Discover the hashtag tracking tools you need to make it easy to create, manage, track and report on social media hashtag campaigns.
I've always felt the #hashtag is a vastly underexploited secret weapon. One reason hashtags have been under exploited for their intense #BI (Business Intelligence) value is tools to easily understand them were lacking.
Not so much anymore as this Social Media Examiner post shares.
Why are hasthags secret weapons? Hashtags are and will always be too "quanty" to become mainstream. No matter how good the tool set you still have to have a math / model geek to help marketers understand implications and form actions.
Imagine a model that understands existing benchmarks well enough to drive a push notification when a tag (and thereby the underlying content) is trending (i.e. its change delta is above some set number). What is the value of being first to surf that social wave?
Could be millions
Problem is wave knowledge rests with the Quants while surfing knowledge rests with marketers. You would think that is a needs based marriage made in heaven.
Not so much since marketers don't know what they don't know and so can't ask and wave smart quants know WAVES not how to merchandise the wave into MONEY.
Trust that our Startup Factory Funded startup Curagami is thinking about how to introduce wave smart quants to ecommerce surfing merchants ( http://www.curagami.com :). M