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Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail

Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail | Ecom Revolution | Scoop.it

Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics.

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Trends and Strategies For The Commerce Marketer

Trends and Strategies For The Commerce Marketer | Ecom Revolution | Scoop.it
Marketing driven commerce is about engaging your customers whenever and wherever they are. Get started in creating new marketing strategies and optimizing current ones with guidance from these white p
Martin (Marty) Smith's insight:

Excellent ecommerce white paper from Bronto my favorite email marketing tool. Trends include:

* Mobile Pushes desktop to the side.
* Content is KING but focus is Queen.
* Retargeting works but know when to stop.

* Value comes from relevance.
* Beware of ISPs & online services bearing gifts.

* Automation is your friend, but don't forget PEOPLE.

Excellent report especially on mobile and how mobile is changing everything.

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Why It Pays to Be a Category Creator - Harvard Business Review

Why It Pays to Be a Category Creator - Harvard Business Review | Ecom Revolution | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Martin (Marty) Smith's insight:

Find New Categories In Keyword Research

It is possible if you work hard enough and look between the lines a little to find new categories by conducting extensive keyword research. This kind of research is arduous and takes time, but it can pay huge returns.

Returns are "huge" because you know going in the new category is yours for the taking AND you know the language to use to do the taking. I agree with HBR, finding new categories is essential and inexpensive compared to creating new products in old categories.

Creating new products in old categories is trench warfare. You move an inch they take it back and move you back an inch. Think of the death dance Pepsi and Coke have waged for years. All that money spent for so little.

Instead of trench warfare I like to think in terms of BLUE OCEANS and redefinitions of value the way Cirque du Soliel redefined "circus" by cutting out all the things that cost big bucks and keeping the cool fun stuff. If you've seen the recent Ringling Brothers ads you know Cirque has won (the ads are all about the tumbling with some lions and elephants thrown in).


I like to win by THINKING and, when possible, get that THINKING directly from potential customers via keywords.

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CampSaver: Cool "Store Within A Store" Concept

CampSaver: Cool "Store Within A Store" Concept | Ecom Revolution | Scoop.it

CampSaver (located in Utah) is a prominent online Magento store proffering branded camping products to the sports/camping enthusiasts. They are one of our esteemed clients. Hiremagentodeveloper provided them an elite set of Magento development solutions.


Via Kristy Davis
Martin (Marty) Smith's insight:

Friends showed me this cool use of tabs to create "stores within a store" a bit ago. We love the idea of one database and multiple stores (though that is not as easy as it should be). We also love the idea of dedicated "silos" that can address marketing archetypes and personas. 

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Kristy Davis's curator insight, April 30, 2015 6:56 PM

CampSaver is Utah’s leading Magento online store which offers a wide gamut of camping/hiking products ranging from sports clothes, equipments, accessories and much more. The store has been developed and enhanced by Hiremagentodeveloper for outdoor sports enthusiasts who want to purchase camping products of their choice. Magento development team at Hiremagentodeveloper helped them with advanced custom made eCommerce solutions which helped them boost business ROI and engage online visitors. While completing this project, there were key challenges like, to offer enterprise eCommerce solutions for each phase and to make each store user-friendly, sophisticated, straight-forward and smooth. As a result, CampSaver has acquired thousands of admirers and large suite of clients over the years.

Kristy Davis's comment, May 4, 2015 5:50 PM
Thanks Martin Smith
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11 ways to improve online customer retention

11 ways to improve online customer retention | Ecom Revolution | Scoop.it

According to a study from Adobe, in 2012 repeat shoppers made up just 8% of all site visitors in the US yet they accounted for nearly 41% of total online sales.So bearing in mind the fact that it’s also cheaper to keep a customer than it is to attract a new one, businesses need to be working hard to keep shoppers satisfied and give them a reason to return.With this in mind, I’ve rounded up 11 ways in which ecommerce retailers can improve customer retention....


Via Jeff Domansky, Alessandro Rea, John van den Brink
Martin (Marty) Smith's insight:

Easier to make more money from customers already acquired and almost no website pays much aattenton to thst idea.


Here are tips on how to improve your ecommerce website's UI to encourage repeat visits. I would ad DOD (deal of the day) which seems to be gaining momentum and macro categorization for your your personas. At this time of year havig a For Him, For Her, For Kids is good macro categorizaton.

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