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10 Internal Search Tips Worth A Million [w/ 4 via @Scenttrail]

10 Internal Search Tips Worth A Million [w/ 4 via @Scenttrail] | Ecom Revolution | Scoop.it

A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site's total traffic made up nea

Tip #1 - Make sure search boar is visible.

Tip #2 - Use auto-complete, suggestions and create Top 10 Search results content.

Tip #3 - Show most "relevant" results first (see tip #10).

Tip #4 - Deliver results in "local language" i.e. call things the same as your audience.

Tip #5 - Offer multiple ways users can filter results (price, category, best reviewed, most shared).

Tip #6 - Include product reviews, in-stock status and purchasing buttons.


Tip #7: Mine internal search to guide merchandising.

Tip 8: Keep SEO Spiders away from internal search results to avoid duplicate content and no social support problems.

Tip #9: Give customers the ability to save searches to MyProfile.

Tip #10 Use an algorithm to fire search results based on predictive analytics (persona based if possible).

Marty Note
When I was a Director of Ecommerce we used Internal search to help make our aggressive growth goals. I added 7 - 10 because internal search is every ecommerce team's best ally. Internal search is a goldmine of information. Follow these ten tips to mine the gold internal search provides.


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Rescooped by Martin (Marty) Smith from Content Marketing and Curation for Small Business
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5 Ways Ecommerce Sites Killing it With Content & Context via @pcorwin [+1 From @Scenttrail]

5 Ways Ecommerce Sites Killing it With Content & Context via @pcorwin [+1 From @Scenttrail] | Ecom Revolution | Scoop.it

A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

Great Peg Corwin Insight

Creative ways that ecommerce sites are using content marketing:


 - Make how to videos

 - Answer FAQs in clever ways

 - Use photos 

 - Get a blog and be a media outlet

 - Stay in the know


Quote: "Content. It’s the material you create to inspire existing customers and the audience you hope to reach (your next customers are out there somewhere!) Ecommerce sites across the web are taking advantage of content’s power."


If you like this scoop, please consider a thumbs up or share.

Marty Note
When I was a Director of Ecommerce I LOVED #contentmarketing, but it rarely loved us back (lol). An ecommerce site is divided between right brain creative (buy) and left brain engineering (Q&A, content marketing).

The more content we put on a product page the worse it converted. Video and reviews were the single exceptions and videos took some serious tweaking until we got it right (short, product as hero, VO narration, show the product working and bring in review summary from our Buzz Team).

Never forget the first 5 minute video we testing with a hard rock score that was WAY too loud. I could watch conversions tank in real time (advantage of having 14,000 unique visitors a day). That video lasted less than a day, but it taught us to shorten and quiet our content.

Eventually we found a formula that put new life in best sellers and rocketed any product with momentum. Video wasn't a miracle worker. When we tried to rehabilitate a product long gone from the Best Seller list video alone wasn't sufficient.

Big Trend Train Running - CONTEXT
As I was leaving Ecommerce three years ago context was starting to play an increasing rule in the increasingly visual language we needed to speak. Saw a great example of this in the DWR.com catalog.

The Design Within Reach Catalog features a Food Truck with DWR chairs, shelving and lighting. Amazing how much more interesting these "high design" products looked in a real world setting.

DRW.com is so Bauhaus WHITE it hurts the eyes and the pretension can be a bit much. Buy mixing high and low art the FUN factor goes up 10x and their products LOOKED LIKE something you might want in you home (instead of an operating theater lol).

One of the BIG implications of our visual marketing trend is more relevant context like DWR's food truck meets the Bauhaus two page spread. BIG MISS by DWR for not sharing that print spread online. MISS by Fox Restaurants creators of the wood fired pizza food truck called the ROCKET (picture above) too since a page about their DWR shoot would have earned social shares, praise and UGC (User Generated Content).

A cool food company like http://www.foxrc.com should know better!


Via Peg Corwin
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Peg Corwin's curator insight, January 26, 2014 1:27 PM

Creative ways that ecommerce sites are using content marketing:


 - Make how to videos

 - Answer FAQs in clever ways

 - Use photos 

 - Get a blog and be a media outlet

 - Stay in the know


Quote: "Content. It’s the material you create to inspire existing customers and the audience you hope to reach (your next customers are out there somewhere!) Ecommerce sites across the web are taking advantage of content’s power."


If you like this scoop, please consider a thumbs up or share.


Rescooped by Martin (Marty) Smith from #Design
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Concours Artskills x Headict

Concours Artskills x Headict | Ecom Revolution | Scoop.it

Via TotalMad
Martin (Marty) Smith's insight:

Love this presentation and plan to do something similar for CureCancerStore.org. Going to share this with my brother Drew (head of merchandising and product development for the store.

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16 New & Cool Ecommerce Templates For Usual Suspects (Magento, Shopify, ZenCart) via @WebDesignOrg

16 New & Cool Ecommerce Templates For Usual Suspects (Magento, Shopify, ZenCart) via  @WebDesignOrg | Ecom Revolution | Scoop.it
If you've been looking for a perfect web template for an on-line retail business you came to the right place, because today I'm gonna show you 16 of the newest and coolest e-commerce website templates.


Martin (Marty) Smith's insight:

For some reason ecommerce templates have not kept up with content marketing templates in quality, variety or availability. We are thinking of creating one at our startup Curagami (http://www.Curagami.com ) for just that reason (that we can't find good ones), but here are 16 new ones and some aren't horrible (lol). Our fav = ZenCart because we like CTAs next to heroes.


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Why Shoppers Showroom & How To Make MONEY From It [infographic]

Why Shoppers Showroom & How To Make MONEY From It [infographic] | Ecom Revolution | Scoop.it
This infographic from WisePricer digs into the data around showrooming and provides some great tips on how SMBs can fight the trend in store and online. (If you have a brick-and-mortar store, you are probably painfully aware of showrooming.
Martin (Marty) Smith's insight:

Smart web-only merchants WANT showrooming. Let THEM (bricks and mortar) carry costs and you (online merchant) get sales. If I still ran an Ecommerce website there would be Showrooming Tips all over (lol).

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