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Scooped by Martin (Marty) Smith!

Secret Weapons - #: 5 Hashtag Tracking Tools for Twitter, Facebook and Beyond |

Secret Weapons - #: 5 Hashtag Tracking Tools for Twitter, Facebook and Beyond | | Ecom Revolution |
Discover the hashtag tracking tools you need to make it easy to create, manage, track and report on social media hashtag campaigns.

Marty Note
I've always felt the #hashtag is a vastly underexploited secret weapon. One reason hashtags have been under exploited for their intense #BI (Business Intelligence) value is tools to easily understand them were lacking.

Not so much anymore as this Social Media Examiner post shares.

Why are hasthags secret weapons? Hashtags are and will always be too "quanty" to become mainstream. No matter how good the tool set you still have to have a math / model geek to help marketers understand implications and form actions.

Imagine a model that understands existing benchmarks well enough to drive a push notification when a tag (and thereby the underlying content) is trending (i.e. its change delta is above some set number). What is the value of being first to surf that social wave?

Could be millions

Problem is wave knowledge rests with the Quants while surfing knowledge rests with marketers. You would think that is a needs based marriage made in heaven.

Not so much since marketers don't know what they don't know and so can't ask and wave smart quants know WAVES not how to merchandise the wave into MONEY.

Trust that our Startup Factory Funded startup Curagami is thinking about how to introduce wave smart quants to ecommerce surfing merchants ( :). M

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Scooped by Martin (Marty) Smith!

Why We Are Hiring Great Curators & Your Ecommerce Site Should Too via @CrowdFunde

Why We Are Hiring Great Curators & Your Ecommerce Site Should Too via @CrowdFunde | Ecom Revolution |

CrowdFunde & Content Curators
When we started CrowdFunde, our startup to help B2C online retailers and B2B content marketers know how to use content to achieve their goals, we realized we would need a lot of help. As the tool took shape it was clear the guiding hand of a great content curator would be a CSF (Critical Success Factor).

As we explained on great content curators do three increasingly important things:

* Find next generation of trending content.
* Fit seemingly disparate content into an evolving “jigsaw” of themed content curation.
* Help readers, followers and other contributors understand macro concepts.

I've worked with great curators on and the POWER and PRESCIENCE of that experience is why discovering and hiring 10 great content curators (to start) is one of our most important "Launch Goals".

The cool thing is, in many cases, we may be paying a hard working content curator to do what they love and what they are already doing for FREE. While no one is going to get rich on what our little startup can afford to pay there is a lot to be said for being part of a new company, a company dedicated to helping Internet marketers get to know their customers, be able to talk to and learn from their customers.

If you are a great content curator we hope you will APPLY and share our search with your friends.

Thanks, Marty and Phil



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