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The New E-commerce.
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Ecommerce Strategy vs Tactics via @HaikuDeck

Ecommerce Strategy vs Tactics via @HaikuDeck | Ecom Revolution | Scoop.it

Ecommerce Strategy vs. Tactics
Which comes first ecommerce strategy or tactics? Trick question. Doesn't matter as long as you end up swimming in a blue ocean.

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Ask For Help - The New Curated, Collaborative Community Ecommerce via @HaikuDeck

Ask For Help - The New Curated, Collaborative Community Ecommerce via @HaikuDeck | Ecom Revolution | Scoop.it

The Little Haiku Deck That Could
Our Asking Ecommerce Questions Haiku Deck (http://shar.es/1g6S5q ) is becoming the little deck that could. To say these slides are a testimony to the power of fast feedback loops and iteration is an understatement.

With three sets of video notes (more coming soon) and three major changes based on feedback from attendees at conferences where we've been presenting the little deck that could Ask For Help: Asking Key Ecommerce Questions proves another important point - everything is a curated conversation now.

Thus the power of @Scoop.itand thus Google's QDF (Quality Deserves Freshness) demand. When we started this little deck had a few hundred views. Now, thanks to feedback and support from those providing the feedback almost 2,000 people have learned to do the hardest thing in the galaxy (at least for American men) - ASK FOR HELP!

Thanks for all the help we've received creating the little Haiku Deck That Could. Marty

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Ecommerce Master Class Video: Directed Search via @Curagami

Ecommerce Master Class Video: Directed Search via @Curagami | Ecom Revolution | Scoop.it

How did we made more than $30M in online commerce? Watch our first Ecommerce Master Class Video & to learn about directed search wins hearts, minds and loyalty. Can watching a 2 minute video really make millions? Worked for us :). M

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Hero Marketing: Compete with Amazon - via @Curagami

Hero Marketing: Compete with Amazon - via @Curagami | Ecom Revolution | Scoop.it

Hero Marketing: Compete with Amazon shares passion, customer focus, exponential thinking & need to create movements not promotions needed to win online and how SMBs can compete with Amazon.

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Why Is WaNeLo.com Killing It? Long Tail Ecommerce via @Curagami

Why Is WaNeLo.com Killing It? Long Tail Ecommerce via @Curagami | Ecom Revolution | Scoop.it

WaNeLo.com
WaNeLo.com understands something you don't. They understand there is NO WAY to compete head-to-head with Amazon. Better to shift to a "blue ocean" by creating a highly social, mobile and gamified environment.

As a "mashup artist" WaNeLo.com can create pages that cost pennies, pages that may generate dollars. Are there bumps with this "new age" affiliate marketing? Of course, but, as the pagespread chart illustrates, you don't beat the giant YOU CO-OPT him :).

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$50,000 New Ecommerce Web Design Contest...Want In? via @Curagami

$50,000 New Ecommerce Web Design Contest...Want In? via @Curagami | Ecom Revolution | Scoop.it

$50,000 New Ecommerce Web Design Contest
FOMs (Friends of Martin's) are working on a cool event to support my +FedEx keynote talk in Maryland at the end of February. We have 3 partners willing to contribute time into a "prize" to help online merchants pivot to the NEW Ecommerce.

If you would like to contribute email Martin(at)Curagami.com (not on our site yet as we may fill our partner roster from friends and social. Read more about the contest on G+
https://plus.google.com/102639884404823294558/posts/M3n5Ds4Tk9p

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Future of Ecommerce Is Social & Mobile...Here's Why via @Paper_li

Future of Ecommerce Is Social & Mobile...Here's Why via @Paper_li | Ecom Revolution | Scoop.it

E-commerce used to be static, Not So Much Anymore
This excellent Paper.li post from @Cendrine Marrouat - SocialMediaSlant.comshares interesting ecommerce research, design ideas and the impact of the social / mobile web on online commerce.

The new ecommerce requires originality, social curation and a supportive tribe as we discuss regularly at http://www.Curagami.com our Durham, NC based startup dedicated to creating cool new tools for online merchants.

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Ecommerce Is A Mobile & Social Game: GAMIFY Content Marketing via @HaikuDeck

Ecommerce Is A Mobile & Social Game: GAMIFY Content Marketing via @HaikuDeck | Ecom Revolution | Scoop.it

Ecommerce Is A Mobile & Social Game
The more I do this, web marketing, the more game-like everything feels. Mobile and social are acting like huge pythons squeezing content into a game. Content shock is the other trend impacting your content marketing.

In 2003 your content could be factual and visually boring and it would work. Not so much anymore. Today you must think of your content like pieces on a chess board. How can you achieve your goals by developing relationships between your content, your customers and advocates?

Mobile and social make ecommerce a game too as WaNeLo.com demonstrates. WaNeLo.com is a "clean slate" built to mashup massive amounts of content that already exists, make creating "YOUR WaNeLo.com Store" fun (you swipe through content) and collect a nice fee for being the first retailer to get the many changes to online commerce brought to you by a smart phone near you (and most of the time people are within 10' of their smart phones at all times).

We began the conversation about how to make an online store a game a few weeks ago on G+ (https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw ).

This @HaikuDeck shares how to make content more game-like. Here are a few easy ways merchants can begin to create gamification:

* Create an Ambassadors Program to identify your 1% Contributors and 9% Supporters.
* Provide a public profile for Ambassadors (if they choose) with a good URL (cool.com/ambassadors/marty for example).
* Curate great Ambassador content first to OTHER Ambassadors and next, and this should be a smaller set, to the public via your site.

* Begin to track key Ambassador functionality such as social shares, links and likes.
* Create feedback loops for Ambassador actions (200 Likes, 100 links and 3,000 social shares to date or yesterday or last week).

* Steal LinkedIn's famous, "Your profile is 80% complete" Call-To-Action (CTA).

Might seem strange to talk about adding gamification to ecommerce NOW when the holiday tsunami is only days away, but most ecommerce teams have their plans made up. While social media means any plan must respond to what is happening now, most ecommerce teams are working a quarter ahead.

Successful gamification isn't easy, but rewards are huge. Instead of invading Russia in the winter we suggest merchants begin building foundation by creating an Ambassador Program. Ambassadors, those fans, friends and supporters willing to help, become critical when you want to turn gamfication ON (and you will).


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Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom Revolution

Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom Revolution | Ecom Revolution | Scoop.it

Ecommerce Revolution In 2015
Yesterday we planted a flag stating our intention to create an ecommerce revolution in 2015. Today first objections were heard. Learn why Can't is music to a marketing geeks ears and how you can join the ecommerce revolution so you can say, "Yeah, I helped with that," when others say they wish they could have been there.

Join The Ecom Revolution Today
http://bit.ly/ecom_revolution_google  

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Don't Let "Bad Links" Kill Your Website - @Curagami

Don't Let "Bad Links" Kill Your Website - @Curagami | Ecom Revolution | Scoop.it
Bad links can kill your website's hard-won authority, reputation & traffic. Use Google's disavow tool to protect your site's traffic from SEO bandits.

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5 Holiday Website Design Tips - A @HaikuDeck by @Scenttrail

5 Holiday Website Design Tips - A @HaikuDeck by @Scenttrail | Ecom Revolution | Scoop.it
This holiday selling season (2014) will happen as close to real time as any thanks to the social / mobile web. Listening and curating are going to be important, but so is tapping the nostalgia and spirit of the season in creative and collaborative ways.

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Mobile Beacons Are Changing Shopping | HBR

Mobile Beacons Are Changing Shopping  | HBR | Ecom Revolution | Scoop.it

Can You Say Minority Report?
Beacons are taking the world of mobile by storm. They are low-powered radio transmitters that can send signals to smartphones that enter their immediate vicinity, via Bluetooth Low Energy technology. 


In the months and years to come, we’ll see beaconing applied in all kinds of valuable ways.For marketers in particular, beacons are important because they allow more precise targeting of customers in a locale.


A customer approaching a jewelry counter in a department store, for example, can receive a message from a battery-powered beacon installed there, offering information or a promotion that relates specifically to merchandise displayed there.


In a different department of the same store, another beacon transmits a different message. Before beacons, marketers could use geofencing technology, so that a message, advertisement, or coupon could be sent to consumers when they were within a certain range of a geofenced area, such as within a one-block radius of a store.


However, that technology typically relies on GPS tracking, which only works well outside the store. With beaconing, marketers can lead and direct customers to specific areas and products within a store or mall....


Via Jeff Domansky
Martin (Marty) Smith's insight:

Inevitable the brick and mortar world will become more web-like. The other major take away is a consistent theme now - the closer we get to near real time the better we interact with the evolving mobile / social world.

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Jeff Domansky's curator insight, September 3, 2014 12:57 AM

How beacons are changing the world of retail.

malek's curator insight, September 4, 2014 7:18 AM

Beacons are awesome for understanding traffic flows in retail locations or conferences, but will users download an app that tracks their every movement? I, for one, won't do it.

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ECommerce's Website Design New Best Practices: What Are Today's Ecom Must Haves?

ECommerce's Website Design New Best Practices: What Are Today's Ecom Must Haves? | Ecom Revolution | Scoop.it

Ecom's New  Best Practices
Better have all of these if you expect to make money online these days:
* Easy To Get Free Shipping.
* Easy To Find Sale Section.
* Deal of the Day (once Woot.com only now becoming ubiquitous).
* What's New.
* Best Sellers.
* For Him, Her, Kids navigation (if applies).
* An ASK for User Generated Content.
* Clear "WE VALUE UGC" signals.
* Exciting "Magazine-like" content.

Via Tomorrow's Ecommerce: How To Design Tomorrow's Ecommerce Today on Haiku Deck http://shar.es/1nkirc


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Marketing Master Class: Know Thyself - YouTube

FedEx Ecommerce Summit
Will be presenting the New Ecommerce to about 100 Small to Medium Sized Businesses in Atlanta at Georgia Tech on 4.16. Here is the agenda:

* Know Thyself (video notes done).

* Ask the right ?s.
* Share Thyself.
* Ask for Help.
* Favorite Tools.

We are working on video notes for each section.
Find the Ask For Help: The New Collaborative, Curated, Community Ecommerce Haiku Deck Here: http://shar.es/1gJbLS

Find Know Thyself Marketing Master Class video notes here:
https://youtu.be/OvJ92tZ2dtA

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Ecommerce = Platform * Content Curation & Community Squared

Ecommerce = Platform * Content Curation & Community Squared | Ecom Revolution | Scoop.it

Yesterday at the Digital Summit in Charlotte, NC we ran into a familiar problem. "Marty we don't have any content," an growing ecommerce website shared.

I shared the good and bad news. The bad news is developing an effective content strategy takes time, focus and money. The good news is there are things to do in parallel that bring all pieces together such as:

* Create an Ask.

* Begin to CURATE content.

* Curate 90%, Create about 10%.
* Listen and set up Key Performance Indicators to LISTEN better.
* Develop a testing culture.
* Begin the journey to sustainable online community.

Added video notes to explain all of this to our Ecommerce Questions Haiku Deck: http://shar.es/1guIF1

Find video notes on platforms, content curation and community on Curagami's YouTube channel here: https://youtu.be/tSHeIxtrs4g

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Marketing Channels Infographic via @Conductor

Marketing Channels Infographic via @Conductor | Ecom Revolution | Scoop.it

There's some great data out there on marketing channel ROI. This infographic pulls together industry studies and surveys on how marketing channels compare.

Marty Note
Somewhat disingenuous to separate channels like this. Everything is everything now and that means results in one channel are influencd in many ways by other channels. That is an important caveat for the "all or nothing" crowd who may read these results thinking they can reduce or eliminate commitment to social or PPC.

Yeah we wouldn't do that.  Your site is MODELED and substantial changes to any part of your current model could take down all the dominoes. That doesn't mean this knowledge isn't important though your results may be different. Knowing what channel is contributing profit and what channel is contributing traffic allows you to invest in the blend. Remember it is the blend that wins so don't go cutting off your nose to spite your website.

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5 tips to increase e-Commerce sales with relevant content

5 tips to increase e-Commerce sales with relevant content | Ecom Revolution | Scoop.it
Here are 5 tips to increase e-commerce sales through quality customer service and relevant content, targeting the 2nd step of the consumer conversion funnel
Martin (Marty) Smith's insight:

Content Is the KEY To Tomorrow's Commerce
There is NO DOUBT in team Curagami's (http://www.Curagami.com) mind that content holds the key to conversion and SEO in tomorrow's ecommerce world.

We would order these tips differently:

1. Product Reviews (the most power UGC on our site curate the heck out of these and find your Ambassadors here too).

2. Clear returns & Free Shipping policy - we added free shipping, but having pages dedicated to both of these ideas means you may not have to pay Retail Me Not for your traffic.

3. Product Descriptions - use keywords you see customers using in reviews and use the keywords tool to test words against each other.

4. Photo & Video Quality - looks are overrated on an ecommerce site. Sounds strange to write that sentence, but if your customers trust you, you use User Generated Content and offer the right shipping and loyalty environments your pictures can be something you are always working on. Better is better no doubt, but a site with moderate images and the right reviews, shipping and returns can outsell a site with beautiful pictures and the wrong policies.

5. Customer Support - best way to show customer support is via your existing customers. This is why reviews are so important. Reviews are the unvarnished voice of the mob, your customers.

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10 Conversion Optimization Tips For E-Commerce Product Pages - Infographic

10 Conversion Optimization Tips For E-Commerce Product Pages - Infographic | Ecom Revolution | Scoop.it

Marty Note
Solid tips here with a few caveats:


* #3 printing is a nice to have now not a must have. Printing just isn't as important, but, for some, a printed piece is easier to share.

* Reviews are now more important in their absence. Having hundreds of reviews is great as it shows the size and value of the tribe formed around a given product. A Customer's voice is always a tad different sounding too, so be sure to curate content FROM reviews.

* High res images is a good idea, but don't slow the delivery of your page down. Use a Content Delivery Network (CDN) to help server your images and videos fast no matter who is looking at your content or from where.

* Product comparisons are great especially if they are social.

* Shipping = we would amend shipping to make sure your FREE Shipping triggers are easy to find / be aware of and set to maximize conversions.

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Long Tail Ecommerce: Pin to Win via @Curagami

Long Tail Ecommerce: Pin to Win via @Curagami | Ecom Revolution | Scoop.it
Never been more important to know your website's long tail than in ou social / mobile / connected time as Amazon proves and WaNeLo illustrates.
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Why & How Merchants & Retailers Should Embrace Showrooming

Showrooming Scurge
Most retailers HATE people showrooming in their stores. That's stupid as it is like trying to hold back the tide. Better to embrace showrooming - the practices of shopping in the world and then buying online for better price.

One way to embrace showrooming occurred to this morning watching Bruno Torturra discuss how easy it is to stream a live event to the web. Torturra is streaming protests, but retailers brave enough to encourage showrooming could use the same tactics to build a powerful Ambassador layer.

The recipe is simple:

1. Create content explaining how to stream live video.

2. Create a community to share your "shopping videos".

3. Provide social rewards (encouragement and features) to filter.

4. Rinse and Repeat

Your customers could help keep your prices in line, alert you to cool merchandising by competitors and a million other near real time benefits. You can't go into something like this halfway.

It's an all or nothing idea and that means listening more than you talk (some sites, brands and companies are better at 2 way communication than others). Early today team Curagami wrote a piece about competing with Amazon (http://sco.lt/58qhn7 ).

Add this "video showrooming army" to that and you get differentaion from the monster. Cool thing is cost of creating such cool and cutting edge competition is minimal (webpage and some serving). I wouldn't host on YouTube unless you were strapped for cash since you want the SEO juice flowing in your site's direction.

Soon retailers will be glad people are in their stores FOR ANY REASON, beat them by embracing showrooming now.

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Invisible Giant: Why New SEO So Hard To See via @HaikuDeck

Invisible Giant: Why New SEO So Hard To See via @HaikuDeck | Ecom Revolution | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.
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Ecommerce Revolution Manifesto: Join & Contribute

Ecommerce Revolution Manifesto: Join & Contribute | Ecom Revolution | Scoop.it

Revolution Has Begun, Now Join & Contribute
Are you as frustrated, bored and wanting more from ecommerce as we are? "We" is five marketing, merchants and Magento programmers who know TOGETHER we change the way we communicate, share and sell things to one another.

Learn More
http://bit.ly/ecom_revolution_google 

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Crowdfunding IS the New Email Marketing via @Curagami

Crowdfunding IS the New Email Marketing via @Curagami | Ecom Revolution | Scoop.it
Crowdfunding is a new powerful marketing channel similar to what email marketing used to be - high profit, low cost with big social and UGC benefits.

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How Social Is Your Ecommerce Website? Nope Not Social Enough - How To Fix via @HaikuDeck

How Social Is Your Ecommerce Website? Nope Not Social Enough - How To Fix via @HaikuDeck | Ecom Revolution | Scoop.it

Social & Mobile Ecommerce
Ecommerce is being transformed by social and mobile. The implications for merchants are VAST. How your Ecommerce site creates conversations and digitally listens will determine its value. No matter how social your online store it isn't social enough for the immediate future.This Haiku Deck can help your site do things like:

* Create conversations that lower costs and increase profits.
* Build an online community.
* Learn to listen "digitally".
* Scale your store to the next level.
* Create an engine that mines User Generated Content.

Can your store be too social? Not so much as it turns out.

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malek's curator insight, September 7, 2014 6:51 AM
3. People don't BUY brands, they FOLLOW them. 

Today’s social media revolution is about engagement and content - the consumer is generating content, sharing, distributing, and being the medium.

 Advertising told stories - social media is about getting others to tell stories for us.

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Added Artist Sara Harvey's (@4theLoveofToys) Knitting Gnome To Tomorrow's Ecommerce via @HaikuDeck

Added Artist  Sara Harvey's (@4theLoveofToys) Knitting Gnome To Tomorrow's Ecommerce via @HaikuDeck | Ecom Revolution | Scoop.it

Designing Tomorrow's Ecommerce Today
Added artist Sara Havey's magical knitting gnome to the fastest "views" Haiku Deck I've ever created (300+ in 24 hours) because it is a perfect example of the New Ecommerce's crowdsourcing and DIY future.

The deck is divided into three sections:
* Current Ecommerce Best Practices.
* Rise of the Social / Mobile Web & Social Shopping.
* Crowdfunding, Crowdsourcing and DIY.

Is it possible to create tomorrow's ecommerce website TODAY? Is Sara's gnome knitting? You bet!

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