers (numbers of happy customers).
* Best Sellers (one of my favs).
* As Seen In mentions (loved it when Oprah got anywhere near our stuff).
* REVIEWS (very important).
* Plans and pricing (or shipping) page especially at holidays.
* Limited supply and EXCLUSIVE.

* Deadlines, free trail, gifts with purchase.

So great list and Scoop by @Peg Corwin.

more...
Peg Corwin's curator insight, February 21, 2014 9:19 AM

Learn how web design can affect your brain when you see these:


 - Testimonials
 - Endorsements
 - Social media shares
 - Social media widgets
 - Trust seals
 - Numbers of Happy Customers
 - Most Popular Best Seller
 - Studies and Stats
 - As Seen in Press Mentions
 - Reviews
 - Plans and Pricing Pages
 - Limited Supply
 - Early Bird Registration, Countdown Clocks
 - Trial periods, free samples
 - Colors and action

It's fascinating.  Click for details and examples.


Quote:

"Remember, 100% of your target audience has brains. B2B or B2C, lead generation, or ecommerce, it doesn’t matter. Keep those brains in mind in your marketing. And as consumers, we should be aware of how marketers are taking advantage of our own biases."


If you like this scoop, please consider a thumbs up or share.

Suggested by Andy Geldman
Scoop.it!

Amazon Changes 2.5M Prices Daily, Here's How You Can Keep Up

Amazon Changes 2.5M Prices Daily, Here's How You Can Keep Up | Ecom Revolution | Scoop.it

All you need to know about repricing on Amazon and eBay: how to get started, differences between marketplaces, the "race to the bottom" and repricing tools.

Marty Note
Price arbitrage is TOUGH. If you are an online merchant you need to stay within reaching distance of Amazon or lose more than a sale - you can lose credibility too. You can't beat Amazon, but there are great tools in this post that will help you "price arbitrage" too.

If you are on online merchant, you need to read this post since PRICE is more than PRICE. Price helps create your online brand too. Here are strategies I used to defeat the Amazon price arbitrage monster:

* Created merchandising bundles that were unique to us. 
* Made sure to check Amazon in 3 ways (front door, email and price comparison engines). 
* Hired Scott Wingo's company Channel Advisor to help structure feeds. 
* Gave free gifts with each purchase. 

Hope you can find ways to beat the monster too.  

 

more...
No comment yet.