Ecom Revolution
24.2K views | +0 today
Follow
Ecom Revolution
The New E-commerce.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

5 Tips To Help Online Merchants Cross the Content - Commerce Rubicon via @Curagami

5 Tips To Help Online Merchants Cross the Content - Commerce Rubicon via @Curagami | Ecom Revolution | Scoop.it

5 TIps To Cross Ecom's Rubicon
Smart merchants are beginning to cross the ecommerce rubicon between content and commerce. Discover 5 Tips to cross your online store's ecommerce rubicon.

5 TIps

* “Magazine” your content
* Curate from brands
* Curate from customers
* Lean & Visual Win
* Tie In Email, Social & Mobile

Going to incorporate @Guillaume Decugis and Scoop.it's ideas on Lean Content on this not very lean post too. I set aside some content to keep the post pinging with fresh content.

Evergreen means our team will refresh the content (or ask for help from our Ambassadors to do so) regularly. Not all content is equal. Places in our "evergreen" regularly scheduled updates category must be earned (lol).

So help 5 Tips to Cross the Ecom Rubicon earn evergreen status, or better yet contribute your thoughts and we will curate in.

Crossing the Rubicon between content and commerce is the BIG ISSUE in online retailing today. Discover our tips to cross and add yorus.  

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Ecommerce = Platform * Content Curation & Community Squared

Ecommerce = Platform * Content Curation & Community Squared | Ecom Revolution | Scoop.it

Yesterday at the Digital Summit in Charlotte, NC we ran into a familiar problem. "Marty we don't have any content," an growing ecommerce website shared.

I shared the good and bad news. The bad news is developing an effective content strategy takes time, focus and money. The good news is there are things to do in parallel that bring all pieces together such as:

* Create an Ask.

* Begin to CURATE content.

* Curate 90%, Create about 10%.
* Listen and set up Key Performance Indicators to LISTEN better.
* Develop a testing culture.
* Begin the journey to sustainable online community.

Added video notes to explain all of this to our Ecommerce Questions Haiku Deck: http://shar.es/1guIF1

Find video notes on platforms, content curation and community on Curagami's YouTube channel here: https://youtu.be/tSHeIxtrs4g

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Why Is WaNeLo.com Killing It? Long Tail Ecommerce via @Curagami

Why Is WaNeLo.com Killing It? Long Tail Ecommerce via @Curagami | Ecom Revolution | Scoop.it

WaNeLo.com
WaNeLo.com understands something you don't. They understand there is NO WAY to compete head-to-head with Amazon. Better to shift to a "blue ocean" by creating a highly social, mobile and gamified environment.

As a "mashup artist" WaNeLo.com can create pages that cost pennies, pages that may generate dollars. Are there bumps with this "new age" affiliate marketing? Of course, but, as the pagespread chart illustrates, you don't beat the giant YOU CO-OPT him :).

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom Revolution

Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom Revolution | Ecom Revolution | Scoop.it

Ecommerce Revolution In 2015
Yesterday we planted a flag stating our intention to create an ecommerce revolution in 2015. Today first objections were heard. Learn why Can't is music to a marketing geeks ears and how you can join the ecommerce revolution so you can say, "Yeah, I helped with that," when others say they wish they could have been there.

Join The Ecom Revolution Today
http://bit.ly/ecom_revolution_google  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Don't Let "Bad Links" Kill Your Website - @Curagami

Don't Let "Bad Links" Kill Your Website - @Curagami | Ecom Revolution | Scoop.it
Bad links can kill your website's hard-won authority, reputation & traffic. Use Google's disavow tool to protect your site's traffic from SEO bandits.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

5 Holiday Website Design Tips - A @HaikuDeck by @Scenttrail

5 Holiday Website Design Tips - A @HaikuDeck by @Scenttrail | Ecom Revolution | Scoop.it
This holiday selling season (2014) will happen as close to real time as any thanks to the social / mobile web. Listening and curating are going to be important, but so is tapping the nostalgia and spirit of the season in creative and collaborative ways.

Martin (Marty) Smith's insight:

Not to late to make these changes to your ecommerce website before the holidays. Rock On and have a great holiday selling season.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Why New SEO So Hard To SEE & How Thousands See The Invisible Giant. You?

Why New SEO So Hard To SEE & How Thousands See The Invisible Giant. You? | Ecom Revolution | Scoop.it

There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

We've named the hard to see new seo The Invisible Giant. Thousands have now seen, interacted with, shared and commented on The Invisible Giant. Have you?

Haiku Deck
http://shar.es/1nCjlP

Curatti Blog Post
http://curatti.com/invisible-giant-hard-see-new-seo/

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

16 New & Cool Ecommerce Templates For Usual Suspects (Magento, Shopify, ZenCart) via @WebDesignOrg

16 New & Cool Ecommerce Templates For Usual Suspects (Magento, Shopify, ZenCart) via  @WebDesignOrg | Ecom Revolution | Scoop.it
If you've been looking for a perfect web template for an on-line retail business you came to the right place, because today I'm gonna show you 16 of the newest and coolest e-commerce website templates.


Martin (Marty) Smith's insight:

For some reason ecommerce templates have not kept up with content marketing templates in quality, variety or availability. We are thinking of creating one at our startup Curagami (http://www.Curagami.com ) for just that reason (that we can't find good ones), but here are 16 new ones and some aren't horrible (lol). Our fav = ZenCart because we like CTAs next to heroes.


more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Hard Lessons Learned About Negative Reviews

Hard Lessons Learned About Negative Reviews | Ecom Revolution | Scoop.it
I just received an email from a woman who had a bad experience with a photographer in Myrtle Beach, SC and left him a 2 star review. He is now threatening… - Martin W. Smith - Google+


Martin (Marty) Smith's insight:

Phil Buckley shared a post about how NOT to react to negative reviews. Reminded me of writing 5 Safety Tips for Social Media for @Kelly Hungerford and the Paper.li blog:

http://community.paper.li/2012/08/06/5-social-media-marketing-safety-tips-part-1/

Got good to me so Kelly was nice enough to let me split an impossibly long post into two parts:

http://community.paper.li/2012/08/09/5-social-media-marketing-safety-tips-part-2/

The post is linked to G+ where we are having an interesting conversation about how negative online is really positive.

more...
Kelly Hungerford's comment, July 24, 2014 2:37 PM
That was and still is one of our best performing posts Marty. Your analogies and tips are as relevant today as they were back in 2012.
Kelly Hungerford's comment, July 24, 2014 2:39 PM
That went too quickly! I wanted to continue by saying that indeed negative can be positive. There are numerous opportunities to be seized when the going gets tough and we should welcome those as much as the positive. Thanks Marty!
Scooped by Martin (Marty) Smith
Scoop.it!

Ecommerce, The Next Million Bucks & Diversifying Your Channel Marketing

Ecommerce, The Next Million Bucks & Diversifying Your Channel Marketing | Ecom Revolution | Scoop.it

Ecommerce & The Next Million Bucks
This post explains two critical ecommerce ideas:

* Working in SCALE.
* Diversifying Your Channel Marketing.

Making a million online only takes 10% more effort and money than making $100K so always think in scale. Ask yourself where the next million bucks is going to come from then create a plan to get there (more on the plan when it isn't 2PM I promise).  

The other new ideas contained in this piece are about new marketing channels like the work we are doing on crowdfunding at our #startup http://www.crowdfunde.com.  

Diversified channel marketing doesn't get wiped out by the inevitable ups and downs of online channels. When your marketing is diversified you can sleep at night because you have the TOOLS need to recover WHEN (not if) things go BUMP in the night on one of your channels.  

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Content marketing automation
Scoop.it!

(Tips You Don't Want To Miss To) Get People to Open your Emails [+ 5 From Scenttrail]

One of the most important elements of email marketing is writing subject lines that get people to open your emails. 


Via Guillaume Decugis
Martin (Marty) Smith's insight:

My favorite is #4 TELL don't SELL. Other solid email marketing tips in this deck. I would add:

* Never one than one thing unless NEWSLETTER.

* Ask a question in our subject you partially answer in the email (their tip #5). 

* Always include social share button in prominent position.

* Always include a "can't see" URL as that promotes social shares too. 
 * Always have a LIVE FROM address not "NoResponse@YourURL ...but you must monitor responses too. 

more...
Guillaume Decugis's curator insight, March 6, 2014 11:18 AM

If you've been using email marketing, chances are you're already familiar with some if these. But I'm sure you'll also find new ones and it's a good checklist for inspiration to have available for your next campaign. 

Amy Hollingsworth's curator insight, March 6, 2014 12:34 PM

Great article, especially for educators. I think a lot of students don't read our emails either, because the titles sound so boring!

Scooped by Martin (Marty) Smith
Scoop.it!

Want Better Conversion In 2014? Ban Stock Photography

Want Better Conversion In 2014? Ban Stock Photography | Ecom Revolution | Scoop.it

Stop Using Stock
Stop Using Stock & Increase Ecommerce Conversion In 2014
If your #ecommerce  website uses #stockphotography  and you want to make more money in 2014 then stop. This post has ideas for weaning off of stock such as:

* Use @HaikuDeck (http://www.haikudeck.com) to mine creative commons. 
* Ask customers / visitors to share their photos.
* Tell the story of your products (another great plase for UGC User Generated Contests).
*  Embed a photographer (hire a photographer to live in your company for a few days, week or a month). 
* Ask your employees to hellp bet many of them take pictures when I was Director Marketing at Atlantic BT there where three or four GREAT photographers.
* Shoot a lot of video (videos tell great visual stories and are also a great place for UGC see my Scoop on Vidrack http://sco.lt/8ePWtN . 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

7 Tips On Curating HERO Images and Why This Porsche Picture ROCKS

7 Tips On Curating HERO Images and Why This Porsche Picture ROCKS | Ecom Revolution | Scoop.it

North Carolina Museum Of Art and Art of Internet Marketing
Kudos to whoever is managing the digital marketing team at the North Carolina Museum of Art (NCMA). I got a nice tweeted thank you for my Wall Street, Texans and a Thief story about the Porsche By Design exhibit (http://sco.lt/6mfIMD ).

I visited Porsche By Design yesterday as I attempt to wander my way through the CrowdFunde business plan, but that is another story. NCMA's web team included a Win A Porsche raffle (so a viral contest) and some of the most amazing pictures of cars I've ever seen. KUDOS!

The didn't include the picture above, but I wanted to take a moment and share Internet marketing image tips learned during my 7 year Director of Ecommerce tenure. The picture above makes a great HERO (largest images on webpage are called 'heroes") because:

* High contrast (white car with red car in immediate background). 
* Action since the photographer is focusing and people are milling.
* People milling create interest. Note how none of the "milling people" are looking AT the camera so they don't distract since we would follow their eye sight lines if they were looking at the camera). 
* The milling crowd moves out and then back into the white car because of the way the RED CAR is pointed (brilliant again). 
* The car becomes a huge POINTER, so putting a CTA (Call-To-Action) under it would get lots of clicks. 
* The photographer becomes a pointer too since many would click anything immediately below him.  

* Gaze follows the photographer’s camera and the sight lines of people in the picture (note the guy LOOKING at the photographer who is focusing on the car = BRILLIANT).  

This photograph is GEINUS since it creates excitement, provides amazing pointers that would direct visitor eyes to Calls-To-Action and its basic color, high contrast would work well within any web design. 

My question is are you thinking about your hero images this deeply? If not you are NUTS since serendipity is not a scalable Internet marketing strategy (lol). Quick tips for Heroes:

* Remember to look for pointers that will direct your visitors’ gaze. 
* We look at PEOPLE more than things. 
* We also look WHERE people are looking. 
* We really LOOK at babies, but same rules apply (we look where they look). 
* The direct gaze at the camera is welcoming and creates engagement.

* Two people talking heads turned away is a disaster (excludes visitors). 
* Don't over use the direct gaze idea. 
* Crowds can work, as they do here, but be aware that visitors will follow their sight lines too. 
* When people's sight lines aren't available we look for and find other directional clues. 

This last bullet is the real RUB of using images on your website. THINK about how any image moves visitors to the next step. Images (and video) can help or hurt your website's goals. Follow these simple tips and images will HELP move visitors to subscribers, contributors, advocates and buyers.  


 

 

more...
Martin (Marty) Smith's comment, December 18, 2013 3:26 PM
Thanks for ReScoop and kind words on my first Infographic John. You rock! Thought of you when I was looking at these cars. Have a great holidays. Marty
John van den Brink's comment, December 18, 2013 3:33 PM
Marty you're welcome. Indeed wonderful cars. But also a wonderful article! Have a great holidays :)
Scooped by Martin (Marty) Smith
Scoop.it!

Ecommerce Strategy vs Tactics via @HaikuDeck

Ecommerce Strategy vs Tactics via @HaikuDeck | Ecom Revolution | Scoop.it

Ecommerce Strategy vs. Tactics
Which comes first ecommerce strategy or tactics? Trick question. Doesn't matter as long as you end up swimming in a blue ocean.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Hero Marketing: Compete with Amazon - via @Curagami

Hero Marketing: Compete with Amazon - via @Curagami | Ecom Revolution | Scoop.it

Hero Marketing: Compete with Amazon shares passion, customer focus, exponential thinking & need to create movements not promotions needed to win online and how SMBs can compete with Amazon.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Invisible Giant: Why New SEO So Hard To See via @HaikuDeck

Invisible Giant: Why New SEO So Hard To See via @HaikuDeck | Ecom Revolution | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Ecommerce Revolution Manifesto: Join & Contribute

Ecommerce Revolution Manifesto: Join & Contribute | Ecom Revolution | Scoop.it

Revolution Has Begun, Now Join & Contribute
Are you as frustrated, bored and wanting more from ecommerce as we are? "We" is five marketing, merchants and Magento programmers who know TOGETHER we change the way we communicate, share and sell things to one another.

Learn More
http://bit.ly/ecom_revolution_google 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Crowdfunding IS the New Email Marketing via @Curagami

Crowdfunding IS the New Email Marketing via @Curagami | Ecom Revolution | Scoop.it
Crowdfunding is a new powerful marketing channel similar to what email marketing used to be - high profit, low cost with big social and UGC benefits.

Martin (Marty) Smith's insight:

add your insight...

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

ECommerce's Website Design New Best Practices: What Are Today's Ecom Must Haves?

ECommerce's Website Design New Best Practices: What Are Today's Ecom Must Haves? | Ecom Revolution | Scoop.it

Ecom's New  Best Practices
Better have all of these if you expect to make money online these days:
* Easy To Get Free Shipping.
* Easy To Find Sale Section.
* Deal of the Day (once Woot.com only now becoming ubiquitous).
* What's New.
* Best Sellers.
* For Him, Her, Kids navigation (if applies).
* An ASK for User Generated Content.
* Clear "WE VALUE UGC" signals.
* Exciting "Magazine-like" content.

Via Tomorrow's Ecommerce: How To Design Tomorrow's Ecommerce Today on Haiku Deck http://shar.es/1nkirc


Martin (Marty) Smith's insight:

add your insight...


more...
No comment yet.
Suggested by Andy Geldman
Scoop.it!

EASY is OVER in Ecommerce [+ Scenttrail Note]

EASY is OVER in Ecommerce [+ Scenttrail Note] | Ecom Revolution | Scoop.it

New Ecommerce Marty (@scenttrail) Note
I love this post sharing tips from a handful of ecommerce experts. I might fall into that category too after a 7 year tenure during which teams I managed made over $30M in online sales.

Our AOV (Average Order Value) was never more than $62 so hundreds of thousand of transaction. When I was hired the site's sales were below a million. When I left annual sales were over $6M.

Those times weren't EASY either, but they are were in comparison to now. Now ecommerce is complicated by:

* Increased competition.
* Muddled channel marketing ROI strategies.
* Social Media.
* Mobile.
* New SEO.

Add all of those new pressures together, all discussed multiple times in the linked post, and the inescapable conclusion is "easy" is OVER in ecommerce.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

The Running of the Red Bulls - How Curagami Scores Help Understand Who Is Winning & Why

The Running of the Red Bulls - How Curagami Scores Help Understand Who Is Winning & Why | Ecom Revolution | Scoop.it

Curagami Score & Ecommerce
At our Startup funded startup Curagami we’ve created a new “super metric” called a Curagami Score”. We combine 11 different metrics from pagespread (number of pages in Google) to inbound links. We also have a few proprietary metrics such as LEI (Link Efficiency index).

Once you know a site’s Curagami Score its possible to create an ecosystem combining ANY website. Once you have an ecosystem you can compare even the most unlikely sites. Why would you want to create such a comparison? Because it’s interesting and informative to know who is “winning the day” in online marketing.

 

I created Curagami scores for websites from Red Bull to Schwan’s wondering if we could learn even more lessons from the master brander Red Bull (see my Curatti post Red Bull Branding Lessons).

Once we created Curagami scores for six different websites we can add them up and compare the share for each. The pie chart, from my Connection: The New Ecommerce Haiku Deck, shows the results.

One easy deduction? If Zappos and the other Ecommies on our comparison list were to adapt a more Red Bull-like branding approach their online “castles” would grow stronger faster. Zappos was closest the running of the Red Bulls but still a distant second. Look how completely Red Bull dominates their space.

Monster is so far away from Red Bull they won’t catch up in this lifetime UNLESS they disrupt instead of trying to copy and “be like” their bigger brother. Now imagine you knew your Curagami score and your competitor’s. How helpful would it be to know where you are winning and losing online?

Funny, that’s what we were thinking.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

ShopLocket + Square Creating The NEXT Ecommerce Revolution: Small c Commerce & Big $

ShopLocket + Square Creating The NEXT Ecommerce Revolution: Small c Commerce & Big $ | Ecom Revolution | Scoop.it
ShopLocket is the easiest way to sell something online. No store to setup, no risk to get started. With ShopLocket selling something is just as easy as embedding a Youtube video. Simply create your product, embed it in your website, Facebook page, or blog post, and start selling!
Martin (Marty) Smith's insight:

As the web breaks apart thanks to social and mobile (see Future of Web Design Scoop http://sco.lt/74tLSD ) we will want to put commerce any and everywhere. Shoplocket makes that idea possible without all the Authorize.net pain. Cool #startup. ShopLocket + Square = world changes.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Why We Are Hiring Great Curators & Your Ecommerce Site Should Too via @CrowdFunde

Why We Are Hiring Great Curators & Your Ecommerce Site Should Too via @CrowdFunde | Ecom Revolution | Scoop.it

CrowdFunde & Content Curators
When we started CrowdFunde, our startup to help B2C online retailers and B2B content marketers know how to use content to achieve their goals, we realized we would need a lot of help. As the tool took shape it was clear the guiding hand of a great content curator would be a CSF (Critical Success Factor).

As we explained on CrowdFunde.com great content curators do three increasingly important things:

* Find next generation of trending content.
* Fit seemingly disparate content into an evolving “jigsaw” of themed content curation.
* Help readers, followers and other contributors understand macro concepts.


I've worked with great curators on Scoop.it and the POWER and PRESCIENCE of that experience is why discovering and hiring 10 great content curators (to start) is one of our most important "Launch Goals".

The cool thing is, in many cases, we may be paying a hard working content curator to do what they love and what they are already doing for FREE. While no one is going to get rich on what our little startup can afford to pay there is a lot to be said for being part of a new company, a company dedicated to helping Internet marketers get to know their customers, be able to talk to and learn from their customers.

If you are a great content curator we hope you will APPLY and share our search with your friends.

Thanks, Marty and Phil

APPLY
http://form.jotform.us/form/40948367508162

LEARN MORE
http://www.crowdfunde.com/top-curator-contest-crowdfunde-hiring/



more...
No comment yet.
Rescooped by Martin (Marty) Smith from Content Marketing and Curation for Small Business
Scoop.it!

5 Ways Ecommerce Sites Killing it With Content & Context via @pcorwin [+1 From @Scenttrail]

5 Ways Ecommerce Sites Killing it With Content & Context via @pcorwin [+1 From @Scenttrail] | Ecom Revolution | Scoop.it

A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

Great Peg Corwin Insight

Creative ways that ecommerce sites are using content marketing:


 - Make how to videos

 - Answer FAQs in clever ways

 - Use photos 

 - Get a blog and be a media outlet

 - Stay in the know


Quote: "Content. It’s the material you create to inspire existing customers and the audience you hope to reach (your next customers are out there somewhere!) Ecommerce sites across the web are taking advantage of content’s power."


If you like this scoop, please consider a thumbs up or share.

Marty Note
When I was a Director of Ecommerce I LOVED #contentmarketing, but it rarely loved us back (lol). An ecommerce site is divided between right brain creative (buy) and left brain engineering (Q&A, content marketing).

The more content we put on a product page the worse it converted. Video and reviews were the single exceptions and videos took some serious tweaking until we got it right (short, product as hero, VO narration, show the product working and bring in review summary from our Buzz Team).

Never forget the first 5 minute video we testing with a hard rock score that was WAY too loud. I could watch conversions tank in real time (advantage of having 14,000 unique visitors a day). That video lasted less than a day, but it taught us to shorten and quiet our content.

Eventually we found a formula that put new life in best sellers and rocketed any product with momentum. Video wasn't a miracle worker. When we tried to rehabilitate a product long gone from the Best Seller list video alone wasn't sufficient.

Big Trend Train Running - CONTEXT
As I was leaving Ecommerce three years ago context was starting to play an increasing rule in the increasingly visual language we needed to speak. Saw a great example of this in the DWR.com catalog.

The Design Within Reach Catalog features a Food Truck with DWR chairs, shelving and lighting. Amazing how much more interesting these "high design" products looked in a real world setting.

DRW.com is so Bauhaus WHITE it hurts the eyes and the pretension can be a bit much. Buy mixing high and low art the FUN factor goes up 10x and their products LOOKED LIKE something you might want in you home (instead of an operating theater lol).

One of the BIG implications of our visual marketing trend is more relevant context like DWR's food truck meets the Bauhaus two page spread. BIG MISS by DWR for not sharing that print spread online. MISS by Fox Restaurants creators of the wood fired pizza food truck called the ROCKET (picture above) too since a page about their DWR shoot would have earned social shares, praise and UGC (User Generated Content).

A cool food company like http://www.foxrc.com should know better!


Via Peg Corwin
more...
Peg Corwin's curator insight, January 26, 2014 1:27 PM

Creative ways that ecommerce sites are using content marketing:


 - Make how to videos

 - Answer FAQs in clever ways

 - Use photos 

 - Get a blog and be a media outlet

 - Stay in the know


Quote: "Content. It’s the material you create to inspire existing customers and the audience you hope to reach (your next customers are out there somewhere!) Ecommerce sites across the web are taking advantage of content’s power."


If you like this scoop, please consider a thumbs up or share.


Scooped by Martin (Marty) Smith
Scoop.it!

Creating Binge Worthy B2C Ecommerce Content

Creating Binge Worthy B2C Ecommerce Content | Ecom Revolution | Scoop.it

Netflix data shows "binge watching" is up. How do we create content marketing to encourage a binge?

Creating Binge Worthy Content for Ecommerce sites helps master the New SEO, but the process is different than for B2B because:

* B2C ecom content needs more UGC (User Generated Content).
* Ecom content needs to tell great stories fast so VIDEO.

* UGC needs engagement support so gamification.

* Tribal key for ecommerce, so needs to be highly social.

* Don't like to pull attention away from HERO, so selectively visual.

* Need to curate more "binge worthy content" from UGC and social. 

That last bullet demonstrates the core difference. B2C ecommerce is an act of curation as much as creation. Customers trust each other often MORE than the websites they visit. The more UGC an ecom website has the richer it is.

UGC can take many forms on an ecommerce site such as:

* Reviews. 
* Profiles (MyAccount). 
* Comments. 
* Response to contests and games. 
* Review the reviewer (was this review helpful?). 
* Social shares.
* Blog or social commentary (use only with permission as you will have to rake into your website with an Online Reputation Management tool). 

Stories and content are no less important to an ecommerce website, but there are distinct difference in the type of content that will help and not hurt conversions.  

 

more...
No comment yet.